mtr advertising outstanding campaign (*mtr system including island line, tsuen wan line, kwun tong...

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MTR Advertising Outstanding Campaign (*MTR System including Island Line, Tsuen Wan Line, Kwun Tong Line, Tung Chung Line, Tseung Kwan O Line and Disneyland Resort Line) Jan, 2009

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Page 1: MTR Advertising Outstanding Campaign (*MTR System including Island Line, Tsuen Wan Line, Kwun Tong Line, Tung Chung Line, Tseung Kwan O Line and Disneyland

MTR Advertising Outstanding Campaign

(*MTR System including Island Line, Tsuen Wan Line, Kwun Tong Line, Tung Chung Line, Tseung Kwan O Line and Disneyland Resort Line)

Jan, 2009

Page 2: MTR Advertising Outstanding Campaign (*MTR System including Island Line, Tsuen Wan Line, Kwun Tong Line, Tung Chung Line, Tseung Kwan O Line and Disneyland

2

Sony Bravia

Advertiser: Sony Corporation of Hong Kong - Bravia Creative: EURO RSCG Media: Mediaedge:cia Campaign Period: 20 Dec 2008 – 27 Jan 2009Format: Poster On Wall + Bunting + 3D Display + Video + Audio and 12-sheet with Panel Extension

Page 3: MTR Advertising Outstanding Campaign (*MTR System including Island Line, Tsuen Wan Line, Kwun Tong Line, Tung Chung Line, Tseung Kwan O Line and Disneyland

3

Parfums Christian Dior - Capture Totale Skincare

Advertiser: LVMH Perfumes & Cosmetics Asia Pacific Ltd Creative: Mediaedge:ciaMedia: OptimediaCampaign Period: 25 Dec 2008 – 28 Feb 2009Format: Digital Escalator Crown Bank with Poster Extension and Trackside Billboard

Page 4: MTR Advertising Outstanding Campaign (*MTR System including Island Line, Tsuen Wan Line, Kwun Tong Line, Tung Chung Line, Tseung Kwan O Line and Disneyland

4

Etrade Pro

Advertiser: EtradeCreative: Buzz Communication LtdMedia: OMDCampaign Period: 15 Jan – 11 Feb 2009Format: Digital Escalator Crown Bank with Poster Extension, 12-sheet and Broadview Banner

Page 5: MTR Advertising Outstanding Campaign (*MTR System including Island Line, Tsuen Wan Line, Kwun Tong Line, Tung Chung Line, Tseung Kwan O Line and Disneyland

5

Standard Chartered Bank – Marathon 2009

Advertiser: Standard Chartered Bank – Marathon 2009Creative: TBWAMedia: PHD Campaign Period: 16 Jan – 8 Feb 2009Format: Escalator Crown Bank with Panel Extension and Poster On Wall

Page 6: MTR Advertising Outstanding Campaign (*MTR System including Island Line, Tsuen Wan Line, Kwun Tong Line, Tung Chung Line, Tseung Kwan O Line and Disneyland

6

Creative Park Exhibition

Advertiser: CanonCreative: DentsuMedia: StarcomCampaign Period: 21-24 Jan 2009Format: Exhibition Site

Page 7: MTR Advertising Outstanding Campaign (*MTR System including Island Line, Tsuen Wan Line, Kwun Tong Line, Tung Chung Line, Tseung Kwan O Line and Disneyland

7

Sony Vaio

Advertiser: Sony Corporation of Hong Kong – Sony VaioCreative: SkyHigh Promotions LtdMedia: Mediaedge:cia Campaign Period: 30 -31 Jan 2009Format: Exhibition Site

Page 8: MTR Advertising Outstanding Campaign (*MTR System including Island Line, Tsuen Wan Line, Kwun Tong Line, Tung Chung Line, Tseung Kwan O Line and Disneyland

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