msbbc 2015 skip reardon-social media

CONFIDENTIAL | 1

Social Media and Digital PR

“Moving the Needle for Intacct Channel Partners”

CONFIDENTIAL | 2 Business Building Conference 2015

Everybody Ready?


Social Media Trends, Tips & Proven Best-Practices


WHY should you get involved with social media?



By 2017, nearly 90% of all Internet traffic will be video.



Evolution - from social media to social selling


WHO are we trying to engaging with?

Customers

Influencers

Prospects

And yes…Competitors


WHAT should we be saying?

Publish and Push a Consistent Variety of Engaging Content Articles Blog posts Videos Infographics White papers Webinars Customer case studies Peer reviews of Intacct

– TechValidate, G2Crowd, TrustRadius, GetApp, SoftwareAdvice, SalesForce AppExchange


WHAT Kinds of Content Are Useful?


WHAT about Content Ratios?

Inform, add value, entertain your audience first.

Sell to them second.


WHERE should we be social?


WHEN should we be social?

How often? Twitter: 3+/day M-F (8 to 5) LinkedIn: 1-2/day T-W-TH (8 to 5) OK to repeat content throughout the day Schedule activity (HootSuite, Sprout Social, Buffer, Swayy) Consistency Content Calendar


HOW to start out with Social?

– Monitor– Listen– Share– Contribute– Influence– Engage– Experiment


HOW can I participate in Social Amplification?


Social Amplification – Let’s Turn It Up To 11

Welcome to the Funnel: Proven Tactics to Turn Your Social and Content Marketing up to 11


About LinkedIn Company Pages

Users are almost 50% more likely to buy from a company they engage with on LinkedIn.

Only 57% of companies are using pages!

A big win for SEO: Google crawls LinkedIn company pages and generally returns them in the first few page results.

https://snap.licdn.com/microsites/content/dam/business/marketing-solutions/global/en_US/site/subsites/content-marketing/pdf/CompanyPagesPlaybook6-11-13.pdf


Top 6 LinkedIn Update Best-Practices

Numbered lists get shared more – 40% more amplification (share, comment, like)

Link posts get 45% higher engagement

Questions get 2x as many comments

Images get 98% more comments

Employees are 70% more likely to engage

Videos get 2x the amplification


Top 5 Twitter Best-Practices

Photos average a 35% increase in amplification (retweets).

Videos average a 28% increase in retweets.

Quotes average a 19% increase in retweets.

Numbers average a 17% increase in retweets.

#Hashtags average a 16% increase in retweets


Anatomy of the “Perfect” Tweet

70-100 characters of text that draws you in

Link – shortened URL where you want to drive people

Relevant #hashtag(s) High quality image

(picture, gifs, videos)


Tom Falloon

Cargas Systems


Brian Terrell

BTerrell Group WorkForce Go!


RECAP: Social Media Program for Intacct Partners

Pilot program began in September 2014 Focused on targeted social media and digital PR Two programs: Basic and Advanced Six month commitment (90%+ renewal rate) Intacct NBA program covers 2 months of the 6 month services Now servicing 15+ Intacct partners – with capacity to add more Today: Responsible for 90% of Twitter activity about Intacct Today: Responsible for 80% of LinkedIn activity about Intacct

“Tactical execution of a strategic social media plan”


Want Proof? Sept 2014 – Feb 2015 Since March 1, 2015

318% increase in Followers

231% increase in Tweets

5,000+ Tweets


46% increase in Tweets

2,500+ Tweets


4,200+ Updates


1,900+ Updates

197 websites319 release views24 engagement actions

Moving the needle for Intacct Channel Partners


More Cowbell? How About …More Metrics!

25 CONFIDENTIAL |

Business Building Conference 2015

Skip ReardonConsultant, Social Media for Intacct Channel Partners

[email protected] | 419.348.5138 | Twitter @sreardon | LinkedIn http://www.linkedin.com/in/sreardon/

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