motorola m800 bag phone training presentation, v.01 motorola and the stylized m logo are registered...
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Motorola M800 Bag Phone Training Presentation, v.01MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office. All other product or service names are the property of their respective owners. © Motorola, Inc. 2005
Motorola M800 Bag PhoneAnalog & Digital CDMA Carry-Case Solution
Motorola M800 Bag Phone Training Presentation, v.01MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office. All other product or service names are the property of their respective owners. © Motorola, Inc. 2005
Agenda
I. Product PositioningII. Unique Selling PointsIII. Market SegmentsIV. Product HighlightsV. Getting to know the Bag PhoneVI. Getting to know the M800 PhoneVII. SpecificationsVIII. AccessoriesIX. Getting StartedX. Marketing InitiativesXI. Marketing Tools
Motorola M800 Bag Phone Training Presentation, v.01MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office. All other product or service names are the property of their respective owners. © Motorola, Inc. 2005
Product Positioning
The Motorola M800 CDMA Bag Phone is the ultimate communication
tool, to make all your connections as mobile as you are
A powerful digital bag phone for complete mobility
Wherever you need it……Whenever you need it
Motorola M800 Bag Phone Training Presentation, v.01MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office. All other product or service names are the property of their respective owners. © Motorola, Inc. 2005
Unique Selling PointsM800 Bag Phone Key Messages
Headlines are Arial Bold 24pt• Body text is Arial 16pt • Body text is Arial 16pt• Body text is Arial 16pt • Body text is Arial 16pt
• Robust digital CDMA bag phone with enhanced coverage for traveling on rural or urban highways, out at the cottage or even camping
• Fully integrated carry-case solution with built-in durable M800 hands-free mobile phone
• Complete solution to converting analog users to the next generation digital CDMA bag phone
• Dedicated access to voice & data communication from the remotest possible locations
Motorola M800 Bag Phone Training Presentation, v.01MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office. All other product or service names are the property of their respective owners. © Motorola, Inc. 2005
Market SegmentsWho is the Bag Phone Designed for?
Workers in Rural Settings:
• Oilfield personnel• Gas companies• Agricultural companies• Power Utilities• Forest / park rangers• Maritime services• Truckers• Public safety
Anyone who needs reliable communication in remote areas!
Motorola M800 Bag Phone Training Presentation, v.01MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office. All other product or service names are the property of their respective owners. © Motorola, Inc. 2005
M800 Bag Phone Product Highlights
Headlines are Arial Bold 24pt• Body text is Arial 16pt • Body text is Arial 16pt• Body text is Arial 16pt • Body text is Arial 16pt
• Audio Quality: Background noise suppression & echo cancellation• Private Mode Operation: External handset for holding private calls• Multiple power resource: CLA, wall charger and rechargeable battery• High Resolution Display: For easy reading• Well-Spaced Keypad: Large, illuminated tactile keys• Speech Recognition: Voice activated name and number dialing• Ultimate reception: Internal antenna plus optional external antenna• AGPS: Dialing emergency services• Data transmission: Transfer e-mails, faxes and files
Motorola M800 Bag Phone Training Presentation, v.01MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office. All other product or service names are the property of their respective owners. © Motorola, Inc. 2005
Getting to Know the Bag Phone
Speaker Compartment Swivel Spike Antenna
Privacy External Handset
Internal MicrophoneAccessory Pouch (Detachable)
Power and Data (USB) and External Microphone Connectors
Motorola M800 Bag Phone Training Presentation, v.01MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office. All other product or service names are the property of their respective owners. © Motorola, Inc. 2005
Getting to Know the M800 Phone
Motorola M800 Bag Phone Training Presentation, v.01MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office. All other product or service names are the property of their respective owners. © Motorola, Inc. 2005
M800 Bag Phone SpecsRadio Performance
• Bands: CDMA 1X 800/1900 MHz / AMPS 800 MHz• Output Power: CDMA 1x 800 / 1900: 0.25W; AMPS 800: 0.4W
Display • High resolution illuminated graphical display 96 x 64 pixels• 4 lines of text, 8mm font character height, 1 line of icons and 1 line of prompts• Adjustable blue backlight and contrast display setting• Signal and status indicators
Keys • Large, illuminated, well-spaced tactile keypads• Voice activation button – one touch operations• 2-way navigation key – quick and easy menu access• Customized soft keys
Memory • Display Own Phone Number• Last Number Dialed – up to 10 numbers; Last Number Recall – up to 10 numbers• Memory Autoload• Name/Number Order Preference• 500 internal personal storage list of names/numbers
Data Transmission
• Packet data Max BR support 153.6 kbps• Send and receive emails, faxes and files using Motorola MPT
AGPS • FCC E911 phase II, Emergency location based service
Dimensions • Main bag internal dimension: 170 x 340 x 100mm• Accessory pouch internal dimension: 170 x 320 x 60mm
Net Weight • 10 lb; 4.5 kg
Battery Performance
• Hands-free mode: 105 minutes• Handset mode: 240 minutes• Standby time: 10 hours
Current Consumption
• Off current max 3mA• Idle mode 220mA• Receive max 20mA• Transmit up to 400mA (CDMA)
Regulatory Approvals
• FCC ID IHDT56CW1• IC ID 1090-CW1
Motorola M800 Bag Phone Training Presentation, v.01MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office. All other product or service names are the property of their respective owners. © Motorola, Inc. 2005
M800 Bag Phone Accessories
Backup Battery
• External Microphone: For high-performance audio quality while driving• AC Wall Adaptor: For use in internal (i.e.: office) environments• DC Car Adaptor (CLA): For use in the car environment • Backup Battery: Rechargeable for usage on-the-move• Data Kit (Optional): Mini-USB cable & Mobile PhoneTools® software
CD to send e-mails, download files and receive faxes
Motorola M800 Bag Phone Training Presentation, v.01MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office. All other product or service names are the property of their respective owners. © Motorola, Inc. 2005
Getting Started
User ManualQuick Start Guide
Installation Guide
Motorola M800 Bag Phone Training Presentation, v.01MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office. All other product or service names are the property of their respective owners. © Motorola, Inc. 2005
Marketing InitiativesBelow the Line (BTL) Marketing Activities
Direct Mail
E-Mail Blasts
Discounts / Sales Promotions
Web (online) Marketing
Sales Videos / Flash Demos
Oil & gas companies
Agricultural employees
Diesel truck drivers
Analog bag phone users
Residential danger zones
Forest fire fighters
• Measurable results
•Spread the word
• Product exposure
• Loyal customer base
Motorola M800 Bag Phone Training Presentation, v.01MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office. All other product or service names are the property of their respective owners. © Motorola, Inc. 2005
Marketing ToolsM800 Bag Phone Collateral
Brochures
Websites
Training Modules & Flash Demos
Motorola M800 Bag Phone Training Presentation, v.01MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office. All other product or service names are the property of their respective owners. © Motorola, Inc. 2005
Motorola Fixed Mobile Phones
Making your connections as mobile as you are