MORINGA SEED PROTEINSfrom Moringa oleifera two protein active ingredients

FOR COLOUR-TREATED HAIR CARE

L v

alu

e

(L=1/c

olo

ur

inte

nsi

ty)

Kelimor

• Can reduce dyed hair colour fading • Improves colour deposition and retention during dye treatments on damaged hair • Repairs damaged hair • Imparts body and volume to hair strand• Reduces surfactant irritancy of detergent formulations• Has conditioning properties in combination with anionic surfactants

• Improves skin tolerability against surfactants• Can reduce dyed hair colour fading

• Has conditioning and protective properties on hair in combination with anionic surfactants

• Has good foaming properties • Compatibility with a wide range of surfactants

mg

pro

tein

/ g

hair

virgin hair damaged hair

Kelimor - HAIR SUBSTANTIVITYTreatment: aqueous solutions with 1% of protein

COLOUR LOSS PATTERN

30

35

40

45

1 2 3 4 5 6 7 8

washing cyclesafter hair colouring

after 8 washing cycles

CONTROL CONTROLKELIMOR KELIMOR

control

Kelimor

Hair type: Russian bleached

hair, damaged

Hair treatment: application

of aqueous solution containing

KELIMOR (1% of protein

substance) on hair before dye

Hair dye type: commercial

two- component permanent

(level 3) oxidative intense red

copper hair colour n° 6,64

Moringa Pro Complex

8 washing cycles

16 washing cycles

HAIR COMBABILITY EVALUATION

Force required to comb hair

33%

24%27%

32%36%

COLOUR CHANGE

After 16 washing cycled

Controlshampoo

Shampoo with Moringa Pro

Complex (0,46% of protein substance)

Shampoo with Kelimor

(0,6% of protein substance)

Commercial leader shampoos with

hair colour protection claim

Hair type: Russian bleached

hair, damaged

Hair dye type: commercial

two-component permanent

(level 3) oxidative intense red

copper hair colour n° 5,64

Hair treatment: washing

cycles using shampoos

containing KELIMOR and

MORINGA PRO COMPLEX

control Moringa Pro Complex Kelimor

Commercial shampoo for coloured hair

INGREDIENT SHAMPOO WITH

MPC

SHAMPOO WITH

KELIMOR

CONTROL

SHAMPOO

Aqua adjust adjust adjust

Sodium laureth sulfate 8 8 8

Cocamidopropyl betaine 4,5 4,5 4,5

Moringa Pro Complex 10 / /

Kelimor / 5 /

pH 5,0-5,5 5,0-5,5 5,0-5,5

% protein substance 0,46 0,6 /

HYDROLYZED MORINGA OLEIFERA SEED EXTRACT

MORINGA SEED EXTRACT & COCAMIDOPROPYL BETAINE

Hair type: bleached and dyed Russian hair

Hair dye type: commercial two-component

permanent (level 3) oxidative intense red hair

colour n° 5,64

Test shampoos: 1 shampoo containing

MORINGA PRO COMPLEX (MPC); 1 shampoo

containing KELIMOR; 1 control shampoo

without protein; 1 commercial shampoo for

coloured hair purchased on the market

Tensile instrument: Shimadzu AUTOGRAPH AGS 500ND; data were obtained measuring the force required to comb hair before and after washing cycles and expressed as % change respect after hair dye values.Hair tresses were washed following a standardized procedure.

After hair colouring After 8 washing cycles

CONTROL KELIMORMORINGA PRO COMPLEX

% L

(L=

1/c

olo

ur

inte

nsi

ty)

COLOUR INTENSITY vs CONTROL (100%)

(L

ab)

(CIE

LA

B S

yst

em

)%

1 /

Com

babili

ty