multi-familyM A N A G E M E N T

FULLY INTEGRATED REAL ESTATE SOLUTIONS

At Friedman Integrated Real Estate Solutions, our primary goal is to be the best full service real estate company within the markets we operate. To this end, we employ the most talented industry professionals and invest in the most advanced technologies to ensure superior results for every real estate assignment. We offer a proven track-record of success delivering a single, one-stop resource with forward-thinking solutions to align your real estate needs with your business objectives. Friedman’s professionals offer expertise in all aspects of commercial real estate, from leasing, buying, selling, managing and valuing properties, to providing strategic planning, research, analysis and more.

NATIONAL FOOTPRINT

We manage over 140 properties encompassing 8,000 apartment homes and 16 million square feet of commercial space across the country. In addition, our brokerage division has over 800 current listings for lease or sale, totaling more than 100 million square feet of commercial space and investment properties.

TEAM APPROACH

Friedman utilizes a team approach for every assignment. With our integrated services lines, we are sure to have the assignment covered from every angle. Our brokers will work in conjunction with the regional property manager, accounting, human resources, risk management, information technology, construction, legal and marketing to help clients achieve their goals. While each department allocates time to a given project, you will have a single point of contact to provide timely responses and thorough updates on a regular basis.

GOAL ORIENTED

Our brokerage team works closely with our clients to set goals and commit the necessary resources to provide a superior level of service. Our brokers are “service” professionals with strong local market knowledge providing expertise in office, medical, industrial, retail, high-tech, flex, land, multi-family, mobile home and storage properties. Our team possesses an unparalleled sense of urgency and observes a quick response policy for our clients with forward-thinking solutions that help them achieve their real estate goals. Friedman will continue to lead industry innovation to ensure our clients have the competitive edge needed in today’s market.

TRAINING

Our corporate real estate professionals and corporate trainer work as a team to ensure that the on-site employees receive the proper training and supervision to perform their jobs to a high level of expectation. From corporate culture to property level policies and procedures, our educational opportunities help enhance our most valued assets, a well-trained and motivated on-site team.

PROACTIVE SUPERVISORS

WEEKLY SITE VISITS

VIDEO WEBINARS

OBTAIN PROFESSIONAL DESIGNATIONS/ACCREDITATIONS

STAFF MEETINGS

SEMINARS

FAIR HOUSING (CERTIFIED FAIR

HOUSING TRAINER)

REGULATORY COMPLIANCE

SECURITY DEPOSIT LAW

LEASING/ CLOSING TECHNIQUES

SUPPORT

Our extensive training and continual supervision allow the on-site employees to effectively handle the day-to-day operations, while having corporate staff members readily accessible for complex situations and additional support. Additionally, Friedman’s Shared Services teams provide all of the corporate level support required to achieve the best results for our clients.

COMPLIANCE

MARKETING & LEASING

ACCOUNTING/REPORTS

TECHNOLOGY

RISK MANAGEMENT

HUMAN RESOURCES/ BENEFITS

LEGAL

EXECUTIVE TEAM

SYSTEMS

Friedman utilizes the most effective and comprehensive systems, at both the property and corporate levels, to provide the most timely and accurate information available. Not only do we stay ahead of the competition in a highly competitive environment, but we also make the best and most timely decisions, as a result.

BUDGET COMPLIANCE

STAFFING

CAPITAL IMPROVEMENTS

UTILITY USAGE/ COST

SERVICE CONTRACTS

MAINTENANCE & SERVICE REQUESTS

PREVENTATIVE MAINTENANCE

INSPECTIONS

RENT COLLECTION

RISK MANAGEMENT

ADVERTISING

ONLINE PURCHASE ORDERS

APPLICATIONS

RESIDENT RETENTION

LEASE RENEWALS

LEASE MANAGEMENT

COMPREHENSIVE STRATEGY

MANAGEMENT SERVICES

From initial transition to disposition, Friedman provides comprehensive management services on each assignment.

At inception of the assignment, Friedman follows an extensive checklist to gather all the information and documents required for a smooth transition. Additionally, we will systematically perform several tasks during the first 30, 60 and 90 days of the assignment including:

• Interview, put at ease and transition the existing on-site staff• Set-up the data processing, and accounting and reporting systems• Develop comprehensive budget and operational plan• Develop property level websites, complete with portals, and rent payment modules• Develop marketing program including branding, brochures, and other print and web-based advertising.• Audit the operational processes and file systems to ensure full compliance with our policies and any regulations• Review the integrity of the buildings and grounds through the use of physical inspections• Set-up preventative maintenance schedules and programs• Review the deferred maintenance and capital needs• Perform due-diligence inspections• Develop emergency policies and procedures• Identify and minimize exposure to damage and loss through safety policies, insurance compliance, incident

reporting and claims processing• Review all contracts including leases, service contracts, laundry contracts, etc.• Monitor vendor insurance and contract compliance

Friedman’s team will quickly gain control of the property, its physical and financial operations and begin maximizing value almost immediately. We will make recommendations for improvements that we feel will benefit the property. We will work closely with the property owner and/or asset manager to understand their goals and objectives for the property. We will also discuss budget constraints and look for ways to overcome obstacles to achieve maximum success for the property.

COMMITMENT TO EXCELLENCE

Marketing plays a significant role in the success or failure of the property in achieving its occupancy and operational performance goals. That said, the most important result of the marketing effort involves not just generating traffic but generating qualified traffic. Once the qualified prospect comes to the property, the marketing effort continues at the property in terms of curb appeal of the property, and further with the quality and training of the on-site staff and the rental policies in place. We will also review the “Branding” of each community and make suggestions for improving the perception of the property in the marketplace, if required.

PHILOSOPHY

We approach the marketing of multi-family properties from several different directions but the most important is our philosophy of “Clean and Green”. Drive-by traffic typically provides the largest source of, not only traffic, but residents at any given community. We preach and practice excellent curb-appeal from both a cleanliness and landscaping perspective. We may not be the newest or the biggest but we can always be the cleanest and the greenest. This approach also extends to signage and collateral marketing material such as property signage, bandit signs, balloons, employee appearance, etc.

Training our on-site teams to understand their property and the competition helps them overcome objections and sell-up our properties’ better points. Leasing based on price alone can work but we prefer to lease based on our positives in comparison to our competition thus getting more rental revenue than if we leased based on price alone.

We get to know our “competition” through monthly market surveys and site-visits. We consider ourselves industry leaders when it comes to leasing and management but we need to understand the competition and how they may affect our position in the market.

We focus a lot of time on Resident Retention through proactive lease management, activities and communication. History shows that apartment turnover for a particular property typically falls within a relatively small range year over year. However, we work especially hard to provide the service a resident expects and deserves. Not only may it help retain the resident for another year or longer, but they can also become a valuable source of additional residents. We especially enjoy paying residents for Resident Referrals as it not only provides a new resident but also reflects favorably on management since an existing resident recommended one of their friends. We review lease expiration date history and manage lease expiration dates throughout the year to try and ensure that not too many leases come due in less desirable months.

We emphasize corporate outreach as a means of generating qualified traffic to a property, as well. Canvassing local businesses for residents also goes a long way to creating camaraderie at the property.

We advertise in various media. Depending on the property and what works, we will use a combination of print and internet advertising. We constantly monitor the success of our marketing campaigns by not only measuring traffic but rentals generated and cost per lease, etc.

PROVEN TRACK RECORD

KNOW-HOW

The individuals assigned to the multi-family management team have many years of experience with all classes of market rate, as well as affordable, student, and assisted living communities. We hire the best - provide them with excellent systems, training and support – with the goal of meeting or exceeding owner expectations.

Friedman provides an unparalleled fully integrated solution for our clients and their properties. We look for ways to create value for the properties we manage utilizing our strengths of; experience, local market knowledge and a strong commitment to being the best.

DISTRESSED ASSETS

Friedman possesses many years of experience with not only performing but also under-performing and non-performing properties and loans. We have been asked to resolve all types of real estate related problems for institutions throughout the United States.

We understand the operational and financial challenges facing distressed real estate. Friedman customizes our distressed asset services based on the specific needs of each assignment. This approach allows our clients to make sound decisions to not only mitigate risk and loss but to improve property performance, as well.

Friedman has been recommended as Receiver and Manager by many lenders, special servicers and lawyers throughout the years due to their deep understanding of the special circumstances surrounding the distressed assets market and our ability to achieve the best result for these properties.

Friedman provides all its clients with a one-stop-shop menu of services. We offer our clients asset management, property management, receivership services, construction management, and disposition services. This menu of services especially helps our clients involved with distressed assets as it helps them efficiently and effectively manage their portfolio.

GROWTH

Our multi-family management growth has been accomplished through a commitment to achieving excellent results every time. We intend to continue this growth through establishing and nurturing strategic relationships. We have the infrastructure in place to support this growth in a disciplined manner with a dedicated team of multi-family management professionals in virtually any market throughout the United States.

Friedman utilizes Yardi Voyager 7s for commercial and multi-family accounting and reporting needs.

AC C O U N T I N G

AT A MINIMUM, MONTHLY REPORTS INCLUDE:

A C C O U N T I N GEXECUTIVE SUMMARY

INCOME STATEMENT/VARIANCE-TO-BUDGET ANALYSIS

BALANCE SHEET

CHECK REGISTER/BANK RECONCILIATION

RENT ROLL

AGED DELINQUENCY REPORT

OPEN PAYABLES REPORT

The dynamics of real estate are changing. Technology has redefined the traditional role of

service companies in every area. Data has become a commodity, and real estate data is no

exception. Anyone with a web browser and an Internet connection can now access comparable

sales and leasing information, market statistics, and demographics. The role of the new

real estate professional will be to interpret and analyze this wealth of information for their

clients. It is with this vision that Friedman operates. We are committed to serve our clients by

applying our expertise and knowledge of the markets in which we operate to meet or exceed

our clients’ expectations. We lead the way in utilizing the latest hardware and software to

better serve the rapidly changing needs of our clients and tenants. Specifically, we use:

LEADING INDUSTRY INNOVATIONI N N O V A T I O N & T E C H N O L O G Y

WWW.FRIEDMANREALESTATE.COM

INTEGRATED REAL ESTATE SOLUTIONS

Friedman’s innovative approach ensures that all properties maintain the most advanced

technological offerings available. Each property we manage receives a website powered by

Resite. We design and customize the website in-house and additionally add your property to

our corporate sites and search engines to maximize visibility. Standard features of the property

web-site include a personal URL and the following pages; Home, About Us, Property Overview,

Neighborhood, Directions, Contact Us, and the following additional features; prospect and

resident portals including on-line payment options, resident blogs, printable brochures, news

letters, floor plans, and online maintenance requests. The sites also include a mobile version

viewable on all cellular devices and iPads, built-in meta data to improve SEO (rankings in

google), special texting features, amenities, photographs, unit mix and community information.

custom property websitesPROPERTY WEBSITE WITH FLOOR PLANS AND PHOTO GALLERY

Our main corporate site for multi-family properties includes a powerful search engine so that potential residents can locate the property best suited for them by region. Properties can additionally be featured on the home page with our special Featured Property function. These are just a few of the many ways we work to maximize your property’s visibility to the online community.

CORPORATE SITE PRESENCEE N H A N C E D V I S I B I L I T Y

custom marketing capabilities

branding & identity systemsC U S T O M I Z E D N E W I M A G E

property visualsS I T E P L A N S & F L O O R P L A N S

C L I E N T L I S TC L I E N T L I S T

A X O N I CC A P I T A L L L C

W W W . F R I E D M A N R E A L E S T A T E . C O M

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