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Introducing M.sphere

M.sphere is a partner service, offering customised on-call business and market intelligence services to knowledge intensive communities.

The service has been created to support enterprise, established businesses, institutions and intermediaries with rapid business and market intelligence.

Users of such intelligence services include universities, UK science parks and technical business communities.

Call Simon on 0845 838 7372or email info@m-sphere.co.ukto discuss your needs and how we can work together.

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Fully tailored, ‘third party’ managed market and business intelligence services . . .

Our services are specifically

designed to meet the very

unique requirements of

technical, scientific and

complex service sectors.

We offer a dedicated

intelligence team and custom

branded enquiry tools that

interface seamlessly with your

existing media, as well as

proven enquiry management

technology and processes.

M.sphere provides your

community with rapid

response, specialist business

and market intelligence.

This service is essential for

membership communities who

want to remain competitive

in today’s knowledge driven

economy.

Your community will have

access to intelligence through

a portfolio of specialist sources

and networks that may

otherwise be unavailable.

The M.sphere team have

invested in and have access to

a wide range of ‘grey data’, fee

based databases, knowledge

networks and specialist

libraries.

Rapid ResponseWe answer enquiries on a wide

range of subjects to support

strategic business planning

and operational marketing and

business development activity.

• Investigating or monitoring

competitors

• Sourcing ‘hard to find’

suppliers

• Sourcing potential

customers & researching

markets

• Exploring scientific papers

and technology research

• Searching Intellectual

Property (IP)

• Access to business

development opportunities

• Intelligence to support

investigating and refining

new ideas

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A Host of BenefitsFree services! A key part of the provision

is that the services offered

are free to your member

community.

Simple and transparent charges

Our approach to service

charges means you know from

day one what the costs are.

Our contracts typically provide

for 12 months of service with

fixed monthly charges set at

the outset based on community

size and anticipated service

demands.

You have total control Our real time reporting and

member check process

provides you with the facility

to decide who receives the

service.

Extending your core team We work with you to create

additional opportunities to

connect to your existing

support services based on

agreed enquiry ‘triggers’.

Supporting your marketing We can also incorporate

intelligence activity into your

own marketing and service

promotions, supporting

workshop events and

intelligence ‘taster’ campaigns.

Enterprise Communities

Incubators and Virtual Incubators

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KeyBenefits

Retaining membership/

tenancy

Adding value to membership/

tenancy

Supporting member/tenant

recruitment

Supporting awareness of your broader

services/facilities

Increased brand exposure

Increasing your members’

competitiveness

Science, Technology

and Innovation Networks

Membership Organisations and

Communities

Enterprise Communities

Institutions

Academic Enterprise Teams

Large Corporate Partners

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Effective Enquiry HandlingHello, how may we help? . . .Your new service will be present

and accessible via multiple

service entry points including

your own web platform using

tailored tools and widgets, and/

or using a telephone hotline.

Meeting ‘real’ needs . . .Asking the right questions is

key to understanding what

information or data will actually

be helpful to a client.

M.sphere is delivered by a team

of research and intelligence

professionals with commercial

and consultancy experience,

as well as expertise in handling

complex and technical

requests.

Member enquiries are refined

through 1-2-1 contact and

resolved by a team of research

and intelligence professionals.

Multiple service entry points

0845 tel.Enquiry

Clientsatisfaction

request

Cliente-mailreport

Databudget

reference

Youradvisors/externalreferral

Webinterface

Usernamerequest/

registration

Intelligenceresearch

Enquiryform

Servicecall back

Teamenquiry

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Custom branding and service communicationsWe will work with you to

create engaging service

communication, and assist

in marketing ranging from

development of promotional

literature, exhibition materials

and attendance, to on-site

screen network content, email

campaigns and web media.

Thematic workshopsWe will help you to raise

awareness of the service

by providing planning and

implementation support for

events demonstrating the

need and use of research and

intelligence.

Intelligence clinicsA great way to establish a

relationship with your core user

community. We offer regular

site based intelligence clinics

bringing resources to answer

enquiries in real time, share

knowledge and understanding.

Dynamic intelligence We offer a range of proactive

or ‘push’ intelligence.

Additional service features

can include managed feeds to

your existing web estate, self

select intelligence feeds for

members, to ongoing piping

and presentation of specialist

data.

Topic guides and case studiesCustom branded for use by

participating communities,

we are continually expanding

our range of practical guides

and case studies. These relate

to applied research, using

intelligence and strategic

marketing.

Adding Value

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Next Steps...We have developed a robust service mix that can be tailored

specifically to meet your members’ intelligence needs and

integrate with your own brand and services.

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Our Track RecordSector experience

The team have delivered a range of strategic projects for the public sector including Regional Development agencies, enterprise agencies and local government; and have an understanding of the innovation and enterprise support agendas.

We have experience of providing research and intelligence in the following sectors, and particular skills and expertise in working with research and technology organisations, from high tech start ups to established technical / knowledge based business.

Engineering/ Construction

Electronics/ ICT

Environment

Chemical/ Pharmaceutical/

Biotechnology

Medical

Service Sector

FMCG/ Retail

“It was very good to receive figures for market size; this report has given us added confidence in our product and resulted in the creation of a job and a forecast increase in turnover in this financial year.” Ray Broadbridge Nectar Electronics Ltd

“The M.sphere team quickly identified and supplied an extensive dataset of potential investor contacts relevant to our business sector. Their timely, accurate response to our enquiry was of great benefit to our business.” James Burke Director, Lovle Ltd

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Helping to grow a science community

The pioneering UK science park, NETPark, has invested in our intelligence service to offer enhanced service to physical tenants and attract new subscribers to their extended ‘virtual science park’ community, NETPark Net. The specialist service provides market and business insight with sectoral focus on the physical sciences, particularly plastic electronics, microelectronics, photonics, nanotechnology, and their application in the fields of energy, defence, and medical-related technologies. The service has been branded NETintel, and is designed and delivered by the M.sphere team.

The results to date include new tenancy and membership subscriptions, and the intelligence has proven to be of significant value to the NETPark community.

NETPark members accessing the service have taken full advantage of quality responses to enquiries. intel

“We are really pleased to be able to offer members of NETPark Net access to this type of intelligence - accurate, timely and rapid response market research is essential to the commercialisation of new technologies. It is imperative that we provide our community with the best services and support and NETintel is an important part of what we offer as we pursue our community’s growth objectives.” Catherine Johns, Director of Innovation Development, CDDC

“The NETintel service is extremely timely and useful. The information provided helped us identify relevant organisations to target. The team helped us to prioritise key contacts and the service contributed practically to our business development.”Graham Hopson Northumbria University on behalf of Family Talk

NETPark is very important to North East strategic investment in science and technology enterprise. The UKSPA member is one of the region’s ‘innovation connectors’, and is typical of the high-profile clients supported by the M.sphere team.

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M.sphere has recently been adopted by one of the most important and contemporary UK sector development initiatives. Sunderland Software City represents a comprehensive approach to building a region’s software industry. Partners include a regional development agency, a university, a major innovation centre and science park, local government and a successful software industry community and related centre of excellence.

Sunderland Software City is a new scale initiative, designed to inspire and encourage growth in software industry. With its drive to attract millions of pounds of business investment, employ thousands of people and generate wealth, the venture is set to have a huge impact on the North East.

In collaboration with all partners, the M.sphere team is developing a unique sponsored intelligence service with a range of benefits for clients and industry community including IP (Intellectual Property) searching, market and competitor insight, and even a national expert panel to support software concept evaluation.

Early stage impacts include a number of successful enquiry responses. David Anderson, Head of Technology at ATEB IT Solutions, a business software development house, highly recommends the service:

“We required sector specific market data to support a new product initiative. The M.sphere team were extremely quick in providing us with market insight from expert sources.”

Early results for a £50 million industry development initiative

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Get connected...Call Simon on 0845 838 7372or email info@m-sphere.co.ukto discuss your needs and how we can work together.