movemberoct182010finalreallyfinal

http://www.facebook.com/photo.php?op=1&view=global&subj=89903301&pid=220226&id=503980849

http://www.facebook.com/photo.php?op=1&view=global&subj=731130113&pid=890407&id=501173106

http://www.facebook.com/photo.php?op=1&view=all&pid=424940&id=515818595&psids%5B0%5D=731130113&psids%5B1%5D=518457562

http://www.theta-omega-mo.com/home.html

Movember: Since Way Back!

1. Traction 2.

Momentum3. Expansion

WORD

OF

MOUTH

KnowLikeTrust

Linking charitable donations to product purchases

http://ca.movember.com/merchandise/view/id/106/fuzzy-ink-tees/

http://ca.movember.com/merchandise/view/id/110/demistache-moustache-necklace/

http://ca.movember.com/merchandise/view/id/120/arbitrage/

http://ca.movember.com/merchandise/view/id/132/moo.com/

http://ca.movember.com/merchandise/view/id/114/palmer-cash-tees/

Targeted consumers identify with the organization being

supported

Targeted consumers identify with the organization being supported

http://www.canadianclubwhisky.com/

http://www.mercedes-benz.ca/

http://www.schick.com/ca/en/


http://store.demitassejewelry.com/smalldemichubby.aspx

http://store.demitassejewelry.com/demidot.aspx

http://ca.movember.com/merchandise/view/id/110/demistache-moustache-necklace/

The iPod Phenom

The iPod phenom

Outright donations to a non-profit cause

http://www.bodybreakfunfitcruise.com/movember

http://www.electricvisual.com/

https://www.sector9.com/

http://adserver.adtechus.com/?adlink%7C3.0%7C5269%7C1365330%7C1%7C16%7CAdId=1079249;BnId=2;link=http://www.tomsshoes.ca/content.asp?tid=1264

http://www.arbitrage.com/

http://store.demitassejewelry.com/

http://www.fuzzy-ink.com/

http://www.facebook.com/hotrodmag

http://www.moo.com/?utm_source=movember&utm_medium=partner&utm_campaign=link

http://www.facebook.com/motortrendmag

http://www.palmercash.com/

http://thetoiletpaper.com/landing-movember.html

Combines the best features of public relations and sales promotions

Generates goodwill and is effective in increasing sales

http://capitals.nhl.com/

http://www.floridaeverblades.com/home/

http://flames.nhl.com/

http://www.hitmenhockey.com/

http://www.torontomarlies.com/

http://www.nba.com/?country=ca%20

http://www.rugbycanada.ca/

http://thrashers.nhl.com/

http://wild.nhl.com/index.html.

Persuade customers to try new products and ideally continue to use them after the promotion

http://www.schick.com/ca/en/

SILENT DONATION

CO- BRANDING

WATCH YOUR ASS!!

http://www.facebook.com/photo.php?pid=15229497&id=252957265272

THANK YOU MO ON!

movemberoct182010finalreallyfinal

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