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"Between Opposing Opinions”!May 7, 2014!
Jordanian TV, 7 Stars
MUOTOILLAAN.TULEVAISUUS !! Marco Steinberg Snowcone & Haystack
! @marcolsteinberg www.snowcone.fi
pienempi valtio!fiksumpi valtio
MUOTOILLAAN.TULEVAISUUS !! Marco Steinberg Snowcone & Haystack
! @marcolsteinberg www.snowcone.fi
MUOTOILLAAN.TULEVAISUUS !! Marco Steinberg Snowcone & Haystack
! @marcolsteinberg www.snowcone.fi
“EVERYTHING HAS TO CHANGE
TO REMAIN THE SAME” !
Il Gattopardo Giuseppe Tomasi Di Lampedusa
VALTIO!
TULEVAISUUS
uuden KONEEN
uuden LOGIKANuuden KULTTUURIN
uuden YHTEISKUNTASOPIMUKSEN
VALTIOTARVITSEE
?
MUUTTUVA MAAILMAA
!
1700 -luvun instituutiot 2000 -luvun maailmassa
INNOVAATIOOsista
Kokoonaisuuksiin
MUUTOS!
“Hallinto” haasteesta “Luova” haasteeseen
1900 1910 1920 1940 1950 1960 1970 1980 1990 2000
0
2
4
6
8
10
12
14
1930
Finland
Greece
2003 2004 2005 2006 2007 2008 2009 2010 2011 201220%
40%
60%
80%
100%
120%
140%
160%
Mem
ory
!
The New State !
How Finland reinvented government
DECEMBER 2ND-8TH 2017 www.economist.com
Microsoft’s sorrows!
Reviving America’s small towns!
Climate migration!
Why are new currencies popular?!
Wood is the new gold!
!
PLUS: WHY CHILE IS THE NEW INNOVATION MECCA A 12-page report The art of silence · Why Rome is eternal · Sugar high · Is pop not? · Tony Blair Today
The rise of Africa · Shanghai Ai · Was there really a new economy? · Shopping season
Tax codes · Buying babies · Russian airports · Trucking water · 4 EU? · Popular press
!
Will Finland Survive?
from leader to lagger in 10 years !!
DECEMBER 2ND-8TH 2017 www.economist.com
Microsoft’s sorrows!
Reviving America’s small towns!
Climate migration!
Why are new currencies popular?!
Wood is the new gold!
!
vs.Tehostamalla eilistä Muotoilemalla huomista
1. Kaavoitus!!!
17
Constitution, Chile, 2009
tieto-päätös-muutos
tieto päätös muutos
POLIITIKOT ja ASIANTUNTIJATROOLIT & ODOTUKSET
Today’s problems won’t be solved by
the logics that produced them
Problem Solution
Phases of work
Problem Solution
Phases of work
1 - 2
RAVINTOLAPÄIVÄ
2 - 2
SYSTEMIC
Content?
Context?
Jätkäsaari, Helsinki
Architecture
Behavior
Energy
Business
Planning
Environment
ECOSYSTEM SOLUTION
TheBuilding
15%,EPBD
Retail!&!Service!model
Minimize!carbon!in!materials
Change,,Fire!
Regula5ons
Smart!Interfaces
”Green”,Energy!Provider
Energy!efficiency!soluHons
New,Investment!Partnerships
New,Legal!
Framework
New,Business,Model
Ac5ve!Ci5zens
TheBuilding
42
muutos?
TARVITAAN UUSI!
!
!
!
!
KYVYKKYYS
BYROKRAATTIA KENTTÄKRAATTIA
!
NYT!
!
KENTTÄKRAATIAN TILANNE
MAAILMALLA !
Sitra/Helsinki Design Lab!KV Design Säätiö
MindLab
Region 27th
Nesta/Public Services Lab!Cabinet Office, Design Policy Team
Creo Antofogasta
Elemental
UAE Prime Minister’s office
Bangkok Design Lab!Thai Social Enterprise Office (PM’s Office)
MaRS
Boston_ New Urban Mechanics
OPM- Innovation Lab
GDS
DesignGov Australia
Singapore Prime Minister’s office!Public Service Division
The,“NUDGE,UNIT”,(UK),A,redesignPpolicy,team,in,the,UK,Cabinet,office
50
Situate,in,the,UK,Cabinet,Office,the,“Nudge,Unit”,has,to,objective,to,bring,human,behavioural,science,to,public,policy.,The,objective,it,to,create,more,effective,policy,through,a,behavioural,understanding.,Its,currently,run,as,a,team,of,13,with,backgrounds,in,behavioural,sciences,and,experimental,methodology,
!The,‘nudge,unit’,which,develops,ways,to,improve,public,services,through,individual,decisionPmaking,has,identified,public,savings,of,at,least,£300,million,since,its,launch,in,2010.,The,‘nudge,unit’,has,already,worked,successfully,on,government,policy:,
Helping,the,UK,Courts,Service,to,increase,the,number,of,fine,payments,through,use,of,personalised,text,message,prompts,,reducing,the,number,of,bailiff,interventions,by,150,000,and,generating,around,£30,million,of,annual,savings,
Improving,tax,increase,payment,rates,by,15,percentage,points,by,telling,late,taxpayers,that,most,people,in,their,town,had,already,paid,P,again,generating,£30,million,of,extra,revenue,annually
netissä
• Established in 2010, operates out of the UK’s cabinet office
• Behavioural science team to help inform better policy
• Improved court services by improving efficiencies and saving GBP30M annually
• Improving tax payment rates by 15%, generating GBP 30M annually
est. 2010 size 13 PMs office policy focus about improvement
MindLab,(DK),Danish,Ministries’,service,design,laboratory
51
netissä
MindLab,was,created,in,2002,by,the,Danish,Ministry,of,Economic,and,Business,Affairs,as,an,internal,incubator,for,invention,and,innovation.,Today,MindLab,is,a,partnership,of,three,ministries,and,one,municipality:,the,Ministry,of,Business,and,Growth,,the,Ministry,of,Education,,the,Ministry,of,Employment,and,Odense,Municipality,There,are,around,15,employees,in,MindLab,whose,expertise,encompass,anthropology,,design,and,management.,!MindLab’s,objective,is,to,to,bring,service,design,insights,to,policymaking,by,involving,citizens,and,businesses,in,creating,new,solutions,for,society.,!MindLab,is,instrumental,in,helping,the,group,of,owners,key,decisionPmakers,and,employees,view,their,efforts,from,the,outsidePin,,to,see,them,from,a,citizen’s,perspective.,We,use,this,approach,as,a,platform,for,coPcreating,better,ideas.
• Service Design Laboratory owned by 3 Ministries and 1 Municipality
• Broad range of cross government service improvement insights
• Delivery of improved service across several ministries
• Large group of public servant “alumni” that have taken insights into practice
• A neutral space for improving the efficacy of cross ministerial work
est. 2002 size 15 3 ministries service focus about insights
ToimivaKaumpunki,(FI),Kaupunkien,muotoilusäätiö
52
Perustettu,v,2013,,Toimiva,kaupunki,edistää,muotoilun,käyttöä,kaupungeissa.,Muotoilu,on,keino,auttaa,kaupunkeja,kehittymään,paremmiksi,,sujuvammiksi,ja,toimivammiksi,ymmärtämällä,ihmisten,käyttäytymistä,ja,tarpeita,sekä,ongelmien,systeemisyyttä,paremmin.,
Toimiva,kaupunki,jatkaa,designpääkaupunkivuoden,2012,perintöä,ja,kehittää,muotoiluun,liittyvää,osaamista,julkisten,palveluiden,suunnittelussa.,,
Projekti,esimerkki:,!Oma!Muotoinen!Koti,
Yli$tuhannella$alle$25-vuotiaalla$helsinkiläisellä$ei$nyt$ole$kotia.$Oman$muotoinen$koti$–projekti$etsii$muotoilun$menetelmin$uusia$ratkaisuja$nuorten$asunnottomuuteen.$
Helsingin$kaupungin$nuorisoasiainkeskuksen,$Toimivan$kaupungin,$Nuorisoasuntoliiton$ja$Alkuasuntojen$yhteinen$tavoitteena$on,$että$vuonna$2018$jokaisella$nuorella$on$koti.$Projektille$haetaan$nyt$tukea$Euroopan$sosiaalirahastosta.$Oman$muotoinen$koti$-työnimellä$kulkevassa$projektissa$kehitetään$uusia$ratkaisuja$nuorten$asumiseen$yhdessä$nuorten$kanssa.$Oman$muotoinen$koti$selvittää$muotoilun$keinoin,$miten$tyhjät$tilat$vääntyvät$nuorten$asumiskäyttöön$ja$miten$nuorisoasumisen$kautta$parannetaan$koko$lähiympäristöä.
netissä
• Perustettu 2013 • Kaupunkien
uudistuskyky muotoilun avun
• “Salkku” konkreettisia projekteja
• Tavoitteena uudistuva toimenpanokyky
• Toimivan kaupungin taustalla ovat Helsingin, Espoon, Kauniaisten ja Lahden kaupungit sekä TEM.
est. 2013 size 5 4 municipalities policy focus about capability
GDS,(UK),Transformation,team,in,the,UK,Cabinet,office
53
Founded,in,2012,,GDS,,(Government,Digital,Services),is,a,digital,services,transformaHon,team,in,the,UK,Cabinet,Office.,,It,now,has,a,staff,of,200,producing,direct,costs,savings,of,GBP500M,in,2013.,,In,2013,GOV.UK,won,Design,of,the,Year,Award,,1st,Hme,ever,a,government,agency,get’s,recogniHon,for,the,excellence,of,its,service,design.,CiHzen,traffic,increase,significant,,in,2013,GOV.UK,had,2,million,daily,visits,for,the,first,Hme.,GDS,helps,create,significant,improvements,(cost,,speed,,consumer,saHsfacHon),in,government’s,top,100,services.,
Objec5ve:,, Transform,the,quality,of,the,UK’s,government,digital,services,,making,them,“simpler,,clearer,,faster”,,starHng,with,a,single,website,for,the,whole,of,government.,
Theory!of!change:, If,services,become,digital,,the,government,can,reduce,costs,and,dramaHcally,raise,the,quality,of,user,experience,at,the,same,Hme.,This,is,only,possible,by,internalising,the,design,and,development,of,these,services,,starHng,with,the,top,100,user,needs,and,building,frameworks,for,this,new,approach,to,spread,throughout,
• Design led transformation team in UK Cabinet office
• Resourced & mandate to transform public services
• Model prototyped in 2011
• Formal team launched in 2012
• First year direct costs saving GBP500M
• Significant improvements in UK Gov. 100 top services
netissä
est. 2011 size 200 PM’s office service focus about transformation
OsaaminenYmmärrysTietoisuus
ulkona sisälläinside/outside
!
MISSÄ?!
4 !
6 !
10
Marco Steinberg !
@marcolsteinberg www.snowcone.fi