Marketing SocietyScotland CouncilFeb 92016 Plans

• Annual Membership Survey - Topline Results

• Global/Local Vision/Objectives

• 2016 Event Plans

•New Initiatives

• Digital Developments

Contents

• 110 completed (26%) – highest ever

• 50/50 client/agency response

• Overall very positive

• Business/professional development main benefit

• Even spread of other benefits e.g. resources/publications

• 69% often/always read WGO

• 89% likely to recommend membership

• 73% think membership provides VFM

Membership Survey - Topline Results

•Vision

To build the leading global network of marketers –with hubs in key international cities – Hong Kong, Singapore, Dubai and New York

•Mission

Inspiring Bolder Marketing Leadership

Global Mission and Vision

•Vision

Build a world leading marketing community in Scotland

•Objectives

Increase, engage, inspire members

Promote value of marketing from classroom to boardroom

Promote Scotland as great place to study , work and invest in marketing

Local Vision and Objectives

•Membership Numbers – 500 vs 450 l/y

• Corporate Members – 45 vs 35 l/y

• Database of marketing professionals – 2500 vs 2200 l/y

• Star Awards – 200 entries vs l/y 180

• Event Feedback Scores – av. 4.7+

•Membership Satisfaction – 90%

2016 Key Targets

Corporate Members – Based in ScotlandCaratCaledonian MacBrayneDenholm AssociatesDigitasLBiEdringtonFirstScotrailFood Standards ScotlandFrameGolley SlaterHealthcare Improvement ScotlandHeinekenHighland SpringHistoric ScotlandLux EventsMaxxiumMaterialMediacomMultiply

Republic of MediaRoyal Bank of ScotlandSainsbury’s BankScottish GovernmentSearch ConsultancyStandard Life InvestmentsSTVThe Leith AgencyTayburnTennent’sTesco BankThe BIG PartnershipThe LaneThe UnionUniversity of EdinburghUniversity of GlasgowVisitScotlandWeber ShandwickWhyte & Mackay

MEMBERSHIP

• Connections – networking and profile• Professional and personal development • Resources – online/publications (Marketing Week/Marketing monthly /Market Leader quarterly)•Plus importance of;

– Building a professional community – Promote value of marketing– Attract/retain/develop talent

KEY BENEFITS – FROM MEMBERS SURVEY

MEMBERSHIP

• Graduate – (in first role) -£170• Associate – (under 30 -£235• Exec (Manager) - £300• Business Leaders (Director) -£350 • Corporate – 5+ individual members

LEVELS

EVENTS

• Flagship Events – Star Awards, Amplify Festival, Digital Day, St Andrew’s Day Dinner• Inspiring Minds – Development Programme• Other Event Brands – Albion Dinners, PSA•New Initiatives – Industry Insights, Breakfast Club, Talent Exchange

2016 Programme

STAR AWARDS

• Promote broad range of entries – First Time Entry Free promotion

• Encourage broad range of judges – on line and in BL panels

• Entry deadline – Feb 17 and Awards Dinner –June 8 , Corn Exchange Edinburgh

•Maggies is charity partner

Star Awards 2016 – AIM HIGHER

Amplify Marketing Festival

• Ogilvy Lecture – MT Rainey

• Badger Debate – motion/speakers tbc

• Creatives vs Clients PSA Challenge

•Mad Men and Women Drinks Reception

Amplify Event Planning

Digital Day – Drygate

• Build on success of 2014/15 events

• Consider Digital Awards

• Planning Session in March

Digital Day Planning

St. Andrew’s Day Dinner

• Inspirational Key Note Speaker

• Fellow/Honorary Fellows Announcements

• Employer Brand of the Year Announcements

• Charity Draw - ProjectScotland

St Andrew’s Day Planning

Inspiring Minds

2015 Speakers

•Rob Woodward – STV – George Hotel, Edinburgh

•Sandy Kennedy – Entrepreneurial Scotland, Saltire Foundation , The Corinthian, Glasgow

•Sarah Warby – Sainsbury’s, The Heights, Edinburgh

•Mark Hogarth – Harris Tweed, Blythswood, Glasgow

2016 First Speaker

•Mark Beaumont – Adventurer and Broadcaster, The Heights Edinburgh

Albion Dinners

•Award winning campaigns from across the world as inspiration to members and to help make international connections

•10 campaigns are scored every 3 months by a database of over 350 international judges and debated at dinners in key cities across the world

• Now in 5th year with events in over 20 cities

•The best ideas are also showcased at the Star Awards and Amplify

• Events being planned in Austin, Barcelona, Delhi and Athens

Pioneering Spirit Awards

• Event Programme in TMS hubs –Singapore, Hong Kong, Dubai, New York

•Major Event Programme in London –Annual Lecture, Annual Conference, Annual Dinner, Excellence Awards

•Marketing Leadership Programme –developing marketers for senior/board positions

• Key Events to be promoted in WGO

Global and UK Event Programme

• Talent Exchange

• Industry Insights

• Breakfast Club

• Inspiring Women

New Initiatives for 2016

• Provide opportunity for members to develop and retain talent with experience in another sector, organization, role

• Official launch by end March

• First opportunity provided by Edrington with 3 month placement as Brand Manager of The Famous Grouse

Talent Exchange

•Leading organisations are invited to host sessions where they provide insights into their sector, organization and activities

• VisitScotland to host first session on Feb 4

•Other events planned with Mediacom, Heineken, Frame

Industry Insights Programme

• A new event format for 2016

• Discuss and debate our Manifesto for Marketing Leadership – Vision, Engagement , Delivery

•First event with on Feb 18 in Edinburgh with Peter Duffy, Easyjet

The Breakfast Club

•Promoting Gender Equality in the marketing community

•Supporting the 50/50 by 2020 Scot Govt campaign

•Female Mentoring Programme

•Inspiring Women in Business Conference on March 17 in partnership with Management Today

Inspiring Women Action Group

2016 Event Programme JANUARY13/1 - Inspiring Minds Inspiring Presentations, Glasgow26/1 PSA Judging Glasgow

FEBRUARYCouncil Meeting4/2 - Albion Dinner with Mark Beaumont, Edinburgh 10/2 - February – Student Apprentice Day17/2 - Star Awards Entry Deadline18 /2 - Breakfast Club with Peter Duffy, Easyjet, Edinburgh

MARCH16/3 - Inspiring Minds: Inspiring Briefs, Edinburgh21,22/3 - Star Awards Judging

APRIL 28/4 - Albion Dinner 2, GlasgowStar Awards Interviews

MAYCouncil Meeting11/5 - Breakfast Club , Glasgow 18/5 - Inspiring Minds: Inspiring Planning, Glasgow26/5 - Annual Golf Day

JUNE15/6 - The Marketing Society Star Awards, Edinburgh

AUGUST Council Meeting26/8 - Amplify, Edinburgh9/8 - Breakfast Club

SEPTEMBER7/9 - Inspiring Minds: Inspiring Creativity, Edinburgh8/9 - Albion Dinner 3, Edinburgh

OCTOBER6/10– Digital Day, EdinburghThursday 20/10- Albion Dinner 4, Glasgow

NOVEMBERCouncil Meeting 4/11 - Breakfast Club10/11 - Inspiring Minds: Inspiring Results, Glasgow24 /11- St Andrew’s Day Dinner, Edinburgh

DECEMBER 8/12 - December, Inspiring Minds: Inspiring Presentations, Glasgow8/12 - Christmas Drinks, Glasgow

Fellows Events TBCIndustry Insights dates TBC

MENTORING PROGRAMME

• All members have the opportunity to mentor and/or be mentored•Mentors agree to meet at least twice over the year• Independent , impartial advice• 60 Members participated in 2015 - mostly with very positive feedback

•Website – global hub development

• Database development – Salesforce

•WGO performance – members/non members

• Social Media developments – LinkedIn/Twitter/Facebook

Digital Developments

Marketing SocietyScotland CouncilFeb 92016 Plans