monu manual section 5
TRANSCRIPT
-
8/6/2019 Monu Manual Section 5
1/23
section fivefive
Marketing & Support
marketing your business
introduction
salon marketing tools
successful selling
motivating staff
-
8/6/2019 Monu Manual Section 5
2/23
introduction toMONU salon marketing
NATURAL SCIENCE FOR YOUR SKIN
There is more competition in the beauty industry today than everbefore. This means that it is important to come up with new ideasin order to maintain and increase your client base.
1. Identify your salons business objectives, using thetable below.
2. Match your objective to the appropriate marketingformat.
3. Customise the chosen templates with your offers,choice of image and salon logo.
4. Place your order on-line atwww.monuskin.co.ukand shortly you will receive a proof to be checkedand returned.
5. Within 5 working days of approval your order with bedelivered.
Client Win Generate Win BackBUSINESS OBJECTIVES Retention New More Lost
& Loyalty Clients Spend Clients
Loyalty Rewards
Recommend a Friend
Gift Vouchers
Appointment Business Cards
Pricelists
Special Invitations
Door Drop Leaflets
Posters
When you choose MONU products
for your salon it becomes our aim
to help you grow your business.
We aim to maximise the potential
of your business by offering a
personalised marketing solution
using the following process:
-
8/6/2019 Monu Manual Section 5
3/23
NATURAL SCIENCE FOR YOUR SKIN
10 tips for good displays
Understand your businessThink about what you do best and establish your
USP's (unique selling points). This will enable youto be different and stand out from your
competitors and be your focus for display lines
and marketing principals.
Be Brand awareRecognise the brands & products you work with,
how do they link in with your USPs. Understand
what are your best sellers, most attractive or
aspirational branded products. Ensure these
have priority within your display environment.
Establish your displayenvironmentsTake time to review your salon, think about the
best areas to place displays. These will be
windows, till points & waiting areas, other areas
such as treatment rooms, walkways and blank
walls can be used for quality frames / posters
and specific brand point areas. Remember
customers often like to browse prior to asking
questions so try not to use a very busy area fordisplay, instead use these busy areas for quality
Brand images/messages to reinforce the
product/sales message.
Stay currentEnsure your display stays current. Your display
should work as hard as you do selling your
services!
-What are your monthly offers?
-What are your supplier's monthly offers?
-What do your customers want this time of year?
-What are your competitors doing?
-Can I do better?
-What are the current industry / local topics
ie new treatments / environment etc.
These are all questions your display should
answer, especially in a window! Stay in touch
with your suppliers current and future offers, they
will also have marketing material (often free) to
support their latest offers, include these in your
current theme.
Use Symmetry
Use A-SymmetryUse RepetitionUse GroupingThese are the most commonly used tricks in the
display world and are used for an individual
group or whole display feature. Clever use of
these tricks or rules will make a huge difference
to your display.
Establish your display
environmentsTake time to review your salon, think about thebest areas to place displays. These will be
windows, till points & waiting areas, other areas
such as treatment rooms, walkways and blank
walls can be used for quality frames / posters
and specific brand point areas. Remember
customers often like to browse prior to asking
questions so try not to use a very busy area for
display, instead use these busy areas for quality
brand images/messages to reinforce the
product/sales message.
SYMMETRY
REPETITION
A-SYMMETRY
GROUPING
-
8/6/2019 Monu Manual Section 5
4/23
NATURAL SCIENCE FOR YOUR SKIN
Everything is nothing
Do not to cram too many different brand productsinto the same area, this creates a confusing
message with nothing catching the eye or standing
out as attractive to your customer. Try to keep the
brands separate to gain interest and focus, a few
choice pieces from an extensive range is often
better than cramming all elements together. Can't
make up your mind which ones to use? Then simply
revolve them on a weekly basis. Often space
around a product is, visually, as important as the
product itself. For example, a fine art work in a
gallery will be hung alone to force focus on thepiece, the more important the piece the more
space around it, simple.
Be well balancedThe human eye is a very critical instrument and we
are used to seeing a natural balance throughout
nature, also many famous artists have studied and
used balance in their work for hundreds of years
and it should be respected. Balance of weight,
colour and space should be thought about in yourdisplay! Sounds tricky? Not really! Just keep the
heaviest or darker coloured stuff at the bottom with
more space around the top; a good ratio is 5/8ths
product to 3/8ths space. What makes a great
photograph or art work? 9 times out of 10 it will be
composition rather than subject or skill. It is very
important to think about balance but be confident;
we are so used to seeing good balance around us
if it looks right it is right.
Focus Lead the eye
Always try to establish a focal point or two withinyour display, especially in a window display. This
can be a strong colour, a fantastic offer, an
interesting prop or product grouping. Use the
balance ratio previously to help you as the eye
naturally falls to a point around that ratio, try it.
Once the focal point has been decided, try to
arrange the display with use of nice props, if
available, to lead the eye around the other
groupings etc. Our eyes like to follow lines, either,
horizontal, vertical or angular. Play around with it
and have some fun.
Sales savvy staffTake your key staff around your display areas and
brief them on the key usage and sales points of the
items within your display and also the stock items
and treatments pertinent to but not included in the
display range. Remember your display is a focal
point and a conversation piece. So ensure your staff
have the relevant knowledge to guide customers
through your most desirable lines to increase salesrevenue.
Maintain maintain maintainOnce you have spent your valuable time
establishing your display, it is essential that the
display is kept clean and managed. Customers will
pick up items for a closer look and never put them
back in the same place, this will quickly lead to your
wonderful display looking disjointed or shabby.
Always keep a keen eye on this to maintain a fresh
and vibrant took.
check out marketing tools atwww.monuskin.co.uk formore advice and helpful ideas
-
8/6/2019 Monu Manual Section 5
5/23
Product Displays
NATURAL SCIENCE FOR YOUR SKIN
In-salon product displays are an important part
of creating a brand impression and this couldbe positive or negative.
Its important that the display is attractive to theclient while also getting across the brandidentity and concept.
Psychological factorsUse of Monu products at
home can enable the client to prepare the skin for professional treatments, optimising
the results. It can also act as an effective follow-up routine, reinforcing the professional
treatment.
Physiological factors
On a physiological level, its worth remembering eye level is buy level. If products areplaced on high shelves, they will look out of reach and clients may not bother to ask for
them to be brought down.
Core products should be displayed within the eye-level range. Product ranges should be
grouped together.
Use of Monu marketing display tools, will enhance your display shelf e.g. use shelf
steps to make one range of products visible behind another. It makes the display look
professional and well-organised and allows you to display a greater number of products
within the eye level range.
Give consideration to lighting the display needs to be well lit to help draw attention to
it as well as making it easier for the client to read individual labels etc. However, some
light bulbs will have a heating effect and this could cause products to deteriorate so
bear in mind the ambient temperature around the shelving area.
-
8/6/2019 Monu Manual Section 5
6/23
-
8/6/2019 Monu Manual Section 5
7/23
salon marketing toolsBin those tired and worn out display materials and create a dynamic
and inspiring environment for your clients to enjoy. Simply choose a
selection from the items listed on the following pages.
NATURAL SCIENCE FOR YOUR SKIN
skin type/skin concern code size description
Monu brochure targetedspecifically toward dry/sensitive skin types.Contains a description ofeach product for the skintype, plus information oneach of the active ingredients
they contain.
A5 size
(148 x 210mm)
BROD
Monu brochure targetedspecifically toward normal/combination skin types.Contains a description ofeach product for the skintype, plus information oneach of the active ingredientsthey contain.
A5 size
(148 x 210mm)
BRON
Monu brochure targetedspecifically toward oily skintypes. Contains a descriptionof each product for the skintype, plus information oneach of the active ingredientsthey contain.
A5 size
(148 x 210mm)
BROO
Monu brochure focussing onthe body range. Contains adescription of each productwithin the range, plusinformation on each of theactive ingredients theycontain.
A5 size
(148 x 210mm)
BROB
brochures
-
8/6/2019 Monu Manual Section 5
8/23
NATURAL SCIENCE FOR YOUR SKIN
skin type/skin concern code size description
Renu brochure whichspecifically targets the effectsof ageing. Contains a
description of each productfor the skin type, plusinformation on each of theactive ingredients theycontain.
A5 size
(148 x 210mm)RRBRO
Vitru brochure which
specifically targets male
skins. Contains a description
of each product for the skin
type, plus information on
each of the active ingredientsthey contain
A5 size
(148 x 210mm)BROV
John van G brochure which
contains information about
the make-up collection.
contains a description of
each product available.
A5 size
(148 x 210mm)BROV
24 page A5 generic booklet
containing the full product
range.
A5 size
(148 x 210mm)BRO
A5 gatefold brochureincorporating a measurement
record chart. Seperate
information and health
questionaire record cards are
included.
A5 size(148 x 210mm)
BROSG
-
8/6/2019 Monu Manual Section 5
9/23
NATURAL SCIENCE FOR YOUR SKIN
Monu, Renu and Vitru retail
pricelists. All displayed on
one handy sized info card foryour clients to take away.
A5 size
(148 x 210mm)RPL
John van G retail pricelist. All
displayed on one handy
sized info card for your clients
to take away.
A5 size
(148 x 210mm)RPLM
Waxing Info Card. Provides
aftercare waxing instructions
for your client to take away
with them.
A5 size
(148 x 210mm)WIC
Micro Current Info Card.
Explains all you client needs
to know about this wonderful
non-surgical face lifting
treatment.
A5 size
(148 x 210mm)MIC
Galvaderm Info Card.
Explains all you client needs
to know about this wonderful
electro-therapy treatment.
A5 size
(148 x 210mm)GIC
pricelists & info cards
-
8/6/2019 Monu Manual Section 5
10/23
NATURAL SCIENCE FOR YOUR SKIN
code size description
Renu Hand Treatment Info
Card. Explains all your client
needs to know about this
wonderfully relaxingtreatment that will help to
combat signs of ageing on
the hands.
A5 size
(148 x 210mm)RHIC
Handy A5 MONU Info Cards
to display in one of our A5
perspex blocks or to give to
clients to take away. Contains
a description of each retailproduct in the MONU
Skincare range.
A5 size
(148 x 210mm)ICBICECICFDICIR
ICLSICMRICRICPCICV
-
8/6/2019 Monu Manual Section 5
11/23
NATURAL SCIENCE FOR YOUR SKIN
code size description
A floor standing unitcontaining 36 full size retailproducts. An eye catching
addition to any salon.
Height 1000mm
Width 900mm
Depth 500mm
TESTER
BAR
product tester display stands
Monu Counter Top Display.
An ideal display unit to show
off a current promotion or to
simply display a dummy
pack.
Height 230mm
Width 415mm
Depth 310mm
MCT
Renu Counter Top Display.
An ideal display unit to show
off a current promotion or to
simply display a dummy
pack.
Height 280mm
Width 400mm
Depth 240mm
RCT
Vitru Counter Top Display.
An ideal display unit to show
off a current promotion or to
simply display a dummy
pack.
Width 3650mm
Depth 280mm
VCT
Monu Body Dummy Pack.
Contains a selection of
bottles, tubes, jars and boxes
to display around the salon.
9 ItemsDUMB
-
8/6/2019 Monu Manual Section 5
12/23
-
8/6/2019 Monu Manual Section 5
13/23
NATURAL SCIENCE FOR YOUR SKIN
code size description
marketing display tools
Monu Totem, White Flowerand Female Model. A totemis a floor or unit standing
three dimensional displaycard.
Height 555mm
Width 455mm
Depth 200mm
MT2
Monu Totem, Female ModelBody and Female ModelFacial. A totem is a floor orunit standing threedimensional display card.
Height 555mm
Width 455mm
Depth 200mm
MT3
Renu Totem, Hands andPetals. A totem is a floor orunit standing threedimensional display card.
Height 555mm
Width 455mm
Depth 200mm
RT1
Renu Totem, Product RangeShots. A totem is a floor orunit standing threedimensional display card.
Height 555mm
Width 455mm
Depth 200mm
RT2
Vitru Totem Kit, pack of two.A totem is a floor or unitstanding three dimensionaldisplay card.
Height 555mm
Width 455mm
Depth 200mm
VTK
-
8/6/2019 Monu Manual Section 5
14/23
NATURAL SCIENCE FOR YOUR SKIN
code size description
posters
Blue Bottle Poster, tailormade in a size to fit yoursalon.
A2 A0PSM1
Blonde Model Poster, tailormade in a size to fit yoursalon.
A2 A0PSM2
Product Range Shots Poster,tailor made in a size to fityour salon.
A2 A0PSM3
Body Image Poster, tailormade in a size to fit yoursalon.
A2 A0PSM4
White Flower Poster, tailormade in a size to fit yoursalon.
A2 A0PSM5
-
8/6/2019 Monu Manual Section 5
15/23
NATURAL SCIENCE FOR YOUR SKIN
code size description
posters
Female Model Poster, tailormade in a size to fit yoursalon.
A2 A0PSM6
Renu Product Range Poster,tailor made in a size to fityour salon.
A2 A0PR1
Renu Female Model Poster,tailor made in a size to fityour salon.
A2 A0PR2
Renu Hands and PetalsPoster, tailor made in a sizeto fit your salon.
A2 A0PR3
Renu Product Range ShotsPoster, tailor made in a sizeto fit your salon.
A2 A0PR4
-
8/6/2019 Monu Manual Section 5
16/23
code size description
Vitru Product Range Poster,tailor made in a size to fityour salon.
A2 A0PV1
Vitru Product Range Poster,tailor made in a size to fityour salon.
A2 A0PV1
NATURAL SCIENCE FOR YOUR SKIN
Exfoliating Girl Poster, tailormade in a size to fit yoursalon.
A2 A0SM08
Lily Girl Poster, tailor made ina size to fit your salon.
A2 A0SM09
Body Girl Poster.A3PSM4
-
8/6/2019 Monu Manual Section 5
17/23
NATURAL SCIENCE FOR YOUR SKIN
code size description
advertisements & photography
CD containing 30 images.Includes Monu, Renu andVitru product images and
logos.
30 JpegsCDA
MONU SKINCARE
Telephone: 08702209094 www.susanmolyneuxshop.co.uk
Monu Advertisement forpress use.
Quarter, Half
and Full PageCDB
Renu Advertisement forpress use.
Quarter, Half
and Full PageCDC
Vitru Advertisement forpress use.
Quarter, Half
and Full PageCDD
-
8/6/2019 Monu Manual Section 5
18/23
NATURAL SCIENCE FOR YOUR SKIN
code size description
advertisements & photography
personalised marketing material
CD containing 30 images.Includes Monu, Renu andVitru product images and
logos.
30 JpegsCDA
appointments:
Date: Time:
Date: Time:
Date: Time:
Date: Time:
Please give at least 48 hours notice if you wish to cancel an appointment.
Full NameTitle
S AL ON N AM E
AddressAddressAddress
Tel: 01000 000000Fax: 01000 000000
Email:[email protected]
Create your own business cardsusing our Salon MarketingProgramme. We give you thechoice of 7 different images; allyou need to do is add yourpersonalised text. Once you havecreated your cards using oursimple online ordering service,they will be delivered to yourdoor within 5 working days.
85mm x 55mmSalon
Marketing
Business
Cards
Create your own Door DropLeaflets using our SalonMarketing Programme. We giveyou the choice of 7 differentimages, all you need to do is
add your personalised text. Onceyou have created your cardsusing our simple online orderingservice, they will be delivered toyour door within 5 working days.
A6
148mm x 105mmSalon
Marketing
Door
DropLeaflets
S A LO N N A ME
10GIFT VOUCHER
Create your own Gift Vouchersusing our Salon MarketingProgramme. We give you thechoice of 7 different images, allyou need to do is add yourpersonalised text. Once you havecreated your cards using our
simple online ordering service,they will be delivered to yourdoor within 5 working days.
148mm x 70mmSalon
Marketing
Gift
Vouchers
Create your own Loyalty Cardsusing our Salon MarketingProgramme. We give you thechoice of 7 different images, allyou need to do is add yourpersonalised text. Once youhave created your cards usingour simple online orderingservice, they will be delivered toyour door within 5 working days.
120mm x
88mm FoldedSalon
Marketing
Loyalty
Cards
Wed like to thank you for yourloyalty by offering you the chance to
gain rewards everytime you visit our
salon. Well mark your card with thepoints earned after every visit.
Once you have a total of 10 points
you can claim 5 off your next
treatment or a free skincare
product of your choice*.
Name:
Address
Tel:
Email:
*Skincareproducttothe valueof12
S A L O N N A ME
Massage/Body Wrap = 3 points
Full Body Tanning = 3 points
Wax ing Treatmen ts = 2 points
Facia l T reatments = 2 points
Eyelash /brow Ti nts = 1 points
1 2 3 4 5
6 7 8 9 10
Stylist:please cross out one box as points are earned
S A LO N N A M E
loyalty card
S A LO N N A M E
Address Address AddressAddress Address Address Postcode
Tel: 01000 000000 Fax: 01000 000000
Email: [email protected]
SPECIALOFFERdetails details details
details details
MONU SKINCARE
Telephone: 08702209094 www.susanmolyneuxshop.co.uk
-
8/6/2019 Monu Manual Section 5
19/23
code size description
Create your own pricelist usingour Salon MarketingProgramme. We give you thechoice of 7 different images, allyou need to do is add yourpersonalised text. Once youhave created your cards usingour simple online orderingservice, they will be delivered toyour door within 5 working days.
210mm x 148mm
4 page folded
card
Salon
Marketing
Pricelist
Create your own Recommend aFriend cards using our SalonMarketing Programme. We giveyou the choice of 7 differentimages, all you need to do isadd your personalised text. Onceyou have created your cardsusing our simple online orderingservice, they will be delivered toyour door within 5 working days.
120mm x
88mm Folded
SalonMarketing
Recommenda Friend
NATURAL SCIENCE FOR YOUR SKIN
Beauty Services
WaxingTreatmentsTreatment 15.00
Treatment 15.00Treatment 15.00
Treatment 15.00
Treatment 15.00
Treatment 15.00
Treatment 15.00
Treatment 15.00
BodyTreatments
Treatment 15.00Treatment 15.00
Treatment 15.00
Treatment 15.00
Treatment 15.00
Treatment 15.00Treatment 15.00
Treatment 15.00
FacialTreatmentsTreatment 15.00
Treatment 15.00
Treatment 15.00
Treatment 15.00
Treatment 15.00
Treatment 15.00
Treatment 15.00
Treatment 15.00
Beauty Services
TanningTreatment 15.00
Treatment 15.00Treatment 15.00
Treatment 15.00
NailTreatmentsTreatment 15.00Treatment 15.00
Treatment 15.00
Treatment 15.00
Treatment 15.00
EyeTreatmentsTreatment 15.00
Treatment 15.00
Treatment 15.00
Treatment 15.00
Treatment 15.00
Gift Vouchers from 10
Student Discount 10% offTuesdaysonly
S A L ON N A M E
pricelist
S A LO N N A M E
recommend
a
friend
Create your own SpecialInvitation using our SalonMarketing Programme. We giveyou the choice of 7 differentimages, all you need to do isadd your personalised text. Onceyou have created your cardsusing our simple online orderingservice, they will be delivered toyour door within 5 working days.
148mm x 105mmSalon
Marketing
Special
Invitation
S A L O N N A M E
Tuesday 6pm - 9.30pm
exclusive pamper evening
check out marketing tools atwww.monuskin.co.uk formore advice and helpful ideas
-
8/6/2019 Monu Manual Section 5
20/23
The first step to successful selling is the preparation.
Make sure that your salon is attractive and welcoming. Surround clients
with suggestions and ideas by dressing up your salon with inspiringdisplay materials that will silently sell your treatments and products.
Believe in yourself and be confident.
Always ensure that you have a thorough understanding of the
treatments and products that you offer.
Remember to smile.
It is very important for a therapist to have a warm, helpful and friendly
attitude. This approach will always evoke a positive response. The
client will have confidence in a therapist who is always neat, friendly
and knowledgeable.
Consultation prior to the treatment is the next critical step in
the selling process.
Leave plenty of time for the consultation, it should be taken privately, in
a consultation or treatment room.
Gaining a correct understanding of the clients skin concerns allows
you to offer correct solutions.
Try asking these open-ended questions
Have you experienced this treatment before?What made you choose this facial/visit the salon?
What concerns you most about your skin?
Do you have a regular skincare routine?
Give the client the opportunity to chat in between questions; listen
carefully - this information will enable you to advise effectively and
tailor your recommendations.
Successful selling is about building relationships with clients. By taking the initial step
of visiting a salon, a client has overcome initial inhibitions about their skincare
concerns. As a therapist, you must understand this and offer both guidance and
support. This requires genuine involvement and the ability to identify the clients needs
and requirements. A good relationship with the client will build naturally if you have
the right approach.
NATURAL SCIENCE FOR YOUR SKIN
successful selling
-
8/6/2019 Monu Manual Section 5
21/23
NATURAL SCIENCE FOR YOUR SKIN
Try gently steering the client towards theproducts that you use yourself, this willgive them a greater confidence in theproducts recommended and provide asignificant step towards a building apositive relationship between the salonand the therapist. Clients feel listened-toand understood.
Communication
The next step in the selling process is to clearlyexplain the treatment . Choose your words
carefully and explain the benefits rather than
the techniques.
Performance
As you perform the treatment, if the client wants
to talk, briefly explain the products as you use
them on the skin. Regularly ask how they feel.
On completion of the treatment, allow a few
minutes of relaxation and when the client isready, start to review the treatment, highlight
the benefits and then discuss the follow up
care.
Handling Objections
After sales advice is a good way of introducing
home care products after the client has
completed the treatment. Any objections are
likely to happen now because a client has not
yet been convinced. If the client is negative or
just not interested, dont be put off. Remain
calm and friendly and let the client talk.
Explain why each product has been prescribed,
and use the skins favourable reaction to the
treatment as evidence.
Closing the Sale
Aim high. Do not assume that the client only
wants to purchase a trial pack when the
complete range may be purchased. Do not
give away samples indiscriminately either as
this often delays the clients purchase of the
products.
Place products recommended for home use on
the counter ready to purchase. Discuss one
product at a time. Hold it in your hand and then
hand it to the client, automatically providing a
sense of belonging to the product. Another
idea is to massage a little of the product from a
tester into the clients hand.
Therapists lose sales because of their fear of
closing. Be assertive and make a remark such
as So you will be needing this cleanser, toner,
eye cream and day cream then? The client
then has to make a decision and the sale is
closed. If the client is reluctant to purchase all
four recommended products at once, take oneor two away until the client is happy. However,
re-affirm how important the complete regime
will be. If there is a problem with the cost, justify
the price by relating the cost back to an every
day item. Always carry plenty of stock, as the
client will want to take the products home
straight away.
If you experience a no thank you or
rejection, dont take it personally, continue
to advise positively and concentrate on
building your relationship with the client.
Always aim to book the next appointment
before the client leaves the salon and follow
up visits with regular mailings of salon offers
and news.
Finally, show the client out personally your
polite, professional approach will be
appreciated.
-
8/6/2019 Monu Manual Section 5
22/23
NATURAL SCIENCE FOR YOUR SKIN
A successful salon is one that moves with the times, introduces new products and
treatments and initiates new working practices. Keep your team motivated and
their success will reflect in the performance of your business. As a salon owner,
you can be a powerful motivating force for your staff. You can help them to carry
out their tasks responsibly and efficiently and can inspire them to strive for higher
achievements. It is your obligation to maximise your teams potential.
staff motivation
One-to-One
Therapists look to the salon owner for guidance, support and motivation. Itis your responsibility to build on an individuals specialist skills and to provide
a framework for communication. One way to do this is through regular staff
appraisals.
Appraisals give you and your employee an understanding of an
individuals strengths and weaknesses. It not only reviews the employees
contribution, but also ways that it can be improved.
To implement an effective appraisal system, list the key tasks from your
employees job description and set targets against which these tasks can be
measured. These targets must be agreed and set between you and youremployee on a one-to-one basis. This must be a two way process where
tasks are negotiated and discussed rather than imposed.
Start the appraisal, with positive feedback and then progress to what needs
improvement. Always take care to emphasise that their work has value - a
job that is well done should not go unnoticed. Your comments should be
related to the actual tasks carried out and should be based on your own
observations of how these tasks are done. Feedback should be action
orientated and relate to improvements that employees can make through
their own efforts.
Encourage discussion by asking open-ended questions such as:
How do you think you could improve your contribution to the business?
How would you like to develop your skills?
How do you feel you could increase the amount clients spend when they
visit the salon?
This will help you to get a clear idea of the individuals aspirations and
should also highlight opportunities.
-
8/6/2019 Monu Manual Section 5
23/23
NATURAL SCIENCE FOR YOUR SKIN
Team Building
Be aware of the morale within the teamAre they interacting well and pulling together as a
team? If not, negativity will be counterproductive to
your business. Deal with any problems immediately.
Your manner should be open, honest and
straightforward and always make an attempt to
see the point of view of others.
Maintain your teams enthusiasm and motivation
with regular meetings and informal team chats,
these are a great way of clearing the air, resolving
issues, discussing ideas and launching new
initiatives. A team night out or a team building dayis also great for motivation.
Encourage staff to participate and use their own
initiative. Encourage them to research the local
market. Send them on a fact-finding mission to
competitor salons in your area to compare prices
and treatments, then ask them to report back at the
next team meeting.
Keep up to date with latest trends bysending staff to beauty trade exhibitions
and by buying trade magazines.
Keep yor team informed. Always brief your team in
advance on specific initiatives. When planning
these initiatives give each member of staff a
specific responsibility. This will boost morale and
ensure that the event is a success.
Offer employees the opportunity to assume more
responsibility and leadership. Take advantage of
their strengths - an individual who can effectively
organise the team on a day-to-day basis may be
your choice for a future manager of an additionalsalon.
Instil a belief in the value of your staffs work - give
praise publicly when it is due.
Staff Training
Training is a valuable motivation tool. It will greatly
enhance staff knowledge, skills, confidence and
enthusiasm. However it should be relevant and
offered, not imposed. Staff training also needs to
be prioritised. Look at the skills needed to improve
your business. It will enable you to put the latest
trends, techniques and products into your salon.Susan Molyneux Skincare provide some of the best
product training in the industry. As well as
introductory training we offer advanced courses to
enhance therapist skills so that your salon can offer
additional treatments. Our courses are short and
mostly hands on. This means that the therapists
return to the salon with real skills that can be put
into practice immediately.
Training your staff adequately is the single mostimportant aspect of achieving your goal of asuccessful salon. With the correct training yourstaff will be more motivated, morale will behigher and the quality of your treatments willimprove.
Checkout the training calendar atwww.monuskin.co.uk
Real ResultsYour employees are your most important asset and
should be recognised for the value and worth that
they bring to your business. As they contribute to thedevelopment of the business through participation,
maintaining their motivation is critical.
Follow these simple rules to ensure that your staff
remain happy and motivated:
Implement an effective appraisal system to agreeeach individuals work tasks and targets.
Give praise and appreciation often. Instil inemployees a belief in the value of their work.
Hold regular team meetings to discuss ideas andlaunch new initiatives.
Encourage employees to use their intelligence tosolve problems.Offer employees the chance to assume more
responsibility and leadership.
Provide regular opportunities for training andupgrading of skills.
Therapists will always be motivated when they
see the real results of their efforts in terms of
increased business. Training courses that focus
on selling techniques and marketing skills will
help them do just that. See our course curriculum
for full details at www.monuskin.co.uk