monthly madness: recurring giving traction
DESCRIPTION
Want to know what all the animals have to do with fundraising? Get the recording here! http://mosaicnpd.com/shop/masters-circle/ The Masters Circle is a monthly online fundraising discussion session where you can connect with, learn from, and share ideas with some of the most innovative fundraisers and nonprofits on the planet. Each month we answer your questions and cover the topics you suggest. Sign up for the next live session! http://results.mosaicnpd.com/masters/ In this session we cover: * Easy ways to start a recurring giving process from scratch * How to promote your monthly giving program and get donors onboard * Beyond followup - Stewarding & growing recurring giving We answer questions about: * Are premiums productive in growing a donor base? * What components are in a direct mail appeal for a monthly giving program? * How to convert traditional direct mail donors to online monthly givers Submit a question for the Masters Circle: http://mosaicnpd.com/masters-circle-topic-request/TRANSCRIPT
The Masters CircleMonthly Madness: Recurring Giving Traction in Action
Your Masters Circle hosts
Heidi Hancock, CFRE David A. Svet
Before we begin...
Credit!Full participation in The Masters Circle is applicable for 1 point in Category 1.B – Education of the CFRE International application for initial certification and/or recertification.
How can we help you with your fundraising?
What do you want to get out of today?
Call to Action Traction!
● How to start recurring giving
● Promoting monthly giving
● Stewardship and growth
Call to Action Traction!
Not Rocket Surgery!
● Make it easy! Like regular asks
● Stewardship & Communication
● Summary acknowledgement
● Ongoing or Renewal?
Not Rocket Surgery!
Gifts That Keep on Giving!
● Start with an Incentive● Create an Infrastructure● Showcase Leaders● Create a Calendar● Go for it!
Gifts That Keep on Giving!
Eyes On the Back of Your...
● The Case for Monthly Giving
● Appeals for Monthly Program
● Marketing Calendar
● Channels, Messages, Groups, Events
Eyes On the Back of Your...
No Longer All About the Hunt
● Telethons are going away
● More than one-time communication
● Separate enrollment from stewardship
● Focus on informative communications
No Longer All About the Hunt
Being Beneficial
● Not just new donors
● Giving Culture
● Giving Focus
● Repeatable Benefit to the Donor
Being Beneficial
Any questions?
Next Masters Circle
● Next Masters Circle session is on January 28th
● Watch your email for instructions
● Full participation in The Masters Circle is applicable for 1 point in Category 1.B – Education of the CFRE International application for initial certification and/or recertification.
Help us help you
● Submit a question or topic request
http://mosaicnpd.com/masters-circle-topic-request/
● Sign up for our blog
http://www.mosaicnpd.com/feed
● Hang tight for the quick survey
Stay in touch
For additional information:Heidi Hancock, CFREDavid A. Svet
Toll Free 1-800-485-0742
email: [email protected]
Skype: Mosaicnpd
www.mosaicnpd.com
http://www.facebook.com/MosaicNPD
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http://www.mosaicnpd.com/feed
Thank youMosaicnpd.com