moving away from a transactional provider - genpact

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  • 8/3/2019 Moving Away From a Transactional Provider - Genpact

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    1Confidential. All trademarks appearing herein belong to their respective owners.

    Making the shift Moving from transactional serviceprovider to end-to-end process transformation

    Harpreet DuggalSenior Vice President, Genpact

    NASSCOM BPO Strategy Summit

    10 June, 2009 Bangalore, India

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    2Confidential. All trademarks appearing herein belong to their respective owners.

    The Natural Evolution of Globalization - The MoveTowards Value-Added Services

    Labor Arbitrage

    Productivity

    Capacity

    Competitiveness

    u 25-50% cost savings

    u Leverage global talent pool

    u Turn fixed costs into variable to support expansion & growth

    u Onshore capital expenditure avoidance

    u Benefit from Six Sigma and Lean expertiseu Margin expansion

    u Enable companies to become better at Core to grow top line

    u Preservation of cash & improved working capital

    u Take Processes to Best-in-class

    u Minimize capital investment

    All of us Want to Travel to Best-in-Class

    1990s

    Early2000s

    Mid2000s

    Today

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    3Confidential. All trademarks appearing herein belong to their respective owners.

    Corporations Are Facing A New Competitiveness

    u Escalating pressures on enterprises global competition

    demand for innovation

    speed to market

    productivity pressures

    risk mitigation & compliance

    shareholder scrutiny

    u are leading to a shift in corporate strategy focus on core

    global sourcing

    variable cost models

    minimize capital investment

    improve productivity

    uThere are fundamental shifts in the corporate landscape

    Demanding a

    new breed ofBusiness Partner

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    4Confidential. All trademarks appearing herein belong to their respective owners.

    Globalization is About More than Cost Reduction

    .. but Getting Full Value is Easier Said than Done

    Narrow focus on short term cost

    takeout & contracted SLAs

    Not getting into full partnership

    mode early

    Reluctance to change/re-design

    processes significantly-

    Perception of unique

    processes, we are the best

    and operational disruption

    Clients saving commitment tostreet and budget limitations

    delay the right level of upfront

    investments required

    The Full potential: Road-blocks:

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    5Confidential. All trademarks appearing herein belong to their respective owners.

    u Deep expertise in specific industries

    Banking, Insurance, Automotive, Healthcare .

    u Deep Expertise by Domain

    F&A, Supply Chain, Collections, Risk Management .

    u Define what is the standard for Best in Class, by industry and byDomain and deliver those to customers.

    u Research & Development into Optimum processes and enablingtechnologies

    e.g. invoice exchange, translation, task

    dis-aggregation, core vs. non-core

    1. Process Expertise / Best In Class Services

    Need to Demonstrate True Process Expertise & DomainKnowledge to Create Value

    Domestic Outsourcing...not about Cost Arbitrage

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    6Confidential. All trademarks appearing herein belong to their respective owners.

    2. Delivering Business Solutions Moving from Transactions to Solutions

    u Bundling of Services

    u Delivering specific value

    u Linkages between Services& Technology

    u Delivering Cost &Productivity

    u Delivering Total Services

    Procure to pay (sourcing + AP + cash management)

    Sales Force Effectiveness

    Risk Management

    Working Capital Improvement

    Credit Card Operations

    Sales Force.com?

    SOX.com?

    Hospitals.com?

    Well beyond labor arbitrage through processimprovements, re-engineering

    Pricing based on results

    Complete back office to support expansion

    Tax, Infrastructure, Accounting, Admin

    Domestic Outsourcing...not about Cost Arbitrage

    Integrated Process & Technology Solutions

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    7Confidential. All trademarks appearing herein belong to their respective owners.

    3. Unleashing Disruptive Virtual Companies

    u Utilize Intellectual Talent & Virtual Expertise to dramatically shift costsand compete in existing businesses.

    u Ideally focused on service industries/ knowledge based

    u Utilize the power of the internet & telecommunications Virtual Investment Bank?

    Virtual Market Research?

    Virtual Insurance Co?

    Virtual Bank?

    Virtual Architect, Law Firm, Advertising?

    uHuge Potential current Services work is helping build up the DomainKnowledge to compete

    Focus On Core Competencies Revolutionize Biz Models

    India More Likely To Adopt Disruptive Models

    Domestic Outsourcing...not about Cost Arbitrage

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    8Confidential. All trademarks appearing herein belong to their respective owners.

    Driving Performance on Business Outcomes requires

    an End to End Process View

    End to End allows a Process view that can transcend thefunctional silos in an organization

    Benchmarks at sub processes level allow detailedcharacterization of potential for improvement in each step...

    and its subsequent impact at a business Level

    End-to-end approach can enable companies drive stepimprovement in process performance through focused andflawless execution

    Significant process variability across companies driveslarge variances in similar processes

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    9Confidential. All trademarks appearing herein belong to their respective owners.

    u 60/70% of common processes

    across industries are similar

    u Measuring Process Efficiency

    alone misses the real benefits

    u Driving real improvements

    requires Process Expertise +

    Technology + Analytics + Insight

    u Clients will require different levels

    of interface at different times

    Key Elements of End to End

    Some Obvious Questions Need An Expert To Answer Them

    u Build a common framework for

    comparison

    u Measurements focused on

    Effectiveness and Efficiency

    u Huge potential impact of

    combining skills, solves real

    business issues

    u Implement in Modules, no Big

    Bang required

    Key Hypothesis Key Elements

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    10Confidential. All trademarks appearing herein belong to their respective owners.

    End-to-EndProcess Efficiency Effectiveness

    Originations Time to key in an invoice Cost per loan application

    Conversion rates on applications ? Volumes

    Cycle time to open a new customer account

    Bill to Cash Collection efficiency % (Cashcollected / Total AR)

    Past due %

    Eliminate billing leakage

    Days Sales Outstanding

    AccountPayable

    Invoices actioned on time

    Total AP cycle time

    Paid on Time %

    Vendor queries

    #Vendor discounts

    Key Business Outcome Improvement Drivers

    u Insights Technology only solves part of the problem:

    E.g., only 40% of transactions in the Accounts Payable process are first pass, straight through

    Typically only 5-10% of the end-to-end cycle time of a process is value-added time

    u The E2E approach also leads to higher employee engagement

    u Will facilitate the move from FTE-based pricing to outcome-based pricing models

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    11Confidential. All trademarks appearing herein belong to their respective owners.

    Our Learnings from work with multiple customers/processes

    u No one customer is Best-in-Class across metrics pockets of brilliance

    u As wide a variation within a company as across companies

    uGranular, practical insight is the key to continuous improvement

    u Technology is just one potential lever process expertise, analytics andability to drive behavior are often bigger levers

    u Unique roadmaps are required for each client based on their view onpriorities, risk, investment and appetite for change

    Unlock 2X 3X value,

    in addition to the traditional 30-40% process efficiency

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    12Confidential. All trademarks appearing herein belong to their respective owners.

    Contact Information

    Harpreet Duggal Senior Vice President & Business Leader

    [email protected]

    www.genpact.com

    Thank You

    Confidential. All trademarks appearing herein belong to their respective owners.