multi-service ip pbxessti.com/upload/a better way to communicate for smb... · 2007. 2. 26. ·...

Enabling Excellence Efficiency

BBeesstt CCoommmmuunniiccaattiioonn TTooooll ffoorr SSMMBB ----

EEsssseennccee TTeecchhnnoollooggyy IIPPBBXX sseerriieess

MMuullttii--SSeerrvviiccee IIPP PPBBXX

AA BBeetttteerr WWaayy TToo CCoommmmuunniiccaattee IIPPBBXX 系系列列


IP PBX will be the VoIP main trend for SMB According to the statistics, the export value of VoIP in Taiwan is up

to hundred billion NT dollars. Apart from IP phones and VoIP

gateways, IP PBX is going to be main product. IP PBX integrates

voice and data into a single network that meet the enterprises’

needs.

Trends and Chances in VoIP market for SMB

The communication costs become a fixed expense, not an uncontrollable expense.

Enterprises cannot accept VoIP gateways with limited function. What they need is a product that can

save the communication and management costs.

The integration of voice and data with Network will be the important application to SMB.

The cost of establishing VoIP structure is low and and raise the working efficiency.

Able to communicate locally and remotely with many people at the same time.

Meet-me conference.

Emplyee communication and on-line management.

Remote office and portable number applications

Internet customer service.

Mobile communication and office is good for sales.

Maintain the quality and safety of VoIP for enterprises.

Many international companies such as Cisco, Avaya and Nortel are eager to enter the VoIP market.

However, the products are expensive and complicated, and cannot meet the SMB’s needs.

Companies install IP PBX require not only having the thorogh function of traditional PABX, but also

having auto-attendant, voice mail, meet-me conference, extensions cross regions and small

customer service system. With all these functions, companies san lower the communications cost

and increase extensions freely. Moreover, the interface is easy to use and easy to deply!


What is IP PBX?

The core product at enterprise’s level for IP phones isn IP PBX. With the technology of IP packages

exchange, IP PBX have most traditional PBX voice functions, and integrates voice and data into single

network so as to lower the costs. IP PBX creates intramural extensions at enterprises to have overall

functions.

Essence Technology uses SIP

SIP(Session Initialtion Protocol) is drawn up in 1999, and is the most commonly used with highest

capatibility. SIP’s commands is simple, able to remove the limitation of firewall or NAT, and more

flexible than H.323. SIP can also integrate with other internet technology such as http, SMTP, RTSP and

so on in order to provide voice and multi media communication services. 3G and IP communication will

use SIP in the future.

What is ITSP?

ITSP (Internet Telephony Service Provider is a company provides telephony network, and a bridge

between IP and traditional telephony. Users include persons and industries. ITSP are increasing such as

Taiwan Fixed Network, Taiwan Telecommunication Network in Taiwan, or VONAGE in north America.

※ ITSPs start to provide VoIP services. Take

VONAGE as example,

1. Cost of dialing local calls and long-distant calls in north

America: US$24.99 per month (family) and US$49.99 per month

(company)

2. The registered client can connect to VONAGE server with any

broadband service.

3. Provide local phone number for traditional phone to dial in.


BBeesstt VVooIIPP ssoolluuttiioonnss ffoorr eenntteerrpprriisseess

The need of network communication for SMB is booming in recent years. According to the survey of

estimating IP PBX for SMB market done by Gartner, the CARG of global IP PBX from 2005 to 2008 is

30%, and SMB is the main market. In the past, it costs a lot to purchas VoIP equipment and leads SMB

or SOHO cannot afford it. Essence Technology’s solution will change the situation.

Features of Essence Technology Secure IPBX series are:

1. Overall IP PBX products at enterprise level:

IP PBX is the VoIP core system for enterprises. It can expand the features and functions of company’s

voice telephony, and covers data, voice and media services such as unified messaging. It includes

following unique functions:

Auto Provision

Auto Attendant

Meet-Me Conference

Broadcasting

Automatic Call Distributor (ACD)

Recording

WebCall

2. VoIP secure module IPSec81003 gives best protection of Industrial VoIP including:

Smart QoS control to ensure high voice quality.

High-speed packages refilling to prevent from hackers and SPIT.

High VoIP exchanging speeed, up to 200 concurrent calls.

High-speed VPN encryption, and up to 200 concurrent calls can both have secure and quality.

Supprot Multi-WAN to ensure the relable broadband service.

3. FXO/FXS interface card with software and hardware solutions:

IP PBX can connect to traditional telephony network and equipment. Customer can choose based on

their needs.

FXO interface card: with 4-port or 8-port, and can connect to PSTN.

FXS interface card: can connect to analog devices such as fax machine.

4. ISDN FXO interface card: especially for European market needs.


MODEL IPBX-1825 IPBX-1823 IPBX-1802 IPBX-1801 IPBX-1800MX IPBX-1800

Concurrent Calls 50 30 15 10 5 5

Registrar 200 100 50 30 15 15

Voice Mail 200 100 50 30 15 15

FXO Max 16 Max 16 Max 4 Max 4 NA NA

FXS Max 8 Max8 Max 4 Max 4 NA NA

Meet-me Conference Call

Max 24 Max 18 Max 8 Max 8 Max 6 NA

IVR Y Y Y Y Y Y

Platform Rack Mont Rack Mont Desktop Desktop Desktop Desktop

EST58800 Security Chip Upgradeable

Y Y N N N N

Essence thorough product line can fulfill the benefits of integrating network including raise the productivity

and flexibility, lower the cost, integrate with the existing communication system, provide upgradable

nwtwork and ensure the investiment of network equipment. At the same time, Essence Technology offers

total solution to meet needs of the SMB, branches and small offices.


Powerful Communication Management –

Raise the productivity Essence Technology announced to release IPBX series in 2005. Not only with functions of being an IP PBX,

but also have functions such as meet-me conference, router, firewall, gateway, VPN, SIP proxy server, SIP

register. IPBX series provide overall IP PBX services.

EEsssseennccee IIPPBBXX iiss aa MMUULLTTIINNAATTIIOONNAALL rroouutteerr

CCrreeaattee llooccaall pphhoonnee nnuummbbeerrss iinn vvaarriioouuss ccoouunnttrriieess.. IPBX-1825 is the most powerfule IP PBX in IPBX series. It is especially for SMB with 100 to 200 members

and suitable for headquarters of a company. A company only has to apply for a local representative

number from local ITSP, and need to communicate with local customers or when the local customers need

support, the company only has to dial from the headquarter with local rate and vise versa. The company

do not to have branches overseas. For example, Company A found headquarter in Taiwan and has an

IPBX-1825 with build-in USA local number, 408-1234 issued by a USA ITSP. Customers of Company A in

America can dial 408-1234 to contact the headquarter in Taiwan. Customers only have to pay local rate

and hear the English IVR.


MMuullttiillaanngguuaaggee IIVVRR

Via internet to connect with ITSPs worldwide, headquarters can answer phones from all over the world.

In order to be friendly to customers, the IVR of IPBX-1825 can have different languages based on calls

from different countries.


AAuuttoommaattiicc CCaallll DDiissttrriibbuuttiioonn ((AACCDD))

SMB can easily serve customers from various regions with IPBX build-in customer service function such

as ACD. SMB can use this to create 0800 free customer service with the lowest cost. Moreover, members

are not limited to work in the office. They can provide services through the internet. All customer calls

can be automatically distributed by IPBX-1825 in order to provide the best service to customers.


MMeeeett--MMee CCoonnffeerreennccee SSeerrvveerr

Aim to SMB with frequently telephone meetings, Essence IPBX series provide the meet-me conference

function that can have up to 24 people meeting at the same time. All attendants can join the meeting via

intranet, internet or analog phones. This function also has password control. It can simplify the meeting

progress, lower the cost, raise the communication and managing efficiency.


PPoorrttaabbllee NNuummbbeerr Essence IP PBX products offer “portable number”. If an extension in the office is not answered, IP PBX

can transfer the call to mobile phone or any other communication equipment with the proper

configuration. For example, if a member is away on official business, he/she can connect to the internet

with note book, and use soft phone with his/her own extension in the office to call out or receive calls.

No matter where you are, you won’t miss important calls. This is very convenient for people frequently

out of office.


WWeebbCCaallll

Companies can add WebCall function to their websites for customer service. Users can use this function

with Microsoft Internet Explorer without installing any software, and the call will be encrypted.

Customers can call to customer service when browsing the web pages, and its toll-free. This is the nearly

toll-free telephone service.

Together with portable number will not miss the calls. For example, if a insurance broker or a car

salesman is away on official business, he/she can use this function with portable number to transfer calls

to personal phone and won’t miss any chances. On-line sales can use WebCall to directly contact clients

without any extra cost.

Those SMB that is new to VoIP IP PBX can use this just like Skype in intranet without purchasing IP

phones to enjoy the advantages of IPBX series.


Type

IP Phone

WiFi Phone

Soft Phone

VoIP Gateway

Dual Mode

Cellular Phone

Voice Quality High Medium High High Medium

Price USD 80~300 USD

250~350 USD 10 USD 50 USD 400

Convenience Low High Medium Medium High

Transferring

interface Ethernet WiFi Ethernet/WiFi Ethernet WFi

Function Many Few Many Few Average

Comparison Among Terminals of Essence IPBX Series SMBs can have various VoIP terminals based on their office environment and budget. VoIP Terminals

are:

1. IP Phone: the standard VoIP equipment for offices, it is similar to the traditional telephone, and with

higher voice quality and stability.

2. WiFi Phone: This is used in wireless internet areas, the voice quality is based on the quality of wirless

internet, but with high-mobility.

3. Soft Phone: The lowest cost is to have PC together with soft phone. This is convenient to use but need

to operate via PC.

4. VoIP Gateway : need to be together with analog phones, low cost, but few functions.

5. Dual Mode Phone: A single mobile phone with 3G and WiFi. It is very convenient and can configure

office extension and mobile phone number into one mobile phone.

All devices with SIP standard are compatible with Essence IP PBX. Customers can build the system based

on their requirements including the considerations of cost and mobility, diversity of products and

flexibility of the system.


Item Traditional PBX

Essence Multi-service IP PBX

IPBX-1825

Cisco ISR 2800 ( Bundle Part Number : Cisco 2821-CCME/K9)

PBX Function

Call Transfer ✔ ✔ ✔

Call Pick-up ✔ ✔ ✔

3-way Call ✔ ✔ ✔

Portable Number N/A ✔ ✔

Speed Dial ✔ ✔ ✔

Remote control Optional ✔ ✔

Recording Optional ✔ ✔

CDR N/A ✔ ✔

Prompts Optional ✔ ✔

Inside/Outside Line 8 outside 100 inside 16 outside 200 inside

8 outside - Cisco 4 ports

FXO:US$ 580

48 inside - CCME-48

Analog/Digital line Analog IP digital IP digital

Caller ID display N/A ✔ ✔

Life-Line Standby Battery UPS & Life Line Module UPS

VoIP Voice

Compression N/A G.711 / 723 / 729 G.711 / 723 / 729

VoIP Protocol N/A SIP Skinny、SIP

ACD Additional ✔ Additional

Voice Mail Optional ✔ build-in 40GB hard disk

Additional - Cisco Unity

Express Voice Mail Server

( US$2,200)

IVR Optional ✔Up to 3-layered IVR Buildin Cisco Unity Express

Voice

Meet-me Conference N/A ✔ support 24 people Additional - DSP Farm

( US$1,000)

CCoommppaarriissoonn aammoonngg MMuullttii--sseerrvviiccee IIPP PPBBXX,, IIPPBBXX--11882255 aanndd

ttrraaddiittiioonnaall PPBBXX

Traditional PBX can be replaced with IPBX-1825. Compare with Cisco 12800, IPBX-1825 has more

functions. With only 1/3 of traditional PBX cost, users can enjoy IPBX-1825 with high-efficiency,

powerful, and easy to operate interface. Moreover, it saves large amount of communicating and

managing costs.


Item Traditonal PBX

Essence

Multi-service IP PBX

IPBX-1825

Cisco ISR 2800

( Bundle Part Number :

Cisco 2821-CCME/K9)

Networking Function

Gateway N/A ✔ ✔

IP share ( NAT ) N/A ✔ ✔

QoS N/A ✔ ✔

Network interface (WAN) N/A Fixed IP、PPPoE、DHCP Fixed IP、PPPoE、DHCP

DynamicDNS N/A ✔ ✔

VPN N/A

✔Additional IPSEC8100

acceleration card can provide 200

VPN calls

Additional

AIM-VPN/EPII-PLUS

(US$2,500), Throughput

100Mbps

Firewall N/A

✔Additonal

IPSEC8100acceleration card

Bandwidth up to 200Mbps)

IOS 12.3T Advanced

Security Software,

Throughput < 150Mbps

Expendability N/A ✔ up to 4 IPBX-1825 stackable ✔

Auto Provision N/A ✔ N/A

WebCall N/A ✔ N/A

IP PBX Distributions

(Internet/Intranet) N/A ✔ ✔

Data and Voice

Integrateion

CDR N/A ✔ ✔

Distant Call Limitation Optional ✔ ✔

SMS N/A ✔ N/A

System

Core System Traditional Intel IXP CPU/ Linux platform PowerPC CPU / Linux platform

Firmware Upgrade Local, RS-232 Local, RS-232; Remote, HTTP Local, RS-232; Remote, HTTP

Configuration Local, RS-232 Remote, HTTP Web Based GUIRemote, HTTP Web Based

GUI


IP-PBX PBX

Construction cost 10,000 10,000

Line-arrangement cost 0 30,000

Equipment 120,000 80,000

Phone 100,000 40,000

Maintenance 0 30,000

Management 0 20,000

First-year cost 235,000 210,000

Second-year cost 0 50,000

Third-year cost 0 50,000

Total cost 235,000 310,000

Rate (NT$) Destination

Time

(mins) CHT 009 APOL 005 TFN 006 Sparq 007 IPBX-1825 with ITSP

Taipei local calls 7,200 3,727 3,840 3,680 3,888 3,680

Branch in Shanghai 2,000 13,500 8,900 23,200 22,800 0

Changhai local call 800 5,400 3,560 9,280 9,120 2,480

Branch in San Francisco 2,200 14,850 13,200 12,540 11,800 0

San Francisco local call 500 3,415 3,036 2,884 2,714 1,550

Calls to mobile or

long-distant calls

1,300 5,631 8,710 4,940 8,450 4,940

Total － 46,523 41,246 56,524 58,772 12,650

AAddvvaannttaaggeess ooff IIPPBBXX--11882255

Save the cost： The additional cost of constructing IP phone for enterprises (1) Fixed cost: including costs of construction and maintenance. Comparing with the traditional

cost, the cost of construction is higher, but the maintenance and managing costs are lower. As a

consequence, the total cost of IP PBX in three years is lower than traditional PBX. Moreover, as IP

phones with SIP are producing on large scale, the cost of IP phones is getting lower.

(2) Variable cost: Mainly communication cost

Take an international company with 30 to 40 members for example. The headquarters has an

IPBX-1825, and branch offices have IPBX-1801s. The cost among extension calls in the company

is free. The calls to overseas, mobile or long distance can save the cost via ITSP. The telephone

cost of the company per month is:

It can save about 75% to 80% call and management cost by using Essence IPBX series.


Convenient for marketing： If a company need to have a local representative phone number overseas,

the company only has to apply a local number from the local ITSP, the IPBX-1825 in headquarters can

connect to ITSP server via network. When the headquarter dial to the local numbers, only local call rate

is needed. In this way, the company can save the long distant cost and service the remote customers

without branch offices overseas.

Easy to install, high compatibility: Essence Technology provides not only detail quick installation guide

but also thorough administration guide for network manager. IPBX-1825 gathers router, firewall,

gateway, VPN, SIP proxy server, and SIP register into one box. This can lower the cost and ease to

manage. Moreover, IPBX seirs uses SIP of RFC3261 that can connect to all devices with SIP. It also can

compatible with the existing telecommunication equipment such as traditional PBX.

【Existing Router/PBX】

IPBX series can link to other

VoIP devices, and then connect

to bandwidth via original router

to communicate. There is no

need to change the router or

firewall.

IPBX can also link to the

existing traditional PBX to

transform the tradional voice

service into VoIP.

IPBX-1825


【New Company or Office】

IPBX series have build-in router

to directly connect with

broadband to communicate.

IPBX-1825/1823 can add in

IPSEC81003 voice security

acceleration card to upgrade

the system as three-in-one, IP

PBX, router and firewall and

become the best application for

SMB internet.

IPBX-1825


User-friendly GUI： IPBX series is together with thorough administration guide for administrator to

structure the environment. Moreover, IPBX series have simple and friendly graphic user interface (GUI)

for user to set configuration. Administrators can configure all functions, track CDR and limitations via

GUI.

Easy to maintain：IPBX-1825 can maintain remotely in order to control, configure, update, debug and

so on. This will lower the cost of technique support and raise the efficiency and quality of technical

services.


AAddvvaannttaaggeess ooff IIPPBBXX sseerriieess ffoorr SSMMBB::

High security：Extensions within the company do not have to go through internet to soft switch

which will have their privacy.

Avoiding the risk of going through the inetnet, IPBX series can go with VPN to have secure

connection.

Toll-saving： IPBX-1825 together with ITSP to provide hop-on and hop-off services.

Toll Bypass：IPBX-1825 can directly connects with another IPBX-1825 without the soft switch provided

by ITSP and it’s toll bypass.

Toll Saving：Cooperate with ITSPs in different countries to lower the remote communication

(international calls, long-distant calls, mobile phone calls and so on) cost.


Enterprises are gradually not satisfied with traditional PBX. So, 3M (Management, Multimedia and

Mobility) becomes the foundation of the IP PBX market.

Changing of Management Company has more its own right to handle

The first M is Management. In the past, many enterprises rely on the PBX companies to maintain

the telephone network, and cannot handle themselves. Moreover, Once lines of PBX is full, it can

not expand. Not only have to pay the maintenance cost, but also waste the invested PBX. More

importantly, the enterpirses cannot have its own right to handle. On the other hand, IP PBX are

designed with Web GUI. It is just like to have a new network server for MIS. MIS only has to

configure in advance and can manage through computer browser wherever they are.

Multimedia integration is the market trend.

Multimedia is the second M. The most attractive point of IP PBX for enterprises is that IP PBX provides

the idea of integration, which is add-on multimedia value. IP PBX applications are not only dialing

call, receiving calls or telephone exchange, but also includes other communication services such as

voice, data, video, live meeting, virtual conference room, presence function, voice mail play,

telephone recording and so on. With overall services, companies do not have to purchase different

equipment for diiferent needs that can lower the cost. IP PBX is far beyond traditional PBX, and it is

like a strong enterprise-level communication server integrated with file server, web server, IM, call

center, IP sharing and so on. All you can imagine of IP services can be integrated into a single IP PBX.

High communicate mobility at enterprise level：

The third M is Mobility. IP PBX can provide personal services especially for road warriors,

telecommuters, salesmen, campus nomads and SOHOs. When employees are not in the office, any

calls to their extensions can transfer to personal mobile, home number or soft phone in note book

once the IP PBX is configured. In this way, they won’t miss any call. Moreover, the voice mail can be

sent to personal e-mail box. Through the mobility and single number connection can strengthen the

working efficiency and customer’s satisfaction. In the future, IP PBX will integrate with 3G to have

live meeting or frame cut. All you can image of IP services can be integrated into a single IP PBX.


Support calls cross region Toll-bypass for calls from headquarters to overseas branch offices through dialing

extensions.

Hop-on/Hop-off Using hop-on and hop-off service to cooperate with local ITSP, and only have to pay

local call rate.

Meet-Me Conference Meet-me conference with up to 24 people. Only password is required.

IVR Build-in 3-layered IVR function without extra cost.

Voice Mail Powerful voice mail and able to receive the voice messages via web or e-mail.

Expandable Stack up to 4 IPBX boxes via LAN.

ACD Fast build low cost customer service center.

WebCall The most efficient and toll-free communication between consumers and companies.

Remote control Save large amount of maintenance cost, and able to live control and fix through

web-based GUI.


About Essence Technology Essence Technology is one of the leading VoIP total solution provider. Based on our key technology

and advanced test plan, we provide various competitive products such as IP PBX, FXO/FXS card and

Security acceleration card to customers worldwide.

Essence Technology was found in Taipei, 2003. Essence Technology also has a branch office in

Shanghai in order to serve more customers in the near place. For latest news and more information,

please visit our site at www.essti.com

Contact Us TEL: 886-(2) 89132070

FAX: 886-(2) 8913-1931

E-mail: [email protected]

multi-service ip pbxessti.com/upload/a better way to communicate for smb... · 2007. 2. 26. ·...

Documents