moving away from a transactional provider - genpact
TRANSCRIPT
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Making the shift Moving from transactional serviceprovider to end-to-end process transformation
Harpreet DuggalSenior Vice President, Genpact
NASSCOM BPO Strategy Summit
10 June, 2009 Bangalore, India
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The Natural Evolution of Globalization - The MoveTowards Value-Added Services
Labor Arbitrage
Productivity
Capacity
Competitiveness
u 25-50% cost savings
u Leverage global talent pool
u Turn fixed costs into variable to support expansion & growth
u Onshore capital expenditure avoidance
u Benefit from Six Sigma and Lean expertiseu Margin expansion
u Enable companies to become better at Core to grow top line
u Preservation of cash & improved working capital
u Take Processes to Best-in-class
u Minimize capital investment
All of us Want to Travel to Best-in-Class
1990s
Early2000s
Mid2000s
Today
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Corporations Are Facing A New Competitiveness
u Escalating pressures on enterprises global competition
demand for innovation
speed to market
productivity pressures
risk mitigation & compliance
shareholder scrutiny
u are leading to a shift in corporate strategy focus on core
global sourcing
variable cost models
minimize capital investment
improve productivity
uThere are fundamental shifts in the corporate landscape
Demanding a
new breed ofBusiness Partner
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Globalization is About More than Cost Reduction
.. but Getting Full Value is Easier Said than Done
Narrow focus on short term cost
takeout & contracted SLAs
Not getting into full partnership
mode early
Reluctance to change/re-design
processes significantly-
Perception of unique
processes, we are the best
and operational disruption
Clients saving commitment tostreet and budget limitations
delay the right level of upfront
investments required
The Full potential: Road-blocks:
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u Deep expertise in specific industries
Banking, Insurance, Automotive, Healthcare .
u Deep Expertise by Domain
F&A, Supply Chain, Collections, Risk Management .
u Define what is the standard for Best in Class, by industry and byDomain and deliver those to customers.
u Research & Development into Optimum processes and enablingtechnologies
e.g. invoice exchange, translation, task
dis-aggregation, core vs. non-core
1. Process Expertise / Best In Class Services
Need to Demonstrate True Process Expertise & DomainKnowledge to Create Value
Domestic Outsourcing...not about Cost Arbitrage
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2. Delivering Business Solutions Moving from Transactions to Solutions
u Bundling of Services
u Delivering specific value
u Linkages between Services& Technology
u Delivering Cost &Productivity
u Delivering Total Services
Procure to pay (sourcing + AP + cash management)
Sales Force Effectiveness
Risk Management
Working Capital Improvement
Credit Card Operations
Sales Force.com?
SOX.com?
Hospitals.com?
Well beyond labor arbitrage through processimprovements, re-engineering
Pricing based on results
Complete back office to support expansion
Tax, Infrastructure, Accounting, Admin
Domestic Outsourcing...not about Cost Arbitrage
Integrated Process & Technology Solutions
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3. Unleashing Disruptive Virtual Companies
u Utilize Intellectual Talent & Virtual Expertise to dramatically shift costsand compete in existing businesses.
u Ideally focused on service industries/ knowledge based
u Utilize the power of the internet & telecommunications Virtual Investment Bank?
Virtual Market Research?
Virtual Insurance Co?
Virtual Bank?
Virtual Architect, Law Firm, Advertising?
uHuge Potential current Services work is helping build up the DomainKnowledge to compete
Focus On Core Competencies Revolutionize Biz Models
India More Likely To Adopt Disruptive Models
Domestic Outsourcing...not about Cost Arbitrage
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Driving Performance on Business Outcomes requires
an End to End Process View
End to End allows a Process view that can transcend thefunctional silos in an organization
Benchmarks at sub processes level allow detailedcharacterization of potential for improvement in each step...
and its subsequent impact at a business Level
End-to-end approach can enable companies drive stepimprovement in process performance through focused andflawless execution
Significant process variability across companies driveslarge variances in similar processes
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u 60/70% of common processes
across industries are similar
u Measuring Process Efficiency
alone misses the real benefits
u Driving real improvements
requires Process Expertise +
Technology + Analytics + Insight
u Clients will require different levels
of interface at different times
Key Elements of End to End
Some Obvious Questions Need An Expert To Answer Them
u Build a common framework for
comparison
u Measurements focused on
Effectiveness and Efficiency
u Huge potential impact of
combining skills, solves real
business issues
u Implement in Modules, no Big
Bang required
Key Hypothesis Key Elements
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End-to-EndProcess Efficiency Effectiveness
Originations Time to key in an invoice Cost per loan application
Conversion rates on applications ? Volumes
Cycle time to open a new customer account
Bill to Cash Collection efficiency % (Cashcollected / Total AR)
Past due %
Eliminate billing leakage
Days Sales Outstanding
AccountPayable
Invoices actioned on time
Total AP cycle time
Paid on Time %
Vendor queries
#Vendor discounts
Key Business Outcome Improvement Drivers
u Insights Technology only solves part of the problem:
E.g., only 40% of transactions in the Accounts Payable process are first pass, straight through
Typically only 5-10% of the end-to-end cycle time of a process is value-added time
u The E2E approach also leads to higher employee engagement
u Will facilitate the move from FTE-based pricing to outcome-based pricing models
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Our Learnings from work with multiple customers/processes
u No one customer is Best-in-Class across metrics pockets of brilliance
u As wide a variation within a company as across companies
uGranular, practical insight is the key to continuous improvement
u Technology is just one potential lever process expertise, analytics andability to drive behavior are often bigger levers
u Unique roadmaps are required for each client based on their view onpriorities, risk, investment and appetite for change
Unlock 2X 3X value,
in addition to the traditional 30-40% process efficiency
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Contact Information
Harpreet Duggal Senior Vice President & Business Leader
www.genpact.com
Thank You
Confidential. All trademarks appearing herein belong to their respective owners.