muji digital marketingの展望』„¡印良品ネットストア...
TRANSCRIPT
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CRM & Digital Marketing
web
MUJI DIGITAL Marketing
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1. MUJI DIGITAL Marketing
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web
Social Media &MUJI passport
MUJI
passport
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C
C
MUJI
C C
C
C C
C
web
WEB
net
MUJI net
store
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2. MUJI passport
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webSocial Media
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MUJI DIGITAL Marketing Version Up
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MUJI passport
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MUJI passport
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Marketing Campaign Survive Rate
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()
MUJI passport (MUJI
passport)Lifetime Value
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Mileage Service = Sales
Mileage Service =Engagement
New E Commerce Engagement Commerce
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Omni ChannelIT
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Big Data
(I Know Syndrome)
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(Big Data=CRMSocial Media
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POS
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Marketing Automation
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Recommendation
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ITMarketing