ms leadership class 2013 tool kit

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Table of ContentsWelcome from MS Leadership Class 2013Honorary Chair . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1

National MS Society 2011-2015 Strategic Response Executive Summary . . . . . . . . . . . . . . . . 2

About MS . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3

MS Now Campaign . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4

Where Does the Money Go? . . . . . . . . . . . . . . . . . . . . . . . . . . 5

Guide to Your Participant Center . . . . . . . . . . . . . . . . . . . . . . 6

National MS Society Board of Trustees . . . . . . . . . . . . . . . 10

Important Dates . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 11

MS Leadership Hall of Fame . . . . . . . . . . . . . . . . . . . . . . . . . 12

Class of 2013 Roster . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 14

Sample Fundraising Letter . . . . . . . . . . . . . . . . . . . . . . . . . . . 16

Service Projects . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 17

CONTACT US

Co-Chairs:

Mr. Ronen AradPricewaterhouseCoopers LLP1075 Peachtree Street, Suite 2600Atlanta, GA [email protected]

Wight MixonDorsey Alston100 West Paces Ferry Road, NWAtlanta, GA [email protected]

Advisory Council Members

William R. Barney, IIIPlay It Again Sports-Buckhead4279 Roswell Rd., #501Atlanta, GA [email protected]

A. Grant BellWilliam Gallagher Associates2 Ravinia Drive, Suite 1540Atlanta, GA [email protected]

Bonnie DanekerWriteAdvisors855 Peachtree Street, #3412Atlanta, GA [email protected]

Shannon JohnstonShopVisible945 East Paces Ferry, Suite 1475Atlanta, GA [email protected]

National Multiple Sclerosis Society

Georgia Chapter

1117 Perimeter Center West, Suite E101

Atlanta, GA 30338

678-672-1000 O

678-672-1015 F

www.nationalmssociety.org/gaa

Advisory Council Members continued

Rena KilgannonDalton Agency Atlanta 1360 Peachtree Street, #700One Midtown PlazaAtlanta, GA [email protected]

Bill ReddickCeltaxsys686 North Saint Mary’s LaneMarietta, GA [email protected]

Key Chapter Staff

Roy A. RangelPresidentroy .rangel@nmss .org678.534.3648

Hilary Burke, MSWDirector, Clinical & Chapter Programshilary .burke@nmss .org678.534.3587

Terri CoolDevelopment Coordinatorterri .cool@nmss .org678.534.3642

Jared MileyCommunity Development Managerjared .miley@nmss .org678.534.3650

1

Welcome to MS Leadership Class of 2013

January 31, 2013

I want to take this opportunity to welcome you to the MS Leadership Class of 2013. It is

an honor to include you among a list of stellar business executives who demonstrate the

essential values of leadership in their professional and personal lives.

It never ceases to amaze me – the generosity of individuals and businesses taking on lead-

ership roles helping charities make quantum change. Your generous gift of time and talent

as a member of the 2013 Class will capture and affirm, individually and collectively, what

it is to make notable and deliberate contributions toward the mission of the National MS

Society: To stop MS in its tracks, restore what’s been lost, and end the disease forever.

I hope your commitment to the National MS Society will unleash new opportunities to

enhance your skills and resources. And that acceptance of your nomination will acceler-

ate your leadership development while helping the National MS Society lead change and

drive innovation to fund global research pursuing all promising paths for a cure.

While the current economic landscape continues to aggravate the community and busi-

nesses we rely on to prosper and provide a sense of security for our families, we know the

greatest assault on this disease is a group of compassionate men and women like you. The

uncertainty of MS affects everyone with a diagnosis and demands urgency to ultimately

bring an end to this disease. Thank you for stepping up to this challenge.

Today we can look to the future with greater optimism because of the extraordinary

contributions of those who choose to make a difference. Whether you work for or own a

business or are employed by a major corporation, people with MS are counting on you in

our relentless pursuit of a cure.

My best to you as you continue to expand your leadership role in our community. I look

forward to pursuing a cure with you.

Sincerely,

Jovita MooreSenior Anchor, WSB-TV

MS Leadership Class 2013 Honorary Chair

2

Vision: A World Free of MS

Mission: We mobilize people and resources to drive research for a cure and to address the

challenges of everyone affected by MS

2011-2015 Goals:• WeareadrivingforceofMSresearchandtreatmentto stop disease progression,

restore function, and end MS forever

• Wedevelop,deliverandleverageresources to enhance care for people with MS and

quality of life for those affected by the disease

• WeareleadersintheworldwideMSmovement, mobilizing millions of people to do

something about MS now

• Weareactivists

• Wedevelopandalignhuman,businessandfinancialresources to achieve break-

through results

Life with MS in 2015:When we achieve these aspirational goals, the world for people affected by MS in the year

2015 will have improved significantly:

• New therapies to stop disease activity in relapsing and progressive forms of MS will be

developed and tested in clinical trials.

• Those most severely impacted by the disease will have reduced personal and financial

hardship. Quality of life will be significantly enhanced through new rehabilitation and

symptom management strategies, greater availability of MS healthcare specialists, and

increased opportunities to connect with others affected by MS and the community

at large.

• People with MS will have increased access to quality, affordable, timely care and

symptom management. They will have greater access to health insurance regardless of

pre-existing conditions.

• Improved resources will exist in every state for home and community-based services,

including long-term support and services. Each state will also invest in workforce funding

and training to provide high quality home-based care.

• The public will better understand multiple sclerosis and how it affects individuals and

families.

• The Society will be recognized as an organization of choice for people with MS and those

who want to join the MS movement. We will demonstrate an atmosphere of trust, mutual

respect and integrity, united in our unwavering commitment to a world free of multiple

sclerosis.

National MS Society 2011-2015 Strategic Response Executive Summary

We Are People Who Want to Do Something About MS NOW

About MS An unpredictable, often disabling disease of the central nervous system, multiple

sclerosis interrupts the flow of information from the brain to the body and stops

people from moving. Symptoms range from numbness and tingling to blindness

and paralysis. The progress, severity and specific symptoms of MS in any one person

cannot yet be predicted, but advances in research and treatment are moving us

closer to a world free of MS. Most people with MS are diagnosed between the ages

of 20 and 50, with more than twice as many women as men being diagnosed with

the disease. MS affects more than 2.5 million people worldwide.

About the National MS Society The National MS Society is a collective of passionate individuals who want to do

something about MS now – to move together toward a world free from multiple

sclerosis. The National MS Society helps people affected by MS by funding cutting-

edge research, driving change through advocacy, facilitating professional education,

and providing programs and services designed to help people with MS and their

families move their lives forward. Early and ongoing treatment with an FDA-

approved therapy can make a difference for people with multiple sclerosis. Learn

about your options by talking to your health care professional and contacting the

National MS Society at www.nationalMSsociety.org or 1-800-344-4867.

3

“The National MS Society helps people affected by

MS by funding cutting-edge research, driving change

through advocacy, facilitating professional education, and

providing programs and services designed to help people

with MS and their families move their lives forward.”

4

It will be an MS research revolution.

Enough IS Enough.or IS It?

“Enough already.” We’ve all said the words a million times, but we have yet to really step forward. that ends now. today, this very second, we are putting our collective foot down and declaring this instant the time to take action. now we have to move forward with the mindset that when it comes to a world free of MS, enough is not enough. only all is enough.

We will be everywhere at once with a focus on all the most promising opportunities. one path unexplored is one too many left behind. We will stop the progression of MS and restore everything people have lost. Anything less is not far enough. And now, we will end MS forever, so that every mother, father, son and daughter is safe in the future.

this is our chance to take down MS once and for all, so no opportunity will be wasted and no stone will be left unturned. Because even enough doesn’t cut it. We have to do it all. We have to do it together. And we have to do it now.

We have reached the point when individual efforts can be made exponentially stronger through support and collaboration. now we stand together to raise $250 million to fuel MS research.

5

Where Does the Money Go?

MS stops people from moving. The National MS Society exists to make sure it doesn’t.

We do this through a collaboration across chapters, regions and home office, by

funding more MS research, providing more services to people with MS, offering more

professional education and furthering more advocacy efforts than any other MS

organization in the world.

Chapter Programs & Research HighlightsSince 1953, the Georgia Chapter has been providing outstanding comprehensive pro-

grams and support services designed to help individuals and families affected by multiple

sclerosis. Today, the Georgia Chapter serves 9,000 individuals living with MS. A hallmark

of our efforts is research. We are a driving force of MS research, relentlessly pursuing

prevention, treatment and cure.

Chapter Financial Information

Seventy-eight cents of every dollar raised in the Georgia Chapter is spent towards creat-

ing a world free of MS. The Georgia Chapter depends on community support to fund

local programs and accelerate national research projects to identify the cause and cure

of MS. We are thankful to our members and their friends, event participants, corporate

partners and the general public who help us raise the money to help create a world free of

MS.

For those who are touched directly or indirectly by MS,

there is no finer way to achieve MS

awareness. Through our personal and

professional contacts we are able to draw

attention to a disease that can be

devastating at several levels. Our work can and does

enhance awareness, while creating an

environment which embraces the critical mission of finding a

cure. No finer reward can be attained.

Bill Barney III

Owner/PresidentPlay It Again Sports- BuckheadClass of 2012

57%Programs and services for people living with MS

22%Research

18%Administration & Fundraising

3%Reserve for future years

Accessing My Participant Center STEP 1: From the MS Leadership website (www.nationalmssociety.org/leadershipatlanta) select “Access your Participant Center” in the left-hand navigation bar. STEP 2: On the next page, you will be asked to enter your Username and Password.

Navigation Tabs

Your current fundraising progress is readily accessible . Update your

fundraising goal by clicking “change” located under the current goal

Guide to Your Participant Center

6

My Participant Center - Overview The Overview page of the Participant Center acts as a “landing-page” and provides a quick look at your fundraising progress.

At your participant center you can:• Set up your personal webpage• Upload your email address book• Send emails to solicit donations and to

thank your donors• Track emails sent and actions taken• Track your fundraising progress

Setting Up Your Participant Webpage From the Navigation Toolbar, select the Personal Page button. This section is comprised of three options – content, photos/videos, and components.

CONTENTSTEP 1: Utilize the “Content” section to customize your Personal Page’s text. Add your personal story or motivation for participating or you can use the stock message. Preview your page and “Save” (at the bottom).

PHOTOS/VIDEOSTEP 1: Utilize the “Photo/Video” section to personalize webpage with pictures of you, your family or anything that signifies why you joined the fight against MS. Images must be JPEG files and smaller than 200KB. STEP 2: Upload a video of your fundraising efforts or a personal thank you to your donors.

COMPONENTSSTEP 1: The “Components” section allows you to choose which options will appear on your Personal Page. You must hit “save” to activate your choices.

The Thermometer allows donors to see how close you are to reaching your goal .

Keep your page current by posting updates to your Personal Blog about

your training and fundraising .The Fundraising Honor Roll is an excellent way to honor top donors on your page .

7

Sample Web Page

Guide to Your Participant Center

8

Blogging on Your Personal WebpageKeep your personal page fresh by adding a Blog to your personal webpage. Update your personal blog frequently with your fundraising progress or just with your daily thoughts. Encourage your friends to bookmark it and check frequently to see your latest updates.

STEP 1: Enable the Personal Blog feature in the “Components” section of the “Personal Page.” See previous page for more details. STEP 2: Access to your Blog is available only through your Personal Page. Choose “Your Personal Page” under the Navigation Toolbar to open your Blog.STEP 3: Your Personal Page will display in a second window. Scroll to the bottom of the page and choose “Post New Topic.” STEP 4: Once you have entered your information, click “Post Your Topic” to submit your blog. This will now appear on personal page.

Uploading Your Address BookSTEP 1: Click on “Email” in the navigation toolbar, then choose “Contacts.”STEP 2: Click “Import Contacts” and follow the instructions to upload your address book from Yahoo, Gmail or a generic CSV file. Or click “Add a Contact” to manually add contacts. STEP 3: Once imported, contacts can be filtered by donor status or if follow up is needed.

Guide to Your Participant Center

9

Sending EmailsSTEP 1: Select “Email” in the navigation toolbar. From this section you can send emails to potential donors to solicit donations and send thank you emails to those that have donated. STEP 2: Draft your own personal message or start from one of prewritten templates.

Tracking Your ProgressSTEP 1: Choose “Progress” from the navigation tools. STEP 2: The helpful tools allows you to easily track your fundraising progress. The “Progress” section gives a quick overview of your fundraising to date, your current goal (can be updated on the “Home” page), percentage to your

goal and the number of days left until your fundraising deadline. STEP 3: The “Donation History” section provides you with a complete list of donors. In this section, you can choose to receive or not to receive email notifications when a donation is made. You can also download your personal donation list for your future records.

Guide to Your Participant Center

10

2013 Board of TrusteesNational Multiple Sclerosis Society – Georgia Chapter

Clinical Advisory Committee

The task of the Clinical Advisory Committee is to provide guidance, advice and

oversight to the Chapter regarding the general areas of medical/long term care man-

agement of MS and to guide strategic and programmatic development.

CHAIR:Ben W. Thrower, MDMS Institute at Shepherd

MEMBERS:Jeffrey B. English, MDMS Center of Atlanta

Robert E. Godsall, PhDMS Institute at Shepherd

MEMBERS continued

Randi Jones, PhD

Arun Lakhanpal, MD

Neil Lava, MDEmory MS Clinic

Winnie Pannell, Esq.Winnie P. Pannell, P.C.

TRUSTEES continued

Thomas A. Holler, Jr.United Parcel Service, Inc.

Weyman T. Johnson, Jr.Paul, Hastings LLP

Rena KilgannonDalton Agency Atlanta

Kevin W. Kuntz McCarthy Building Companies, Inc.

Neil Lava, MDEmory MS Clinic

Jeff LundDeloitte & Touche LLP

Annette MengertColliers International Management-Atlanta

Greg MichelsTravelers

Wight MixonDorsey Alston

Cherise MlottAT&T

Paul J. MurphyKing & Spalding

Mark A. NevilleThe Coca-Cola Company

Robert C. O’Leary (Ret’d)Cox Enterprises, Inc.

Bill ReddickCeltaxsys

Chelton D. TangerPricewaterhouseCoopers LLP

Ben W. Thrower, MDMS Institute at Shepherd

Mitzi Joi Williams, MDMS Center of Atlanta

W. Tal WrightCOMM360

Roy A. Rangel, PresidentGeorgia Chapter

OFFICERS: ChairmanWilliam J. Holley, IIParker, Hudson, Rainer & Dobbs, LLP

Vice ChairmanCindy NofiWells Fargo Private Bank

SecretaryDiane FlanneryJones Day

TreasurerKeith KellerProtiviti

TRUSTEES: Elaine and John A. CarlosNational Distributing Company, Inc.

Jeffrey English, MDMS Center of Atlanta

Gary B. GrantGlenridge Solutions LLC

Robert H. Spector, MD

William Tyor, MDAtlanta VA Hospital

Joseph D. Weissman, MD

Mitzi Joi Williams, MDMS Center of Atlanta

There is no better way to experience networking and

professional development than

when it is merely a byproduct of your

efforts in pursuit of a cure that the world

desperately needs. Being a member

of the MS Leadership Class was life changing

for me.

Grant Bell

Sr. Vice PresidentWilliam Gallagher AssociatesClass of 2012

11

Important Dates

January 31, 2013 Kick-Off Cocktail Reception & Dinner5:00pm - 8:00pm Grand Hyatt Atlanta - Buckhead, The Library 3300 Peachtree Road NE Atlanta, GA 30305

February 12, 2013 MS Educational Program and Tour*8:00am - 12:00pm Andrew C . Carlos MS Institute at Shepherd Calloway Auditorium, 7th Floor 2020 Peachtree Road, NW Atlanta, GA 30309

February 27, 2013 Networking Social6:00pm - 8:00pm Hosted by Chairman of the Board, Bill Holley II 184 Peachtree Battle Ave NE Atlanta, GA 30303

March 2, 2013 MS Service Day in partnership with Home Depot Service Option 18:00am - 5:00pm

March 14, 2013 Leadership Management Seminar*8:00am - 12:00pm PricewaterhouseCoopers LLP 1075 Peachtree Street, NE, Ste . 2600 Atlanta, GA 30309

March 28, 2013 Leadership Management Seminar*8:00am - 12:00pm Deloitte, Chastain Room A/B 191 Peachtree Street, 6th Floor Atlanta, GA 30303

April 13, 2013 Walk MS Atlanta Service Option 210:00 AM Piedmont Park

April 17, 2013 Leadership Management Seminar*8:00am - 12:00pm King & Spalding 1180 Peachtree Street, NE Atlanta, GA 30309

April 20, 2013 Walk MS Marietta Service Option 310:00 AM Marietta Square

May 2, 2013 MS Leadership Class Graduation Ceremony*6:00pm - 8:00pm Cherokee Town Club 155 West Paces Ferry Road, NW Atlanta, GA 30305

*A continental breakfast, lunch and/or dinner will be served** All dates subject to change

MS Leadership

Hall of Fame

MS Leadership Class Hall of Fame

The MS Leadership Hall of Fame is a distinguished list of business men and women who

have individually and collectively contributed to the success of the National MS Society.

Through their participation in the MS Leadership Class, they have enhanced awareness,

increased fundraising capacity and achieved winning performance in programs, services and

research funding for people impacted with MS.

Each member of the Hall of Fame raised a minimum of $3,000. These members lead the

way in our community as a driving force behind our vital research funding.

Joe Surber William P. Reddick William R. Barney, III David Sirna Wight Mixon A. Grant Bell

Tom Holler Nancy Jo McDaniel Tara E. Murphy Oliver W. Holmes Michael Wall Solomon Nixon, Jr.

Carson Matthews Brian D. Granville Tara E. Brashear Terry Brantley Chelton D. Tanger Harrison Rohr

Jennifer D. Guarton Shana Deluca Todd Ellis Monica Davis Renee Spivy Ranse Partin

12

Larry Clements, MD Lisa Lepping Kurt D. Witter Lee Kolber Chris White John Howell

Name Company Total Donations* Class

1 Joe Surber AGL Resources $14,275.00 2012

2 William P. Reddick Celtaxsys $11,250.00 2011

3 William R. Barney, III Play It Again Sports-Buckhead $10,430.00 2012

4 David Sirna Krevolin & Horst, LLC $ 7,953.00 2012

5 Wight Mixon Dorsey Alston $ 6,615.00 2011

6 A. Grant Bell William Gallagher Associates $ 6,250.00 2012

7 Tom Holler UPS $ 6,033.25 2009

8 Nancy Jo McDaniel NJM Photography $ 5,825.00 2009

9 Tara E. Murphy 360 Media, Inc. $ 5,025.00 2011

10 Oliver W. Holmes Georgia Commerce Bank $ 5,000.00 2010

11 Michael Wall Troutman Sanders, LLP $ 4,718.00 2011

12 Solomon Nixon, Jr. Franks & Associates Insurance $ 4,014.00 2011

13 Carson Matthews Atlanta Fine Homes, Sotheby’s $ 4,000.00 2012 International Realty

14 Brian Granville, Esq. The Graville Group, LLC $ 3,702.00 2011

15 Tara E. Brashear Freeman $ 3,700.00 2012

16 Terry Brantley Swift, Currie, McGhee & Hiers, LLP $ 3,610.00 2010

17 Chelton Tanger PricewaterhouseCoopers, LLP $ 3,600.00 2009

18 Harrison Rohr The St. Regis Hotel $ 3,550.00 2009

19 Jennifer D. Guarton Atlanta Business Chronicle $ 3,515.00 2011

20 Shana Deluca Liaison Technologies $ 3,350.00 2012

21 R. Todd Ellis NAI Brannen Goddard $ 3,175.00 2009

22 Monica Davis Partners Atlanta $ 3,165.00 2011

23 Renee Spivy Medical Doctor Associates, LLC $ 3,165.00 2012

24 Ranse Partin Partin Law Firm, PC $ 3,120.00 2009

25 Larry Clements, M.D. Kemar Pediatrics $ 3,096.28 2009

26 Lisa Lepping EnviroScent, Inc. $ 3,045.00 2010

27 Kurt Witter Sugar Hill Christian Academy $ 3,040.00 2011

28 Lee Kolber InterContinental Hotels Group $ 3,000.00 2010

29 Chris White Cushman & Wakefield $ 3,000.00 2011

30 Jon Howell Georgia Health Care Association $ 3,000.00 2012

MS Leadership Class Hall of Fame

13

The MS Leadership Class provided me

with the opportunity to get to know others in my

community who share a passion for

making a difference in others’ lives. Through the

class sessions, team events and individual

fundraising challenges, I was able

to give back to my community in a pow-erful way while hav-ing fun and meeting

new people.

Audra Dial

PartnerKilpatrick Townsend & Stockton LLP Class of 2012

14

FIRST NAME LAST NAME TITLE COMPANY

Mr. David Alexander Senior Associate ScottMadden, Inc.

Ms. Xiomara Bailey

Mr. Wade B. Beacham Commerical Insurance McGriff, Seibels, & Broker Williams, Inc

Mr. Edmund M. Burke Financial Advisor/ Merrill Lynch Corporate Wealth

Ms. Celeste H. Burr Real Estate Specialist Coca-Cola Refreshments USA, Inc

Ms. Stefanie Chambers Audit Associate Grant Thornton LLP

Ms. Rosalie Collado Account Director KPMG LLP

Ms. Charon D. Cooper Owner, “The Transformer” Opulent Elegance

Ms. Jamie Cornelius Director of Training Walton Communities

Mr. Brock Darby District Manager Home Depot

Mr. Brian Defrates Systems Analyst Team Lead Southern Company

Mr. Jonathon Fausel Director, Business Point Clear Development

Mr. Jay Gillespie Vice President Ernst & Young LLP

Mr. Jason Greene Financial Advisor Merrill Lynch

Ms. Caroline M. Grimes Associate Director - Goizueta Business School, Exec MBA Admissions Emory University

Ms. Erin M. Hall Director of Communications Building Owners and & Marketing Managers Association

Ms. Christy Harris Associate Broker Harry Norman REALTORS

Ms. Diane B. Harris Business Consultant/Trainer Dale Carnegie of GA

Ms. Amy Conroy Hassinger Director, Global Sales Infor Global Solutions Operations

Ms. Joyita Hegde VP Client Services Primus Software Corporation

Ms. Romy Heylen Principal Consultant Liaisons Technologies, Inc.

Ms. Rebecca Hickman Audit Manager Grant Thornton LLP

Ms. Marilyn Hicks Sales Support Specialist Elavon- US Bancorp

Class of 2013 Roster

continued

My participation in the 2012 MS

Leadership Class was a rewarding

experience. It gave me the opportunity

to interact with other business

professionals who are passionate about

finding a cure for individuals living with MS. Learning more about and witnessing the challenges of those

living with MS reminds me that we have an obligation

and duty to spread the word and to do all that we can to raise money to help fight against

this disease called MS!

Rosalind Fletcher

President & CEOCarePoint Home CareClass of 2012

FIRST NAME LAST NAME TITLE COMPANY

Ms. Rebeccca Hoke Managing Director Aquesst

Ms. Amanda Hurtt Marketing Support Specialist NCR Corporation

Ms. Lynn E. Kaden Director, Business DLP Construction Development Company, Inc.

Ms. Rena Kilgannon President Atlanta Office Dalton Agency

Mr. Charles Krauth Client Executive William Gallagher Associates

Mr. Chris Lingle Senior Vice President- Wells Fargo Advisors Investments

Mr. Tim Martin Owner/ Financial Planner Timothy Martin & Associates, LLC

Mr. Travis R. McKeone VP, Information Technology Focus Receivables Management

Ms. Jennifer Moll Director PricewaterhouseCoopers LLP

Ms. Shanna Morning Division Director Robert Half International

Mr. Barry Nash Agent Barry Nash State Farm Agency

Mr. Scott Nichols VP Account Director Dalton Agency

Ms. Melissa Patterson Mobile Manager Cox Media Group

Ms. Uran Piedra Marketing Specialist Axion BioSystems, Inc.

Ms. Eileen M. Ponich Principal Consultant Data Symphonics

Ms. Becky Dent Robinson Managing Partner Chatterhouse Communications

Ms. Betsy Robinson Partner Jobtopia LLC

Mr. Toby Spry Director PricewaterhouseCoopers LLP

Ms. Karen Steadman CEO Leadership Futures, Inc.

Mr. Andre T. Tennille, III Associate Conley Griggs Partin LLP

Mr. Benson Ward Attorney Drew Eckl & Farnham, LLP

Ms. Kristine Werner White Documentation Program HP Manager

Mr. Ben Wilcox Director PricewaterhouseCoopers LLP

15

Class of 2013 Rostercontinued

16

Sample Fundraising Letter

Date

Dear:

I am writing to you today to share some great news. I have accepted the nomination to join local business men and

women in the MS Leadership Class of 2013 in Atlanta, Georgia. As you can imagine, I feel honored and privileged to

be singled out for such recognition. It also gives me an opportunity to enhance the work of a great organization like

the National MS Society (www.nationalmssociety.org). The core belief of the MS Leadership Class is that a person

who aspires to great leadership also champions community and social responsiveness.

I want to ask if you would join me in my efforts to create awareness and greater understanding of the disease by

making a contribution on my behalf. The National MS Society is creatively finding ways to enhance awareness,

increase fundraising capacity and achieve winning performance in the areas of programs, services and research

funding for people living with MS.

My goal is to raise a minimum of $1,500 to fund research and help champion the rights of people with disabilities,

namely 9,000 Georgians living with MS. You can go to my personal fundraising website at (Insert Personalized Fund-

raising Website URL Here) and follow the prompts to make a gift. I will be notified of your gift in a timely manner.

Of course, you can also mail a check to me, made out to the National MS Society.

As you are aware, the current economic landscape has put tremendous pressure on our community and the

businesses we rely on to prosper and provide a sense of security for our families. We look to the future with greater

optimism and support it with extraordinary opportunities for you to make a difference. Whether you work for or

own a business; employed by a major corporation, people with MS are counting on our relentless pursuit of a cure.

I am grateful to you for your consideration. We live in a high-dollar world of scientific research. Nonetheless, you are

supporting an organization that is completely committed to creating a future free of MS.

I know that your generous gift in any amount will capture and affirm, individually and collectively, what it is to make

notable and deliberate contributions toward its mission: to end the devastating effects of multiple sclerosis.

Warmest regards,

MS Leadership Class 2013 Member

17

MS Leadership Class 2013 Service Projects

Each class member will participate in an MS Service Project. If you would like to extend

an invitation to your colleagues, friends or family to join you, please be sure to contact the

staff person associated with the event for further information. We look forward to your

participation. We believe these service projects will be rewarding and fun for you and

impactful to Georgians living with MS.

MS Service DayIn partnership with the Home DepotSaturday, March 2, 2013

This unique opportunity is a significant and rewarding

way for passionate individuals to join together to make

a difference in their community. The Georgia Chapter

chooses families and/or individuals who are affected by

MS and are unable to accomplish certain tasks in and

around their homes. The purpose of this day is to attend to these individual challenges

as a way to give back to the community and make a difference in the lives of those most

impacted by MS.

Contact:Jared Miley, Community Development Manager

[email protected]

678.534.3650

Walk MS: AtlantaPiedmont Park – Saturday, April 13, 2013 Walk MS: MariettaMarietta Square – Saturday, April 20, 2013

Walk MS is the rallying point of the MS movement, a community coming together to raise

funds and celebrate hope for the future. We come together to make a bold statement: We

will achieve a world free of MS! Walk MS is a simple but incredibly powerful way to join

the movement. Celebrate hope for the future at this year’s Walk MS.

Contact:Laurie Palmer, Walk MS Development Manager

[email protected]

678.534.3652

1 800 FIGHTMS | www.nationalMSsociety.org/gaa

National Multiple Sclerosis Society,

Georgia Chapter

1117 Perimeter Center West, Suite E-101

Atlanta, GA 30338

678-672-1000 O

678-672-1015 F

www.nationalmssociety.org/gaa