music and media communications
TRANSCRIPT
Presenters
Charles AguillonAssociate Principal for Teaching & Learning
Georgetown East View HS, Georgetown ISD
Kay PaytonChoral Director
Hendrickson HS, Pflugerville ISD
Tracy LaughlinSenior Project Manager
Resources for Learning
Agenda
10:00-10:30 Introduction and Background
10:30-10:50 7E Model
10:50-11:05 Break
11:05-11:35 Module 1—Aural Culture and Identity
11:35-12:05 Module 2—Imagination and Ideas
12:05-1:00 Lunch
1:00-1:15 Module 3—Careers in Music
1:15-1:30 Module 4—Social Relevance and Community
1:30-2:00 Lessons Learned, Wrap Up, Questions
What are your initial thoughts when you think of music and technology?
Would you describe yourself as “tech savvy”?
When you see this music lab, does it make you want to:
A: Scream
B. Laugh
C. Learn more
How many of you are a little anxious when you think of teaching music and technology?
How many of you are anxious when you think of the future of music education?
How many of you are anxious when you think about what the future may hold for your students?
Students Face Big Challenges
• Global competition for skilled workers—a war for “talent”
• Jobs in vertical markets that don’t exist yet
• A growing service economy and knowledge work
• An increased need for entrepreneurial skills
Schools Face Big Challenges
“Nearly half (47%) of former students surveyed said a major factor in their decision to drop out was that classes were not interesting.”
“70% of teachers and 68% of principals felt connecting classroom learning to real-world experiences would help a lot in reducing the number of dropouts.”
Fine Arts Educators Face Big Challenges
• Budget cuts
• Students overwhelmed or disengaged
• Lack of parent and community involvement
• Educating others on your campus as to the value of what you do
• Connecting to your colleagues & sharing resources
We are losing our students to boredom and lack of relevance.
The arts can provide solutions to address many of the challenges faced by schools today.
New technologies are changing the way we do everything.
Arts and Digital Media Series
• Designed to teach 21st century workforce skills in the creative media arts
• 2009-12 Art and Media Communications I and II
• 2011-13 Music and Media Communications I
• 2012-14 Theatre, Dance
Texas Policy Support: Standards
Texas Essential Knowledge and Skills for Fine Arts
Texas Essential Knowledge and Skills for Technology Applications
Texas College and Career Readiness Standards
Music and Media Communications
Creates relevancy
Teaches vital workforce skills
Provides integrationopportunities
TEA-Approved Innovative Course
• Course pilot: 2012-2013 school year
• PEIMS Code: N1170160
• Abbreviation: MUMECOM
• State elective credit (1.0)
• Grades 9-12
Music and Media Communications
• Open to students not participating in traditional music classes/groups
• Explores student interests and connections to music
• Uses technology applications for listening, sharing, recording, composing, making music
• Analyzes music in contemporary contexts/media
• Introduces music-related professions
Music and Media Communications
Essential Knowledge and Skills
1.) Perception & Information Acquisition
2.) Creative Expression & Communication
3.) Historical/Cultural Studies
4.) Response, Evaluation, & Media Literacy
7E Lesson Framework
7E FrameworkElicit—Access prior knowledge
Engage—Stimulate interest/thinking
Explore—Observe, experiment, interpret
Explain—Introduce models, vocab, rules, theories
Elaborate—Apply knowledge to new domains
Evaluate—Assess learning (formative/summative)
Extend—Provide new challenges for application
7E Example: Pitch, Chords, Rhythm
Elicit
Engage
Explore
Explain
Elaborate
Evaluate
Extend
The Times Are A Changin’
How has access to music changed for the typical consumer over the last several decades?
At your tables discuss the following:• When did you last see a 78, 45, 33 1/3, 8 track?• Did you listen to your radio on the way to this
conference? Tuning in local or Sirrius/XM?• Do you listen to music on an iPod/iPad?• Is the music you listen to “ripped” or
downloaded?
A different approach to technology integration…
Module 1: Aural Culture and Identity
Module 1: Aural Culture and Identity• Foundational musical concepts/vocab
• Musical genres, styles, components
• Music history overview
• Music and media industry developments
• Copyright issues
• Basic presentation, online research, blogging
Module 1
Lesson 1—Music of My Life, Part 1
Lesson 2—Music of My Life, Part 2
Lesson 3—Creating a Musical Timeline
Module 1: Music of My Life-Part 1
• Musical vocabulary
• What do we hear in our everyday life?
• How do we compare/contrast what we hear?
Module 1: Music of My Life-Part 1
• Break into groups of 3-4
• Look at your assigned URLs and complete the worksheet.
• Marching Band: http://listeninglab.stantons.com/marching-band/• Choral Music: www.carlfischer.com/partbypart/brilee/3partmxd.html• Symphony Concert: www.myspace.com/chicagosymphony,
http://www.radiosymphony.com/• Broadway Music: http://www.mtishows.com/find_a_show.asp
• Be prepared to discuss your findings!
Module 1: Music of My Life-Part 2
• Billboard Charts
• How did popular music become popular?
• Compare and contrast genres
• What was popular on my birthday?
• Soundtrack of my life
• http://www.billboard.com/soyl/wizard#/soyl/edit?e=&t=Got%20Married&d=1976-8-21/#intro
Module 1: Musical Timelines
• Musical timeline with list of composers from each of the main historical periods
• Groups are assigned a genre and listen to music they choose from a list of classical music websites.
• Each group makes a presentation on their genre.
Module 2: Imagination and Ideas
Module 2: Imagination and Ideas
• Examine emotional components of music
• Analyze music in media
• Organize and create musical phrases
• Experiment with notation/composition
• Investigate intellectual property concerns
• Research the role of music across cultures
• Use editing/notation software, podcasts
Module 2: Imagination and Ideas
Lesson 1: The Possibilities of Digital Sound
Lesson 2: Music and the Message
Lesson 3: Capture Your Ideas
Lesson 4: Music and Society
Module 2: Possibilities of Digital Sound
Digitize Me! http://www.youtube.com/watch?v=S0FzjETQsQc
•Bring this lesson to their world!
•Engage students in dialogue about their devices, etc.
•Quick survey: How many digital devices do you have in your home? 2, 3,.........
•If we place that much emphasis on digital devices, why do we try to stifle what students use at school?
Module 2: Possibilities of Digital Sound• The first lesson in this module encourages
students to explore techniques to create new versions of digital music.
• Students also listen critically to make connections between various music files and decide how they might aurally fit together.
• This next activity demonstrates what type of product students will create using and editing sound clips using the free software “Audacity.”
• How many of you are familiar with “Audacity?” • What do you think of the learning curve?
Module 2: Possibilities of Digital Sound
• Let’s take a brief look at Audacity http://audacity.sourceforge.net/
Module 2: Music and the Message
• This lesson focuses on having students analyze music and how it conveys different types of messages.
• You have a handout titled: KEY QUESTIONS TO ASK WHEN ANALYZING MEDIA MESSAGES
• Let’s look at the video and go through the handout http://www.youtube.com/watch?v=mLRhsxJ8_GE
Module 2: Capture Your Ideas
Lesson 3:• Students begin looking at some basic
notation concepts• Projects have students creating
compositions using Finale NotePad• How many of you have used Finale
NotePad?
http://www.finalemusic.com/notepad/default.aspx
Module 2: Capture Your Ideas
• Students will
explore by
importing the
familiar “Ode to Joy”
theme• There is a
“quick start”
tutorial to get
students started!
Module 2: Capture Your Ideas
ACTIVITY:
•If you have a computer, download Finale NotePad and let’s see how quick it is for students to explore!
OR
•Watch me demonstrate!
Module 2: Music and Society
• Reflect on the impact of technology on music and how communities distribute and share music
• Explore the uses of the podcast as a communication tool
• Compare and contrast the cultural role and influence of music across cultures
• Use knowledge of composition or musical editing to create a short theme song for podcast projects
• Share podcasts through blogs or other online distribution channels
Module 3: Careers in Music—Collaboration and Communication
Module 3: Careers in Music
• Performance/writing, business/management, recording/technical, gaming/new media
• Research opportunities, skills, education
• Work in industry-appropriate roles to create collaborative products
• Virtual field trips/guest speakers
Module 3: Careers in Music
Lesson 1: Music Avocations
Lesson 2: Performance and Management
Lesson 3: Technical Professions
Lesson 4: New Media
Module 3: Sample Activity
How many artists can you connect to their accomplishments?
H 1. Dolly Parton
D 2. Lionel Ritchie
A 3. Leonard Bernstein
J 4. Ricky Skaggs
O 5. Christina Perri
K 6. John Williams
I 7. Beverly Sills
N 8. Eric Whitacre
C 9. Ryan Seacrest
G 10. Stephen Curtis Chapman
B 11. Benny Goodman
F 12. Arthur Fiedler
L 13. Luther Vandross
E 14. Billie Holiday
M 15. Hans Zimmer
Module 3: Careers in Music
• Careers in Music website www.careersinmusic.com
• Degree programs– Austin Community College Commercial Music
Management Program http://www.austincc.edu/cmusic/
– Texas State University Sound Recording Technology Program http://www.txstate.edu/music/srt/about/overview.html
Module 3: Careers in Music
• Participate in projects in industry-appropriate roles– Create a promotional plan for a community
arts event– Produce a concert at school– Record a live performance and mix audio
clips– Create a proposal for a video game with
background or theme music
Module 4—Social Relevance and Community (PSA Video)
Module 4: Social Relevance and Community
• Examine music in social change messaging
• Identify key message for target audience
• Develop audio/video components of PSA
• Identify/compose music for target audience
• Present and collect data on impact
Module 4: Social Relevance and Community
Lesson 1: Idea Generation and Planning
Lesson 2: Production
Lesson 3: Presentation and Evaluation
Capstone Project
Public Service Announcements
MMC I
• Pilot in 2012-13 school year
• Offer training statewide in 2013
Lessons Learned continued
• Work with tech staff in advance
• Download, test, practice using software
• Don’t forget the small stuff—where to save files
• Create weblists in advance
• Review best practices in social media
• Don’t be afraid of loud and messy group work
http://www.txartandmedia.org/
Technology & Software
• Computers• Projector• MP3 recorders• Digital cameras• Internet connection• Blogging software•Audacity• Finale Note Pad•imovie/Movie Maker
Contact Information-TCT
Texas Cultural Trust http://txculturaltrust.org/
Amy Barbee, Executive [email protected]
Caroline Hammond, Project [email protected]
Contact Information-RFL
Resources for Learningwww.resourcesforlearning.net
Tracy [email protected]
Charles [email protected]
http://www.txartandmedia.org/