mozcon local keynote - 2017 local search ranking factors survey results
TRANSCRIPT
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2017 Local Search Ranking Factors Survey Results
Darren ShawFounder, Whitespark@DarrenShaw_
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Data Aggregator
Study
@DarrenShaw_+DarrenShaw
Thank you,David Mihm
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Definitions
@DarrenShaw_+DarrenShaw
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GMB ListingDefinitions
@DarrenShaw_+DarrenShaw
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GMB ListingDefinitions
@DarrenShaw_+DarrenShaw
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GMB Landing PageDefinitions
@DarrenShaw_+DarrenShaw
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Local PackDefinitions
@DarrenShaw_+DarrenShaw
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Local ABC PackDefinitions
@DarrenShaw_+DarrenShaw
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Local Snack PackDefinitions
@DarrenShaw_+DarrenShaw
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@DarrenShaw_+DarrenShaw
REMEMBER
“If you want a snack, look to the snack pack”
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Local Sponsored PackDefinitions
@DarrenShaw_+DarrenShaw
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Local FinderDefinitions
@DarrenShaw_+DarrenShaw
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Changes Madeto the Survey
@DarrenShaw_+DarrenShaw
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@DarrenShaw_+DarrenShaw
Foundational Factorsvs
Competitive Difference Makers
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@DarrenShaw_+DarrenShaw
Impact of the Possum Update
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@DarrenShaw_+DarrenShaw
Encouraging More Comments
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@DarrenShaw_+DarrenShaw
Factors Dropped&
Factors Added
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Survey Structure
@DarrenShaw_+DarrenShaw
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Thematic Ranking Signals01
@DarrenShaw_+DarrenShaw
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02@DarrenShaw_
+DarrenShaw
Specific Ranking Factors in Local Pack/FinderandLocal Organic Results
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Foundational vs Competitive Ranking Factors03
@DarrenShaw_+DarrenShaw
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04@DarrenShaw_
+DarrenShaw
Impact of the Possum Update
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Negative RankingFactors05
@DarrenShaw_+DarrenShaw
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Results & Observations
@DarrenShaw_+DarrenShaw
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Increasing Importance
@DarrenShaw_+DarrenShaw
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Decreasing Importance
@DarrenShaw_+DarrenShaw
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@DarrenShaw_+DarrenShaw
Physical Address in City of Search is now the #2 Local
Search Ranking Factor
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@DarrenShaw_+DarrenShaw
Drumroll please…
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The New #1 Local Search Ranking Factor
@DarrenShaw_+DarrenShaw
Proximity of Address to the Point of Search
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Proximity of Address to the Point of Search
@DarrenShaw_+DarrenShaw
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Proximity of Address to the Point of Search
@DarrenShaw_+DarrenShaw
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Proximity of Address to Centroid?
@DarrenShaw_+DarrenShaw
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Proximity of Address to Centroid?
@DarrenShaw_+DarrenShaw
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Proximity of Address to Centroid?
@DarrenShaw_+DarrenShaw
#1 #2 #3
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New Citation Factors
@DarrenShaw_+DarrenShaw
Consistency ofStructured Citations
Consistency onPrimary Data Sources
Consistency onTier 1 Sites
Consistency onTier 3 Sites
Consistency onTier 4 Sites
X
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New Citation Factors
@DarrenShaw_+DarrenShaw
Enhancement / Completeness of Citations
Presence of Business on Expert Curated "Best of"
and Similar Lists
Proper Category Associations on Aggregators and Top Tier
Citation Sources
Prominence on Key Industry-Relevant
Domains
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Shifting Priorities With Citations
@DarrenShaw_+DarrenShaw
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Total Citation Factors in the Top 50
@DarrenShaw_+DarrenShaw
2015: 72017: 10
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Local SEOs Love Links
@DarrenShaw_+DarrenShaw
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Local SEOs Love Links
@DarrenShaw_+DarrenShaw
Reviews: 45Citations: 32
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GMB Factors
@DarrenShaw_+DarrenShaw
So long, Description fieldWe won’t miss you
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GMB Factors
@DarrenShaw_+DarrenShaw
Hello Attributes!
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GMB Factors
@DarrenShaw_+DarrenShaw
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Spamming the GMB Business Title
@DarrenShaw_+DarrenShaw
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Spamming the GMB Business Title
@DarrenShaw_+DarrenShaw
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Age of GMB Listing
@DarrenShaw_+DarrenShaw
Ranked Highly by Joy and Colan
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Association of Photos
@DarrenShaw_+DarrenShaw
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Add Business Hours
@DarrenShaw_+DarrenShaw
Because Nick Neelssaid so
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Impact of Possum
@DarrenShaw_+DarrenShaw
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Impact of Possum
@DarrenShaw_+DarrenShaw
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Impact of Possum
@DarrenShaw_+DarrenShaw
The primary impacthas been identifyingand troubleshooting
filtered listings
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Foundational Factors
@DarrenShaw_+DarrenShaw
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Competitive Difference Makers
@DarrenShaw_+DarrenShaw
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The Basics of How To Rank in Local
@DarrenShaw_+DarrenShaw
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Behavioral Factors
@DarrenShaw_+DarrenShaw
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The Future of Local Search: Entity Authority
@DarrenShaw_+DarrenShaw
Tidings.com/vault/local-ranking-2020.html
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The Future of Local Search: Entity Authority
@DarrenShaw_+DarrenShaw
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The Future of Local Search: Entity Authority
@DarrenShaw_+DarrenShaw
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The Future of Local Search: Entity Authority
@DarrenShaw_+DarrenShaw
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Thank youDarren Shaw
Founder, Whitespark@DarrenShaw_