A Simple, Fast, and Affordable

Direct Marketing Data Platform:

How a Global Cruise Line Improved

Their Marketing Effectiveness

Overnight

Today’s Presenter

John Dodd, EVPVirtual DBS, Inc.

North Kingstown, RI

jdodd@virtualdbs.com

401.667.7595

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Today’s Discussion

The Client

The Tool : V-DataMart

Live Demo

Ask Your Questions

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The Client

Operates 11 ships providing luxury

travel worldwide

Offers immersive cruise-tour

experiences in Alaska, Australia/New

Zealand, Canada, Europe and South

America

Celebrity is one of five cruise brands

operated by global cruise vacation

company Royal Caribbean Cruises,

Ltd.

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The Tool : V-DataMart

“A marketer’s best friend.”

Old School• Expensive (mid to high six figures)

• Slow to Market (six to twelve month deployment timeline)

• Lengthy learning curve

• Examples: Experian B2B, Equifax ConsumerTrak

V-DataMart• Inexpensive

• Speed to Market (just a few days…sometimes overnight)

• Almost no learning curve

• A fit even for very large companies like Celebrity Cruises, Visionworks, Chase Paymentech

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How does Celebrity use it?

Data “count, extract and analyze” online dashboard

Gives Celebrity execs on-demand access to their customer and prospect databases

Celebrity was using it within 24 hours to count, view and extract 20MM prospect records for all cruise types

Unlimited ability to expose any desired fields of data

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Why Celebrity Needed V-DataMart

Despite an expansive Siebel enterprise data

platform, Celebrity Cruises marketing executives

had no access to prospect data

V-DataMart now allows them to view, count,

extract and analyze 20MM prospect records,

complete with predictive scores showing their

likelihood to respond to any of 19 cruise offerings

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