Jamie Hendry & Grant Garrett

Morrison's Background

William Morrison, father of current chairman, Ken Morrison, founded the company in 1899.

From its origins as an egg and butter merchant in Bradford, West Yorkshire, the company developed into market stalls and on to

counter service. Progress was such that in 1958, a small town centre shop was opened. In the 1960s, Morrison's was at the forefront of supermarket

development, opening its first store, "Victoria", in Bradford in 1961. In 1967, Morrison's became a public company and was more than

174 times over-subscribed as over 80,000 investors tried to purchase shares.

Morrison’s Purpose The Purpose of Morrison’s is to sell quality fresh goods to a market

across the country.

Morrison’s Management Sir Ian Gibson

ChairmanPhilip Cox Brian, Flanagan Penny, Hughes Paul,

Manduca Senior Independent Director Nigel Robertson, Johanna Waterous

Executive DirectorsDalton PhilipsChief Executive

Mark Gunter Group Retail Director

Martyn Jones Group Trading DirectorRichard Pennycook Group Finance Director

Morrison's Size We are the UK’s fourth largest food retailer with 403 stores. Our business is

mainly food and grocery – the weekly shop. Uniquely we source and process most of the fresh food that we sell though our own manufacturing facilities, giving us close control over provenance and quality; and we have

more people preparing more food in store than any other retailer.

Every week nine million customers pass through our doors and 124,000 colleagues across the business work hard each day to deliver great service

to them. With competitive prices and hundreds of special offers, we are proud to save our customers money every day.

Morrison's Employees Prime Minister Gordon Brown visits Morrison's to announce 20,000

employees to train for National QualificationMorrison's announces that 20,000 employees are to train for a nationally

recognised qualification in retail skills, in the biggest programme of its kind in the UK. Providing tailored training to achieve a QCF* Level 2

qualification, the nationwide programme will start in January 2010, and be complete by spring, further confirming the company’s commitment to

leading in fresh food skills development. Prime Minister, Gordon Brown, visited Morrison's in Bradford, West

Yorkshire, to present qualification certificates to the first of the 20,000 employees to complete their training

following a successful plot in six stores. From the pilot scheme, nearly 400 employees will achieve the new QCF qualification by the end of the year.

Morrison's Finance In a challenging environment for the consumer we have continued to

invest for the benefit of our customers. Our keen pricing, supported by eye-catching and innovative promotional offers, has again

proved successful as consumers have continued to search for value. We welcomed record numbers of customers into our stores, confirming the continuing appeal of Morrison’s as the Food

Specialist for Everyone.

Morrison's Marketing Morrison's wins two major Marketing Week awards

A unique and high profile advertising campaign emphasising Morrison's fresh food credentials and in-store preparation has won the company a major award.

In a second success for Morrison's at the ceremony in London, Marc Boland was also named CEO of the Year.

Judges praised the Morrison's Marketing team for ‘the major influence the advertising has had on the turnaround of the business’ and also hailed Marc Boland for the great progress the

company has made under his stewardship.The Fresh Choice For You adverts, which first aired in July last year, highlight Morrison's’ unique

Market Street offering, the fact that the supermarket’s staff prepare more fresh food in-store than any other retailer and the company’s focus on great value for customers.

The hugely popular campaign was also the advert which most viewers could recall when it first took to television screens last summer.

Michael Bates, Marketing Director for Morrison's, said: “Our advertising has been really popular with the ever-growing number of customers coming to our stores and has highlighted the things which make Morrison's different, like Market Street and our focus on fresh food.”

Morrison's Pressures Morrison's pressures are the other 3 main supermarkets in the UK .

Other small supermarkets in theUK, that are not as prominent to Morrison's .

Evaluation Of Morrison's Morrison’s is the 4th largest Supermarket in the UK and it is thriving

with new goals to meet for the year 2011

Morrison's Future Prospects Morrison's Future Prospects are to keep the business thriving and

expand and be the best UK supermarket.

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