JSP CommunicationsUnderstanding Nigerian media

Nigeria media

Quick snapshot• Population of Nigeria is over 160million• Literacy rate of 57%• Low newspaper readership but high pass over rate• Falling newspaper readership, but still highly

influential• Highest circulating newspaper below 100,000 daily,

with top 4 papers having over 90% share• About 300 radio stations• Over 150 TV stations• TV news coverage is paid for• Media is robust and independent• Cable TV -DSTV best to reach AB+

An Overview of the Nigerian Media

• Nigeria has the biggest and most virile Media community in Africa, followed by South Africa and Kenya

• PRINT – over 100 functional ones (Daily, Weekly, Magazine, Trade, Soft sell, etc)

• The Print Media are classified into three major tiers (1, 2 & 3), specialized and local or Regional publications

• About 6 publications make up Tier 1

Overview cont…• TELEVISION has over 200 terrestrial stations and 5

Satellite Stations thus:- 1 Federal Network service - Nigeria Television

Authority (NTA), the main network with 95 stations

- Major privately owned stations – African Independent Television (AIT); Channels Television and Silverbird Television (STV)

- 36 State-owned stations – each state has its own TV

- 4 Direct-to-Home Platforms – DSTV, HiTV, StarTimes and Daarsat

- RADIO – over 150 stations (1 Federal Network (FRCN); 93 state owned on AM & FM; 52 privately owned & 4 University owned

Overview cont…• Nigeria has highest Radio and Television

penetration in North East and Lagos respectively• Radio (84%) and Television (80%) reach pan

Nigeria• Lagos has the highest diffusion of Print • Internet penetration is highest in Lagos, South

East and North Central

Overview cont…• Major ONLINE media include:

– niajanews.com– allAfrica.com– pointblanknews.com– enews-africa.com– mobileworldmag.com– kickoffnigeria.com– NairaRain – Saharareporters.com (highly influential)

Stats on Social Media

• Social Media – 140 million internet users in Africa with a penetration rate of 6.2% (AMPS – all media & product survey).

• Nigeria is amongst the largest internet user in Africa

• 45 million internet users in Nigeria at a penetration of 29%

Internet Penetration

140 Million internet users in Africa with a penetration of 6.2% Nigeria is the largest in terms of users 45.1 Million internet users in Nigeria at a penetration of 29%

Selected news & business mags.

• Tell • The News• Bottom Line (subscription)• Newswatch• M2 Marketing magazine• City People (general interest)• Computer.com• Technology Times• Communications week

Key Newspaper Editors

S/N

MEDIA NAME PHONE

1. ThisDay Simon Kolawole 08023103377

2. Guardian Debo Adesina 08034005003

3. Punch Joseph Adeyeye 08035506351

4. Business Day Phillip Isakpa 08035555568

5. Daily Independent Ikechukwu Amechi 08055069065

6. Nation Gbenga Omotoso 08051000582

7. Daily Trust Mr. Jega 08058614912

8. Leadership Emma 08038949059

9. Vanguard Mideno Bayagon 01-7742861

10. Champion Justus Nwakanma 08033619598

11. Sun Steve Nwosu 08033008946

12. Compass Gabriel Akinadewo 08023010222

13. Financial Standard Goke Ilesanmi 08055068773

10 leading TV StationsS/N Television CONTACT WEBSITE

1. Nigerian Television Authority (NTA)

Mallam Usman Magawata(Director-General)

http://www.nta10lagos.com/

2. Africa Independent Television (AIT)

http://www.aittv.co.uk/

3. Channels Television http://www.channelstv.com

4. Silver Bird Television http://silverbirdtv.com/

5. Galaxy Television http://www.galaxytvonline.com/

6. Television Continental http://tvcontinental.tv/

7. Murhi International Television (MiTV)

http://www.yievoip.com/mitv.htm

8. DBN http://www.dbn-int.com

9. Minaj Broadcast International

http://www.tv14.net/minaj-broadcast-international

10.

Dstv (CABLE NETWORK)

Segun Fayose(Head, Corporate Communications, Multichoice (Nigeria) - Broadcast Media

http://www.dstv.com/

key Radio Stations

S/N RADIO WEBSITE

1. Federal Radio Corporation of Nigeria (FRCN)

http://www.radionigeriaonline.com/ns_abuja.html

2. RayPower 100.5 FM http://www.raypowerfm.com/

3. Cool FM 96.9 http://www.coolfm.us

4. Rhythm FM 93.7 http://www.rhythm937.com/

5. Inspiration FM 92.3 http://inspiration-radio.com

7. Wazobia 95.1 FM http://www.wazobiafm.com/

8. Star FM 101.5 http://www.starfm.com/

9. Top Fm 90.9 http://www.topfmradio.com/

key Radio Stations…S/N

RADIO WEBSITE

11. Splash FM 105.5 http://www.splashfm1055.com

12. 93.9 Nigeria Info http://www.nigeriainfo.fm

13 Radio Continental http://www.tvc.com.ng/

14. City FM http://city1051fm.com

15. Brila FM (all sports)

http://www.brilafm.net

16. Aso Radio 93.5FM

http://asoradioonline.com/

17. Beat FM 99.9 http://www.thebeat99.com

18. Freedom 99.5 FM http://www.freedomradionig.com/

19. Classic fm 97.3 http://www.classic97.net

Media Associations S/N AGENCY PRESIDENT

1. Nigerian Union of Journalists (NUJ)

Comrade Mohammed Garba(National President)

2. Nigerian Guild of Editors (NGE)

Mr Gbenga Adefaye (President)

3. Newspapers Proprietors Association of Nigeria (NPAN)

4. Broadcasting organizations of Nigeria (BON)

Media Associations….

S/N AGENCY PRESIDENT

5. Nigerian Broadcasting Commission (NBC)

Dr. A. Tom AdabaDirector-General)

6. Nigerian Communications Commission (NCC)

7. The Advertising Practitioners Council of Nigeria (APCON)

Reach of Media by Region

SouthSouth

Listen to Radio 84% 86% 86% 83% 86% 89% 80% 84%

Watch TV 80% 92% 80% 76% 81% 82% 83% 69%

Outdoor 67% 59% 70% 69% 66% 72% 78% 61%

Read Newspapers 30% 37% 36% 32% 29% 29% 32% 21%

Access the internet 24% 27% 23% 27% 24% 24% 27% 19%

Read Magazines 23% 26% 33% 30% 18% 30% 22% 16%

North Central

North West Media Activities Total Lagos

South East

South West

North East

Source: AMPS 2011

• Radio and TV have the highest penetration across all regions.• Highest radio and TV penetration in the North East and Lagos respectively.• Highest OOH penetration in North Central• Lagos has the highest penetration of Print• Highest internet penetration in Lagos, South East and North Central

All Individuals, 7+ yrs

TV Viewership

Lagos Kano

Rivers Abuja

Source: AMPS 2009

*Viewership is based on TV Stations watched yesterday

All Individuals, 7+ yrs

TV Viewing from 6 AM to 12 PM – All Days

0

5

10

15

20

25

30

35

40

45

06:0006:1506:3006:45

07:0007:15

07:3007:45

08:0008:15

08:30

08:45

09:00

09:15

09:30

09:45

10:00

10:15

10:30

10:45

11:00

11:15

11:30

11:45

12:00

12:15

12:30

12:4513:00

13:1513:30

13:4514:00

14:1514:3014:4515:00

15:1515:3015:4516:00

16:1516:30

16:4517:00

17:15

17:30

17:45

18:00

18:15

18:30

18:45

19:00

19:15

19:30

19:45

20:00

20:15

20:30

20:45

21:00

21:15

21:30

21:4522:00

22:1522:30

22:4523:00

23:1523:3023:45

Lagos

0

5

10

15

20

25

30

06:0006:1506:3006:45

07:0007:15

07:3007:45

08:0008:15

08:30

08:45

09:00

09:15

09:30

09:45

10:00

10:15

10:30

10:45

11:00

11:15

11:30

11:45

12:00

12:15

12:30

12:4513:00

13:1513:30

13:4514:00

14:1514:3014:4515:00

15:1515:3015:4516:00

16:1516:30

16:4517:00

17:15

17:30

17:45

18:00

18:15

18:30

18:45

19:00

19:15

19:30

19:45

20:00

20:15

20:30

20:45

21:00

21:15

21:30

21:4522:00

22:1522:30

22:4523:00

23:1523:3023:45

Port Harcourt

*Charts average GRP by time band for all TV stations across all days.

Source: December Diary, 2009

All Individuals, 7+ yrs

0

5

10

15

20

25

30

35

40

45

06:0006:1506:3006:45

07:0007:15

07:3007:45

08:0008:15

08:30

08:45

09:00

09:15

09:30

09:45

10:00

10:15

10:30

10:45

11:00

11:15

11:30

11:45

12:00

12:15

12:30

12:4513:00

13:1513:30

13:4514:00

14:1514:3014:4515:00

15:1515:3015:4516:00

16:1516:30

16:4517:00

17:15

17:30

17:45

18:00

18:15

18:30

18:45

19:00

19:15

19:30

19:45

20:00

20:15

20:30

20:45

21:00

21:15

21:30

21:4522:00

22:1522:30

22:4523:00

23:1523:3023:45

Kano

0

5

10

15

20

25

30

06:0006:1506:3006:45

07:0007:15

07:3007:45

08:0008:15

08:30

08:45

09:00

09:15

09:30

09:45

10:00

10:15

10:30

10:45

11:00

11:15

11:30

11:45

12:00

12:15

12:30

12:4513:00

13:1513:30

13:4514:00

14:1514:3014:4515:00

15:1515:3015:4516:00

16:1516:30

16:4517:00

17:15

17:30

17:45

18:00

18:15

18:30

18:45

19:00

19:15

19:30

19:45

20:00

20:15

20:30

20:45

21:00

21:15

21:30

21:4522:00

22:1522:30

22:4523:00

23:1523:3023:45

Kaduna

TV Viewing from 6 AM to 12 PM – All Days

Source: December Diary, 2009

*Charts average GRP by time band for all TV stations across all days.All Individuals, 7+ yrs

Radio Landscape

Radio Over 137 Radio stations• 1 Federal network• Federal Radio Corporation of Nigeria (FRCN) of 41 individual stations with more expected

• Over 63 State-owned stations (on AM & FM bands)

• Over 41 Privately owned stations

• 2 Community/University station

- Unilag FM (Lagos)

- Noun FM (National Open University of Nigeria(Lagos)

Radio Listenership

Lagos Kano

Rivers Abuja

Source: AMPS 2009

*Listenership is based on Radio Stations listened to yesterday.

All Individuals, 7+ yrs

Print

Press Over 78 titles

• Dailies

• Midweek/Weekend• Sports/Business

Print Readership

National Lagos

South South South East

Source: AMPS 2009

*Readership is based on Newspaper read yesterday.

All Individuals, 7+ yrs

North West South West

North East North Central

Source: AMPS 2009

*Readership is based on Newspaper read yesterday.

Print Readership

All Individuals, 7+ yrs

Outdoor Landscape

Outdoor

Over 124 registered outdoor firms managing almost 21,000 boards all over Nigeria (this is being reduced drastically due to the activities of the Lagos State Signage and Advertising Agency)

Different formats prevalent;

- Street Lamp Poles

- 40 Sheets

- 48 Sheets

- Rooftops

- 96 Sheets

- 4 X 8m Backlit

- Digital Screens

- Illuminated Advertising Towers (IATs)

- Gantries

- Bridge panels

- Wall Drapes

- Wall/Bus Branding/Bus Shelter

– Current Internet users stand at 12 million

– Nigeria is the largest Telecom market in Africa with upwards of 70 mn users.

– Internet and mobile are finally becoming significant media options in Nigeria, For specific target groups in Nigeria the reach of internet (~40%) is higher than newspaper reach

– A million Nigerians already accessing FACEBOOK and over 8 million YAHOO! users is a harbinger to the potential of the medium.

– Virtually all Nigerian newspapers have an internet presence; in addition, there are several websites which are dedicated to allowing Nigerians to air their opinions on a variety of topics.

– However, with the current penetration of the internet in Nigeria, radio, TV and newspapers remain the primary means of consuming information in the country.

Highlights - Digital

Main industry regulators• BON- Broadcasting Organisation• AAAN- Advertising Association• APCON-(Advertising Practitioners

Council) set up by the Federal Government to regulate all advertising practice in Nigeria

• NIPR- Nigeria institute of PR• PRCAN- pr consultants regulators• NUJ- Nigeria Union of Journalists• NPAN- newspapers proprietors• NCC- Nigeria Communications

Commission

7 PR Tips on handling media in Nigeria

• Be clear about your key messages• KISS- keep messages and releases simple,

straight. Give complex and highly technical content one on one or as background

• Understand the media and keep your promises

• Be friendly and have a personal touch• Say thank you• Money talks! But relationships rule• Update your database & have a good PR

agency

USEFUL WEBSITES FOR TOP NEWS

News from Nigeria. Just click and go!• http://tribune.com.ng/index.php/front-page-news• http://www.bbc.co.uk/news/world-africa-18330586• http://www.ngrguardiannews.com/• http://www.vanguardngr.com/• http://www.thisdaylive.com/• http://allafrica.com/nigeria/• http://www.punchng.com/• http://www.graphic.com.gh/dailygraphic/index.php ( FROM

GHANA)

JSP Definition..

Our Contact

Telephone: +234 (1) 8926221, 8023182908

Email: pr@jspcommunications.com

jspcommunications@live.com

Website : www.jspcommunicationscom

Linked: http://www.linkedin.com/company/jsp-communications-lagos?trk=tabs_biz_home

Facebook: http://www.facebook.com/pages/JSP-Corporate-Communications/244312378974671