museum content strategy _#confabeu

Download Museum content strategy _#ConfabEU

Post on 22-Nov-2014



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Museums are content generators by nature. Today their role as connectors between the collection knowledge and the visitors / users is gaining more and more strength. Museums are still exploring ways of connecting stories to people. Wit examples of best practices of museums worldwide on social media, website renovations, online collections, mobile. Digital and Content strategy.


  • 1. #ConfabEUBarcelona, Sept. 30, 2014Museums Content Strategy:Connecting Collections toPeopleConxa Rod @innova2

2. Museu Nacional dArt de CatalunyaBarcelona 3. The Museu Nacional dArt de Catalunya in 4 images 4. MUSEUM AS A CONNECTORAudiences 5. Museum Connection/Content Strategy(Digital or not) make collections more accessible attract new audiences improve the experience of the visit encourage learning and creativity innovate create community 6. MUSAC, LenPhoto: Conxa RodMUSAC,Len 7. The Collection Wall, Cleveland Museum of Art 8. 9. Museo Thyssen 10. British MuseumA Gift for Athena, AR 11. iBeacons in museums 12. A good question to keep asking:Is your content fit forpurpose?Lets Get Real Conference_Culture24 (UK) title 13. When a label tells a story, it getsacknowledgment 14. StorytellingAre we telling what people want toknow? 15. Source: 16. 17. #thyssen140 18. Beyond the #selfieSource: Dana 19. Acknowledging users contributions (UGC) 20. BLOGSConnect-community-museums-staff 21. Social is not a one-person task!Images: 22. The museumold website2004 - 2014!! 23. 24. The Museu Nacional online collection 25. Out of the box: collaborative platformsWikipedia Google ArtprojectEuropeanaCollections/Content 26. Content & Design equilibriumImage source: 27. Wanted: clarity and consistencyImage source: 28. Content findabilityImage: 29. Content accumulationImage: 30. beINTEGRAL 31. webOpenContentSocialMediaOnlineCollectione-PublishingInteractiveMuseographyMobileOnline/onsiteIntegrationCooperativeMind/ToolsTrainingContent Strategy Mapfor MuseumsInstitutional Web Digital Projectse-Marketing Conxa Rod, 2012Education 32. webMultichannelVisitors engagementUser-generated ContentOpenContentContent release underCreative CommonsLinked Open DataWikipediaEuropeanaGoogle Art ProjectArt BabbleArt FinderOpen peer ReviewCrowdsourcingSocialMediaOnlineCollectione-PublishingInteractiveMuseographyMobileOnline/onsiteIntegrationDigitizationVisualisationStorytellingSocial taggingAugmented RealityMultitouch tablesMultimedia LabMultimedia audioguideAccessibility3D PrintingVisitors participationweb 2.0BlogCommunitySharingCo-creationAppsMobile webMobile tours,QRGamificationGeolocationm-commercem-learningWearables, iBeaconsCooperativeMind/ToolsTrainingContent Strategy Mapfor MuseumsDigital NetworkingWikisCloudWorking methodsCross-departmental collab.Digital proficiencyDigital preservationAnalyticsInstitutional Web------Virtual toursMultimedia galleryVirtual classroomOnline LibraryDigital ArchiveAccessibility (WAI)e-PressSstreamingPodcastsSEO/analyticsDigital ProjectsNet-artVirtual ExhibitsCollective data mininge-MarketingMembershipTicketingShopHiring spacesFundinge-mailing Conxa Rod, 2012Educatione-Learning, MOOCsEdu-projectsGamesScholarly cataloguesE-booksMagazinesEducational materialAnnual reportsPrint-on-demand 33. Digital as a Dimension ofEverythingTate Digital Strategy 201315 34. Digital Content challenges create + and +compelling content integration of the museums owndigital content be multichannel greater integration online / onsite better analytics resistance to change / training 35. #ConfabEUBarcelona, Sept. 30, 2014Thank youGrcies!Conxa Rod @innova2Museu Nacional dArt de