Who survived

the sinking of

the Titanic?

It is said that women and children were given preference to escape. Is it true? Learn how multivariate data analysis gets you a solid answer!

On April 14th, 1912, at 11.40 p.m., the Titanic, sailing from Southampton to New York, struck an iceberg and started to take on water. At 2.20 am she sank; of the

2228 passengers and crew on board, only 705 survived.

With the data on Titanic passengers, logistic regression, a multivariate data analysis technique can give you answers on the probability of survival if the

passenger was female or a child. We can investigate the data to determine which of the explanatory variables like age, ticket class can be predictive of survival.

This is just one example of contexts where multivariate data analysis techniques can be relied to arrive at solid conclusions.

Multivariate data analysis techniques are widely used in all domains including Health, Pharmaceuticals, Life Sciences, Industries, Marketing, Human Resources Management, Economics, Sociology, Psychology etc by Researchers, Scientists, Analysts, Decision Makers, Health Professionals, Social Workers and by anyone

handling data involving many variables and; want to arrive on scientific solutions.

Norma School offers an intensive hands-on training programme

“Multivariate Analysis: Techniques and Software” to learn multivariate data analysis from the basics to applications

along with the most suitable software.

Real life stories and data sets to learn fifteen multivariate data analysis techniques.

Learning cannot be easier and more convincing!

Story of an

environmental scientist who Identified the

major causes behind air pollution using

Principal Components Analysis (PCA)

Story of low cost housing and the factor

making it attractive explained by

Exploratory Factor Analysis

A strange story of increased funding in health resulting in

increasing diseases! Analyse it with

Multiple and Partial Correlations

Story of an HR Manager struggling to

find correlation between job

satisfaction & working environment using

Canonical Correlation

Story of a scientist who wanted to predict the

temparature at ground level by identifying the major determinants.

Learn Multiple Regression Analysis

Story of the Titanic. Want to predict the

probability of survival or death based on

deciding variables? Use Logistic Regression

Analysis

Story of a teacher who wanted to evaluate his new teaching method

on students’ performance using

MANOVA and MANCOVA

The secret story behind the decision of credit

card company in denying me a credit

card! Learn Discriminant Analysis

Story of 32 skulls found from Tibet. Learn how to group them based

on five measurements, using

Cluster Analysis

Story of a group of teenagers revealing their preferences for

breakfast items. Analyse it with Multi Dimensional Scaling

(Perceptual Mapping)

Story of Coca Cola and

its image among teenage females! Learn

the possibilities of Correspondence

Analysis

Story of Samsung deciding the features of their smartphone

Galaxy S3. Learn Conjoint Analysis

Story of the making of loyal customers at KFC.

Explore the process using

Path Analysis

The entire story with the level of job

satisfaction and its relationships. Know Structural Equation

Modelling

Story of a study on physical wellness and dental hygiene using Confirmatory Factor

Analysis

Each multivariate technique explained with examples from Science, Social Science and Management disciplines!

This training programme will enable you to:

Understand the

concepts & contexts of multivariate

analysis

Determine the suitable multivariate

technique for a study

Choose the most suitable software and perform the

analysis

Interpret the numerical and

graphical results

Prepare reports from the results obtained from

analysis

FEATURES OF THE PROGRAMME

Zero Background Requirement:

The programme is innovatively designed to make it comprehensible even to beginners with zero background. You need not be a Mathematics or Statistics or Computer wizard to attend this programme.

100% Hands-on Training:

From the beginning to the end of the training programme, participants are learning by doing. You easily become confident in what all you learn.

Innovative Designs:

Contents of the programme are designed with academic as well as industry requirements in mind. You become a professional in what you learn.

Intensive Methods:

The intensive approach transforms a beginner into an expert within the deliberately designed time frame.

Informal Approach:

Norma School believes in and practice informal approach to learning. Small group of only ten participants enables the trainers to extend personal attention to each participant. It is almost like a personal training very much at your home.

Best Available Resources:

Best available course materials, latest versions of software, best available text books, access to independent computer, wi-fi environment, serene atmosphere and the best available resource persons.

Free Refresher Programmes

Each participant is entitled for THREE refresher programmes absolutely FREE of cost. Refresher programmes, conducted every year, keep you brushed up and updated on the topics.

Cost Effectiveness:

Training at Norma School is the best cost effective professional trainings you can ever attend. Dare to compare it with international standards.

RESOURCE PERSON

The programme will be led by Mr. Binoy John K V, the Director of Norma School. He has more than 17 years of experience in professional research and training. With academics from University of Kerala, Centre for Development Studies (CDS), Trivandrum and Jawaharlal Nehru University (JNU), New Delhi, he has worked in the capacities of Senior Lecturer in Econometrics, Data Analyst,

and Project Director with various international and national research projects. He has conducted numerous training programmes in data analysis. He remains as consultant, advisor and visiting faculty with various institutes, organisations and corporates.

COURSE CONDUCT

Norma School offers a very encouraging environment for stress-free learning with sophisticated infrastructure and facilities, including state of the art computers,

latest versions of software, broadband internet and Wi-Fi environment.

● Duration: Five full days ● Venue: Thiruvananthapuram, the capital city of Kerala State, India. ● Timing: 9am to 5pm with lunch break at 12.30pm and tea breaks at 10.30am and 3pm on all training days. ● Food and Accommodation: Lunch, Tea

and Refreshments are provided at the venue itself. Accommodation is not provided, but may be arranged upon your request ● Number of Seats: Limited to

10 to ensure individual attention; allotted on first come first serve basis ● Fee: INR 30,000 (Thirty Thousand Indian Rupee) only.

For Programme Calendar and Online Registration:

Visit: www.normaschool.in/registration Call: +91-471-2446986 or +91-9447046986

NORMA SCHOOL

Norma School is an independent and autonomous private training institution

based in Thiruvananthapuram, the capital city of Kerala State in India, owned by Norma

Initiatives. It was started as the Training Division of Norma Research and;

incorporated as an independent institution in 2008. Norma School aims to impart training for professional excellence in academics and

business through the most innovative, intensive and informal modes of learning.

The school delivers training through its various Training Programmes, Tutorial CDs

and Handbooks. Norma school offers training programmes in

● Research Methodology: Fundamentals and Practices ● Statistical Software for Data Analysis ● Multivariate Analysis: Techniques

and Software ● Time Series Analysis and Forecasting ● Data Mining: Techniques and Software ● Qualitative Data Analysis and

Software ● Marketing Research: Techniques and Software ● Econometrics: Theory, Applications and Software ● Internet

Resources for Researchers.

Find out more at:

www.normaschool.in

PB No. 2505, Medical College PO, Thiruvananthapuram 695 011, Kerala, India

Phone:+91-471-2446986 or +91-9447046986 Fax: +91-471-2445485

E-mail: office@normaschool.in Website: www.normaschool.in