more than a domain by kevin kopas
TRANSCRIPT
More Than A Domain
There are known knowns. These are things we know that we know. There are known unknowns. That is to say, there are things that we know we don't know. But there are also unknown unknowns. There are things we don't know we don't know.-Donald Rumsfeld
47%
Opportunities to learn from that
Source: European Domain Centre
Whats working? Whats not?• Events!• Driving customers to the retailer• Strong reseller/registrar/registry partnerships
CMAA (Club Managers Association of America)
WebSummit
Collision Conference
TechCrunch
Nightclub & Bar Show
Nonprofit Technology Conference
International Fundraising Congress
Independent Sector
Some examples of how we have partnered with registrars for marketing• Org blurb?
• Did you
Some graphic here
What we don’t know we don’t know
• Everyone is in the same place right now with the new domain market• Customer confusion is high• Customer analytics leads to smarter more intuitive
search
• Customer examples
• resources
Mark Cuban 24 hours quote
