monu project 2

8/2/2019 Monu Project 2

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BBA PROGRAMME UNIVERSITY OF PUNE

INDIRA COLLEGE OF COMMERCE & SCIENCE1

A

PROJECT REPORT ON

THE STUDY OF MARKETING MIX

WITH SPECIAL REFERENCE TO

DESIRE INFONET SERVICES

SUBMITTED BY

SUMIT KUMAR

TYBBA (SEM VI)

SUBMITTED TO

UNIVERSITY OF PUNE

AS A PARTIAL FULFILLMENT

OF THE REQUIREMENT OF THE DEGREE OF

BACHELOR OF BUSINESS ADMINISTRATION

UNDER THE GUIDENCE OF

MR. ATUL FEGADE

THROUGH,

INDIRA COLLEGE OF COMMERCE & SCIENCE

PUNE-411033

(2009-2012)


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DECLARATION

I, SUMIT KUMAR, hereby declare from core of my heart project report which

Is needed for the partial fulfillment of my B.B.A course in INDIRA COLLEGE

OF COMMERCE & SCIENCE, Will never be used for any external purpose and

will never be submitted to any Organization or any institution.

Date: SUMIT KUMAR


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ACKNOLEDGEMENT

Indeed it gives me immense pleasure to express my sincere gratitude for the

cooperation given to me by all those in completing the project report.

In sincerely thanks Mr. DEV KUMAR , for giving me an opportunity for

undertaking the project in DESIRE INFONET SERVICES as well as valuable

support and advice received by him. I sincerely place my sincere gratitude for the

valuable guidance rendered to me by PROF. ATUL FEGADE, my project guide

in selecting appropriate topic for the project and its completion.

I am thankful to all the employees of DESIRE INFONET SERVICES who

directly or indirectly contributed to my work. Last but not least, I will never forgetthe path which I travelled, so I dedicate my sincere thanks to all my friends who

went out their way and took pains too to help me in making this project work a

grand successfully

Thanks for your kind support.

SUMIT KUMAR


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INDEX

Sr. No. PARTICULAR Page No.

1. MEANING OF PROJECT 5-6

2.RESEARCH DESIGN

7-15

3.COMPANY PROFILE

16-23

4. TEORETICAL FRAMEWORK 24-56

5.

PRESENTATION ANALYSIS &

INTERPRETATION OF DATA 57-77

6. FINDINGS & SUGGESTION 78-80

7. CONCLUSION 81-82


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8.BIBLIOGRAPHY &

ANNEXURE83-84

CHAPTER -1MEANING OF

PROJECT


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Before starting the project we should fully know about the meaning of project.

There are seven letters in the word PROJECT each character has its own

technical meaning.

Planning

This deal with the idea of thinking which are required for the project.

Resource

Their money problem will be solved and resources from which collected.

Operating

The procedure from which the getting job is prepared in a systematic way is known

as operation.

Joint effort

This is directly proper to an operation is made of several person working sincerely

is known as join effort.

Engineering


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A well educated engineer can do this work in a better way to find to find out better

result. Hence the project is as engineering function.

Co-operation

To make the project successfully, it is necessary for its success and completion of

project.

Technique

It must as it gives a better shape. It is not possible to complete the project without

technique.

The project is a system that gives the systematic way of planning and working.

CHAPTER2RESEARCH DESIGN


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EXECUTIVE SUMMARY

This project is done on the analysis of marketing of IT equipments & softwares of

Desire infonet services mainly focused on:-

Introduction ofDesire infonet services. Central marketing organization.

Its function Branches

Marketing strategies adopted by Desire infonet services.


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OBJECTIVE OF THE STUDY

To study the marketing strategies adopted by the company. To study the status (image) of the company. To study about the products (services) of the company. To study the elements of


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a. productb. Pricec. Placed. Promotione. Peoplef. Processg. Physical environment

Dealing with local customers. Analysis of market growth of the company. Who are its customers & competitors? To more detail about the company. To give suggestions if any.


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SCOPE OF THE STUDY

Scope of the project is limited to the study of 7ps of marketing mix with

reference to Desire infonet services. A successful market strategy must have a

marketing mix as well as target market for which the marketing mix is prepared.

The elements or variable that make up a marketing mix consist of seven areas:-

I. Decisions on product (service)

II. Decisions on price

III. Decision on promotion

IV. Decision on distribution

V. Decision on people

VI. Decision on process

VII. Decision on physical evidence


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RESEARCH METHODOLOGY

Research means to go in detail about something. So research methodology is

a way to systematically solve the problem. Research methodology also consists the

logic behind the method we used in context of our research study and explain why

we are using a particular method and why we are not using other.

Research in common parlance refers to search of knowledge. According to

Oxford Advance Learner Dictionary research is a careful investigation and inquiry

especially searches for new facts. Research is an original contribution to the

existing knowledge making for its advancement. It is pursuit of truth with the help

of study. In short search of knowledge through objective and systematic method offinding of solution to a problem is search to a problem is search. In this project

researcher wants to understand the market and the study of the Ps of market.


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MEANING OF RESEARCH METHODOLOGY:-

Research methodology is the systematic approach of identifying the problem

collecting information and analyzing the information and providing alternative

solution. It is a tool to measure characteristics of the market to obtain the

information need for forecasting and evaluating the product and services and help

the management in better decision making.

The completion of this project report needed a primary as well as secondary data

which was been collected during the visits in the company and the interrelation

with the officials as well as the employees.

The secondary data collected for the project included the details of the company

profile.

References from the various journals, magazines and reference books were being

collected for the purpose of theoretical information. The primary data was

collected by visiting the company and the discussion with the company officials

and the employees especially in the production department and the quality

management department.

DEFINITION:-

All progress is born in enquiry. Doubt is often better then over confidence

for its lead the enquiry leads to invention. Hudson Maxim

COLLECTION OF DATA


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The task of data collection begins after a research problem has been defined and

research designs process. The researcher should keep in mind two methods of data

collection are used.

METHODS OF COLLECTION:-

It is a series of advance relevant decision that has been taken to obtain the

objective of the study systematically and scientifically. It comprises of research

design, sampling plan, preliminary investigation, primary data collection and

finally the analysis of collect data.

PRIMARY DATA:-These data are those data which are collected for the first time, & thus

happen to be original in character. There are several methods for collecting

primary data. Primary data are the actual information, which are received by

researcher for social purpose from the actual field of study & for the first

time.

SECONDARY DATA:-Secondary data are those which have been collected by someone else &

which have already been passed through the statistical process. Secondary

data may either be published data. Usually published data are available in

books magazines, reports & publication.

SOURCES OF PRIMARY DATA:-

Schedule: These are particular type o questionnaire, which is replied by theresearcher himself by questions as to the informers.


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Interview: In an interview, the researchers meet people & discuss his socialproblems, with them & this course of discussion is gathered facts etc.

SOURCES OF SECONDARY DATA:-

Published sources: International publication U.N.O.

Reports of communities & committees: Various communities &committees of enquiry collect data that can be used by these who are

investigating on the related subjects.

Semi govt. publications: Many semi- govt. publications like municipalcorporation board etc. publish data pertaining to birth rate, death rate,

literacy rate etc. that can be used for investigation.

Commercial research, educational institutions, universe, organizationsetc.: These institutions also conduct enquiry & publishes their report through

which data can be used for investigation.

Newspaper, magazines & letter to editors: Newspaper & magazines alsoprovided data for the investigation, letter to the editor (of newspaper &magazines both) are published that can be used.

Unpublished sources: Personals rewards like bibliography, diaries, letters,memories etc. form & important source of data collection for researcher.


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Official records: Most of the organization maintains records of importantinformation, which are important source of data collection for researcher.

Other sources: Many other sources like film, radio, television, publicspeeches etc. are some of the important sources of information.

LIMITATIONS


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The study is bound to come with some limitation and contains which made the

efficiency of the same and to some extend deviate if from its main line of thought.

No stone was left unturned to make the study more precise, accurate and relevant

to the objective, yet there are some limitation and general problems, which are not

worthy to make study meaningful.

Data collection in the company is a very time consuming process. Some information was not easily available.

It was very difficult to follow the local language that creates interactiondifficulty.

When conducting interview of the employees, confidential information wasnot given due to business policies.

Due to regular work pressure to the employees the data collection for thestudy was effected by the lukewarm response due to busy hours.

Companys rules and regulation also became a barrier.

All employees were not found co-operative.


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CHAPTER-3COMPANY PROFILE


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ABOUT THE COMPANY

Desire Infonet incorporated a goal set of providing high end

telecom and IP Communication with dedicated Technology Support for a variety of

industry verticals. Desire infonet is established by a group of young and vibrant

entrepreneurs have exponentially grown skills in IP communication, VOIP,

VOIT and Contact Center Solution. Our motive is to provide value for money

services. Desire Infonet offering cutting edge solutions and quality trusted products

to enterprises and end users. Headquarter in New Delhi (India) Desire offers world

class services to customers by Sales and support Centers Located in Delhi, Kolkata,

Indore, Pune and Patna.

The company Desire infonet services was established in Delhi (INDIA), in 2003 by

the provision of the company Act 1956, Govt. of India. In the early millennium the

company is devoted to development of software and quality assurance of real time

monitoring system and data management.

The people behind the company are a group of techno-commercial; young dynamic

and professionals have been working in the field of Information Technologies for

last two years. However, over the time, the volume of their quality management and

Information Technologies has grown in the field of B.P.O, K.P.O and I.P.O services

and other too i.e. software development, testing, corporate training with live

assignment, websites, e-books, animations an excellent level quality placement,

Hardware in bulk, supply to government and public sectors, ISP setup through

LAN, WAN and remote technologies, digital data management are most of our

business. They are also imparting corporate training on different live projects and

modules as per the latest market needs, which can look after the coming forecasts ofmarket astrology and training guidance.


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Desire infonet servicesare an internationally represented company in the

business of Web and Internet Solution Provider. We at Desire infonet services are

engaged in various work of web enabled Information Technology sector, which are

drive by the energetic, experience and leading young professionals. They are one

of a leading Web Designing, Software, VoIP & Hosting Company under thebanner of Desire infonet services. They offer wide range of services with a motto

of bringing the world to our desktop. They have been providing specialized

services in Web Designing, Web Hosting, Data Management, E-Commerce

Solutions, Online Site Builders, Payment Gateway Configuration and all types of

Internet Solutions, International Calling Minutes & VoIP Solutions. Professionals

at Desire have versatile programming skills and vision to develop multi-tier, object

oriented database applications and on line web based applications. They provide

prompt and efficient customer services and keep their long list of over 2500customers happy. Visit them at for listof website developed by them.

Ensure stands ready and eager to assist us with any web based solutions, Over the

years, their services have grown from website development to include website

hosting, website marketing and search engine optimization, Customize Software

and Application Development, IT Consultancy, Hardware and Networking

solution, VoIP Solution, their clients appreciate that they can get all of their IT and

Internet services under one roof. They don't have to interact with a separate

supplier and company. The result is a unified strategy that is both efficient and

cost-effective. The exceptional customer service that they provide never deviates

regardless of the size and scope of the project at hand. They have a team of highly

trained and skilled professionals that take great care in ensuring that the final

product is always delivered on time every time, within budget and utilizing the

finest techniques, technology and creative thinking at their disposal.

The main objective of the company is to lead the Information Technology field to

play by the latest technologies of IT. Their Company is a pure IT solution provider

company with an international reputation for their web Design, Development,Support of web-based enterprise and marketing solutions. By getting the optimum

out of their ideal mix of talent, technology & resources with complete

commitment, they make it work, from concept to solution.


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THEIR KEY BUSINESS:-

1. Customized Software Development2. Web Designing3. Website Development4. Web Hosting5. E-Commerce6. Merchant Account7. Multimedia & Animation and Search Engine optimizationSEO8. Web Portal9. SMS Services


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10. VOIP solution11. International Calling Cards12. Call Center Setup & Solutions13. IT Consultancy

DESIRE INFONET SERVICES:-

PRODUCTSTRADING

:AUDIO CODES, IBM, DELL, HP, CISCO,HP-PROCURVE, D-LINK, 3COM, ZYXEL

PRODUCTS

SUPPLYING:

AUDIO CODES (VOIP), AASTRA , TYCO, D-LINK,

CISCO, JUNIPER, EXTREME, MOLEX, PANDUIT,

NET4INDIA


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PRODUCTS

EXPORTING:

VOIP, LOGGER,EPABX, IPPBX, IP, PHONES,

ROUTER SWITCHES, MODEMS, ACCESS POINTS,

PRINTERS & OTHER NETWORKING & TELECOM

PRODUCTS

SERVICES :

TELECOM, NETWORKING, IT INFRASTRUCTURE,

ERP, GRAMENT, EDUCATION, PAYROLL, HR,

SALES FORCE, CALL CENTER SOLUTIONS,

DATA CENTER MANAGEMENT

Management and Planning:-

The people behind top management level of the company are techno commercial,

young professionals and dynamic personalities. These above all are the backbone

business of the company. Their own management perfectly understands the sea

changes, principles and practices of management have undergone. This has

happened at the speed of thought with the advent of e-commerce. People are their

most priceless asset and they strive to help them realize their fullest potential for

professional growth. They are encouraged to take the initiative in finding

pioneering solutions. They have a vast reservoir of professional software talent

with the ability to deliver high quality work.

Their Leadership

Desire in is headed by a young, enthusiastic, entrepreneur with a strong technical

background. He possesses extensive experience in IT industry and has

successfully implemented many large scale projects. His technical insights

combined with excellent managerial skills ensure a continuous growth for the

company following a unique business model.

Their Belief

They believe in utilizing technology to make things simple and easy to use. They

also believe in thinking ahead and delivering products or services that can fit well

with upcoming future technologies.


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Their vision

They see their selves as the worlds leading Information Technology Companyproviding quality solutions backed up by unbeatable customer service.

Their focus

Maximize the rewards of their diversity and delivery capabilities by providing to

end solutions, which are easy to maintain and upgrade. Modular Programming

approach to provide innovative and easily manageable solutions, enabling

customers all over the world to benefit from our services.

Their Team

They have a committed team of professionals with experience in variety of tools

and platforms. Their developers keep themselves updated with the latest

technology trends. Their skilled people share a common vision of growth. They do

what they believe in, and they believe in what they do.

Hierarchy of team affiliates uses to perform with well coordinated approach at

uppermost level of discipline and professionalism.

1. Highly Skilled Software Architects2. Professional Software Engineers and Developers3. Wide Visional System Analyst4. Creative Web Graphic Designers5. Expert Quality Assurance Analysts6. Specialist Software Tester7. Technical Writers8. Network Engineers9. SEO Specialist


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10.Administrative Experts11.Business Development Managers12.Talented and Capable Project managers

"They aspire to develop and deliver a value system to the customer with excellent

quality and cost effectiveness and with a focus on speed, this is clear vision of

every team member."

SERVICE & SUPPORT EXPERTIZATION:-


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Switching and RoutingVoIP and Legacy Customer care & Call center Data networks - FR, ATM, IP IVR & Intelligent Peripherals CTI & Smart Devices (Telephony+ IP ,TDM+ IP) Signaling Protocols (Analogue & Digital) Open Source : Asterisk, Free switch , Elastrix Open meeting, SugerCRM, Vtrig, FreePBX, Trixbox


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MARKETING MIX

What is marketing?

CHAPTER-4THEORETICALFRAMEWORK


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Marketing is the process of discovering and translating consumer needs and

wants into products and services, specification, creating demand for these products

and services and then in turn expanding the demand.

Marketing management is the analysis, planning implementation andcontrol of programmers designed to bring about desired exchanges with target

audience for the purpose of mutual or personal gain. It relies heavily on the

adaption and coordination of product, price, place, promotion, people, process and

physical environment for achieving effective response.

Meaning of marketing mix:-

The term marketing mix ,was introduced by Prof. N.H Borden of the Harvard

business school of America it describe combination of the seven inputs which

constitute the core of the company s marketing system-the product the

distribution system the price structure and the promotional activity. According to

Mr. Jerome McCarthy, an American expert, marketing mix is the pack of seven

sets of variables, namely product variable, price variable, promotion.

In market planning we use marketing information to access the situation. We haveto detect specific marketing targets in the firm of market segments. For each

segment of sub division of the market, we formulate a combination of number of

devices or type of marketing activities that are integrated into a single marketing

programmed to reach a particular target or market segment. The combination of

these marketing methods or devices is known as the marketing mix.

A successful marketing strategy must have a marketing mix as well as a target

market for which the marketing mix is prepared. The elements or variables that

make marketing mix are seven:

1. Decision on product or services.


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2. Decision on price.3. Decision on promotion.4. Decision on distribution.5. Decision on people or customers,6. Decision on process.7. Decision on physical evidence.

It is a profitable formula of marketing operation. The marketing mix will naturally

be changing according to changing marketing conditions and also with changingenvironmental factors (technical, social, economical and political) affecting each

market. It is of course based on marketing research and marketing information. It

must be fully related to customer demand, competition as well as other aforesaid

environmental forces.

Marketing mix is the set of controllable variables and their levels that the firm uses

to influence its target market. McCarthy popularized a factor classification of these

tools called the seven Ps: product, price, place, promotion, people, process and

physical evidence.

Product : - What decisions related to product or service range.

Price : - What price should be set for each product/service?

Place : - Identification and selection of channels for distribution and deciding

what level of services are appropriate thus defining the logistics

involved?


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Promotion: - How to communicate with the target market and persuade the people

concerned to buy?

People : - All people that are directly or indirectly involved in the consumption

Of a Service is an important part of the Extended Marketing Mix.

Process : - What was the process that allowed him to obtain an efficient product

delivery?

Physicalevidence: - The ability and environment in which the product is

delivered.


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THE 7 PS OF MARKETING MIX

The 7 Ps of marketing mix are the base of any business or any firm for its

successes and for making profit from the customer satisfaction.

The 7Ps of marketing mix are follows:

Product. Price Place Promotion People Process Physical evidence

1. Product:a. Packagingb. Labeling


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c. Brandingd. Trade marke. Merchandisingf. Size, decision, color, featuresg. Servicesh. Warrantyi. Product line and range

2. Price:

a. Pricing policiesb. Credit termsc. Cost and profitd. Allowances and discountse.

Competition

f. Terms of delivery3. Place:

a. Distribution channelsb. Transportationc. Warehousing and storaged. Inventory levelse. Positioning

4. Promotion:

a. Advertising


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b. Sales promotionc. Personal sellingd. Public relatione. Publicityf. Direct responses

5. People:

a. Manpowerb. Customerc. Marketing peopled. Top level management

6. Process:

a. Manufacturingb. Administrativec.

Control

7. Physical evidence:

a. Competitorsb. Suppliersc. Customersd. Governmente. Societyf. Infrastructureg. Surroundings

PRODUCT MIX


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The word product mix is used to describe the assortment of different product

type that a company produces markets. The product line is a number of brands or

related products in each product type. For each line there are a number and thenumber represents the length of product line and the number of different. Line

represents the width of the product mix.

What is product?

A product has both tangible and intangible component. Customers view

products as Bundle of satisfaction rather than just physical things.

Almost every things that we come across in our daily life in product-this

book on marketing is product; the morning news paper is product; the TV screen in

the drawing room is a product; the programme appearing on the TV screen also a

product .all of them have some utility; all them cater to and satisfy some needs of

some people. So in simple terms, we can define a product as a need satisfaction

entity.

Marketing starts with the identification on human needs and cognates with

the satisfaction of those needs it is by offering something that the marketing manachieve this. And this offering is product. The job of marketing is to make product

and customer need. When the products win on customer, it marks the

consummation of marketing.

Component product personality of:-

The core of the basic constituteThe associated featuresThe brand name and logoThe package and label


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Product management:

Consumers will buy only what suits them. As consumer, we buy different

kinds of product and services to satisfy our needs.

According to Alderson, w., a product is something a form markets that

will satisfy a personal want or fill a business or commercial needs.

1. Core benefits: what does the product mean to the customer? For examples,a car offers the generic benefits of convenience in travelling.

2. Tangible benefits: features, color, design, quality, size, weight, durability,etc.

3. Augmented benefits: company name, brand image, credit, packaging,repair/services facilities, etc.

Factors to be consider in organizing for product management:

What do they want out of product management?What do they want their product manager to do?When do they want their product managers to do their job?How do they want them to do the jobs assigned to them?What operational guidelines will they establish?What expectations do they have for the specific contribution of product

managers and production management?

What general and what specific duties and responsibility will be assigned toproduct management?

What authorities will be assigned to product managers?


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What are the number and nature product and brands?What are their product objectives?How will they measure the effectiveness of their product management?

Product classification:

PRODUCT CLASSIFICATION

Durability and tangible Consumer Goods Industrial Goods

Goods

a) Non-durability goods a) Consumer goods a) Material

b) Durability goods b) Shopping goods b) Capital

c) Services business c) Specialty goods c) supplies &

Services

d) Unsought goods

1. Durability and tangibility:


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a) Non-durable goods: Non-durable goods are tangible goods normallyconsumed in one or a few uses. For example-shop, salt and biscuits.

b)Durability goods: durability goods are tangible goods that can be normallybe used for many years. For examples, color T.V, refrigerator, washing

machines, and vacuum cleaners.

c) Services: services are intangible, inseparable, variable and perishableproduct. For example, airline and banking services.

2. Consumer goods:

a) Convenience goods: These are goods that the consumer usually purchasesfrequently, immediately and with a minimum of effort. Example includes soaps

and newspaper. Convenience goods can be further classified into three

categories:

1. Staple goods: consumer purchase on regular basis.2. Impulse goods: consumer purchase without any planning or research

efforts.

3. Emergency good; consumer purchase on urgent need.

b)Shopping goods: These are goods that the customer, in the process ofselection and purchase characteristically compares on such base as suitability

and quality. Example; Furniture, electrical appliances, etc.


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c) Specialty good: These are goods with unique characteristics or brandidentification for which a sufficient number of buyers are within to make a

special purchasing effort. For example: car.

d)Unsought good: These are good the consumer does not know about or doesnot normally things of buying. The classic example of know but unsought good

are life insurance.

3. Industrial goods:

a) Material and parts: these are goods that enter the manufactures productcompletely. They fall into classes: raw material and manufactured material parts.

b) Capital items: these are long lasting goods that facilitate developing andmanaging the finished product .they includes two groups: installation and

equipments.

c) Supplies and business services: these are short- lasting goods and servicesthat facilitate developing and managing the finished product.

Product positioning:

According to the journal of advertising research, product positioning refers to

the brands objectives attributes in relation to other brand. It is a characteristic of

the physical Product and its functional feature

According to Rosser Reeves, positioning is the art of selecting, out of a

number of unique selling propositioning, the one which will get you maximum

sales. Asker maintains that product positioning is so central and critical that it


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should be consider at the level of a mission statement..it comes to represent the

essence of a business. The four components of product positioning are as follows:

o Perpetual mappingo Product benefitso Segmentation

Brand name:-

A brand is defined as a name, term symbol, design, or a combination of

them, which is intended to identify the goods and services of one seller and to

differentiate them from those of competitors. A trade mark is a brand that has beengiven legal protection, thus insuring its use exclusively by one seller in marketing

the brand name is a major selling tool and one of the most important components

of the total product personality.

The brand image, developed through advertising and other promotional

measures, creates strong brand awareness and loyalty among consumer. A good

brand is an invaluable asset for the owner.

The package and label:-

The package is another important component of the total product

personality, especially in consumer product. The package performs to essential

roles:

1) Giving protection to the product

2) Adding to its aesthetics and sales appeal.


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Label is part and parcel of package. A label provides written information about

the product labeling helps the buyer to understand the nature of product, its

distinctive features, its component, its performance.

Product mix and product line:-

Product line and product mix are two expressions denoting the range and

variety of the product of a firm.

Product mix, which is a large entity, denotes the complete set of all

products offered for sale by a company. The product mix is composed a several

product line.

A product of closely related products constitutes a product line.

Width of product mix: The width of a product mix denotes the number of product

lines it carries.

Length of a product: length of product line is decided by the number of items /

brands in the line.

Depthof product line: depth of product line denotes the total number of items

under each brand in the line, in items o varieties, shades, models, pack, size, etc.

Managing brands equity:-

At the beginning of the chapter, we had explained the meaning of brand.

Brand decisions are an integral part of product management. When marketer opts

for branding his product, he intends to use the brand as an asset. His marketing and

promotional programs get centered on the distinctive features of his brand. And, as

a form grows, it normally creates more and more brand, committing more and


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more investment and efforts. Therefore, it brand decision so wrong, or if the brands

are not managed and monitored strategically through there different growth stages,

the entire growth plane of the firm will suffer a serious setback.

MAIN TASKS IN PRODUCT MANAGEMENT

In simple terms product management means managing the various product

lines and the overall product mix of the company. Product management is also

known by the terminology, product policy.

Product management raises many issues and involves many intricate.

How many different product lines should be firm accommodate? How canthe different lines are grouped for effective management.

Within a product line should be composition like? What should berelationship among the various members?

How to position these products in the market? What is the distinction theproducts should be endowed with?

What should be brand policy? Should there be individual brands or familybrands? What should be the approach to brand extension?

How to develop brand equity?

Appraisal of each product line and each product/brand in the time. Decision on package.


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Managing brand and developing brand equity. New product development. Managing the PLC of products/brands. Managing product quality.

DECISION ON PACKAGING:-

While describing the components of the total personality of a product, he had made

a brief reference to packaging. In modern day, packaging has become very

important part of product management. With competition increasing, marketers are

turning to innovative packaging to establish a distinctive edge. This is especially so

in marketing of consumer product, like processed food, soft drinks, toiletries,

cosmetics and other personal care product, in such products categories, packaging

has become a powerful marketing tool. Marketers are providing value-addition to

and greater benefits to consumers through packaging their attempts at increasing

the main decision areas in packaging:

Packaging materials Packaging aesthetics Packaging size and convenience

1. Package material: -Changing trends from wood to paper and plastics:

Over the years great deal of changes have taken place in the material

used for packaging. In the earlier day, wood was the main material used. It


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has slowly given place to paper and paperboard, especially an account of the

shortage in the wood suppliers. Paperboard cartons, paper bags and

corrugated boards have become popular form of packaging for a variety of a

product, from groceries to garments.

Plastics the new packaging medium:

With the growth of the petrochemical industry, a new range of

packaging materials have entered marketing scene. Films of low -density

and high density polyethylene (LDPE and HDPE), metalized polyester

laminates and polypropylene have become the preferred packaging medium

for several products. In fact, such packaging materials have to a large

extended replaced the traditional medium of paper, metal and jute.

More innovation in packaging:

The continuous search for improved types of packaging has led to a

stream of innovation. These innovations have embraced packaging material,

packaging design, packaging aesthetics and packaging convenience. Also,

the innovations have been brought in with a view to reducing the costs of

packaging and enhancing the shelf life of the product.

2. Packaging aesthetics: -For enhancing the sales package, more and attention is now being

given to package materials aesthetics. Marketing men are always in search

of packaging materials, package design and package size and shapes that

will enhance the sales appeal of their product .marketing men, especially in

consumer product, rely heavily on package aesthetics as a powerful tool for

sales appeal, brand identification and product differentiation.

In some cases, packaging also facilitates merchandising. The role

package aesthetics in rending the packaging as a silent salesman and in

projecting the right image of the product is discussed in the chapter on

marketing communications. Chapter on product differentiation, and brand

management also with some of the special characteristics of a packaging


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suffice here to say that the size and shapes of the package, the materials

used, the finish, the color, the labeling, etc, all influential components of the

total sales appeals of the product.

PRICE MIX

Price is an important consideration in buying decision. Price also denotes quality in

the consumers mind a psychological factor. For some products when many

identical brands are competing with each other for consumer preference, the price

may be an important influencing factor. Price is a basic vehicle for telling the

consumer about the value and associated condition of a particular product.

ABOUT PRICING: -

Pricing is the value placed on the something of value in an exchange.

Consumers exchange something of value normally purchasing power (money) for

the satisfaction or ability they exact a product to provide.

From a buyer perspective price is a something of value that a buyer gives upin an exchange. If the value received is not worth the value given up. Consumers

may purchase a substitute product or decided not to purchase the product at all.

Of the all-marketing mix variables price is probably the most flexible. Where is

product, promotion and distribution efforts required expenditure by a film? The

price of a product determines how much money comes into an organization. A firm

must set pricing for first time when it develops a new product, when it introduces

its regular product into a new distribution channel or geographical area, and when

it enters bids on a new contract work. The film must decide where to position its

product on quality &price. The company must set its price in relation to the value

delivered and perceived by the customer.


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If the price is higher than the value received, the company will miss

potential profits, if the price is higher than the received. The company has to

consider many factors in selecting its pricing policy.

Selecting a pricing objective

Determining demand Estimating cost Analyzing competitors cost, prices and offer Selecting a pricing method Selecting the final price

The factors governing price may be divided into external factors and internal

factors. The external factors are: the elasticity of supply and demand, the goodwill

of the company, the external of competition of company in market, the trend of the

market, the purchasing power of the buyer and the government policy toward

price. The internal factors are the costs, and the management policy towards the

gross margin and the sales turnover.

OBJECTIVES OF PRICING POLICY: -

Pricing decisions are usually considered a part of the general strategy for

achieving the broadly defined goals. While setting the price, the firms aim at one

or more of the following:

1. Maximization of profits for the entire product line. As Kotler has pointedout, firma set a price which would enhance the sale of entire product linerather than yield a profit on one product only.

2. Promotion of the long-range welfare of the firm, e.g., discouraging theentry of competitors.


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3. Adaptation of prices to fit he divers competitive situations faced bydifferent product.

4. Flexibility to vary prices to meet changes in economy conditions affectingthe various consumer industries.

5. Stabilization of prices and margin.

Payment period and credit terms: -

Auto companies and other consumer goods companies offer cash rebates to

encourage purchase of the manufacturings product within a specified time period.

Rebate can help clear inventories without cutting the stated list price. Instead of

cutting its price, the company can offer customer low-interest financing.

Sellers, especially mortgage banks and auto companies, stretch loans overlonger periods and thus lower the monthly payments. Consumer often worries less

about the cost (i.e. the interest rate) of a lone and more about whether they can

offer the monthly payment. Warranties and services contract, companies can

promote to sales by adding free or low cost warranty or service contract.

The payment period for the general auto mobile or food product companies or

goods companies is 15 days from the purchasing of goods or products and it may

be sometime 30 days from the purchasing date.


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PLACE MIX

The marketers have the responsibility of making his product available near the

place of consumption so that the consumer easily buys it. If the brand preferred by

consumer is not easily available at a convenient location, he may buy some other

brand. Thus a marketer has to ensure that his product is available to the targetconsumer whenever required.

MARKETING CHANNELS: -

Manufacturing normally used Intermediaries for taking their products to the

users. The intermediaries bear a variety of names. All such intermediaries

constitute the marketing channels. The manufacturings branch offices, depots,

warehouses and showrooms form part of the marketing channel. Where

institutional channels like chain stores, super markets etc. are used by firm; they

have to form part of marketing channels of firms.

Channels play a pivotal role in marketing; they perform a number of vital

distribution functions. Their importance emanates from the functions perform by

them.


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Firms rely on the marketing channels for generating customer satisfaction and

for achieving differentiation over competitor. Cannels are thus vital source of

competitive advantage for the firm.

Types of marketing intermediaries: -

Some-selling agent Marketer C&F agent Redistribution stockiest Stockiest /distributor /wholesaler Semi wholesaler Retailer/dealer Broker Franchisees Authorized representative Commission agent Jobbers

CHANNELS OF DISRIBUTION CHART

MANUFACTURER


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CHANNELS OF DISTRIBUTION

1} Wholesale /stockiest/distribution:

A wholesaler or stockiest or distributor is also a large operator but not a

level comparable with a marketing or sole selling agent, in size, resources

and territory of operation. The wholesaler/stockiest/distributor operates

under the marketer-sole selling agent, where such an arrangement is used by

the manufacturer.

2} Semi wholesaler:

MARKETER

WHOLESALER/STOCKIEST/DISTRIBUTION

CONSUMER


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Semi-wholesaler are intermediaries who buy products either from producer

or wholesalers in bulk, break the bulk and resell the goods to the retailers in

assortments needs buy them. Like the wholesalers, semi wholesaler too

performs the various wholesaling functions that are part of the distribution

process.

3} Retailer /dealer:

Retailer sells to the house hold/ultimate consumer. They are at the bottom of

the distribution hierarchy, working under a wholesaler

/stockiest/distributors semi wholesaler, as the case may be. The retailers are

also some time referred to as dealer or authorized representatives. The stocks

they keep are operational stocks necessary for immediate sale at the retail

outlet.

STEPS INVOLVED IN DESIGNING A CHANNEL SYSTEM:-

Formulating and channel objective.


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3} Introduction or orientation

Managing the sales force:1} Compensation

2} Motivating

3} Moral building

4} Sales coaching/supervision

5} Evaluating/appraisal

6} Training and development

Managing the market channels. Insuring growth and developing new accounting. Sales communication and reporting. Sales co-ordination and sales control, including sales expense control. Building the sales organization. Assisting marketing management in aspect like product mix, pricing,

distribution, advertising, sales promotion.

Creating and maintaining the right image for the company and its product inmarket.


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PROMOTION MIX

Marketing promotion is a management process through which an organizationdevelops, presents and evaluates a series of messages to identified audience.

Promotion refers to any communication activity used to inform, persuade and

remind the target market about an organization, its products and its activities.

Promotion a directly facilitate exchanges by communicating information about an

organizations goods, services and ideas to its target markets.

Promotional activities can help a company justify its existence and maintain

positive, healthy relationship with various groups in the marketing environment. to

make promotional efforts effectively in communication with consumers and

public, firms must properly plan, implement and co-ordinate and control all

communications. First, the form must obtain and use information from the

marketing environment. Thus, the collection (through marketing research) and use

of data are critical in successfully communicating with selected markets.


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Promotional mix has four major elements, are advertising, personal selling, sales

promotion and publication. The purpose of promotion is both to communicate with

buyer and to influence them.

Effective promotion requires an understanding of the process of persuasion andhow this process is affected by environmental factor. The potential buyer must not

only receive the desired information but should also be able to comprehend the

information; furthermore, the information must be sufficiently patent to motivate

this buyer to react positively. To communicate with and influence customers,

several promotional tools are available.

Advertising is usually the visible components of promotion, but it is not the only

component of promotion. The promotion mix also consist of three other distinct

but inter-related activities.

1. Personal selling2. Publicity3. Sales promotion

Tools for sales promotion:

The following tools are used for sales promotion in India:

1} Prize schemes: - Prize schemes are one of the most important methods of

sales promotion. A prize scheme is designed for both the public and the dealers.

To make the scheme effective, it should be advertised through the package or

the retailers. The latest method of advertising is the press, posters, etc. for

dealers, sales competition is arranged, prizes are announced or especially offers

are made if they show a substantial progress in sales.

2} free sample: Free samples are used for sales promotion of consumer goods

sales of many types of fast moving consumer goods. Free sample are generally

used to introduced a new product and such as assets to attract attention of

prospect. They are also shown prospecting buyers when see contract are


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established with them. Under this arrangement, not only much time but it also

eliminates the need for inspections or testing of goods by the buyer.

3} Catalogue: Catalogue plays a dominant role, both in advertising and sells

promotions campaigns. Catalogue are largely used when a form manufacture

different types of product which are distinguished by size, shape, and other

features. It is form the catalogues files that one can get information required

about the different products of a particular manufacturer.

The following purpose can be served by catalogue:

To get order. To make the customers aware about the specifications. To provide detail information. To solicit product sales.

4} Advertising novelties: Small, interesting, or personally useful items etc. can

be used for sales promotion. To be effective an advertising novelty should meet

the following requirements:

I} It should be not high cost item.

II} The novelty item should be usually eye-catching.

III} The item should be useful.


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5} Price off: A price off is simplya reduction in the price of the product to

increase sales and is very often use in introducing a new product. A reduction in

price always increases sales but the use of this technique should be carefully

considered in the current market situation. According to various researchers on

sales promotion, price off should generally be considered:

For introducing new brands or existing brands with new user. For products/brands which are already doing better than the competing

brands.

In conjunction with sales activities aimed at increasing retaildistribution.

PEOPLE MIX


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An essential ingredient to any service provision is the use of appropriate staff and

People. Recruiting the right staff and training them appropriately in the delivery of

Their service is essential if the organization wants to obtain a form of competitive

advantage.

Consumers make judgments and deliver perceptions of the service based on the

Employees they interact with. Staff should have the appropriate interpersonal

skills, Aptitude, and service knowledge all people that are directly or indirectly

involved in the consumption of a service are an important part of the Extended

Marketing Mix. Knowledge workers, employees, Management and consumers

often add significant value to the total product or service offering to provide the

service that consumers are paying for. Many British organizations aim to apply for

the Investors. In People accreditation, which tells consumers that staff are taken

care of by the company and they are trained to certain standards. The P of the

marketing mix is people. Develop the habit of thinking in terms of the peopleinside and outside of your business who are responsible for every element of your

sales and marketing strategy and activities.

It's amazing how many entrepreneurs and businesspeople will work extremely hard

to think through every element of the marketing strategy and the marketing mix,

and then pay little attention to the fact that every single decision and policy has to

be carried out by a specific person, in a specific way. Your ability to select, recruit,

hire and retain the proper people, with the skills and abilities to do the job you need

to have done, is more important than everything else put together. In his best-

selling book, Good to Great, Jim Collins discovered the most important factor

applied by the best companies was that they first of all "got the right people on the

bus and the wrong people off the bus." Once these companies had hired the right

people, the second step was to "get the right people in the right seats on the

bus."To be successful in business, you must develop the habit of thinking in terms

of exactly who is going to carry out each task and responsibility. In many cases, it's

not possible to move forward until you can attract and put the right person into the

right position. Many of the best business plans ever developed sit on shelves today

because the people who created them] could not find the key people who could

execute those plans.

The service personnel are the people who provide building surveying service to its

clients. They are important because they represent the firm and form of the

companys image through their behavior and attitudes. If service personnel are

cold or rude, they can undermine all the marketing done to attract customers. If


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they are friendly and warm, they can increase customers satisfaction and loyalty

.Clients perceptions of the quality of the service can also be influenced by other

clients. There are few ways in which companies may maintain and improve the

quality of their personnel as well as their performance. There are:-

Careful selection and training of service personnel. Activate awareness towards marketing within the organization. Using practices to achieve consistent behavior from employee. Ensuring consistent physical appearance. Reducing the importance of personal contact. Careful control through an internal service personnel audit.


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PROCESS MIX

Procedure, mechanisms and flow of activities by which services are consumed

(Customer management processes) are an essential element of the marketingstrategy. Processes are basically systems used to assist the organization in

delivering the service. Imagine one walk into Burger King and orders a Whopper

Meal and gets it delivered within 2 minutes. What was the process that allowed

him to obtain an efficient service delivery? Banks that send out Credit Cards

automatically when their customer sold one has expired again require an efficientprocess to identify expiry dates and renewal. An efficient service that replaces old

credit cards will foster consumer loyalty and confidence in the company.


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PHYSICAL EVIDENCE MIX

The ability and environment in which the service is delivered both tangible goods

That helps to communicate and perform the service, and the intangible experience

of existing customers and the ability of the business to relay that customer

satisfaction to potential customers. Physical Evidence is the element of the service

mix which allows the consumer again to make judgments on the organization. If

one walks into a restaurant his expectations are of a clean, friendly environment.

On an aircraft if one travels first class he expects enough room to be able to lie

down!

Physical evidence is an essential ingredient of the service mix; consumers will

make perceptions based on their sight of the service provision which will have animpact on the organizations perceptual plan of the service. Physical Evidence is the

element of the service mix which allows the consumer again to make judgments on

the organization. If one walks into a restaurant his expectations are of a clean,

friendly environment. On an aircraft if one travels first class he expects enough

room to be able to lie down! Physical evidence is an essential ingredient of the

service mix; consumers will make perceptions based on their sight of the service


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provision which will have an impact on the organizations perceptual plan of the

service. The first two more Ps are explicit (People, Process) and the third one

(Physical Evidence) is an implicit factor. Broadly defined, optimizing the

marketing mix is the primary responsibility of marketing. By offering the product

with the right combination of the seven Ps, marketers can improve their resultsand marketing effectiveness. Making small changes in the marketing mix is

typically considered to be a tactical change. Making large changes in any of the

seven Ps can be considered strategic.

IMPORTANCE OF MARKETING MIX

1. Marketing mix acts as a profitable formula for the marketing operations, byoffering an optimum combination of all the marketing ingredients, which

helps in realizing the company goals and objectives such as profit return on

investment sales volume, market share etc.

2. Marketing mix brings together various elements of marketing system and itconsiders that balanced relations are maintained between these elements. For

example, the price of a product depends upon its features, branding and


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packaging, advertisement Medias is also decided on the basis of the product

and its features etc.

3. Marketing mix helps in pursuing consumer orientation by taking care of theneeds and satisfaction of the customers and with this, it helps in increasingsales and earning high profits. Thus it serves as the link between the

business firm and its customer.

4. The four elements of marketing mix are co-equal, interdependent andinterrelated. Decisions or changes in one element usually affect the decisions

or changes in other. This signifies that these elements of the product are all

determined the marketing strategy.

5. Marketing mix facilities meeting the requirements of different types ofcustomers. A through grasp of the customer is common to all the four

elements, i.e. with the changes in customers needs and purchasing power,

the product design, pricing, promotion and distribution, the product will also

change to satisfy the requirements of the customer.

FACTORS AFFECTING MARKETING MIX

These factors are divided into two categories:-

1. Market factors and


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2. Marketing factors.

1.MARKET FACTORS:-Market factors affecting the mix are such factors, over which the company

has no control by which they affect the marketing activities of the company. Such

factors are:-

A.Consumer behavior: - Consumer behavior (needs, will and preference ofthe consumers) affect the demand of the products. Will and preference are

also affected by the change in income, fashion, social status etc. and the

manager should also study these factors.

B.Competition: - The marketing manager should also study the competitivecondition in the market. For this purpose, he should take into account bases

of competition, competitors view point towards the consumer, quality and

characteristics of competitors product.

C.Government control: - A marketing manager should think over the variousgovernment controls on the various marketing activities regarding the

products of the company in preparing the marketing mix.

D.The pattern of distribution system: - The marketing manager shouldconsider the various forms of distribution system and the nature and the

behavior of distributors before deciding upon the marketing mix of the

company. He should be very careful about taking the decision in this regard

considering the nature and characteristics of competitors product.

2. MARKETING FACTORS:-


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Marketing factors are such factors over which the company has complete

control and make them fit according to the requirement of the market. These

factors include the following:

A.Product planning: - Product planning is the act of making out supervisingthe search, screening, development and communication of new products,

modification of existing lines and the discontinuance of marginal or

unprofitable items.

B.Brand policy: - It includes decision regarding trade mark and brand namesbecause it influences the sale volume of the product of the company.


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INDIRA COLLEGE OF COMMERCE & SCIENCE66PRODUCT MIX

CHAPTER- 5PRESENTATION ANALYSIS &INTREPRETATION OF DATA


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According to PHILIP KOTLER a product is anything that can be offered in the

market for attention, acquisition, use or consumption that might satisfy a bond or a

need. It includes physical objectives, services, persons, place, organization and

ideas. The objectives of product of the firm:

Quality control of services. Quality rendering services. Performances in the market etc.

The payments of the products and services are then followed according to the work

allotted. 50 % of the payment is received in the advance so as to start the job and

for the guarantee of the completion of the work then after the rest amount is

received. The payment that is received is 100% on bank basis either in cash basisor in cheque is issued on the name of the company.

PRODUCTS AND SERVICES OFFERED BY THE COMPANY

Software development.Website development.Exporter of networking goods.Call centre setup.Data management.Manpower consulting. International calling cards.Voice input & output protocol.


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PRODUCT QUALITY POLICY

Desire infonet services is committed to provide consistent quality product and

services within required delivery period to its customers through continuous

improvement in their work and service to ensure entire customer satisfaction.

This is achieved by setting and reviewing quality objectives for quality

improvement, cost effectiveness and customer satisfaction, communicating the

policy to all employees for their active participation in the improvement process.

Desires advantage (Website):

1. They design host and promotes the entire website (promotion on fortnightly /monthly / quarterly basis depending upon promotion plan chosen by theclient), whereas other companies do it manually.

2. They forward you the complete search engine submission report along withthe details of submission process, which is not provided by the other

companies.

3. They forward us monthly / quarterly promotion status / visibility of the sitewith the keywords in the entire search engines if required, which are not

provided by any other company.

4. They do search engine-triggering analysis considering your websiteobjective, target market, region of focus and ROI others do not have such

focused keyword analysis.


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5. They design complete internet marketing plan which may include some paidlistings. Promotions also through the search engines from where the

visibility is very low & that search take 3 to 6 months to list free sites.

6.

They work in close association with the clients while determining thecommercial visibility of the website. They take our help in determining the

most saleable products & services. Then they identify basic search words.

After this analysis. They improve our sites technically and start the basic

search engine submission.

7. They forward us the first submission report within 60 days of promotion ondemand.

8. They also take our help in designing the complete internet marketing planand this also includes banner, link exchanges, membership of various trade

specific directories, forums and industry specific search directories.

9. They also do country specific search engine placements and this could beworked out from case to case as all country search engines have different

requirements.

DESIRE INFONET SERVICES has competency of delivering solutions andservices in the following domains:

Website designing

They provide the professional web design services with the clear focus on

functionality and usability. They design and develop our websites taking into

consideration the target audience, their strategies and the marketing process. They

use the compression software to reduce byte size of graphics to facilitate fast

download of website. They have the in-depth understanding of the designingtechnologies. Their content and navigation move around the major aspects of

designing such as:-

1. Information design: Hierarchy of information and arrangement of data willgive the clear meaning and capability of the company and its services.


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2. Interaction design: Designing 1-3-click navigation to explore the site andprovide them with appropriate meaningful navigation along the way to

multiple navigational planning to insure proper interaction.

3.

Sensorial design: Thus design will encompass those components thatengage user senses, visual, graphic to convey meaning on many levels and

reducing monotony. To drag the visitor to specific point and increase the

level of confidence.

Website hosting

They host the websites on windows servers with uptime guarantee of 99.98% and

support wide variety of popular web technology. The server is connected worlds

fastest connectivity line. They also maintain the hit list and the usage statistics

online.

Search engine optimization

They also pride themselves to be amongst the top search engine positioning

companies as we have helped several professional sites attain top rankings on

search engines through dedicated internet marketing. Through online promotion

expertise, they position or professional sites using the right and relevant keywords

on the search engines and ensure that top rankings are attained. Top ranking ensure

heavy online traffic leading to large influx of enquiries, which has resulted intotangible business opportunity for their clients.


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Comprehensive web promotion and deep penetration in the search engine

through support portals

They provide comprehensive web promotion and deep penetration in the search

engine through their various supporting portals. Some of them are hugeinformation centers where they provide us listings, banners, special promotional

links. Most of these portals are industry specific and have deep penetrations in the

search engines. This provides additional huge gateway for our site to get visibility

to correct audience.

E-commerce solutions

They offer a complete e-commerce solution with catalogue, shopping cart, ordermanagement, online payment, system integration, secured transactions and

processing, point management systems. They develop a system which would

replicate the current physical catalogue and at the same time offer advanced

technical and product information to the users of the catalogue. It would contain

information on products, designs and pictures of these which can be viewed using

a normal web browser.

Payment gateway solutions

They offer the custom made online payment gateway solutions. They have the

various options available like payment gateway with online invoicing system and

payment gateway with shopping cart.

Multi user e-mail system

They provide corporate messaging solutions. This includes hassle free movement

of e-mails in internal office communication as well as external mailing. This

includes message routing and security management also. We can use any POP3

based e-mail client such Eudora, Netscape mail, Outlook etc.


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Software and technology solutions

They provide saleable and cost effective application development database design

and development, intranet applications development and software integration

system.

FEATURES OF THEIR SERVERS

Features of windows 2003 server

Internet information server 6.0 analysis Microsoft SQL server 2000 Full FTP access for upload / download Microsoft CDO mail components Same day / immediate setup Active PERL 32 PERL with CGI bin directory 99% uptime guarantee Web based e-mail interface macromedia flash MX Real audio / video Secure server layer (SSL 3.0)


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Microsoft NNTP news group Catch all e-mail accounts UPS power backups Microsoft FrontPage 98 / 2000 / 2002 extensions Detail statistic reports and analysis Microsoft index server VRML support ASP .NET (complete ASP) Unlimited e-mail forwarding Full antivirus protection Auto responders Macromedia shockwave Microsoft access 97 / 2000 Cold fusion studio 4.0 Password protected directories Daily data backups Now also supporting WAP.

Features of windows 2000 server

Internet information server 5.0 (IIS 5.0) Microsoft SQL server 2000 flash MX Microsoft index server


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SSL secure server (SSL 3.0) download Microsoft access 97 / 2000 Microsoft FrontPage 2002 extension components Active server pages 2.0 (complete ASP) Java server pages (JSP) and java scripts Active Perl 32 with CGI-BIN directory Cold fusion studio 4.0 Full antivirus protection Unlimited e-mail forwarding Catch all e-mail accounts Web based e-mail interface for accessing e-mail anywhere Detail statistic report and analysis Macromedia shockwave VRML support Microsoft CDONTS / CDOSYS mail Auto responders Same day / immediate setup Microsoft NNTP news group Password protected directories Daily data backups Now also supporting WAP.


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Features of LINUX server

Apache web server 5.0 My SQL database Full FTP access for upload / download Control panel provided flash MX Perl CGI-BIN directory 99% uptime guarantee Web based e-mail interface Real audio / video Secure server layer (SSL 3.0) UPS power backups Microsoft FrontPage 98 /2000 / 2002 extensions Detail statistic reports and analysis Unlimited e-mail forwarding Auto responders Macromedia shockwave / macromedia Daily data backups Free search engine submission


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Domain forwarder facility Full antivirus protection Password protected directories Raw access of log file.

SERVER SPECIFICATION

SERVER: Intel 3.2 GHz XEON, Dual processor, 800 MHz of FSB with 2GB registered ECCRAM 120 GB * 2SCSI Hard disk with hardware RAID and tape drive backups.

UPS power backup and diesel backup generator. Automatic daily backups. LOCATIONS: the servers are co-located at servers farm NEW DELHI. BACKBONE: On an OC3 backbone. OPERATING SYSTEM: windows 2003 / LINUX WEB SERVER: IIS / Apache.


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PRICE MIXPRICE CONCEPT

Price is the total cost of the product or services considering all the factors to

organize it and above the firms profit. The firm has a target of achieving 30-35%

of profit in the total sale of the IT products and services. Pricing objectives of any

firm:

1. Achieving growth2. Stabilize the market3. Desensitize customer to price4. Maintain price leadership


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Price is very important concept as it decides the position of a firm wherein future it

will stand. The final price calculated is overcome of production, labor or service

charges. So it is said that the firm stands on the profit ratio which is outcome of

price.

PRICE DECISIONThe board of directors of the company has worked in IT industry for about 8-10

years and got the knowledge that how the pricing of every product or service

should be done. They now know the right price of the product or service or how

much to charge profit in that. Keeping all these skills in mind they have decided

the price. Price for a product is calculated after adding the production charges, the

remuneration on that VAT and service charges. But while deciding these things are

also kept in mind that the prices quoted are reasonable, they can be ordered by any

company or organization willing to buy, then last but not least the price should a

bit less than the competitors sp as to attract more and more orders.

PRICING STRATEGYProgress of a firm in an economic way takes place only when the pricing strategies

of the firm are in a right manner. How this firm makes price decision is seen above

except this entire price. The firm also gives out erection and commissioning

service. The profit gaining ratio is calculated after the cut off the salaries of

employees, company maintenance charges etc.

PRICE LIST


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Rs. 1000/- for 1 year domain registration (.com / .net / .org / .info / .biz / .us /

.name / .co.in)

(Note: Web space will be provided by desire infonet services)

Domain name registration for 1 yearRs. 500/- for each domain

(e.g. www.yourcompany.com / .net / .org / .info / .biz / .us / .name / .co.in)

For .in Domain @ Rs. 475/- only

A control panel will be provided to us with the facility of user ID and password for

the maintenance of our website

WEB SPACE PACKAGES

WEB SPACE

WINDOWS 2003

(Amount in Rs.)

WINDOWS 2000

(Amount in Rs.)

LINUX

(Amount in Rs.)

10 MB 1,500 1,200 900


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20 MB 2,500 1,800 1,500

50 MB 4,000 3,000 2,000

100 MB 6,000 4,500 4,000

250 MB 9,000 8,000 6,000

500 MB 15,000 13,000 8,000

1 GB 20,000 18,000 10,000

2 GB 25,000 23,000 12,000

CHARGES FOR WEBSITE (Designing & development)

PAGES RANGE PRICE


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Home 1 Rs. 2,000

Link

14

19

119

149

Rs. 2,000(Each page Rs. 500)

Rs. 4,000

Rs. 9,000

Rs. 15,000

*For Dynamic pages cost can be vary according to the requirement

(E.g. Visitors counter, shopping cart, feedback form, contact form, registration

form, login form, guest book etc. *cost for dynamic pages: Rs. 500/- to Rs.

1000/- each page)

For flash animations and banners in each web page:

Rs. 1,000 /- per banner

Database

DSN Creations (MY SQL) : - Rs. 2,500/-

DSN Creations (MS Access) : - Rs. 1,000/-

MY SQL Database : - Rs. 1,200/-

Other facilities

POP3 e-mails minimum 3

E-mail configuration

Website uploading


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Website promotion type (search engines like Google / Yahoo / MSN)

1. One time submission just Rs. 2,000/-2. Four time submission just Rs. 4,000/-3.

Supported offers with the package

MS FrontPage SMTP POP e-mail account Web based e-mail Catch-All e-mail Unlimited e-mail aliases Unlimited e-mail auto responders Unlimited e-mail forwarders One FTP account Macromedia Flash Change password feature


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PLACE MIX

COMPANY BRANCHES

MEET THEM

HEAD OFFICE:-

B-16, S-553/554, GAUTAM COMPLEX,

SCHOOL BLOCK, SHAKARPUR,

NEW DELHI110092

WEBSITEwww.desireinfonet.com

Email [email protected]

BRANCHES:-


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(a)PUNE(b)KOLKATA(c)INDORE(d)CHANDIGARH(e)PATNA

SUPPORT:-

[email protected]

PROMOTION

Sales promotion is a key element ingredient in marketing campaigns, consists of

diverse collection of intensive tools.

Mostly short term designed to simulate quicker or greater purchase of particular

product or services by consumer on the trade.

Sales promotion method: -

The various sales promotion methods followed by the company for promoting

product as follows-

1. Browser.2. Through interview.3. Through marketing representatives.4.

Banners.

5. Print media.6. Mouth publicity.7. IT professionals meet.


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8. Consumers meet.9. Professionals training on new products.10.Conduction of IT fest and competition.

DISCOUNTS AND OFFERS: -

1. Cash discount.2. Free up-datation of softwares and websites.3. Annual discount.4. Target setting.5. Gift items.6. Quantity discount.

PEOPLE MIX

CLIENTS & CUSTOMERS:-

MOMENTUM INFONET SERVICES

UTTRAKHAND N.H.P.C


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SURYANSHINFORMATICESTECHNOLOGIES

LAKHANI FOOTWEAR

DOORDARSHAN

PRIME AIR GLOBAL LTD.

TRANS AMERICAN


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VENTURE TELE SOLUTIONS

F.C.S

JACKSON AIRLINES

K.I.P.L

PROCESS MIX

GETTING OFFFERS

PLANNING


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DEVELOPING

TESTING

DELIVER

CUSTOMERS

PHYSICAL ENVIRONMENT MIX

The appearance of the place where the services are delivered may have significant

impact upon whether the service was satisfactory.

They can treat the appearance of their staff and their premises in the same way that

packaging can be used to create or enhance brand image. As their product is

intangible, staff and premises are often the only tangible elements a customer sees.

I. Would their staff benefit from a uniform?II. If customer visits their premises, is there a unique feature about the building

or location they can exploit?


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III. Alternatively can they create a brand image using distinctive dcor?This corporate identity is especially important if they have more than one outlet.

In addition, they can might consider other things that their customers can take

home with them that are physical

monu project 2

Documents