mumbai dabbawalas 11 1-16
TRANSCRIPT
For Customers
We Will Always Work For The Need Of Micro, Small And Medium Enterprises And For The Individual Entrepreneurs. We Will Always
Learn, Upgrade And Develop Our Capacities To Serve Them, To Empower Them, To Develop Their Confidence And Make Them
Successful And Happy In Life.
Mastermind Credo
MUMBAI DABBAWALAS
Brief on the Unique Business Model To Learn Management Lessons from Mumbai Dabbawalas. To learn the spirit of “Giving Back To the society”
OBJECTIVE
Brief Introduction to Mumbai Dabbawalas Management lessons from Mumbai Dabbawalas Achievements Unique Social Work My Learnings
FLOW OF PRESENTATION
Business is based on fulfilling a basic need of working class people to have “Home Cooked Meals” in the office.
Localized for the business district in south Mumbai The entire business is run under the MTBSA (Mumbai Tiffin Box Suppliers Association) Dabbawalas’ are the foot soldiers who actually carry & deliver freshly prepared food
made from customer’s home/in some cases hotels/food mess in lunch boxes and deliver the same to the customers each day.
After the customer eats the food the tiffin's are collected back and re delivered to the original pick up points (Homes)
Minimal charges (Around 300 INR/PM) are taken from each customer for this service. Certified “SIX SIGMA” by Forbes.
BRIEF INTRODUCTION
Started in 1880 No of Employees: 5000 Approx. 2,00,000 Tiffin Boxes Delivered each Day Turn Over: 50cr.
Continued:
Pick up from Residence
Bring it to Andheri Station
Journey in Local Train
Delivery to respective customer
Collection of Empty Dabbas
Sorting at Destination
Station
Returning Dabbas
SUPPLY CHAIN
CODING SYSTEM
CODING SYSTEM
MANAGEMENT LESSONS FROM MUMBAI DABBAWALAS
Colour Coding System: The unique indigenously developed colour coding system helps rapid sorting of the tiffin’s and faster delivery along with reduced/elimination of instances of wrong deliveries of tiffin’s to the customers.
Relying on the accuracy of the Mumbai suburban local trains for delivery: Each tiffin is delivered via the local trains to the business district, the whole delivery scheduled is closely tied with the schedule and accuracy of the local trains.
TIME MANAGEMENT
CUSTOMER SATISFACTION – TOP PRIORITY The top focus of each dabbawala is to deliver the correct tiffin to the customer in
time everyday. Taking pride in giving “World Class Service” to each customer.
Hard Work,Honesty,Promptness & Time Management only investments. Cheap Hand Carts, Cycles – Easy to Maintain Public Place for Sorting
KEEPING CAPITAL INVESTMENT TO A MINIMUM:
Minimal Infrastructure Minimal Usage of technology Keeping Marketing budget to a minimum – marketing is done
mostly by mouth to mouth publicity
KEEP OPERATIONAL COSTS TO MINIMUM:
Only in the business of delivering home made food Be “ Master of one trade rather than jack of all”
MAXIMUM FOCUS ONLY ON CORE COMPETENCY
85% percent Dabbawals are illiterate
COMMITMENT MATTERS- QUALIFICATION DOSENT
Knowing the implications of failure, makes you more responsible towards your work.
KNOW THE IMPLICATIONS OF FAILURE
Due to flat organization structure, fast decision making.
FLAT ORGANIZATION STRUCTURE
Responsible. Realise their work.
SENSE OF OWNERSHIP – Employee Empowerment
“SIX SIGMA” Rating from Forbes. Business Models (Case Studies) Shared in Haward Business School, IIM’s Name in “Guiness book”. World Record in Best Time Management. Outstanding Service Organization Award by NIQR. (National Institute for Quality
Assurance)
ACHEIVEMENTS:
Share It (Video) Tie-up’s with Weeding Planners.
SOCIAL WORK
MY LEARNINGS
Customer Satisfaction should be the top priority. Qualification should not be a barrier for us to grow. Always focus on your core competency.
Thank You