moto motorway service areas media pack applied media

APPLIEDMEDIAAPPLIEDMEDIAAPPLIEDMEDIAAPPLIEDMEDIA

APPLIEDMEDIA

APPLIEDMEDIA

+44 (0)845 4785016 [email protected] www.appliedoutdoormedia.com

MOTO MOTORWAY SERVICE AREAS

MEDIA PACK


About usApplied Media is a national outdoor media owner complementing the outdoor media market with a unique, innovative and highly durable surface applied advertising system.

We specialise in prominent media space at transport hubs, motorway service areas, car parks, retail shopping centres and sports & events stadia.

Our Aim:

Provide new high profile brand exposure to meet the changing behaviour of consumers and allow interaction whilst maintaining the traditional strengths of outdoor advertising.

We deliver an unrivalled product and service whilst facilitating a new way to advertise at new locations with direct brand engagement with a defined audience.

How it’s achieved:

Inspired from existing outdoor technology the advanced Applied Media system has been developed over many years to provide safe and durable surface applied advertisement campaigns in locations subject to high footfall and vehicular traffic.

Applied Media is used indoors and outdoors on most substrates with simple application, durability in situ and ease of removal without damage to the surface.

This innovation in surface applied media is fully cleanable without adverse effect of the advertisement ensuring a pristine brand message is maintained throughout the campaign.

The advertisements are prominent and unavoidable allowing the brand advertiser to come into direct contact with their consumers, effectively and innovatively reaching mass audiences.


A unique large format advertising opportunity

Since Moto became the newest name on Britain’s motorway network in 2001, they have made significant strides in making our service areas better places to visit.

Their aim has been to make customers’ journeys better and now hold a 43.5% market share by outlet number.

Moto have been listening to customer feedback and making improvements to their food offer and facilities to help customers unwind and relax whilst taking a break from their journey.

Prime gateway positions for maximum footfall capture

Welcome to Moto the Largest Provider of Motorway Service Areas in the UK.APPLIED

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Moto Brand Portfolio

Main Catering Brands

Main Retail Brands

INTE

RN

AL

EXTE

RN

AL

PETR

OL

SHO

PS

RET

AIL


Motorways

A Roads

www.moto-way.com

South East 1. Cherwell Valley M40 J10 2. Toddington M1 J11/12 3. Chieveley M4/A34 J13 4. Reading M4 J11/12 5. Heston M4 J2/3 6. Thurrock M25 J30/31 7. Pease Pottage M23 J11 8. Medway M2 J4/5 9. Winchester M3 J8/9

South West 10. Swansea M4 J47 11. Cardiff West M4 J33 12. Severn View M48 J1 13. Leigh Delamere M4 J17/18 14. Exeter M5 J30 15. Bridgwater M5 J24

Midlands 16. Knutsford M6 J18/19 17. Grantham North A1/B1174 18. Trowell M1 J25/26 19. Stafford North M6 J14/15 20. Donington Park M1 J23a 21. Hilton Park M6 J10a/11 22. Tamworth M42/A5 J10 23. Frankley M5 J3/4

North 24. Southwaite M6 J41/42 25. Washington A1(M) J64/65 26. Scotch Corner A1/A66 27. Burton-in-Kendal M6 J35/36 28. Lancaster M6 J32/33 29. Ferrybridge A1(M)/M62 J33 30. Birch M62 J18/19 31. Woolley Edge M1 J38/39 32. Blyth A1(M)/A614 33. Doncaster North M18 J5 M180 34. Wetherby A1(M) J46

Scotland 35. Kinross M90 J6 36. Stirling M9/M80 J9

Separate sites operated by Moto A. Tiverton M5 J27 B. Dover Port C. Lymm M56/M6 J20 D. Barton A1(M) J56 E. Todhills A74

Moto M&S Simply Food sitesM&S Simply Food available northbound onlyM&S Simply Food avaliable southbound only

N

S

N

S

S

M27

M11

M40

M3M25

M23 M20

M2

M1

M4M48M4

M5

A1(M)

A1

M62

M18

M180

M60

M6

M65M55

M6

M74

A74(M)

M8

M90M9

M80

M56M53

A1(M)M54

M42M50

M45

M6A50

A34 21

A

B

C

E

D

43

7

613

16

30 31

28

24

35

25

2627

33

32

17

10

1112

15

5

98

36

19 20

18

2221

23

14

29

34

Where to find us

Available Applied Media Sites

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UK Population Demographics 2003 2008 2013 % change 2008-2013

AB 12,123 13,583 15,334 +12.9

C1 14,008 14,999 16,007 +6.7

C2 10,127 10,178 9,910 -2.6

D 7,956 7,938 7,656 -3.6

E 4,412 3,974 3,673 -7.6

Total 48,626 50,673 52,580 +3.8

The UKs

Largest MSA operator Most Profitable CTN retailer Largest Burger King franchisee

Customers Dwell time: Amenity approx 30 mins Forecourt approx 6mins

126m transactions p.a. Transactional split: - 65m catering transactions

per annum - 20m fuel transactions

per annum -41m toilet only users

Annual footfall: 150.6 Million

Source Mintel • The most affluent AB and C1 social groups display the strongest whilst the lower groups are in decline.

• By 2013 it is predicted that the ABC1 groups will represent some 60% of the UK population.

Key Analysis: Consumer analysis for this report has shown that the affluent consumer has a higher usage of roadside catering, mainly

due to the fact that they travel more.

For more info: www.moto-way.co.uk

Key Facts


Key User Groups

Police, ambulance, fire services,

armed forces and roadside supportMOTO SUPPORT

MOTO Trucker

MOTO VAN

‘Dayers’ (short haul)

‘Overnighters’

Leisure

Transport

Builders

Commercial (deliveries etc)

Holidays & trips

Fans

Sports clubs

Fans

Day trippers

MOTO CAR

Day trippers

Holidays

Business

Leisure

Women

Men

Groups

MOTO family

MOTO baby

MOTO kids

MOTO parents

Pre-kids

Empty nesters

Silver explorers

MOTO pets

Business

Developing the Moto KUG’s 08 - 12Developing the Moto KUG’s 08 - 12


Portfolio optionsDonington Park Service Area

1 x 16 Sheet Portrait (3m x 2m)

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4 Sheet Plus (2m x 1.3m) Lancaster North M6

32 Sheet (4m x 3m) Wetherby A1M

32 Sheet (4m x 3m) Lancaster South M6


16 Sheet (3m x 2m) Reading West M4

16 Sheet (3m x 2m) Reading West M4

Portfolio options

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32 Sheet (4m x 3m) Chieveley M4


Portfolio options

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16 Sheet (3m x 2m) Stafford North M6

16 Sheet (3m x 2m) Cherwell Valley M40

32 Sheet (4m x 3m) Exeter M5

Applied Media Advertising RatesPortfolio of Options

Moto Service Areas Site Annual Footfall

Monthly Footfall

Number of

Graphics

ApproxSize Location

Format Media Rate

Gross per 4 Week Display.Inc 15% Agency.

+5% Specialist

Production Gross per 4 or 12 Week

Display.Inc 15% Agency.

+5% Specialist

Landscape Portrait

SOUTH EAST REGION

Cherwell Valley M40 at J10 & A43

available on request

available on request 2

16 Sheet(3mx2m)

Prime gateway position 3 3 £2,520 £1,560

Toddington North M1 between J11 & J12


available on request 1 32 Sheet

(4mx3m)Prime gateway

position 3 3 £2,520 £1,560

Toddington South M1 between J11 & J12



1x4 Plus Sheet (2mx1.3m)

1x16 Sheet(3mx2m)

Prime gateway position 3 7 £2,520 £340

£780

Chieveley M4 at J 13 & A34 available on request



position 3 3 £2,520 £1,560

Reading East M4 between J11 &J12




position 3 3 £2,520 £1,560

Reading West M4 between J11 &J12




position 3 3 £2,520 £1,560

Pease Pottage M23 at J11 & J12




position 3 3 £2,520 £1,560

TOTAL FOOTFALL 30.4 Million

2.53 Million

SOUTH WEST REGION

Leigh Delamere East M4 between J17 & J18




position 3 3 £1,890 £780

Leigh Delamere West M4 between J17 & J18


available on request 1 1x4 Plus Sheet

(2mx1.3m)Prime gateway

position 3 3 £540 £340

Exeter M5 J30 available on request



position 3 3 £2,520 £1,560


1.03 Million

Continued on next page...


Applied Media Advertising Rates (Continued)Portfolio of Options

Moto Service Areas Site Annual Footfall

Monthly Footfall

Number of

Graphics

ApproxSize Location

Format Media Rate Gross per 4 Week


+5% Specialisty

Production Gross per 4 or 12 Week


+5% Specialist

Landscape Portrait

MIDLANDS REGION

Knutsford North M6 between J18 & J19




position 3 7 £1,890 £780

Knutsford South M6 between J18 & J19




position 3 7 £1,890 £780

Stafford North M6 between J14 & J15




position 3 3 £2,520 £1,560

Donington Park M1 at J23a, A42 & A50




position 7 3 £2,520 £780£780

Hilton Park North M6 between J10a & J11




position 3 3 £2,520 £1,560

Tamworth M42 at J10 & A5 available on request



position 3 3 £2,520 £1,560


1.73 Million

NORTH REGION

Lancaster North M6 between J32 & J33



PlusPrime gateway

position 3 7 £540 £340

Lancaster South M6 between J32 & J3




position 3 3 £2,520 £1,560

Birch East M62 between J18 & J19




position 3 3 £2,520 £1,560

Birch West M62 between J18 & J19



32 Sheet(4mx3m)

Prime gateway position 3 3 £2,520 £1,560

Wetherby A1M between J46 available on request



position 3 3 £2,520 £1,560


1.51 Million


Notes: 32 Sheet is approximately 4m x 3m = 12m2 display. 16 Sheet is approximately 3m x 2m = 6m2 display. 4 Sheet Plus is approximately 2m x 1.3m = 2.6m2 display.

Options: 16 Sheet displays can replace 32 Sheet at 50% of production cost but media space cost would remain fixed. Graphics are durable for at least 12 weeks providing a >66% saving on production costs for continuous advertising.

Agency commisions: Media and production rates quoted above are inclusive of 15% agency plus 5% specialist commision.

ALL SUBJECT TO STANDARD TERMS & CONDITIONS

www.appliedoutdoormedia.comApplied Media, 7 Brock Way, Knutton, Newcastle under Lyme Staffordshire, United Kingdom, ST5 6AZ

A WJ Linkline Group Company

APPLIED MEDIA CONTACTS

BUSINESS DEVELOPMENT DIRECTOR

Larry Walsh Tel: +44 (0)845 478 5016 Mob: +44 (0)7748 073880 Email: [email protected]

CONSULTANT DIRECTOR MEDIA SALES

Charles Hugill Tel: +44 (0)845 478 5099 Mob: +44 (0)7795 348068 Email: [email protected]

PRODUCTION, DELIVERY & TECHNICAL SUPPORT

Simon Blundell Tel +44 (0)845 478 5016 Mob: +44 (0)7747 100003 Email: [email protected]

moto motorway service areas media pack applied media

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