Group members Names: Roll. No • Abdul Mehboob Shujaeaa 11301• Najeebullah Hemat 11327• Ahmad Farhad 11355

Subject Marketing research

Topic/company Nokia handset

COMPANY PROFILEAs per 2014 survey, Nokia employs 101,982 people across 120 countries, conducts sales in more the150 countries, and report annual revenues of around €30 billon. By 2012 it was the world’s second largest mobile phone maker in terms of unit sales (after Samsung) Over the past 150 years, Nokia has evolved from a riverside paper mill in south western Finland to a global telecommunications leader connecting over 1.3 billion people. By 1963, it starts developing radio telephone for the arm and emergency service, Nokia is the third largest in manufacturing of TV

OBJECTIVE OF THE STUDY • To know about the market trend of Nokia within BK

school OF Business Management.• To know form which model of Nokia student shift to

which model of Nokia?• To know about behavior of the young generation of BK

school toward cell phone.• To know about the comparison of Nokia with other

player by the student.• To know according the students of BK school OF

Business Management that which player is the market leader now day in manufacturing of the cell phone

INTERPRETATION

• As our survey was in BK school and data collection was based on primary research and our more focuses were more on to know about the % users of Nokia through comparing Nokia with other companies handset. our finding shown that Nokia is the second after Samsung which has more user in our college.

SUGGESTION TO NOKIA

• If Nokia want to enhance its market share at colleges and other educational institutes so our suggestion to the company is to improve its brand through public relationship which is sponsoring some of the event of the colleges like fresher's parties, Garba, farewell parties and so on, this may help the company to make more customer in young generations.