Matthieu CharlierSustainable InnovationProduct StrategyDesign DirectionHeartware

Matthieu Charlier, cover letter - January 2017Greetings… my name is Matthieu Charlier and I am a design entrepreneur.

I chose very early to become an industrial designer and to follow my dream of leading a design and engineering studio and work-shop.I received my design education at Rubika, Valenciennes, France from the Institut Supérieur de Design (ISD) and graduated in June 1999 as a Product Design Engineering with a Major in Transportation and Automo-tive. With this title I hold a Masters Degree in Engineering Design (Class 1). The 5 years cursus at ISD (1994-1999) brought me a very hollistic vision of the discipline of design based on 3 axes:Sciences & Humanities:Maths & Applied Physics, Experimental Semiotics, Psychosociology, Industrial Economy, History of Arts & Design, Busi-ness Administration, Oral & Visual Expres-sionTechnologies:Materials & Industrial processes, CAD, Research & Development, Engineering, Ergonomy, Prototyping, Intellectual and Industrial Property, Design ManagementProject Management:Design Analysis, Visual Design, Industrial Design, Prospective Research, Cognitive Design, User Experience, Design Manage-ment, Cross Functional Management, Sus-tainaibility. My life is deeply marked by the 15 years I spent in China between 2000 and 2016.

Indeed, after a short work spell in France for American company Smith & Nephew Kine-tec - the branch of the company that design and manufacture post operative surgery rehabilitation equipment, I chose to search for an international opening. This opportu-nity came at French-owned company Pacif-ic-Concepts (HK) LTD and I moved to Hong Kong in early 2000 and a couple of months later crossed the north border and moved to Shenzhen, PRC in June 2000.

The major part of my work experience in Asia is defined by my achievements in the last position I held at PCH International. Leaving the details relating to my position at PCH for other pages, I can say here that my 10+ years at PCH have made me the entre-preneur/ intrapreneur I am today.At PCH I developed my capabilities and expertise in working within the vertical silo of Design and the transversal field of Busi-ness. The whole time, from the begining within a small company of 40 employees and weighting $70 Millions, to the 3500 employees and $1+ Billion revenue at the time of my departure, I’ve managed the design efforts for PCH.We started from being an accessory maker in the smartphones/ MP3s universe to becoming a leading Product Engineering & Supply Chain Design company for Consum-er Goods (IOT, CE…)Along the way, my team of 1 grew to up to 20 designers (2007- 2008) and stabilised at 10 designers (product designers/ packaging designers/ graphic artist/ graphic supply chain expert/ packaging engineer) in 2015.

Between 2011 and 2015 I have been responsible for developing the Industrial Design and Packaging services at our newly built San Francisco HQ: PCH Lime Lab in the Mission district.On the ID front, my job has been to inte-grate PCH ID expertise with the services of our world class industrial design partners: Ammunition, Astro Design, Minimal… turning their ideas and concepts into full fledged designs.On the Packaging front I became the joint-director of the SFO Business Devel-opment team (I was still based in China) and including one Global Packaging Expert (my co-director), 2 senior Account Manag-ers, 2 front end packaging engineers).I led PCH to join the Sustainable Packaging Coalition and represented PCH at Interna-tional Events. The Packaging Business Unit generated a revenue of about USD80 Millions in 2014.I represented the Design Engineering group within PCH Board for Business Review and held the role of mentor for Industrial Design at Highway 1 (PCH Start Up incubator). In December 2015 I chose to leave PCH throught the company restructuration programme and settled in France for a sabbatical leave with my family.

I currently live with my wife Yadan, my son Ethan (10) and daughter Maya (9) in Reims, Champagne, 45 minutes away from the centre of Paris, France. I am opening the next chapter of my professional life.

Work life, 1999 to nowFormely a Design Director at PCH International, Matthieu has 17 years of experience as an integrator of innovation, in product development, industrial design, design for manufacturing, including 15 years based in China. Matthieu carries a strong background in Sciences & Humanities (Maths & Applied Physics, Experimental Semiotics, Psychosociology, HMI, Industrial Economy, History of Arts & Design, Business Administration, Oral & Visual Expression).

In the last position he held at PCH, as a Design Director, Matthieu was responsible for all aspects of industrial design services; From defining the services offering and strategies, integrating innovation, creating partnerships within PCH and externally, to bringing success to clients.

Day to day functions revolved around coaching an international, multi-cultural team of industrial designers, product & packaging engineers in order to work and also compete with the world’s leading ID and PD firms.

At PCH, Matthieu has played a critical role in the direction of design and innovation for a portfolio that includes the world’s most recognisable brands. He also held a role of mentor to the start ups brought through PCH incubator and accelerator.

Prior to PCH, Matthieu was a Design Man-ager at LuxTeam (DongGuan, PRC), a joint venture between Atelier Genoud SA (Swit-zerland) and Alfa Asian LTD (DongGuan) its manufacturing partner in China.

At LuxTeam, Matthieu led a team of 3 industrial designers, 2 mechanical engi-neers and the prototyping workshop.His responsibilities were to design displays, point of sales, shop in shop and full fledged stores for the high luxury Swiss watch industry.

In his first position after moving to China, Matthieu has held the role of Design Manager at MontRichard SA (formerly Pacific-Concepts HK LTD). Leading a team of 7 persons including 3 French concept designers, 2 graphic designers, 1 design engineer and a photographer. Matthieu was responsible for all design aspects of French brand Nomea®.

A winner of IF and Red Dot design awards Matthieu has previously co-founded several start-ups and associations in Shenzhen: Shenzhenparty.com (Shenzhen first expat city-guide); InterShenzhen Football Club and the Shenzhen International Football Amateur League as well as a food retail outlet.

Relevant employment history2016Q4

Matthieu is the associate founder and CEO of Aethers SAS (founded in France in October 2016).Aethers serves European SMEs with a suite of services built around Innovation and Strategy: Market Intelligence, Design & Experience, Engineering & Technologies.

2004Q3 - 2015Q4

Matthieu set up Blacksmith LTD in Hong Kong in order to offer Industrial Design services as a freelancer.

2005Q2 - 2015Q4

Design DirectorPCH InternationalBased in Hong Kong, working in Shenzhen, China andSan Francisco, USA

2003Q3 - 2004Q3

Design ManagerLuxTeam LTDDongguan, China

2000Q1 - 2002Q3

Design ManagerMontrichard SA (ex- Pacific-Concepts HK LTD)Shenzhen, China

1999Q3 - 1999Q4

DesignerKinetec(ex- Smith & Nephew Kinetec)Charleville-Mézières, France

missing logoAGSA/ LuxTeam

HIGHLIGHTS2005 to 2010#PCH#ID

PCH had structured its service offer around the mobile product category and marketed the pro-gramme under the name “PCH Attach”.Attach contained 3 vertical lines of products corresponding to users needs and expectations prior to the web 2.0 revolution. Those categories were:- Soft goods- Power accessories- Audio accessories

Visuals:Apple Smart coverHP/ Palm coverNokia cases, covers, accysOlympus caseSlacker (Best Buy) MP3 playerOctovo e-reader accysDell mobile accys

PCH consolidated its position as the worldwide leader in the design of custom supply chains, providing manufacturing and logistics services to the most recognizable brands in the world.In 2012 PCH set up a world-class front end product design engineer-ing facility in San Francisco. This hub is home to PCH Lime Lab (product design engineering for top brands) and Highway 1 (start-ups incubator). PCH ID competencies were fully integrated within Lime Lab and Highway 1 services and activities.

Visuals:Laroche Posay My UV PatchSamsung Galaxy smart pouchPhorce solar chargerRicoh Equill case and charging dockSamsung DLNA dockLumafit smart sensorFossil/ Metawatch watch & accyXiaomi covers

HIGHLIGHTS2011 to 2015#PCH#ID

HIGHLIGHTS 2011 to 2015#PCH#GLOBAL PACK UNIT#BIZ DIRECTOR

As the joint-director of the Global Packaging Business Unit, Mat-thieu’s responsibility was to struc-ture the packaging service offer-ing:- Definition of the types of engage-ments- Price structure per service and client type- Team set-up: org. chart. defini-tion, internal & external recruitment- Definition of work processes- Design client experienceIn terms of operations, Matthieu was driving PCH client engagement as a business developer and global project director.In 2014, the revenue of the Global Packaging BU amounted to USD80 Millions.

Visuals:Google Glass global pack systemBeats global pack systemOuya retail packagingPono global pack systemDrop retail packLumafit retail pack

ZOOM ON LAROCHE POSAY MY UV PATCH#PCH #INNOV#UX #ID

Between June 2015 and November 2015, Matthieu led PCH engage-ment with L’Oreal/ Laroche Posay on the design front and was responsible for the product user experience.

Operating at PCH with a team of 2 industrial designers, 1 packaging engineer, 3 material experts, 2 manufacturing experts and 2 sourcing specialists.

Interacting with a L’Oreal team composed of Dr Guive Balooch, Global VP Innovation, 3 materials researchers at MC10 (L’Oreal research lab) and Marketing and Product Directors for Laroche Posay brand.

Laroche Posay has sold over a million My UV Patches on the first year since launch in January 2016.

7NEXTPUPSCAN#AETHERS #INNOV #UX#ID #PRODUCT DEV.

ZOOM ON

For 7Next, Matthieu and Aethers designed the PupScan, a connect-ed handheld scanner.

PitchThe Pup is connected to your favorite clouds. It is tiny, light-weight, wireless, with a long-last-ing battery. It is very simple to use thanks to its unique button. It automatically takes care of every step in the scan process, from your sheet of paper to its destination on the internet.

For 7Next, Matthieu leads all aspects of industrial design and product development: from market insights, UX analysis and product definition to product design, indus-trial partnerships and supply chain design.

7Next raised USD100,000 in November 2016 on Indiegogo and USD 500,000 through private investment.

FLYLAB INTERIOR DRONE#AETHERS #INNOV #UX#ID #PRODUCT DEV.

Flylab engaged with Matthieu and Aethers to design an interior drone based on a request from SAMU (France public Social and Medical Emergency Service) with the aim to understand how new technologies can impact social care and provide new ways to response to emergen-cy situations.

Matthieu supported Flylab on all aspects of product definition, industrial design and development:- behaviour analysis- semantics- UX analysis- writing of the product require-ments (PRD) including: - selection of technologies - functions - features- concept ideation- concept development- prototyping- testing

Flylab raised USD300,000 in 2016 through private investment.

ZOOM ON

DROPB2C PACKAGING

ZOOM ON

Following on a very succesful launch and great retail presence in the US Apple Stores, Drop (a Highway 1 alum) engaged PCH Packaging BU to design their B2C packaging strategy, planning for a worldwide 2015Q4 launch with a forecast of 200,000 units.

Leveraging our deep expertise of materials, packaging manufactur-ing and logistics, PCH ID team designed a B2C packaging that achieved excellency on all perfor-mance indicators:- saving of USD 1.2 per unit pro-duced (out of a USD 3.5 target cost)- saving of USD 4.9 per unit on individual shipping cost thanks to an extra-light structural design- consistency in brand image and excellent out of box experience.This outstanding effort led to the freeing of over USD 1.2 Millions from Drop operational expenditure, a tremendous achievement for a one year old start-up. Retail packaging

Retail B2C

B2C pack. iteration 1 Iteration 1 and 2

Matthieu Charlier+33 671 017 385mtfcharlier@icloud.comSkype: mtfcharlierWechat: matthieuC

THANK YOUFOR YOUR ATTENTIONTO THIS PRESENTATIONReferences available upon request.For further information, please reachout to me: