Mr. FullerHFHSCP

1-7-09

Overview Advertising Stats Body Image Depression Alcohol and

Tobacco Graphic sexual

media

Youth campaigns Why such a focus

on the internet? Studying Habits What to do?

Media positives: ◦ Keep up with local, regional, country, and world

events◦ Many sources offer the same information from

differing perspectives Can create an environment for critical thinking

◦ Political information can be divulged to large mass

◦ Relay of information quickly in times of crisis 9/11, tornados, earthquakes,

Media negatives:◦ Keep up with the “bad” side of local, regional,

country, and world events◦ Sources can be similar or focus on what they

believe is important Pawns to their news

◦ Political information can be divulged to large mass

◦ Can cause unnecessary mass panic

Increasing the sales of the product/service Creating and maintaining a brand identity

or brand image Communicating a change in the existing

product line Introduction of a new product or service Increasing the buzz-value of the brand or

the company

Print – magazines, newspapers, etc. Outdoor – billboards, kiosks, events Broadcast – television, radio, and internet

◦ Now texts! Covert – “inside” the show, product placement Public service – social causes Celebrity – use of endorsements

Average person sees 3,000 (THREE THOUSAND) ads in magazines, billboards, and on television daily◦ The internet increases this number

In North America – 252,908,000 internet users◦ Roughly 74.2% of N.A.’s are connected in some way◦ This is 5% of the world population◦ 14.6% of the world internet user population

Pretty clear why the internet is so prominent

Top 10 Teen Magazines◦ American

Cheerleader◦ Girl’s Life◦ J-14◦ M Magazine◦ Seventeen◦Teen Ink◦ Teen Vogue◦Teen Voices◦ Twist◦ Cosmogirl

Average model’s weight is 23% less than the average woman’s.◦ Average model: 5’10” and 110 lbs◦ Average woman: 5’4” and 145 lbs

Yet, they are given hundreds of images daily about the “correct” weight

Infertility Osteoporosis – thin and brittle bones Type 1 Diabetes – shortage of insulin Anemia – lower than normal red blood cells Immune system deficiencies

Media is a vacuum of temporary escape◦ What happens when the vacuum turns off?

Major cause: stress from everywhere, + not allowing for a healthy release◦ Too thin, too fat, too poor, not cool, fashion,

school, grades, peers, boys, parents, home

Sadness or hopelessness

Irritability, anger, or hostility

Tearfulness or frequent crying

Withdrawal from friends and family

Loss of interest in activities

Changes in eating and sleeping habits

Restlessness and agitation

Feelings of worthlessness and guilt

Lack of enthusiasm and motivation

Fatigue or lack of energy Difficulty concentrating Thoughts of death or

suicide

If suspected, call for help

Talking and listening to him or her  Encouraging him or her to be involved in

positive activities and to take good care of him or herself 

Being fair when dealing with or disciplining the teen 

Setting a good example by taking good care of yourself and getting help if you feel depressed or overwhelmed

ASK FOR HELP

What companies have the best TV ads?◦ 5th grade – the Bud – Wei – Ser frogs

Alcohol + Caffeine – a BAD combination◦ Alcohol inhibits, caffeine does opposite◦ Joose, Tilt, Red Bull + whatever

Tobacco – Joe Camel,

Roughly 25% of the alcohol in America is consumed by underage drinkers

Increases chances of sexual activity Can mask anxiety and depression MAJOR internal organ damage – brain, liver,

kidney, stomach, intestine, urinary tract

What ads are most prominent?◦ What do we all strive for again?

Got Milk? Condom ads Television shows and movies

◦ even Golden Girls! 1 in 4 teen girls has at least 1 kind of STD The push for promiscuity Increases likelihood for sexual bullying

Abovetheinfluence.com – anti-cannabis use Kidshealth.org – general information Troubledteen101.com – general

information, help advice, contact places Stayteen.org – teen pregnancy Teenhelp.org – online and phone help

Currently most available means for teens to “lose” themselves temporarily

Fantastic and wonderful tool when used properly◦ Research, news, information, college

“Everyone” uses it not always well◦ Some can post on YouTube yet not access edline.net

Trend towards more and more internet use in all aspects of life – bills, classes, communication

Basically, they go down the tube Virtually all students study with something

else happening◦ Situation-based learning◦ Why is this bad?

The way a human learns, is the preferred method of remembering the information

No, HFHS will not be instituting background TVs during tests◦ Meaning, the student must adapt

School◦ Mitosis◦ Algebraic equations◦ Early American

literature

Teen Media◦ Seventeen’s

preprom playlist◦ Taylor and Taylor’s

romantic night out◦ How to flirt with

guys

CONTROL CONTROL CONTROL Virtually all televisions/ cable boxes have a

parental control system◦ Don’t get how to use it? Ask for help

Limit the amount of use of potentially neg.◦ Consequences + positive reinforcement◦ Cannot do “fun” things, or get additional time

Internet usage – BLOCK WEBSITES◦ Use the internet to your advantage

Computer use - if can’t monitor◦ Pull the plug, grab a mouse, unhook the monitor

Drop the headphones ◦ Remember, they recall as they learn

1-2 hours of mandatory household “off” time◦ This includes parents, siblings, and others

Look for warning signs – depression, alcohol, body image◦ Sudden increase/decrease in weight, lethargic,

overly hyper, withdrawn, overly enthusiastic, ◦ If their typical tendencies are either exaggerated

or opposed, something is probably wrong Ask for help

◦ Free resources in the college center Look at the situation – not the person