motorola m800 bag phone training presentation, v.01 motorola and the stylized m logo are registered...

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Motorola M800 Bag Phone Training Presentation, v.01 MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office. All other product or service names are the property of their respective owners. © Motorola, Inc. 2005 Motorola M800 Bag Phone Analog & Digital CDMA Carry-Case Solution

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Page 1: Motorola M800 Bag Phone Training Presentation, v.01 MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office. All other product

Motorola M800 Bag Phone Training Presentation, v.01MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office. All other product or service names are the property of their respective owners. © Motorola, Inc. 2005

Motorola M800 Bag PhoneAnalog & Digital CDMA Carry-Case Solution

Page 2: Motorola M800 Bag Phone Training Presentation, v.01 MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office. All other product

Motorola M800 Bag Phone Training Presentation, v.01MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office. All other product or service names are the property of their respective owners. © Motorola, Inc. 2005

Agenda

I. Product PositioningII. Unique Selling PointsIII. Market SegmentsIV. Product HighlightsV. Getting to know the Bag PhoneVI. Getting to know the M800 PhoneVII. SpecificationsVIII. AccessoriesIX. Getting StartedX. Marketing InitiativesXI. Marketing Tools

Page 3: Motorola M800 Bag Phone Training Presentation, v.01 MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office. All other product

Motorola M800 Bag Phone Training Presentation, v.01MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office. All other product or service names are the property of their respective owners. © Motorola, Inc. 2005

Product Positioning

The Motorola M800 CDMA Bag Phone is the ultimate communication

tool, to make all your connections as mobile as you are

A powerful digital bag phone for complete mobility

Wherever you need it……Whenever you need it

Page 4: Motorola M800 Bag Phone Training Presentation, v.01 MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office. All other product

Motorola M800 Bag Phone Training Presentation, v.01MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office. All other product or service names are the property of their respective owners. © Motorola, Inc. 2005

Unique Selling PointsM800 Bag Phone Key Messages

Headlines are Arial Bold 24pt• Body text is Arial 16pt • Body text is Arial 16pt• Body text is Arial 16pt • Body text is Arial 16pt

• Robust digital CDMA bag phone with enhanced coverage for traveling on rural or urban highways, out at the cottage or even camping

• Fully integrated carry-case solution with built-in durable M800 hands-free mobile phone

• Complete solution to converting analog users to the next generation digital CDMA bag phone

• Dedicated access to voice & data communication from the remotest possible locations

Page 5: Motorola M800 Bag Phone Training Presentation, v.01 MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office. All other product

Motorola M800 Bag Phone Training Presentation, v.01MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office. All other product or service names are the property of their respective owners. © Motorola, Inc. 2005

Market SegmentsWho is the Bag Phone Designed for?

Workers in Rural Settings:

• Oilfield personnel• Gas companies• Agricultural companies• Power Utilities• Forest / park rangers• Maritime services• Truckers• Public safety

Anyone who needs reliable communication in remote areas!

Page 6: Motorola M800 Bag Phone Training Presentation, v.01 MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office. All other product

Motorola M800 Bag Phone Training Presentation, v.01MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office. All other product or service names are the property of their respective owners. © Motorola, Inc. 2005

M800 Bag Phone Product Highlights

Headlines are Arial Bold 24pt• Body text is Arial 16pt • Body text is Arial 16pt• Body text is Arial 16pt • Body text is Arial 16pt

• Audio Quality: Background noise suppression & echo cancellation• Private Mode Operation: External handset for holding private calls• Multiple power resource: CLA, wall charger and rechargeable battery• High Resolution Display: For easy reading• Well-Spaced Keypad: Large, illuminated tactile keys• Speech Recognition: Voice activated name and number dialing• Ultimate reception: Internal antenna plus optional external antenna• AGPS: Dialing emergency services• Data transmission: Transfer e-mails, faxes and files

Page 7: Motorola M800 Bag Phone Training Presentation, v.01 MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office. All other product

Motorola M800 Bag Phone Training Presentation, v.01MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office. All other product or service names are the property of their respective owners. © Motorola, Inc. 2005

Getting to Know the Bag Phone

Speaker Compartment Swivel Spike Antenna

Privacy External Handset

Internal MicrophoneAccessory Pouch (Detachable)

Power and Data (USB) and External Microphone Connectors

Page 8: Motorola M800 Bag Phone Training Presentation, v.01 MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office. All other product

Motorola M800 Bag Phone Training Presentation, v.01MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office. All other product or service names are the property of their respective owners. © Motorola, Inc. 2005

Getting to Know the M800 Phone

Page 9: Motorola M800 Bag Phone Training Presentation, v.01 MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office. All other product

Motorola M800 Bag Phone Training Presentation, v.01MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office. All other product or service names are the property of their respective owners. © Motorola, Inc. 2005

M800 Bag Phone SpecsRadio Performance

• Bands: CDMA 1X 800/1900 MHz / AMPS 800 MHz• Output Power: CDMA 1x 800 / 1900: 0.25W; AMPS 800: 0.4W

Display • High resolution illuminated graphical display 96 x 64 pixels• 4 lines of text, 8mm font character height, 1 line of icons and 1 line of prompts• Adjustable blue backlight and contrast display setting• Signal and status indicators

Keys • Large, illuminated, well-spaced tactile keypads• Voice activation button – one touch operations• 2-way navigation key – quick and easy menu access• Customized soft keys

Memory • Display Own Phone Number• Last Number Dialed – up to 10 numbers; Last Number Recall – up to 10 numbers• Memory Autoload• Name/Number Order Preference• 500 internal personal storage list of names/numbers

Data Transmission

• Packet data Max BR support 153.6 kbps• Send and receive emails, faxes and files using Motorola MPT

AGPS • FCC E911 phase II, Emergency location based service

Dimensions • Main bag internal dimension: 170 x 340 x 100mm• Accessory pouch internal dimension: 170 x 320 x 60mm

Net Weight • 10 lb; 4.5 kg

Battery Performance

• Hands-free mode: 105 minutes• Handset mode: 240 minutes• Standby time: 10 hours

Current Consumption

• Off current max 3mA• Idle mode 220mA• Receive max 20mA• Transmit up to 400mA (CDMA)

Regulatory Approvals

• FCC ID IHDT56CW1• IC ID 1090-CW1

Page 10: Motorola M800 Bag Phone Training Presentation, v.01 MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office. All other product

Motorola M800 Bag Phone Training Presentation, v.01MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office. All other product or service names are the property of their respective owners. © Motorola, Inc. 2005

M800 Bag Phone Accessories

Backup Battery

• External Microphone: For high-performance audio quality while driving• AC Wall Adaptor: For use in internal (i.e.: office) environments• DC Car Adaptor (CLA): For use in the car environment • Backup Battery: Rechargeable for usage on-the-move• Data Kit (Optional): Mini-USB cable & Mobile PhoneTools® software

CD to send e-mails, download files and receive faxes

Page 11: Motorola M800 Bag Phone Training Presentation, v.01 MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office. All other product

Motorola M800 Bag Phone Training Presentation, v.01MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office. All other product or service names are the property of their respective owners. © Motorola, Inc. 2005

Getting Started

User ManualQuick Start Guide

Installation Guide

Page 12: Motorola M800 Bag Phone Training Presentation, v.01 MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office. All other product

Motorola M800 Bag Phone Training Presentation, v.01MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office. All other product or service names are the property of their respective owners. © Motorola, Inc. 2005

Marketing InitiativesBelow the Line (BTL) Marketing Activities

Direct Mail

E-Mail Blasts

Discounts / Sales Promotions

Web (online) Marketing

Sales Videos / Flash Demos

Oil & gas companies

Agricultural employees

Diesel truck drivers

Analog bag phone users

Residential danger zones

Forest fire fighters

• Measurable results

•Spread the word

• Product exposure

• Loyal customer base

Page 13: Motorola M800 Bag Phone Training Presentation, v.01 MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office. All other product

Motorola M800 Bag Phone Training Presentation, v.01MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office. All other product or service names are the property of their respective owners. © Motorola, Inc. 2005

Marketing ToolsM800 Bag Phone Collateral

Brochures

Websites

Training Modules & Flash Demos

Page 14: Motorola M800 Bag Phone Training Presentation, v.01 MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office. All other product

Motorola M800 Bag Phone Training Presentation, v.01MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office. All other product or service names are the property of their respective owners. © Motorola, Inc. 2005

Motorola Fixed Mobile Phones

Making your connections as mobile as you are