The most common UX/UI mistakes to

avoid in your website

Until recently the most important feature differentiating a good and a bad website was their design

Since the appearance of mobile devices the emphasis has moved to UI/UX

User eXperience… …involves a person's

behaviour, attitudes, and emotions towards using a

particular product, system or service.

User Experience includes the practical, experiential,

affective, meaningful and valuable aspects of human–

computer interaction and product ownership.”

WIKIPEDIA

that make some major errors in UX

However we still can find websites

Click Here

You can really create a connection with your audience by putting some thought into the smallest details. Carefully craft your copy across the customer journey (from Google search to website and email) to ensure a consistent tone of voice and extend your customer service to each and every touch point. Often adding some informality (and even humour when appropriate) can turn prospects into customers.

#1 - Clickable areas too small

#2 – text blocks too large, and without headings

#3 – Inconsistency in the naming of elements

Events.html

#4 – Too many features requiring registration

#5 – Overcomplicating

#6 – Forgotten links pointing nowhere

So what to do?

#1 - Enlarge the click areas

Comments

Even if you can’t enlarge the text try to increase the clickable area around it

#2 – Focus the attention on the most important elements on your page using headings and white space

1

2

3 4

#3 – Use the same names for the same things on your website

Events.html

Events

See more events we that we organised last year.

#4 – Use the registration and log-in pages only for the features that really need it

#5 – Try to keep everything simple

#6 – 301 redirects allow users to land where they wanted even after the page has been removed

If you can find more mistakes on your website than those listed here…

…they may worsen your conversion

UX/UI is a complex subject involving IT, sociological and psychological issues

If your UX/UI issues are getting you down

the answer is to hire a professional team

Thank you