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  • 8/6/2019 Monu Manual Section 5

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    section fivefive

    Marketing & Support

    marketing your business

    introduction

    salon marketing tools

    successful selling

    motivating staff

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    introduction toMONU salon marketing

    NATURAL SCIENCE FOR YOUR SKIN

    There is more competition in the beauty industry today than everbefore. This means that it is important to come up with new ideasin order to maintain and increase your client base.

    1. Identify your salons business objectives, using thetable below.

    2. Match your objective to the appropriate marketingformat.

    3. Customise the chosen templates with your offers,choice of image and salon logo.

    4. Place your order on-line atwww.monuskin.co.ukand shortly you will receive a proof to be checkedand returned.

    5. Within 5 working days of approval your order with bedelivered.

    Client Win Generate Win BackBUSINESS OBJECTIVES Retention New More Lost

    & Loyalty Clients Spend Clients

    Loyalty Rewards

    Recommend a Friend

    Gift Vouchers

    Appointment Business Cards

    Pricelists

    Special Invitations

    Door Drop Leaflets

    Posters

    When you choose MONU products

    for your salon it becomes our aim

    to help you grow your business.

    We aim to maximise the potential

    of your business by offering a

    personalised marketing solution

    using the following process:

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    NATURAL SCIENCE FOR YOUR SKIN

    10 tips for good displays

    Understand your businessThink about what you do best and establish your

    USP's (unique selling points). This will enable youto be different and stand out from your

    competitors and be your focus for display lines

    and marketing principals.

    Be Brand awareRecognise the brands & products you work with,

    how do they link in with your USPs. Understand

    what are your best sellers, most attractive or

    aspirational branded products. Ensure these

    have priority within your display environment.

    Establish your displayenvironmentsTake time to review your salon, think about the

    best areas to place displays. These will be

    windows, till points & waiting areas, other areas

    such as treatment rooms, walkways and blank

    walls can be used for quality frames / posters

    and specific brand point areas. Remember

    customers often like to browse prior to asking

    questions so try not to use a very busy area fordisplay, instead use these busy areas for quality

    Brand images/messages to reinforce the

    product/sales message.

    Stay currentEnsure your display stays current. Your display

    should work as hard as you do selling your

    services!

    -What are your monthly offers?

    -What are your supplier's monthly offers?

    -What do your customers want this time of year?

    -What are your competitors doing?

    -Can I do better?

    -What are the current industry / local topics

    ie new treatments / environment etc.

    These are all questions your display should

    answer, especially in a window! Stay in touch

    with your suppliers current and future offers, they

    will also have marketing material (often free) to

    support their latest offers, include these in your

    current theme.

    Use Symmetry

    Use A-SymmetryUse RepetitionUse GroupingThese are the most commonly used tricks in the

    display world and are used for an individual

    group or whole display feature. Clever use of

    these tricks or rules will make a huge difference

    to your display.

    Establish your display

    environmentsTake time to review your salon, think about thebest areas to place displays. These will be

    windows, till points & waiting areas, other areas

    such as treatment rooms, walkways and blank

    walls can be used for quality frames / posters

    and specific brand point areas. Remember

    customers often like to browse prior to asking

    questions so try not to use a very busy area for

    display, instead use these busy areas for quality

    brand images/messages to reinforce the

    product/sales message.

    SYMMETRY

    REPETITION

    A-SYMMETRY

    GROUPING

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    NATURAL SCIENCE FOR YOUR SKIN

    Everything is nothing

    Do not to cram too many different brand productsinto the same area, this creates a confusing

    message with nothing catching the eye or standing

    out as attractive to your customer. Try to keep the

    brands separate to gain interest and focus, a few

    choice pieces from an extensive range is often

    better than cramming all elements together. Can't

    make up your mind which ones to use? Then simply

    revolve them on a weekly basis. Often space

    around a product is, visually, as important as the

    product itself. For example, a fine art work in a

    gallery will be hung alone to force focus on thepiece, the more important the piece the more

    space around it, simple.

    Be well balancedThe human eye is a very critical instrument and we

    are used to seeing a natural balance throughout

    nature, also many famous artists have studied and

    used balance in their work for hundreds of years

    and it should be respected. Balance of weight,

    colour and space should be thought about in yourdisplay! Sounds tricky? Not really! Just keep the

    heaviest or darker coloured stuff at the bottom with

    more space around the top; a good ratio is 5/8ths

    product to 3/8ths space. What makes a great

    photograph or art work? 9 times out of 10 it will be

    composition rather than subject or skill. It is very

    important to think about balance but be confident;

    we are so used to seeing good balance around us

    if it looks right it is right.

    Focus Lead the eye

    Always try to establish a focal point or two withinyour display, especially in a window display. This

    can be a strong colour, a fantastic offer, an

    interesting prop or product grouping. Use the

    balance ratio previously to help you as the eye

    naturally falls to a point around that ratio, try it.

    Once the focal point has been decided, try to

    arrange the display with use of nice props, if

    available, to lead the eye around the other

    groupings etc. Our eyes like to follow lines, either,

    horizontal, vertical or angular. Play around with it

    and have some fun.

    Sales savvy staffTake your key staff around your display areas and

    brief them on the key usage and sales points of the

    items within your display and also the stock items

    and treatments pertinent to but not included in the

    display range. Remember your display is a focal

    point and a conversation piece. So ensure your staff

    have the relevant knowledge to guide customers

    through your most desirable lines to increase salesrevenue.

    Maintain maintain maintainOnce you have spent your valuable time

    establishing your display, it is essential that the

    display is kept clean and managed. Customers will

    pick up items for a closer look and never put them

    back in the same place, this will quickly lead to your

    wonderful display looking disjointed or shabby.

    Always keep a keen eye on this to maintain a fresh

    and vibrant took.

    check out marketing tools atwww.monuskin.co.uk formore advice and helpful ideas

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    Product Displays

    NATURAL SCIENCE FOR YOUR SKIN

    In-salon product displays are an important part

    of creating a brand impression and this couldbe positive or negative.

    Its important that the display is attractive to theclient while also getting across the brandidentity and concept.

    Psychological factorsUse of Monu products at

    home can enable the client to prepare the skin for professional treatments, optimising

    the results. It can also act as an effective follow-up routine, reinforcing the professional

    treatment.

    Physiological factors

    On a physiological level, its worth remembering eye level is buy level. If products areplaced on high shelves, they will look out of reach and clients may not bother to ask for

    them to be brought down.

    Core products should be displayed within the eye-level range. Product ranges should be

    grouped together.

    Use of Monu marketing display tools, will enhance your display shelf e.g. use shelf

    steps to make one range of products visible behind another. It makes the display look

    professional and well-organised and allows you to display a greater number of products

    within the eye level range.

    Give consideration to lighting the display needs to be well lit to help draw attention to

    it as well as making it easier for the client to read individual labels etc. However, some

    light bulbs will have a heating effect and this could cause products to deteriorate so

    bear in mind the ambient temperature around the shelving area.

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    salon marketing toolsBin those tired and worn out display materials and create a dynamic

    and inspiring environment for your clients to enjoy. Simply choose a

    selection from the items listed on the following pages.

    NATURAL SCIENCE FOR YOUR SKIN

    skin type/skin concern code size description

    Monu brochure targetedspecifically toward dry/sensitive skin types.Contains a description ofeach product for the skintype, plus information oneach of the active ingredients

    they contain.

    A5 size

    (148 x 210mm)

    BROD

    Monu brochure targetedspecifically toward normal/combination skin types.Contains a description ofeach product for the skintype, plus information oneach of the active ingredientsthey contain.

    A5 size

    (148 x 210mm)

    BRON

    Monu brochure targetedspecifically toward oily skintypes. Contains a descriptionof each product for the skintype, plus information oneach of the active ingredientsthey contain.

    A5 size

    (148 x 210mm)

    BROO

    Monu brochure focussing onthe body range. Contains adescription of each productwithin the range, plusinformation on each of theactive ingredients theycontain.

    A5 size

    (148 x 210mm)

    BROB

    brochures

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    NATURAL SCIENCE FOR YOUR SKIN

    skin type/skin concern code size description

    Renu brochure whichspecifically targets the effectsof ageing. Contains a

    description of each productfor the skin type, plusinformation on each of theactive ingredients theycontain.

    A5 size

    (148 x 210mm)RRBRO

    Vitru brochure which

    specifically targets male

    skins. Contains a description

    of each product for the skin

    type, plus information on

    each of the active ingredientsthey contain

    A5 size

    (148 x 210mm)BROV

    John van G brochure which

    contains information about

    the make-up collection.

    contains a description of

    each product available.

    A5 size

    (148 x 210mm)BROV

    24 page A5 generic booklet

    containing the full product

    range.

    A5 size

    (148 x 210mm)BRO

    A5 gatefold brochureincorporating a measurement

    record chart. Seperate

    information and health

    questionaire record cards are

    included.

    A5 size(148 x 210mm)

    BROSG

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    NATURAL SCIENCE FOR YOUR SKIN

    Monu, Renu and Vitru retail

    pricelists. All displayed on

    one handy sized info card foryour clients to take away.

    A5 size

    (148 x 210mm)RPL

    John van G retail pricelist. All

    displayed on one handy

    sized info card for your clients

    to take away.

    A5 size

    (148 x 210mm)RPLM

    Waxing Info Card. Provides

    aftercare waxing instructions

    for your client to take away

    with them.

    A5 size

    (148 x 210mm)WIC

    Micro Current Info Card.

    Explains all you client needs

    to know about this wonderful

    non-surgical face lifting

    treatment.

    A5 size

    (148 x 210mm)MIC

    Galvaderm Info Card.

    Explains all you client needs

    to know about this wonderful

    electro-therapy treatment.

    A5 size

    (148 x 210mm)GIC

    pricelists & info cards

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    NATURAL SCIENCE FOR YOUR SKIN

    code size description

    Renu Hand Treatment Info

    Card. Explains all your client

    needs to know about this

    wonderfully relaxingtreatment that will help to

    combat signs of ageing on

    the hands.

    A5 size

    (148 x 210mm)RHIC

    Handy A5 MONU Info Cards

    to display in one of our A5

    perspex blocks or to give to

    clients to take away. Contains

    a description of each retailproduct in the MONU

    Skincare range.

    A5 size

    (148 x 210mm)ICBICECICFDICIR

    ICLSICMRICRICPCICV

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    NATURAL SCIENCE FOR YOUR SKIN

    code size description

    A floor standing unitcontaining 36 full size retailproducts. An eye catching

    addition to any salon.

    Height 1000mm

    Width 900mm

    Depth 500mm

    TESTER

    BAR

    product tester display stands

    Monu Counter Top Display.

    An ideal display unit to show

    off a current promotion or to

    simply display a dummy

    pack.

    Height 230mm

    Width 415mm

    Depth 310mm

    MCT

    Renu Counter Top Display.

    An ideal display unit to show

    off a current promotion or to

    simply display a dummy

    pack.

    Height 280mm

    Width 400mm

    Depth 240mm

    RCT

    Vitru Counter Top Display.

    An ideal display unit to show

    off a current promotion or to

    simply display a dummy

    pack.

    Width 3650mm

    Depth 280mm

    VCT

    Monu Body Dummy Pack.

    Contains a selection of

    bottles, tubes, jars and boxes

    to display around the salon.

    9 ItemsDUMB

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    NATURAL SCIENCE FOR YOUR SKIN

    code size description

    marketing display tools

    Monu Totem, White Flowerand Female Model. A totemis a floor or unit standing

    three dimensional displaycard.

    Height 555mm

    Width 455mm

    Depth 200mm

    MT2

    Monu Totem, Female ModelBody and Female ModelFacial. A totem is a floor orunit standing threedimensional display card.

    Height 555mm

    Width 455mm

    Depth 200mm

    MT3

    Renu Totem, Hands andPetals. A totem is a floor orunit standing threedimensional display card.

    Height 555mm

    Width 455mm

    Depth 200mm

    RT1

    Renu Totem, Product RangeShots. A totem is a floor orunit standing threedimensional display card.

    Height 555mm

    Width 455mm

    Depth 200mm

    RT2

    Vitru Totem Kit, pack of two.A totem is a floor or unitstanding three dimensionaldisplay card.

    Height 555mm

    Width 455mm

    Depth 200mm

    VTK

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    NATURAL SCIENCE FOR YOUR SKIN

    code size description

    posters

    Blue Bottle Poster, tailormade in a size to fit yoursalon.

    A2 A0PSM1

    Blonde Model Poster, tailormade in a size to fit yoursalon.

    A2 A0PSM2

    Product Range Shots Poster,tailor made in a size to fityour salon.

    A2 A0PSM3

    Body Image Poster, tailormade in a size to fit yoursalon.

    A2 A0PSM4

    White Flower Poster, tailormade in a size to fit yoursalon.

    A2 A0PSM5

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    NATURAL SCIENCE FOR YOUR SKIN

    code size description

    posters

    Female Model Poster, tailormade in a size to fit yoursalon.

    A2 A0PSM6

    Renu Product Range Poster,tailor made in a size to fityour salon.

    A2 A0PR1

    Renu Female Model Poster,tailor made in a size to fityour salon.

    A2 A0PR2

    Renu Hands and PetalsPoster, tailor made in a sizeto fit your salon.

    A2 A0PR3

    Renu Product Range ShotsPoster, tailor made in a sizeto fit your salon.

    A2 A0PR4

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    code size description

    Vitru Product Range Poster,tailor made in a size to fityour salon.

    A2 A0PV1

    Vitru Product Range Poster,tailor made in a size to fityour salon.

    A2 A0PV1

    NATURAL SCIENCE FOR YOUR SKIN

    Exfoliating Girl Poster, tailormade in a size to fit yoursalon.

    A2 A0SM08

    Lily Girl Poster, tailor made ina size to fit your salon.

    A2 A0SM09

    Body Girl Poster.A3PSM4

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    NATURAL SCIENCE FOR YOUR SKIN

    code size description

    advertisements & photography

    CD containing 30 images.Includes Monu, Renu andVitru product images and

    logos.

    30 JpegsCDA

    MONU SKINCARE

    Telephone: 08702209094 www.susanmolyneuxshop.co.uk

    Monu Advertisement forpress use.

    Quarter, Half

    and Full PageCDB

    Renu Advertisement forpress use.

    Quarter, Half

    and Full PageCDC

    Vitru Advertisement forpress use.

    Quarter, Half

    and Full PageCDD

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    NATURAL SCIENCE FOR YOUR SKIN

    code size description

    advertisements & photography

    personalised marketing material

    CD containing 30 images.Includes Monu, Renu andVitru product images and

    logos.

    30 JpegsCDA

    appointments:

    Date: Time:

    Date: Time:

    Date: Time:

    Date: Time:

    Please give at least 48 hours notice if you wish to cancel an appointment.

    Full NameTitle

    S AL ON N AM E

    AddressAddressAddress

    Tel: 01000 000000Fax: 01000 000000

    Email:[email protected]

    Create your own business cardsusing our Salon MarketingProgramme. We give you thechoice of 7 different images; allyou need to do is add yourpersonalised text. Once you havecreated your cards using oursimple online ordering service,they will be delivered to yourdoor within 5 working days.

    85mm x 55mmSalon

    Marketing

    Business

    Cards

    Create your own Door DropLeaflets using our SalonMarketing Programme. We giveyou the choice of 7 differentimages, all you need to do is

    add your personalised text. Onceyou have created your cardsusing our simple online orderingservice, they will be delivered toyour door within 5 working days.

    A6

    148mm x 105mmSalon

    Marketing

    Door

    DropLeaflets

    S A LO N N A ME

    10GIFT VOUCHER

    Create your own Gift Vouchersusing our Salon MarketingProgramme. We give you thechoice of 7 different images, allyou need to do is add yourpersonalised text. Once you havecreated your cards using our

    simple online ordering service,they will be delivered to yourdoor within 5 working days.

    148mm x 70mmSalon

    Marketing

    Gift

    Vouchers

    Create your own Loyalty Cardsusing our Salon MarketingProgramme. We give you thechoice of 7 different images, allyou need to do is add yourpersonalised text. Once youhave created your cards usingour simple online orderingservice, they will be delivered toyour door within 5 working days.

    120mm x

    88mm FoldedSalon

    Marketing

    Loyalty

    Cards

    Wed like to thank you for yourloyalty by offering you the chance to

    gain rewards everytime you visit our

    salon. Well mark your card with thepoints earned after every visit.

    Once you have a total of 10 points

    you can claim 5 off your next

    treatment or a free skincare

    product of your choice*.

    Name:

    Address

    Tel:

    Email:

    *Skincareproducttothe valueof12

    S A L O N N A ME

    Massage/Body Wrap = 3 points

    Full Body Tanning = 3 points

    Wax ing Treatmen ts = 2 points

    Facia l T reatments = 2 points

    Eyelash /brow Ti nts = 1 points

    1 2 3 4 5

    6 7 8 9 10

    Stylist:please cross out one box as points are earned

    S A LO N N A M E

    loyalty card

    S A LO N N A M E

    Address Address AddressAddress Address Address Postcode

    Tel: 01000 000000 Fax: 01000 000000

    Email: [email protected]

    SPECIALOFFERdetails details details

    details details

    MONU SKINCARE

    Telephone: 08702209094 www.susanmolyneuxshop.co.uk

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    code size description

    Create your own pricelist usingour Salon MarketingProgramme. We give you thechoice of 7 different images, allyou need to do is add yourpersonalised text. Once youhave created your cards usingour simple online orderingservice, they will be delivered toyour door within 5 working days.

    210mm x 148mm

    4 page folded

    card

    Salon

    Marketing

    Pricelist

    Create your own Recommend aFriend cards using our SalonMarketing Programme. We giveyou the choice of 7 differentimages, all you need to do isadd your personalised text. Onceyou have created your cardsusing our simple online orderingservice, they will be delivered toyour door within 5 working days.

    120mm x

    88mm Folded

    SalonMarketing

    Recommenda Friend

    NATURAL SCIENCE FOR YOUR SKIN

    Beauty Services

    WaxingTreatmentsTreatment 15.00

    Treatment 15.00Treatment 15.00

    Treatment 15.00

    Treatment 15.00

    Treatment 15.00

    Treatment 15.00

    Treatment 15.00

    BodyTreatments

    Treatment 15.00Treatment 15.00

    Treatment 15.00

    Treatment 15.00

    Treatment 15.00

    Treatment 15.00Treatment 15.00

    Treatment 15.00

    FacialTreatmentsTreatment 15.00

    Treatment 15.00

    Treatment 15.00

    Treatment 15.00

    Treatment 15.00

    Treatment 15.00

    Treatment 15.00

    Treatment 15.00

    Beauty Services

    TanningTreatment 15.00

    Treatment 15.00Treatment 15.00

    Treatment 15.00

    NailTreatmentsTreatment 15.00Treatment 15.00

    Treatment 15.00

    Treatment 15.00

    Treatment 15.00

    EyeTreatmentsTreatment 15.00

    Treatment 15.00

    Treatment 15.00

    Treatment 15.00

    Treatment 15.00

    Gift Vouchers from 10

    Student Discount 10% offTuesdaysonly

    S A L ON N A M E

    pricelist

    S A LO N N A M E

    recommend

    a

    friend

    Create your own SpecialInvitation using our SalonMarketing Programme. We giveyou the choice of 7 differentimages, all you need to do isadd your personalised text. Onceyou have created your cardsusing our simple online orderingservice, they will be delivered toyour door within 5 working days.

    148mm x 105mmSalon

    Marketing

    Special

    Invitation

    S A L O N N A M E

    Tuesday 6pm - 9.30pm

    exclusive pamper evening

    check out marketing tools atwww.monuskin.co.uk formore advice and helpful ideas

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    The first step to successful selling is the preparation.

    Make sure that your salon is attractive and welcoming. Surround clients

    with suggestions and ideas by dressing up your salon with inspiringdisplay materials that will silently sell your treatments and products.

    Believe in yourself and be confident.

    Always ensure that you have a thorough understanding of the

    treatments and products that you offer.

    Remember to smile.

    It is very important for a therapist to have a warm, helpful and friendly

    attitude. This approach will always evoke a positive response. The

    client will have confidence in a therapist who is always neat, friendly

    and knowledgeable.

    Consultation prior to the treatment is the next critical step in

    the selling process.

    Leave plenty of time for the consultation, it should be taken privately, in

    a consultation or treatment room.

    Gaining a correct understanding of the clients skin concerns allows

    you to offer correct solutions.

    Try asking these open-ended questions

    Have you experienced this treatment before?What made you choose this facial/visit the salon?

    What concerns you most about your skin?

    Do you have a regular skincare routine?

    Give the client the opportunity to chat in between questions; listen

    carefully - this information will enable you to advise effectively and

    tailor your recommendations.

    Successful selling is about building relationships with clients. By taking the initial step

    of visiting a salon, a client has overcome initial inhibitions about their skincare

    concerns. As a therapist, you must understand this and offer both guidance and

    support. This requires genuine involvement and the ability to identify the clients needs

    and requirements. A good relationship with the client will build naturally if you have

    the right approach.

    NATURAL SCIENCE FOR YOUR SKIN

    successful selling

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    NATURAL SCIENCE FOR YOUR SKIN

    Try gently steering the client towards theproducts that you use yourself, this willgive them a greater confidence in theproducts recommended and provide asignificant step towards a building apositive relationship between the salonand the therapist. Clients feel listened-toand understood.

    Communication

    The next step in the selling process is to clearlyexplain the treatment . Choose your words

    carefully and explain the benefits rather than

    the techniques.

    Performance

    As you perform the treatment, if the client wants

    to talk, briefly explain the products as you use

    them on the skin. Regularly ask how they feel.

    On completion of the treatment, allow a few

    minutes of relaxation and when the client isready, start to review the treatment, highlight

    the benefits and then discuss the follow up

    care.

    Handling Objections

    After sales advice is a good way of introducing

    home care products after the client has

    completed the treatment. Any objections are

    likely to happen now because a client has not

    yet been convinced. If the client is negative or

    just not interested, dont be put off. Remain

    calm and friendly and let the client talk.

    Explain why each product has been prescribed,

    and use the skins favourable reaction to the

    treatment as evidence.

    Closing the Sale

    Aim high. Do not assume that the client only

    wants to purchase a trial pack when the

    complete range may be purchased. Do not

    give away samples indiscriminately either as

    this often delays the clients purchase of the

    products.

    Place products recommended for home use on

    the counter ready to purchase. Discuss one

    product at a time. Hold it in your hand and then

    hand it to the client, automatically providing a

    sense of belonging to the product. Another

    idea is to massage a little of the product from a

    tester into the clients hand.

    Therapists lose sales because of their fear of

    closing. Be assertive and make a remark such

    as So you will be needing this cleanser, toner,

    eye cream and day cream then? The client

    then has to make a decision and the sale is

    closed. If the client is reluctant to purchase all

    four recommended products at once, take oneor two away until the client is happy. However,

    re-affirm how important the complete regime

    will be. If there is a problem with the cost, justify

    the price by relating the cost back to an every

    day item. Always carry plenty of stock, as the

    client will want to take the products home

    straight away.

    If you experience a no thank you or

    rejection, dont take it personally, continue

    to advise positively and concentrate on

    building your relationship with the client.

    Always aim to book the next appointment

    before the client leaves the salon and follow

    up visits with regular mailings of salon offers

    and news.

    Finally, show the client out personally your

    polite, professional approach will be

    appreciated.

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    NATURAL SCIENCE FOR YOUR SKIN

    A successful salon is one that moves with the times, introduces new products and

    treatments and initiates new working practices. Keep your team motivated and

    their success will reflect in the performance of your business. As a salon owner,

    you can be a powerful motivating force for your staff. You can help them to carry

    out their tasks responsibly and efficiently and can inspire them to strive for higher

    achievements. It is your obligation to maximise your teams potential.

    staff motivation

    One-to-One

    Therapists look to the salon owner for guidance, support and motivation. Itis your responsibility to build on an individuals specialist skills and to provide

    a framework for communication. One way to do this is through regular staff

    appraisals.

    Appraisals give you and your employee an understanding of an

    individuals strengths and weaknesses. It not only reviews the employees

    contribution, but also ways that it can be improved.

    To implement an effective appraisal system, list the key tasks from your

    employees job description and set targets against which these tasks can be

    measured. These targets must be agreed and set between you and youremployee on a one-to-one basis. This must be a two way process where

    tasks are negotiated and discussed rather than imposed.

    Start the appraisal, with positive feedback and then progress to what needs

    improvement. Always take care to emphasise that their work has value - a

    job that is well done should not go unnoticed. Your comments should be

    related to the actual tasks carried out and should be based on your own

    observations of how these tasks are done. Feedback should be action

    orientated and relate to improvements that employees can make through

    their own efforts.

    Encourage discussion by asking open-ended questions such as:

    How do you think you could improve your contribution to the business?

    How would you like to develop your skills?

    How do you feel you could increase the amount clients spend when they

    visit the salon?

    This will help you to get a clear idea of the individuals aspirations and

    should also highlight opportunities.

  • 8/6/2019 Monu Manual Section 5

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    NATURAL SCIENCE FOR YOUR SKIN

    Team Building

    Be aware of the morale within the teamAre they interacting well and pulling together as a

    team? If not, negativity will be counterproductive to

    your business. Deal with any problems immediately.

    Your manner should be open, honest and

    straightforward and always make an attempt to

    see the point of view of others.

    Maintain your teams enthusiasm and motivation

    with regular meetings and informal team chats,

    these are a great way of clearing the air, resolving

    issues, discussing ideas and launching new

    initiatives. A team night out or a team building dayis also great for motivation.

    Encourage staff to participate and use their own

    initiative. Encourage them to research the local

    market. Send them on a fact-finding mission to

    competitor salons in your area to compare prices

    and treatments, then ask them to report back at the

    next team meeting.

    Keep up to date with latest trends bysending staff to beauty trade exhibitions

    and by buying trade magazines.

    Keep yor team informed. Always brief your team in

    advance on specific initiatives. When planning

    these initiatives give each member of staff a

    specific responsibility. This will boost morale and

    ensure that the event is a success.

    Offer employees the opportunity to assume more

    responsibility and leadership. Take advantage of

    their strengths - an individual who can effectively

    organise the team on a day-to-day basis may be

    your choice for a future manager of an additionalsalon.

    Instil a belief in the value of your staffs work - give

    praise publicly when it is due.

    Staff Training

    Training is a valuable motivation tool. It will greatly

    enhance staff knowledge, skills, confidence and

    enthusiasm. However it should be relevant and

    offered, not imposed. Staff training also needs to

    be prioritised. Look at the skills needed to improve

    your business. It will enable you to put the latest

    trends, techniques and products into your salon.Susan Molyneux Skincare provide some of the best

    product training in the industry. As well as

    introductory training we offer advanced courses to

    enhance therapist skills so that your salon can offer

    additional treatments. Our courses are short and

    mostly hands on. This means that the therapists

    return to the salon with real skills that can be put

    into practice immediately.

    Training your staff adequately is the single mostimportant aspect of achieving your goal of asuccessful salon. With the correct training yourstaff will be more motivated, morale will behigher and the quality of your treatments willimprove.

    Checkout the training calendar atwww.monuskin.co.uk

    Real ResultsYour employees are your most important asset and

    should be recognised for the value and worth that

    they bring to your business. As they contribute to thedevelopment of the business through participation,

    maintaining their motivation is critical.

    Follow these simple rules to ensure that your staff

    remain happy and motivated:

    Implement an effective appraisal system to agreeeach individuals work tasks and targets.

    Give praise and appreciation often. Instil inemployees a belief in the value of their work.

    Hold regular team meetings to discuss ideas andlaunch new initiatives.

    Encourage employees to use their intelligence tosolve problems.Offer employees the chance to assume more

    responsibility and leadership.

    Provide regular opportunities for training andupgrading of skills.

    Therapists will always be motivated when they

    see the real results of their efforts in terms of

    increased business. Training courses that focus

    on selling techniques and marketing skills will

    help them do just that. See our course curriculum

    for full details at www.monuskin.co.uk