Global Automakers Monthly Market Report for October 2013

November 11, 2013 | Washington, D.C.

Segment Shares of Total Industry Share as a segment % of total automobile industry

Source: Ward’s Automotive Reports

Large pickup sales stretched nearly a percentage point above the prior month to 13.3% of total auto sales in October, while CUVs held steady at 25%.

The increase in large pickup sales again took a bite out of the small car segment, which was just 17.2% of total industry sales.

October 2013

Small Car; 17.2%

Midsize Car; 18.7%

Large Car; 2.5%

Luxury Car; 8.5%

CUV; 25.3%

SUV; 7.3%

Small Van; 3.8%

Large Van; 1.7%

Small Pickup;

1.6%

Large Pickup; 13.3%

Segment Shares of the Car MarketShare as a % of total passenger car market

Source: Ward’s Automotive Reports

Luxury cars hovered around 18% of the passenger car market, while large car sales grew 1.5 percentage points to 5.3%. This mostly impacted the small car segment, which was down in October to 36.7% of the total passenger car market.

October 2013

Small Car36.7%

Midsize Car39.9%

Large Car5.3%

Luxury Car18.1%

Segment Shares of Light Truck MarketShare as a % of total light truck market

Source: Ward’s Automotive Reports

Breaking down the light truck market, we see that large pickup trucks accounted for almost 30% of the segment. Large trucks were second only to CUVs in October. Together, sales of large pickups and compact utility vehicles made up more than 80% of the light truck market.

October 2013

CUV; 54.0%

SUV; 15.5%

Small Van; 8.1%

Large Van; 3.7%

Small P/U; 3.3%

Large P/U; 28.3%

Percentage of Total Industry by Vehicle Segment

Source: Ward’s Automotive Reports

What was slow in September picked up in October, particularly among light truck sales. While still roughly a 50/50 split for the year, cars and trucks have been fluctuating on a monthly basis.

October 2013

Vehicle Type CurrentMonth

Previous Month

YTD2013

YTD2012

All Cars 46.95% 48.80% 49.38% 50.72%

All Light Trucks 53.05% 51.20% 50.62% 49.28%

Percentage of Total Industry by Advanced Technology

Source: Ward’s Automotive Reports

October 2013

Sales of hybrids, at 3% of the total industry in October, have remained steady, with little change from month-to-month in 2013. Other ATV sales have shown growth over 2012 sales for that same month, and the same is true in October.

Vehicle Type Current Take %

Year Ago Take %

October ‘13 Units

October ‘12 Units

Y/Y Unit Change

Hybrid 2.99% 3.06% 33,565 33,290 275

Plug-in Hybrid 0.53% 0.46% 6,367 4,994 1,373

EV 0.31% 0.21% 3,784 2,240 1,544

CNG 0.02% 0.02% 229 182 47

Clean Diesel .95% 0.99% 11,472 10,806 666

Advanced Technology Vehicle Sales

Source: HybridCars.com Market Dashboard

October 2013

There is little change to be seen from October 2012 to 2013; however, looking at sales in 2013 compared to 2012, the pace is picking up for hybrids, EVs and plug-ins this year.

October 2012 October 2013 YTD 2012 YTD 2013 -

50,000

100,000

150,000

200,000

250,000

300,000

350,000

400,000

450,000

HybridPlug-in HybridEVCNGDiesel

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