monitoring social media conference - from monitoring to engagement
DESCRIPTION
Co presented with Brandwatch at the Monitoring Social Media ConferenceTRANSCRIPT
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Monitoring Social MediaMonitoring Case Study
John Yamasaki, SeesmicOctober 21, 2010
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From Monitoring
To Engagement
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En·gage·ment
•An arrangement to meet at a specified time and place •Emotional involvement or commitment •Betrothal•Pledge
OR…
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En·gage·ment
OR…
•a hostile encounter between military forces
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OR…
•a hostile encounter between military forces
EngagementWhat we want to be
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OR…
Engagement
What we might end up looking
like
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OR…
EngagementWhat we sometimes often feel like…
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Is about connecting
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Is about participation
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Engagement in Social MediaEngagement is the number of channels a brand participates in:
• Blogs• Branded social network/community• Content distribution to other sites
(e.g. Facebook Like/Connect, etc)• Discussion forums• External social network presence
(Facebook, MySpace)• Flickr / Photobucket• Innovation/Feedback hubs
(e.g. centralized customer community to create innovation)• Wikis • Ratings and reviews • YouTube• Twitter
Source: Altimeter Group http://www.engagementdb.com/Report
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The obligatory overwhelming pic of “look how many social media apps/tools/platforms there are…”
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The obligatory “Oh, S**t” response
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Engagement Chart: 4 Profiles
Source: Altimeter Group http://www.engagementdb.com/Report
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Seesmic’s Goal as an Engagement Tool
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Seesmic’s Goal as an Engagement Tool