MORGANTOWN SPORTS, RECREATION, AND WELLNESS CENTER

NATIONAL STATISTICS ▪ 75 Percent of American Public Utilizes Parks & Recreation

▪ 65 Percent of American Public believes that Park & Recreation is worth $45.00 month

▪ 69 Percent of American Population believe in Parks & Recreation enough to favor those fees with taxes and user fees

▪ 69 Percent of US Population believe that Parks & Recreation greatly benefit the economy

▪ Housing value increases 10% for homes within 5000 feet of the Recreation Center

Source: 1992 Study from National Parks & Recreation Association

0 50 100 150 200 250 300 350

Tennis Organic Grocery Store

Adult Education Indoor Play area for Children

Children's Museum Education for Children

Wellness Center Disc Golf

Squash Court Baseball Fields

Diving Pool Sports Rehabilitation Center

Auditorium Soccer Fields

Inside Surfing Wave New Ice Rink

Racquetball Courts Thermal Pool

Meeting Space Educational Kitchen

Renovating the Old Ice Rink Pilates Studio Massage Pool

Yoga Studio Basketball Gyms

Climbing Wall Healthy Foods Area

Weight Gym Child Care

Group Exercise Studio Running Track

Children's Play Pool Fifty-Meter Pool

Survey Results

MISSION STATEMENT ▪ The Morgantown Sports, Recreation, and

Wellness Center envisions a healthier and happier Monongalia County. We are committed to working with individuals, companies, and local organizations to help them successfully reach their individual and family health and wellness goals in all areas of their life. In addition, our center is committed to creating a better economy by creating jobs, bringing in additional businesses, and creating a better living environment for our residents.

THREE DIVISIONS

▪ Morgantown Recreation Center

▪ Morgantown Ice Rink

▪ Morgantown Aquatics Center

▪ Indoor 25 Meter Pool

▪ Outdoor Pool

▪ Group Exercise Studios

▪ Running Track

▪ Prevention Clinic

▪ Gymnasiums

▪ Educational Community Kitchen

▪ Pro Shop

▪ Meeting Spaces

▪ Auditorium

▪ Rental Space

MORGANTOWN RECREATION CENTER

PROGRAMS/SERVICES ▪ Pool parties, swimming lessons, swimming practices for schools,

rehabilitation, etc.

▪ Yoga, Pilates, Silver Sneakers, and many other exercise classes.

▪ Provides care for sports-related injuries, vaccines, pharmaceutical pick-up, etc

▪ Basketball, volleyball, wrestling, community sports, and events

▪ Cooking classes to support healthy nutritional choices for individuals and families

▪ All types of sports apparel and athletic gear

▪ Birthday parties, board meetings, team meetings, local groups, etc

▪ Concerts, churches, and events

RENTERS ▪ Osher LifeLong Learning Institute

▪ Children’s Museum

▪ KidMatix

▪ Mountain People’s Co-Op

CONSTRUCTION NEEDS/COST

▪ 10 to 15 acres

▪ Estimated construction capital costs: $35-$40 millions

▪ Estimated operational costs: $300,000/ month

OPERATING EXPENSES

▪ Recreation Center— $300,000/Month

▪ Management Payroll-$75,000/Month

▪ Cost of Goods Sold-$130,000/Month

▪ Facility Expenses-$75,000 (Training, utilities, advertising, computer

services/maintenance, security, credit card expenses, office supplies,

janitorial supplies, repairs and maintenance, insurance, etc.)

▪ Payroll taxes/benefits-$20,000/Month

Morgantown Recreation Center Projected Income Statement Year 1 Year 2

Net Revenue: Membership Revenue 2,400,000 2,640,000 Program/Services 547,500 602,250 Rent/Event Income 900,000 990,000 Less: Cost of Goods Sold 1,560,000 1,650,000 Gross Profit: 2,287,500 2,582,250

Operating Expenses: Management Payroll 900,000 925,000 Facility Expenses 900,000 925,000 Payroll Taxes/Benefits 240,000 250,000 Total Operating Expenses 2,040,000 2,100,000 Net Income 247,500 482,250

*Memberships based on an average $40/month and 5000 per person memberships in year 1. *Year 2 based on 5,500 memberships, a 10% increase. **Rent Income Based on $75,000/month in year 1 and a 10% increase to $82,500 in year 2.

MORGANTOWN AQUATICS CENTER

▪ Fifty Meter Competitive Pool

▪ Warm Water Therapy Pool

▪ Locker Rooms

▪ Running Track

▪ Wet Classroom

▪ Strength and Conditioning Area

▪ Bleachers

PROGRAMS/SERVICES

▪ Competitive Meets

▪ Water Aerobics

▪ Strength Training Classes

▪ First-Aid and Lifeguard Training

CONSTRUCTION NEEDS/COST

▪ 6 to 10 acres

▪ Estimated construction capital costs: $22-25 millions

▪ Estimated operational cost: $250,000/month

OPERATIONAL COST

▪ Aquatic Center— $250,000/Month

▪ Management Payroll-$30,000

▪ Cost of Goods Sold-$85,000/Month

▪ Facility Expenses-125,000/Month

▪ Payroll Taxes/Benefits-$10,000/Month

Morgantown Aquatic Center Projected Income Statement Year 1 Year 2

Net Revenue: Membership Revenue 1,470,000 1,617,000 Program/Services 365,000 401,500 Rent/Event Income 360,000 396,000 Less: Cost of Goods Sold 1,020,000 1,075,000 Gross Profit: 1,175,000 1,339,500

Operating Expenses: Management Payroll 360,000 375,000 Facility Expenses 1,500,000 1,550,000 Payroll Taxes/Benefits 120,000 130,000 Total Operating Expenses 1,980,000 2,055,000 Net Income (805,000) (715,500)

*Memberships based on an average $35/month and 4000 per person memberships in year 1. *Year 2 based on 3,850 memberships, a 10% increase. **Event Income Based on $30,000/month in year 1 and a 10% increase to $33,000 in year 2.

MORGANTOWN ICE CENTER

▪ Ice Rink

▪ Locker Rooms

▪ Food Vendor/Concession Stand

▪ Strength Training and Cardiovascular Area

▪ Seating Area

▪ Multi-purpose Rooms

PROGRAMS/SERVICES ▪ Ice skating

▪ Figure skating events

▪ Hockey matches

▪ Birthday parties

▪ Live events

▪ Hockey training programs

▪ Figure skating training

▪ Other ice sports (curling, speed skating & broom ball)

CONSTRUCTION NEEDS/COST

▪ 5-8 acres

▪ Estimated construction capital costs: $5-$7 millions

▪ Estimated operational costs: $150,000/ month

OPERATIONAL COST

▪ Ice Rink— $150,000/Month

▪ Management Payroll-$20,000/Month

▪ Cost of Goods Sold-$60,000/Month

▪ Facility Expenses-$60,000/Month

▪ Payroll Taxes/Benefits-$10,000/Month

Morgantown Ice Rink Projected Income Statement Year 1 Year 2

Net Revenue: Membership Revenue 1,080,000 1,188,000 Program/Services 325,000 350,000 Rent/Event Income 480,000 500,000 Less: Cost of Goods Sold 720,000 750,000 Gross Profit: 1,165,000 1,288,000

Operating Expenses: Management Payroll 240,000 255,000 Facility Expenses 720,000 750,000 Payroll Taxes/Benefits 120,000 125,000 Total Operating Expenses 1,080,000 1,130,000 Net Income 85,000 158,000

*Memberships based on an average $30/month and 3000 per person memberships in year 1. *Year 2 based on 3,300 memberships, a 10% increase. **Event Income Based on $40,000/month in year 1 and a 10% increase to $33,000 in year 2.

LOCATIONS

▪ White park

▪ Mylan park

▪ Marilla park

SUGGESTED LAYOUT PATTERNS Pattern 1: Recreation and Wellness Center with Ice Rink at White Park, Aquatic Center at Mylan Park Pattern 2: Recreation, Wellness, and Aquatic Center at Mylan Park, New Ice Rink at White Park

PATTERN 1: WHITE PARK

PATTERN 1: MYLAN PARK

Strengths:

▪ White park will be a center for recreation, ice hockey, and skating. This area will attract small business to settle down which will stimulate the community economically.

▪ With two ice rinks in this center, we will separate competition from recreation.

▪ The traffic will be less problematic without the aquatic center at the same location.

▪ The location is not far from downtown.

▪ There are enough flat fields for new construction.

Weaknesses:

▪ The current baseball fields at White Park need to be removed so that the recreation center will have enough construction space.

▪ The cost of having a new ice rink and updating the old one will be very high.

▪ The proposed road needs to be widened to better suit the increasing traffic flow.

▪ White Park is too small to build a standard children’s playground and a 400 meter track.

▪ Residents have expressed concern about this proposed location.

PATTERN 1: STRENGTHS AND WEAKNESSES

Strengths:

▪ Mylan Park as a location will stimulate the community’s economy and attract many small businesses to settle down in the surrounding areas, such as new restaurants, hotels, and daycares.

▪ The current roads can bear large traffic flows.

▪ Mylan Park is big enough to have further development of other recreation facilities, as well as room for commercial (shopping, etc.) centers in the long run.

Weaknesses:

▪ The location is far from downtown and is not as easy to access for the entire Morgantown area.

PATTERN 2: STRENGTHS AND WEAKNESSES

CONCLUSIONS

▪ Outsource Management of Programs and Services

▪ Outsource Cleaning of Facilities

▪ Facilities need to be together at two locations