Mood board and mind map for smoking advert

Liam Heeley

MY QUITSMOKINGADVERT

Lets audienceFocus on one thing

Negative space

Black and red

Strong, depictivecolors

Large image

Demonstratesthe effect

Use statistics

Representsthe reality

Take a pictureof a personsmoking

Blur out andadd text

Draw an illustration

Allows the younger generation tounderstand

Depictive image

So people canbe influenced tostop smoking