mortein | the remarkables group
TRANSCRIPT
THE BRIEFMortein wanted to create a truly integrated and disruptive campaign to hero its new product, Mortein Rapid Kill Crawling Insect Killer.
The campaign was born out of the insight: Stop being afraid of bugs by thinking you have to spray half the can to stop them escaping.
TRG worked with Mortein to select 4 in!uencers who created a series of blog and video posts,
which were shared across their blogs and Facebook channels. The content took a fun and
cheeky approach to the topic of pest control.
The campaign performed exceptionally well on facebook due to the shareability of the content.
THEAPPROACH
THE RESULTS
850,000 Facebook Readers
7 BlogPosts
29,510UniqueVisitors
12,420 Social Interactions
Nearly 800 hoursreading