MOVE

VALUE PROPOSITIONOnline platform that facilitates contact between gym instructors and gym members.

HOW DOES IT WORK? On the web platform gym instructors will develop training guides for gym members and track

their progress. While in the mobile app gym members will get access to their training guide.

BUSINESS MODEL:We rely on software as a service business model. We will charge a monthly cost for gyms

according to the number of registered members. We will also allow personal trainers to track their clients.

BUSINESS MODEL:We rely on software as a service business model. We will charge a monthly cost for gyms

according to the number of registered members. We will also allow personal trainers to track their clients.

BUSINESS MODEL:We rely on software as a service business model. The gyms will pay a monthly fee according to

the number of registered members on the platform. !

We will also allow personal trainers to track their clients through a monthly cost.

OUR SURVEY:We focused on gym members, the end users of our service. Once we prove that there is

demand for the service will be easy to convince the academy to buy it.

STRATEGY:We divide our target audience into two groups: the members who train to stay in shape and the

people that get hard to gain muscles. !

We interviewed 10 people and our approach had two moments. We first identify habits and behaviors connected to gym activities and finally present our service and ask their opinion.

RESULTS:During the survey, we received many insights.

INSIGHT #1People who workout to keep in shape said they strictly follow the training guide developed by

the instructor.

INSIGHT #2The gym instructors do a physical assessment and give them a printed exercise guide that lasts

about two months.

INSIGHT #3Many interviewed stated that they have little contact with the instructor while they are at the

gym and told to feel that they are not tracking their evolution.

INSIGHT #4Everyone said they usually work out with the smartphone around to listen to music or access

social networks.

INSIGHT #5The majority said they didn’t use any mobile app while doing exercises at the gym.

INSIGHT #6People who train to keep in shape got extremely interested in the service. While people who

take fitness seriously and workout for more than five years said they do their own training guide.

INSIGHT #7They suggested including an illustrated guide of each exercise in the app to consult when they

have a doubt.