motivation

By Taha Ghayyur

Motivation: How to Mobilize People for a Cause

“Leadership is the art of getting someone else to do something you want done because he wants to do.” – Dwight Eisenhower


In this 2 part presentation we will explore:

I. Dynamics of Volunteer Motivation

II. How to Attract and Retain Volunteers


Volunteerism Dilemma Today:While more and more people are talking about giving back to the community, non-profit organizations are increasingly reporting decline in volunteer participation and commitment.Why are our organizations failing to inspire and motivate volunteers to commit to a cause?Have we considered the increasing competition for volunteer recruitment? How are we making our volunteer engagements more attractive?Have we understood the art of motivation?

> Dynamics of Volunteer Motivation


Happy Volunteers aren’t Necessarily ProductiveAction: Focus on Productivity and youwill find happy & satisfied volunteers and supporters, not other way around

Generation Values Impact How People Respond to Your Cause

Action: Understand the values of contribution and commitment each generation of volunteers bring to your organization and develop expectations accordingly



Telling Volunteers to “Do Your Best” isn’t likely to Achieve their BestAction: Challenge volunteers to achieve specific objectives and goals

You Get What You Reward!Action: Reward Right Actions & Behaviour



“Carrots” and “Sticks” Ain’t Going to Cut It Action: Go beyond Rewards and Threats; figure out what motivates individuals. There is no quick fix to motivation.

Extrinsic versus Intrinsic MotivatorsAction: In addition to recognition, awards, leadership experience, pay attention to internal motivators, like personal beliefs & personalities



What’s In It For Me? We have entered a new era of “self-interest” based volunteerism. According to McClelland- Atkinson Model, Volunteers can be classified under 3 different “Motivational Types”:

1. Achievers: Result-oriented, Risk-taker, Independent2. Affiliators: Relationship-builder, team-oriented,

sensitive3. Power People: Charismatic, Influencer, Difference-

maker

Action: It’s challenging to determine what motivational type a person is. There may also be overlaps.



Paradigm Shift: New Trends in Volunteerism

Shift 1: Googleized Generation (World of Instant Results and Connections)IMPACT: As a culture, volunteers expect immediate connections & concrete results

Shift 2: From finding the right task or cause to becoming the right brand IMPACT: Very few people can or want to make long-term commitments



Shift 3: From commodity to experienceIMPACT: Volunteering needs to be an “experience first” event.

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In this 2 part presentation we will explore:

I. Dynamics of Volunteer Motivation

II. How to Attract and Retain Volunteers


Sell Your Vision & Mission Action: Show them the BIG Picture to look

forward to. Give them a purpose to be passionate about.

Make their Contributions Significant & MeaningfulAction: Make them feel their help is making a difference. Frequently tell them who they are benefiting. Share feedback from community.

> How to Attract and Retain Volunteers


Transform their “Positive Dissatisfaction” into Positive Action

Action: Determine what bothers them about the society or the world and channel this energy to constructive work

Define Expectations Clearly Action: Vague job description without

deadlines leads to de-motivation and disappointed



Be Sensitive to their Feelings & NeedsAction: Treat them as unique individuals, not a replaceable part of a machine

Value Volunteers as the “Greatest Asset”Action: If volunteers are precious to your cause, how much have you invested in their personal & professional development?



Give Frequent Constructive FeedbackAction: Be a Coach & Mentor, not just a Manager. Focus on behaviour, not the person. Personal positive feedback is very empowering.

Thank, Recognize & Reward- The Most Powerful Motivators!

Action: Celebrate success together. Recognize achievements. Have an attitude of gratitude.



Develop a Productive Environment Action: If you are looking for efficiency and focus, it rarely occurs in flexible, leisure times. Encourage “Flow Experience” in professional settings to increase productivity.

Food is always Welcome! Action: Good and ample food can truly inspire dead hearts and brains to action!



Sources for Future Readings:The Truth About Being a Leader…And Nothing But

the Truth (Dr. Karen Otazo)The Truth About Managing People…And Nothing But

the Truth (Stephen P. Robbins)Developing the Leader Within You (John C. Maxwell)3 Reasons Why You’re Finding It Hard to Find & Keep

Volunteers - And What To Do About It (Chris Jarvis)http://www.businessfightspoverty.org


Thank You for Listening & Watching!

http://www.businessfightspoverty.org/

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