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The big money…The big money…

What is the conflict in Brazil’s tropical What is the conflict in Brazil’s tropical rainforest?rainforest?

The conflicts In Brazil are at clear, companies and The conflicts In Brazil are at clear, companies and farmers are cutting down the rainforest rapidly for farmers are cutting down the rainforest rapidly for areas to graze there cattle.areas to graze there cattle.

Our company and Ronald Macdonald want the Our company and Ronald Macdonald want the environmentalists to know that we are using environmentalists to know that we are using sustainable farming and like the rainforest.sustainable farming and like the rainforest.

MacDonald's want you to know MacDonald's want you to know

that we are doing everything in that we are doing everything in

his company to keep the rainforesthis company to keep the rainforest

like it should be.like it should be.

Why is MacDonald's involved in the Why is MacDonald's involved in the

conflict?conflict? Macdonald’s use parts of the rain forest to graze there Macdonald’s use parts of the rain forest to graze there

cattle. They have to cut down area of forest to do this.cattle. They have to cut down area of forest to do this. The tribes people do not want there home land and The tribes people do not want there home land and

source of income to be destroyedsource of income to be destroyed Environmentalists do not want the forest Environmentalists do not want the forest

destroyed because animals are loosing destroyed because animals are loosing

there homes.there homes. And environmentalists hang up posters And environmentalists hang up posters

like this one in spite. like this one in spite.

What is their position as regards the rainforest ie What is their position as regards the rainforest ie is it a source of income, a precious natural is it a source of income, a precious natural

resource, their home? etcresource, their home? etc We use the land for grazing cattle outside town We use the land for grazing cattle outside town This is so the residences of towns do not get disturbed This is so the residences of towns do not get disturbed But we defiantly do not log inside the rainforests as But we defiantly do not log inside the rainforests as

proved proved in courts of law. in courts of law.

Yes we do log to make space for the cattle but we do Yes we do log to make space for the cattle but we do replant trees replant trees

If we did not cultivate a small portion of land outside If we did not cultivate a small portion of land outside the rainforest millions of people would not enjoy our the rainforest millions of people would not enjoy our diverse menu world wide at excellent value. diverse menu world wide at excellent value.

What are the benefits for your group?What are the benefits for your group?

Yes we do log to make space for the cattle but we do Yes we do log to make space for the cattle but we do replant trees. replant trees.

If we did not cultivate a small portion of land outside If we did not cultivate a small portion of land outside the rainforest millions of people would not enjoy our the rainforest millions of people would not enjoy our diverse menu world wide at excellent value.diverse menu world wide at excellent value.

Healthy eatingHealthy eating

At McDonald's, we care about the well-being of children and families everywhere we do business. We want to help them achieve their goals. With our balanced, active lifestyles initiatives, we aim to make a real difference on an issue that’s important to our customers and the worldwide communities we serve.