monthly marketing report october 2013 page...fitbit kills the competition we are proud to announce...

monthly marketing report – October 2013

Dear Vendors,

We bring you the newest edition of Alstor’s Marketing Report. Since you have given us such an

amazing feedback last month, we know that content-wise we have satisfied your needs. We

hope you will enjoy the newest issue as well.

Best regards,

Alstor

Table of contents

What we did this month .................................................................................................... 2

We take EIZO everywhere ................................................................................................. 3

Alstor − an award winning company ................................................................................... 4

Heritage Fair with Graphtec, Fujitsu and EIZO ..................................................................... 5

EIZO thoroughly reviewed ................................................................................................. 6

Alstor means knowledge and technology ............................................................................. 8

Trade fair in Kielce ......................................................................................................... 11

IFA – Consumer Electronics Unlimited ............................................................................... 14

We always support our partners ....................................................................................... 15

Medical workshops ......................................................................................................... 16

We are entering Polish fitness market ............................................................................... 18

Iron Key enters the Polish market .................................................................................... 19

CA ARCserve ................................................................................................................. 20

Fitbit kills the competition ............................................................................................... 21

Bitdefender left the competition dumbfounded ................................................................... 24

Withings Pulse enters the market ..................................................................................... 26

Cloud storage with EVault ............................................................................................... 28

mophie and its amazing products ..................................................................................... 29

olloclip – we understand why it’s so good .......................................................................... 30

Summary ...................................................................................................................... 32


What we did this month

We are happy that EIZO, our long-time partner, has appreciated our efforts and gave us an

award for “endeavour.” We are proud to be working with the best producer of high quality

monitors for various professionals.

This month multiple accessories, that we are proud to distribute in Poland, have received a huge

boost test-wise. Fitbit Flex has obliterated Jawbone UP and Nike Fuelband, and Bitdefender

Mobile Security has defended its place as the number one security solution for mobile

accessories.

As always, we were present at trade fairs, conferences and offered workshops to our business

partners. We have expanded our portfolio with Iron Key, encrypted flash drives, which keep our

work and data safe. This is also our official way of saying hello to Iron Key team. We thank you

for believing in Alstor.

Just like last month, we always try to co-operate with YouTube influencers. Not only that, but

we are slowly trying to communicate with Polish blogosphere in order to broaden our market

reach and showcase our products in places we haven’t been able to do so in the past.

However, this month’s biggest news is our close co-operation with a huge Polish start-up called

Reconti, which is a game changer in the fitness mobile applications sector.


We take EIZO everywhere

This time we have joined print festival trade fair and showcased the best screens in the world.

There is no doubt about it.


Alstor − an award winning company

Alstor has received this award for ENDEAVOUR, because when in 2012 the YEN/PLN exchange

rate was at its highest level for the last 20 years, we did not lose any of our EIZO Premium

Partners in Poland who have sold EIZO via an active POS concept called EIZO Miniature Gallery.

This proves that a passionate, well trained channel, which is well supported by the vendor and

his top quality product line, and a 100% focused VAD can even survive under very bad economic

circumstances and wait for better times i.e. 2013 where the YEN/PLN relation has again

improved by over 30%.

The award was a present to Mr. Adam Zwierzynski (CEO) and Mr. Pawel Waszniewski (PM) from

Mr. Yoshitaka Jitsumori the CEO of EIZO.


Heritage Fair with Graphtec, Fujitsu and EIZO

There was no chance that we would not go to Heritage Fair with our products, which represent

quality, innovation, but at the same time remember about their roots and can also help preserve

some of our memories.


EIZO thoroughly reviewed

Every month, EIZO products are thoroughly reviewed by the most important media in the

business: technology and art design.


Alstor means knowledge and technology

As Alstor has always been regarded as a Value Add Distributor specializing in Storage products,

journalists from IT magazines contact us directly looking for information. In our team, we have

very experienced engineers with a broad product and technical knowledge. They often act as

market influencers and their comments are published in reseller magazines.


Magic Cube Epic is EPIC

Magic Cube Epic has finally entered the Polish market and what an entrance it was. It is being

tested by the biggest tech magazines and websites in Poland including the Polish version of

Computer Bild (both paper and online version). The amount of people who were interested in it

has exceeded our expectations and we had to make a line for those who were interested in

reviewing it.

We are still waiting for the final tests to be published, which will happen at the beginning of

October. Keep your fingers crossed! All together we are looking at least 5-8 million reach.


Trade fair in Kielce

Last month we have informed you that we were going to a 21st International Defence Industry

Exhibition in Kielce; the biggest international military trade fair in Poland. Although it was not

the main attraction, our mobile accessories certainly gathered a lot of attention from the

attendees according to our Sales Department.

http://www.youtube.com/watch?v=uEMn7XDhlgY


IFA – Consumer Electronics Unlimited

Alstor had its representatives at IFA this year, which we

believe was noted by you, our business partners. Our

team in Berlin had plenty of business meetings and was

looking for new opportunities for the Polish market. If

you met them, you know how passionate they are

about the products we sell and how eager they are to

develop new business opportunities for Alstor.

We are also highly recognized for our activities in

Poland and Marek Krok, our Senior Product Manager,

have been interviewed during trade fair.


We always support our partners

Every month you can meet our business partners roaming around the building or listening to our

Product Managers in our conference rooms during workshops we host bi-weekly in order to

provide them with the latest information regarding our products and their functionality.


Medical workshops

We help our partners discover new technologies ranging from new medical monitors to advanced

data storage systems. We provide them with crucial information that might help them rediscover

their business models and improve the quality of their work.


We are entering Polish fitness market

Reconti is a Polish start-up, which offers an amazing platform for all fitness fans out there. We

are supporting them with some of our products such as Fitbit and Withings. Not only that, but

we also communicate on all levels trying to help their brand grow and be a part of their

inevitable success.

Fitness culture is constantly growing in Poland that is why it is important for us to look for new

business opportunities, because that is what we do best. We have just began our talks with Pure

Jatomi Fitness – the fastest growing gym chain in Europe. They want Fitbit and we exactly know

why.


Iron Key enters the Polish market

We are happy to announce that The IronKey™ finally hit the market. What it does is, “protect

your critical data by keeping encryption key management on the device, where it’s safe and

protected.” This is an amazing device for anybody who needs 100% protection and is constantly

on the move.


CA ARCserve

Popular brand on the backup solution markets, proudly represented in Poland by Alstor, has

released an update for their CA ARCserve Backup system, which is recognized for its “high

performance backup with data deduplication, centralized management, and granular restore –

for physical and virtual servers”.


Fitbit kills the competition

We are proud to announce that one of our products, Fitbit Flex, completely dominated its

competitors in a huge test organized by the Polish version of Computer Bild, which covers over

50% of Polish tech market share. We topped brands such as JAWBONE UP and NIKE FUELBAND.

We have received 6/6 for the battery, goals control and motivation. This is a huge win for Fitbit.

Not only that, but due to our efforts we have been noticed by popular tech websites such as

Antyweb – one of the two tech giants websites in Poland. Oh, and did we forget to mention that

bloggers love Fitbit as well?


Bitdefender left the competition dumbfounded

Bitdefender Mobile Security became number one in the official test of Computer Bild Poland. We

have crushed eScan, Trend Micro, Symantec and Avast.


Sphero constantly moving forward

Next to Computer BILD, which reviewed Sphero last month, there is also CHIP.pl – second

biggest tech magazine in our country. Guess what? They liked Sphero as well. They liked it so

much that we have received full page review. Title says, “Pricy, interactive fun with a huge

potential.”

Not only that but we have also hit the technological part of YouTube and Sphero was the first

gadget to receive a proper review. We are happy to be working with Orbotix.

http://youtu.be/_KmQnRhZq9s


Withings Pulse enters the market

Withings and its newest activity tracker, Pulse, have also been slowly emerging for quite some

time. Finally, the time has come and we have started marketing the product the way it is

supposed to be. We have bloggers and magazines testing it for us at the moment. We even

made sure that the product will be tested buy a real doctor.


We don’t only host events…

We are also a part of them. Whenever our partners show something new, it is guaranteed that

we are going to be there showing our support and learning. We appreciate everything our

business partners do and appreciate their efforts just like they appreciate ours. Here, our team

were at the conference hosted by our partner, TECHNISERV, where we learned more about

creating server rooms together with Infortrend, one of our suppliers.


Cloud storage with EVault

We always inform B2B branches about our new products and updates. We could not miss the

opportunity to tell them about one of our storage superstars – Evault.


mophie and its amazing products

We are proud to work with our vendors, who take care of their products by improving and

innovating. mophie released a new line of products which are being recognized by the Polish

media. Currently mophie for Samsung S4 is being tested by the Polish Computer Bild and we

already have other editorial teams waiting in line to test it as well.


olloclip – we understand why it’s so good

Every single time olloclip release a new product we receive e-mails from people who want to

check it out – that’s how good olloclip products are. That is why we are always happy to report

tests, reviews and other publications.


Summary

September is another month full of trade fairs, exhibitions, workshops and new business

opportunities; we never sleep. Our team was really happy to be at IFA this year and see some of

you, our vendors, there. We are still discussing possible distributions as our CEO and Senior

Product Manager found some interesting projects, which have a huge potential in our country.

Besides all the field work, we develop our connections inside the media, expand YouTube

network and try to reach blogosphere, which should be an important boost in our marketing

activities in the upcoming months.

We are extremely grateful to work with all of you and we hope that it shows in everything we

do.

monthly marketing report october 2013 page...fitbit kills the competition we are proud to announce...

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