music education in schools across india
DESCRIPTION
A comprehensive approach plan to introduce and manage the inclusion of music as a subject in schools across India.TRANSCRIPT
Music Department
Plan, Financing, Budget(s),
Resources : Teaching, Learning &
Development Roadmap
Music Department : Out-Sourced,
Partner OR
Managed Services Solution
A complete solution
- or just take some of it –
for your School Music Department
Get a Music
Instrument into the
hands of every Child.
The Music Academy of
Music International.
Cost Drivers
Skill-Sets
Availability
Salary, Growth
40% Occupancy
Development
Stay, re-locate,
Commute, Food
High-Cost
Bulky
Availability
Re-use
IPR - Legal
Workbooks,
High-Cost
Availability
India-Relevant
Mandatory (eg. IB)
Established Syllabus
Formal Music Education
School(s) Competition
Syllabus
Curriculum
Lesson-Plans
Budgets
TCO-ROI
Repertoire
Orcehstration
Demand from School,
Children & Parents
Audience(s) & Local
Community
Rooms (x N)
AV + Projection
Stands etc.
Internet
Management Sheet-Music Instruments Infrastructure Teachers
+ Inflow
- Outflow
Priority
You &
Your School
INFRASTRUCTURE
We &
our Business
MANAGEMENT
Management
Sheet-Music Instruments
Infrastructure
Teachers
Why?
1. It’s not of main-stream importance to the school.
2. HOWEVER …it’s a huge intangible benefit … if done well.
Highly emotional-connect of Students & Parents.
3. The VALUED need of Bollywood is NOT the right Music
Education.
4. Can be expensive with high Cap.Ex., high Op.Ex., high
TCO (Total Cost of Ownership) and minimal ROI (Return
On Investment).
5. Difficult to get, motivate, scale, grow and retain Teachers.
6. The need is for TOO many teachers with ONLY 10%-25%
utilization capacity EACH.
What is Expensive?
1. Cap.Ex.
1. Multiple Class-rooms OR Large areas.
2. Variety range, quantity & size, cost of Music
Instruments.
3. Large-Display. Projection. Music Stands. Lighting.
Audio Systems.
2. Op.Ex.
1. Cost of many originals of Legal Sheet Music.
2. Maintenance of Music Instruments. Consumables.
3. Repair of Music Instruments.
4. Internet bandwidth.
5. Teachers. Teachers. Teachers.
Instrument Grouping
• Band
– Drum & Bugle (24 to 60)
– Bagpipe (24 to 60)
– Brass / Marching (24 to 60)
• Orchestra
– Strings (20 to 60+)
– Brass (20 to 60+)
– Woodwinds (20 to 60+)
– Rhythmic Percussion 4 to 10
• Other (as many individual ONLY).
– Piano.
– Classical Guitar(s)
– Electronic Keyboard(s)
– Drums. Drum Machine
– Electric. Acoustic. Rhythm. Lead. Bass.
– Mandolin. Banjo. Ukulele.
Instrument Sections (Grouping)
Age 3+ Age 5+
Age 7+
Age 9+ Age 11+ Age 11+
GROUPING
Piano
Harp
Bassoon
French Horn
Timpani
Double Bass Flute
Tuba
Euphonium
88-key piano
Cello Trumpet
Clarinet
Classical Guitar
Violin - Viola
Recorder
Orff Instruments
Instrument Funding …
• Outright Purchase (Open Market)
• Bulk or Individual Purchase (Dealer
Supported)
• Loan EMI. Hire-Purchase.
• FUTURE. Lease. etc.
Music Education
Goals, Extent, Scope, Methodology,
Genre(s). Focus etc.
Why are you (we) doing all this?
Music is an ‘essence’ of life
I/we are told to? Part of my job?
Essential part of Education?
Character Development?
Career? A part of the Arts?
Music to teach OTHER subjects.
Music Therapy.
More specifically …
1. Social-Community Give-back
– Want EVERYONE to learn to play an instrument. Sing. Educated,
Informed & Quality Music Appreciation while acknowledging Pop-
Culture-keyboard-drums-guitar.
2. Personal Challenge
– We want to be Educators. Challenge ourselves. Create. Perform.
3. Staying Profitable
– Cash IN must be higher than Cash OUT.
4. Academy Image
– We want to proud of and known. Our Brand.
5. Business Revenue
– We need annual volumes, growth & scale to stay ahead of Market,
Competition & Others.
The WHOLE Music Department
IB
Syllabus
IGCSE-Music
Syllabus
ABRMS Club
Extra-curriculur
Singing
Grade 8
Grade 7
Grade 6
Grade 5
Grade 4
Grade 3
Grade 2
Grade 1
IB
SL & HL
ALSO …
Related
to Class,
Age,
Ability,
Talent,
Practice,
Time,
Cost
Investme
nt etc.
Theory
Instrument(s)
• Brass
• Woodwinds
• Strings
• Percussion Pop. / Popular
• Guitar
• Keyboard
• Drums
Performance
1. Exams.
2. Band(s)
3. Orchestra
CAREER
1. Music
2. Arts
3. Theatre
Your Syllabus Options
1. IB. SL & HL
2. IGCSE. Music as an Elective / Subject.
3. UK ABRSM (or Trinity) Syllabus.
4. MI (Music International Grand Syllabus)
5. Your School(s) ‘Own’ Syllabus.
Exam Options • ABRSM
– Recongized. Expensive
– Voice. Theory and MOST Instrument(s).
– Theory.
– Teacher Diploma
• Trinity
– Popular.
– Any Instrument, any type.
• London College of Music Exams
– Guitar, Keyboard. (More relevant).
• Music International
– Value for Money. Jobs. Careers.
– ABRSM-Trinity++
– India Market. Reality. Bollywood.
– 50% Internal Assessment.
Hierarchy of Music Education
Pop
Keyboard
Pop
Guitar
Teacher
Training
6-month Certificate
1-year Diploma
3-year Degree
Music Appreciation
Children Vocal
Children Recorders
Pop-Other
Instruments
Assessment leading to Certificate
The IB Syllabus
Support to … ONLY
IB Description and Aims
1. enjoy lifelong engagement with the arts
2. become informed, reflective and critical
practitioners in the arts
3. understand the dynamic and changing nature of
the arts
4. explore and value the diversity of the arts across
time, place and cultures
5. express ideas with confidence and competence
6. develop perceptual and analytical skills
7. develop their knowledge and potential as
musicians, both personally and collaboratively.
IB Assessment #1 of 2
1. a broad and balanced, yet academically
demanding, programme of study
2. the development of critical-thinking and
reflective skills
3. the development of research skills
4. the development of independent learning skills
5. the development of intercultural understanding
6. a globally recognized university entrance
qualifications
IB Assessment #2 of 2
1. knowledge, understanding and perception of
music in relation to time, place and cultures
2. appropriate musical terminology to describe and
reflect their critical understanding of music
3. comparative analysis of music in relation to time,
place and cultures.
4. creative skills through exploration, control and
development of musical elements
5. performance skills through solo or group music
making
6. critical-thinking skills through reflective thought
IB Current Teacher Criteria
• Newly qualified Diploma IB may apply.
• IB experience preferred. (not mandatory)
• 2-years of experience?
• Diploma in IB not the only criteria …
• A level, AP level acceptable.
• ABRSM acceptable.
• International Teaching Experience ok.
• ONE teacher won’t do (for Music).
Current ‘Teacher’ gaps / short-falls … • Mis-matched Qualifications / Certifications.
• Mis-matched Experience.
• Primarily one-Instrument Certified.
– Known problems with Trinity & even ABRSM
– Not performers.
– Weak in Theory.
– Do not play more than ONE instrument.
• Creating Marching bands, Orchestras, Chorus are TOUGH
• Every musician cannot become a Teacher.
– (eg. A salesman cannot promoted to be a manager)
– Motivation. Finances. Incentive. Career-choice.
• Can’t teach
– A syllabus.
– A group. Mass Education.
– Children.
Quick-fix solutions for previous gaps
• Start teaching, get them certified.
• Mass Teaching Methodology.
• Large amount of “teaching-aids” for non-
strength areas.
• Other Instrument support.
• Syllabus based Class-Period specific,
minute-by-minute Lesson Plans.
• LEGAL Sheet-Music. Arrangements.
Transcriptions. Workbooks.
• Event-day “Players” support.
IB Syllabus Inputs & Support
• Help identify Teachers.
• Specialist inputs. Instrument-specific etc.
• Lesson plans. (SL & HL … PYP, MYP and DP)
• Workbooks, Materials.
• Teaching aids, presentations.
• myMI Subscription
– Personal License(s)
– Teacher Institution License
– myMI Library & Resources
– Sheet Music. Transcriptions. Arrangements
• Performance related Content, Resources etc.
• Repertoire Development. Genres. Styles.
IB Syllabus SL SL x 3 HL HL x 4
%age BU 1.5 hrs Week BU 1.5 hrs Week
Weeks 33 40
Total Hours 150 240
Annual per-year Lesson Plans 5 + 5 PYP 100 MYP 160
Practical
MP-0 Warmup 5 2 7 2 7
MP-1 Scales 10 5 14 3 14
MP-2 Exercises 35 16 47 12 47
MP-3 New Music 35 16 47 12 47
MP-4 Old Music 10 5 14 3 14
MP-9 Warmdown 5 2 7 2 7
Theory
MT-1 Music Perception & Analysis 50% 38% 34 135
- Study of Prescribed Work
- Study of Music Genre & Styles
- Musical Investigation
MT-3 Option A : Solo Performance 50% 31% 28 113
Performance Preparation x 2 per year
MT-4 Option B : Group Performance 50% N/A
Performance Preparation x 2 per year
MT-9 Option C : Composition 50% 31% 28 113
x 3 per year
India-IB focus (SL-PYP or HL-MYP)
Theory
MT-1 Music Perception & Analysis 50% 38% 34 135
- Study of Prescribed Work
- Study of Music Genre & Styles
- Musical Investigation
MT-3 Option A : Solo Performance 50% 31% 28 113
Performance Preparation x 2 per year
MT-4 Option B : Group Performance 50% N/A
Performance Preparation x 2 per year
MT-9 Option C : Composition 50% 31% 28 113
x 3 per year
Weeks 33 40
Total Hours 150 240
Annual per-year Lesson Plans 5 + 5 PYP 100 MYP 160
MI Teacher(s) Experience
1. Philippines
2. India.
3. UK, USA, France, Malaysia, Singapore, Japan ..
(Experience in what?)
4. Taught at Lawrence-Lovedale, Hebron, St.
Marks Music Academy, TISB, Baldwins, St.
Josephs.
5. Degree in Music.
6. ABRSM Qualified. 100’s of ABRSM & Trinity
Examination Appearances.
7. Total Performance Experience of 100+ years.
MI long-term & Master Plan (IB Group 6 really)
1.
Music
2.
Theatre
3.
Dance
4.
Film & TV
5.
Visual-Arts
1. MI Academy
2. MI Coaching Minstrels
3. MI Minstrels
4. MI Music Methodology
5. MI Instrument Consortium
A D E E
B A C B
D B B C
C C D A
E E A D
Other than IB Syllabus
The MI Syllabus Option
Partner Approach please!
IB
Syllabus
IGCSE-Music
Syllabus ABRMS
Extra curricular
In-House Out-Source
Singing
Grade 8
Grade 7
Grade 6
Grade 5
Grade 4
Grade 3
Grade 2
Grade 1
IB
SL & HL
ALSO …
Related
to Class,
Age,
Ability,
Talent,
Practice,
Time,
Cost
Investme
nt etc.
Theory
Instrument(s)
• Brass
• Woodwinds
• Strings
• Percussion Pop. / Popular
• Guitar
• Keyboard
• Drums
Performance
1. Exams.
2. Band(s)
3. Orchestra
CAREER
1. Music
2. Arts
3. Theatre
AGE based Learning Groups
• Grouping
Ages 3+
Ages 6 and 7
Ages 8 and 9
Ages 10 to 15
Ages 16 to 21
Age 21+
• Categories
Dance. Movement. Voice. Sing.
Orff Instruments.
Recorders.
Orchestra Instruments.
myMI : Age Group-Phases Targets
• Phase I
– School Education.
– K12 : Age 6 to Age 18
• Phase II
– Ages 18 to Ages 23-25
– Intern. Trainee. Ward.
– Specialist : Industry, Genre. Music-Theatre-Visual Arts
• Phase III
– Training of Trainers
– Refresher course
– Extension. Diversification. Growth.
Music Department : Concern(s)
1. Shortage of Teachers.
2. Mostly 1-on-1; difficulty of Group Training.
3. Need for MANY teachers for MANY instruments.
1. Woodwinds. Brass. Strings. Percussion. Piano. Classical Guitar.
2. Keyboard. Guitar. (The Bollywood Influence)
3. Voice. Classical, Folk, Choir, Chorus.
4. Teacher-Trainer Workshops
1. Feedback. Peer-Groups. Mentoring. Further Learning etc.
5. Meeting Syllabus requirements
1. IB. IGCSE. ABRSM. Trinity Guildhall. OWN
6. Availability of sheet-music, arrangements, transcriptions.
7. Cost of Instruments. Budget. Maintenance. Repair. Parts.
Consumables.
8. Student Motivation.
9. Support for Stakeholders. Board. Top-Management.
Music Department Administration
• People
Head of Department
Teacher(s)
Music Lab. Assistant
• Activity
Parent Handling. Music Counseling.
Decision(s). Instrument. Programme. Syllabus.
Fees Collection. Payments. Dept. Cash-flow. Accounting.
Attendance.
Procurement : Instrument, Sheet-Music, Consumables.
Class(es) Supervision.
Storage. Locks. Open-Close. Holiday Practice etc.
1-to-1 vs MASS Music Education
• The success of the BRITISH education is
the classroom. Syllabus. Leveling.
Structure. Grades and eventual standards
that allow MASS education – resulting in
lower costs & affordability.
• The failure of western classical music in
India is NOT doing this; but using a 1-to-1;
guru-sishya concept even for Trinity &
ABRSM; making money for them at the
cost of Music Education for the Student
Consumer in India
Change ‘Singing’ to ‘Music’ Periods
• Singing Classes 1 to 7.
– Gradual ‘music’ development starting with song.
Action songs. Dance & Movement.
• Introduction or Orff Instruments
– Class 1 to 3 (up to age 7)
• Introduction of Soprano Recorders
– Class 4 upward (age 8 to 11
– Treble Recorders & Ensemble Playing
• Other Introduction
– Basics of Music Notation. Harmony etc.
– Exposure to other Music Instruments.
Instrument(s) Options
1. PRIMARY Instrument (First)
– Recorder.
– Classical Guitar.
– Flute. Clarinet. (Oboe, Bassoon)
– Trumpet. (Trombone, Tuba, Euphonium)
– Violin. Cello. Viola.
– Piano.
– Orchestral Percussion & Rhythm.
– Voice Training.
2. SECONDARY Instrument (Second)
– Guitar. Acoustic. Lead. Bass. Folk
– Keyboard. Chord Organ. Play-by-ear.
– Saxophone.
– Drums.
The Balance of Music Genre Choice
• Western Classical
• Music Notation
• Harmony
• Huge Repertoire
• Written availability
• Recordings
A. International Popular Music
B. India : Carnatic
C. India : Hindustani
D. The pull of Bollywood
PRIMARY
SECONDARY
A. Annual Subscription
Music Department : Solution(s)
• The ‘BACKBONE’ is a real-time, online,
24x7x365 Annual Subscription of
reasonable, low bandwidth.
• Teaching Resources.
• Self-Learning Adult-Education Resources.
• Student & Children Support Resources.
• Not just 2 periods a week - ACCESS from
School. Home. On-holidays. More playing
will result in better students.
Lead Sheets Retail
Subscription
INSTITUTIONAL Subscription
Teaching
Resources
-1 (minus one)
REMOTE Self-Learning
Sheet Music
Individual Group(s) Collaboration
3-chord
Jazz Fakebook Kids
Resources
1. Guitar(s) 2. Keyboard 3. Drums-Percussion 4. Flute 5. Recorder 6. Voice-Singing 7. Bass (all types) 8. UNIQUE-OTHER 9. Brass 10. Woodwinds 11. Strings 12. Piano-Organ
One-Stop-Shop
Air-Tune
Player
100’s of 1000’s
Teacher Training 1. IB School Music Head 2. ABRSM P6/T6 + Certified 3. School Band & Music 4. myMI 3-chord Trainer 5. MI Lead-Sheet Jazz FB Trainer
Band Resources
- Big Band
- Marching / School
- Group(s)
Personalised
myMI login Home Page
http://themusicinternational.com
License Options
I. Personal
– Own personal use. Family. All in a household.
II. Private
– Private Teacher. Typically 6 to 20 students.
III.Institution
– Schools. Colleges. Music Schools. 2 to 10
teachers; 100 to 5000 students or more.
– Multiple locations. Multiple towns etc.
IV.Commercial
– Double-Branding. Sponsored. Any other.
Individual-Personal Benefits (A) 1. Save ‘pots’ of money.
2. Get books, methods I don’t get in Bookstores NOR on-line.
3. Learn top-line play. I have an Accompanist. 24 x 7 x 365
4. Tune-player. Practice Accompaniment. Song Learner.
5. Minus-one. -1. Karaoke. (It’s all the same ... I have it all).
6. Develop by-ear music playing.
7. Metronome. Tuner. Drum tracks and a variety of Virtual Tools.
8. Fresh & Relevant. I constantly get NEW sheet-music.
9. Improve my Sight-Reading and my Sight-Singing.
10. NOT JUST one class per-week NOR limited to just one hour.
11. Listening guidance. Music in your Lifestyle. Constant Stimulus to
Motivate me. Practice makes perfect.
12. Multi-faceted - Music is an Art-form - one of the Arts.
13. Structured Syllabus. Personal Syllabus. Personalised for me. myMI.
14. Comprehensive resource(s) for Singing & Voice Training.
Institutional & Teacher Benefits (B)
1. Single-point, single-source of ALL music related
information, tools & resources.
2. Syllabus. Lesson Plans. Lists. Songs. Notes. Ideas.
3. Teacher & Student(s) on the same Page. (literally).
Projection to a Class of 30-500. Read one-page sheet-
music together. Lyrics.
4. Other Instrument resources. (20+ instruments)
5. Piano / Organ / minus-one / Karaoke accompaniment
available for the Syllabus.
6. Time-multiplier. Allows student-self learning. In-class.
At-home. On-holidays.
Classroom Projection (C)
Resources & more resources
• Currently available ALL-in-one ONLINE
Subscription for self-service STUDENT.
• Teacher has access to all the above + Personalised
Student Information.
• Off-line HUGE library of music CD’s, opera,
broadway musicals.
• OPEN SOURCE++ repository of sheet-music.
Songs etc.
• Custom : Arrangement, transcriptions on request.
• Instrument Solutions : Buy. Repair. Consumables.
Maintenance. Loans. Lease. Hire-purchase etc.
Annual Subscription(s) • Type
» Retail » Institution
• Scope » Self-Service. Self-Learning. Reference. » Teacher, Teaching Aids & Resources. » Group Playing (with Projection) » Sheet Music » Minus One (-1) Tracks » Air Tracks for Accompaniment Learning. 3-chord etc.
– Voice & Instruments » Orchestra » Voice » Modern.
• Teacher Training – IB Syllabus Trained – ABRMS 6P, 6T & Certified Trainers – MI 3-Chord Trainers – Blues, Jazz, Realbook, Fakebook Trainers. – School Music & Band Teachers
B. Teacher Training
CoachingMinstrels
Teacher Training
• Category A
– Identify. Support. IB SL, HL & IGCSE Music Elective Teacher(s)
• Category B
– Voice / Instrument Specialists. Professional & Career in Music.
– Grade 6 Theory. Grade 6 Practical. ICT and/or Capable of Grade 6+
• Category C
– Less than Grade 5. Professional Career Seeker
– General Music Teaching.
– Adequate. Competent.
• Category D
– Adult 21+ Senior Student. Teacher Trainee. Amateur
– Not Certified / Qualified. Performing Musician
– Adequate Teaching Ability
• Category E
– Music Lab. Assistant
– Supervisory. Adequate Communication Skills.
– TRAINEE
Teacher (Instrument) Grouping 1. Theory
Music Theory. Syllabus. Teaching Methods. Up to Grade 8 & more
2. Vocal Voice : Choir, Chorus & Individual
3. Piano Piano. Organ. (ABRSM Exams)
Keyboard (Trinity & better)
4. Guitar Classical Guitar (ABRSM)
Acoustic (Folk).
Electric. Lead. Bass. Rhythm.
5. Strings Violin. Viola. Cello. Double Bass.
6. Brass, Woodwinds etc. Brass. Trumpet, Cornet, Tuba, Horn, Euphonium.
Single Reed. Clarinet, Saxophone.
Double Reed. Oboe, Bassoon.
Concert Flute
7. Recorder(s) Age – 10. Group. Ensemble.
Age +9. SATB. Ensemble. Group. Orchestra.
8. Rhythm Percussion Age -10. Group. Ensemble. Orff. Kodaly.
Drums. Cymbals. Orchestral Percussion.
Trainer Training
• Finishing School
– Teaching Skills.
– Use of OUR myMI Teaching Resources.
• Music Growth
– Assessment & Feedback on current.
– Addition Instrument Learning
– Wider knowledge. More Listening.
– Lectures. Workshops. Seminars
• Certification & Qualification
– ABRSM. IB. University and/or OTHER.
Teacher(s) Training Schedule
Months ---------------------------------->
1 2 3 4 5 6 7 8 9 10 11 12
1 Communication Soft Skills
2 Music Theory
3 Voice Development
4 Teaching Aids Usage
5 Practical Muscianship
- Main Instrument
- Second Instrument
- OTHER mandatory Instruments
7 Performance Opportunities
MI Rostering : 2/5+(10,15,25 to 100) School ---> A B C D E
a-Time b-Time c-Time a-Time b-Time c-Time a-Time b-Time c-Time a-Time b-Time c-Time a-Time b-Time c-Time
FROM 8:00 AM 12:00 4:00 PM 8:00 AM 12:00 4:00 PM 8:00 AM 12:00 4:00 PM 8:00 AM 12:00 4:00 PM 8:00 AM 12:00 4:00 PM
TO 11:00 AM 3:00 PM 5:00 PM 11:00 AM 3:00 PM 5:00 PM 11:00 AM 3:00 PM 5:00 PM 11:00 AM 3:00 PM 5:00 PM 11:00 AM 3:00 PM 5:00 PM
V Teacher
ONE MON TUE WED THU FRII
TWO TUE WED THU FIR MON
THREE WED THU FRI MON TUE
FOUR THU FIR MON TUE WED
FIVE FRI MON TUE WED THU
SIX MON TUE WED THU FRII
SEVEN TUE WED THU FIR MON
EIGHT WED THU FRI MON TUE
NINE THU FIR MON TUE WED
TEN FRI MON TUE WED THU
ONE Classical Guitar
TWO Concert Flute, Recorder
THREE Brass Instruments
FOUR IB HL, IGCSE Music Elective, Exams. Theory
FIVE Piano
SIX Other Instruments
SEVEN Recorders : S,A,T & B
EIGHT Voice & Singing
NINE Pop. Keyboard
TEN Drums. Pop. Guitar. Electric, Rhythm Lead, Bass.
The Music Teacher(s) Conundrum 1. Minimum acceptable Qualification & Certification.
2. Each Instrument is a specialisation. (There are easily 20+)
3. Mult-faceted Teachers are VERY difficult to come by and
expensive.
4. Good Performers are mostly NOT good Teachers. A good
Teacher is a good Coach.
5. Teaching skills; student-personalisation; using resources;
communications; creating materials is a life-long, full-time
discipline.
6. MUST BE good with Children. Like-it.
7. Syllabus adherence. IB. IGCSE-Elective. ABRSM; In-
School or OTHER.
8. Teacher(s) Assessment. Feedback. Improvement. Growth.
A. Music International People Support
• Top-Management, Key-Staff Involved
– Casper. Sudhakar. Lazar. Leslie. Timothy & many
others.
• Time-on-the-ground.
– Minimum ½ day a week with Teachers
– Also with Talented, Advanced Students.
• Training of Trainers. Mentoring.
• Staff Augmentation. TEMP staffing etc.
• Development of NEW Departments
– Marching Band. School Orechetra.
– Orff Instruments. Recorders.
– School Chorus.
B. Teacher(s) / Trainer(s) Support
• Assessment
– NOT Negative. Positive AUDIT
– Music related. Needs. Concerns. Gaps. Targets. Resources.
– Teaching related. Needs. Concerns. Gaps. Targets.
– Teacher Satisfaction Survey(s).
– School(s) Satisfaction Survey(s).
– Parent(s) Satisfaction Survey(s)
– Student(s) Satisfaction Survey(s)
• ACTION
– Primarily through Music myMI Subscription
– Feedback, Suggestions, Ideas, Communication, Newsletter to
ALL Stakeholders.
– Meetings. Classes. Workshops.
– 1-to-1 Counselling.
C. Infrastructure Facilitation
• Instrument Supply
– SoundGlitz. Yamaha (Lazar). Shiva Musicals.
Reynolds.
• Consumables Supply
– Strings. Rosin. Pads. Oils etc.
• Instrument Repairs
– We ourselves + best BANGALORE possible technicians
instrument wise.
• Institutions
– St. Marks Music Academy
– Max Mueller. Alliance Francais. British Council.
– Several Private Institutes
D. Music International Music Support
• PRIMARILY myMI
– Annual Subscription. RETAIL & INSTITUTE
• Programme oriented
– Events. Groups. Orchestra. Bands
– Workshops.
– Certification Assistance.
• Music that is relevant
– Classical. Traditional. The good
– Contemporary. Relevant. NOT bad, NOR ugly.
• BULK Instrument, Resources BUYING.
• As-needed Materials, Resources.
E. Retainer (if confused, can’t decide)
• Music International on a monthly RETAINER …
purely ADVISORY
– Assumes about 3 to 8 Music Teachers
– 50+ serious Music Students. (upto 300)
– Example FEE Rs. 1 L / month
• Deliverables
– 3 myMI PERSONAL/PRIVATE License logins.
– At least ONE Senior visit/audit to School per month.
– Phone availability of Subject Experts (as needed).
– Monthly Mailers/Newsletters to Teachers.
– Music Staff Recruitment / Interview / Background
Check.
The 10,000 hours to be a pro. at age 23 Weekly …..
Age Grade TAUGHT SELF Month Annual
7 1 2 2 8 104
8 2 2 4 16 208
9 3 2 6 24 312
10 4 2 7 28 364
11 5 1 7 28 364
12 6 1 9 36 468
13 7 1 9 36 468
14 8 1 9 36 468
15 9 1 9 36 468
16 10 1 12 48 624
17 11 1 12 48 624
18 12 1 12 48 624
19 Grad 1 6 18 72 936
20 Grad 2 6 18 72 936
21 Grad 3 6 18 72 936
22 PG 1 6 24 96 1248
23 PG 2 6 24 96 1248
TOTAL 10400
Careers in The Creative Industry(ies)
1. Advertising
2. Architecture
3. Art
4. Crafts
5. Design
6. Fashion
7. Film
8. Food
9. Games ONLINE
10. Gaming & Apps.
11.Gaming Consoles
12.Music
13.Performing Arts
14.Publishing
15.Radio & FM
16.R&D
17.Software
18.Toys & Board Games
19.TV
20.Writing
Careers in Music 1 Performer Play an instrument to a certain level of competence.
2 Vocalist Sing. Specialise in a genre, voice range, language etc.
3 Instrument maker The best instruments even today are handmade.
4 Repair of Instruments Repair of instruments requires enormous expertise.
5 Instrument Tuning Tuning a piano or an organ is not for everyone.
6 Composer Create music for any purpose. Lyrics. Song-writing.
7 Conductor Conduct a group of musicians.
8 Songwriter - Lyricist Create words for songs.
9 Music Transcription Arrange music. Transcribe from one set of instruments to another set of instruments.
10 Music Teacher Teach music.
11 Music Examiner Assessment. Examination. Certification. Qualifying the musical ability and talent of People.
12 Music Therapy Use music to help people with clinical or psychological problems.
13 Event Management Manage Events related to Music.
14 Music Direction Planning, Designing, Organising, Conducting, Rehearsing, Performing an Ensemble, Group etc. related to Music.
15 Music Critique Cover music events and write for TV, Radio, Internet, blogs, Reviews of CD's, iTunes music etc.
16 Compere, DJ Host. Disc-Jockey. Compere. Introduce Performers Present music and related programmes or events.
17 Recording Engineer Capture live performances for stored later playback.
18 Music Appreciation An informed connoisseur of music
19 Audiophile Sound and music for what it is. Recording appreciation.
20 Digital Music A whole new generation that includes MP3, iPod, Itunes etc.
21 Soundtrack Music 90% of video depends on the audio. The music and soundtrack for Video, TV, Film, Documentaries etc.
22 Music Historian Music Library. Instrument archive. Curator of Music
23 Marketing Sales The Marketing of Music resulting in Sales. Convert music into revenue generating opportunities
24 Music Legality Legal issues related to music. Copyright, Intellectual Property Rights related to the Performing Arts; Music Scores, Recordings
etc.
25 Music for Dance Music for Dance. Dancing itself is a specific genre of musical expression and takes years of practice. Early dance, Baroque,
Waltz, Chaconne, Ballet to name a few.
26 Music for Opera Musc for the Opera and the Integration of music, theatre, recitative, genre, period etc.
27 Sacred Music Music exclusively for the worship of God, faith and belief using any langauge from Classical, Latin, Italian, German, English to
your local language.
28 Pocket Money After some achievement and Certification help people around you get involved in Music. Charge them a fee if you must.
Economics of Group LEARNING
• Not just 30 with 6+ Teachers.
• Immediate Target of 120
• Then 300
• Then 1000+
The Economics
• Current & not-viable
– 30-50 students paying Rs. 500/- per hour =
monthly inflow of 100,000/- per month. You
can’t run a Quality Music Department with that.
• Potential & viable
– Assuming 1000+ school; get 300 music-
students to pay for QUALITY music classes at
Rs. 2,000/- per month = Rs. 6,00,000/-.
Infrastructure+Resources+Class+Home+Own
Learning = Some QUALITY from the music
department.
Ideas to ENSURE mass music education
• TEACHERS
– Clear Individual Job Description. Job Expectations etc.
– Assessment of Musically Challenged Music Teachers.
– Teacher Training OR Teacher Learning (Group Methods)
– Feedback. Correction action. Learning Diary.
• RESOURCES
– Mass resources. Projection. Cost-spreads over several.
– Group. Ensemble. Band. Class. Choir. Chorus Learning
Methods.
• PERFORMANCE
– 200+ Orchestra and 1000+ Choir / Chorus.
– Group & Ensemble Examinations & Certification.
“Mass Music Education”
1. Singing. Chorus. Choir.
2. Recorder Orchestra.
3. Rhythm & Percussion Orchestra.
4. Marching Bands. Brass. Bugle. Bagpipe.
5. String Orchestra.
6. Classical Guitar Orchestra.
7. Dance. Calisthenics. Choreography.
Numbers from YOUR side
• Compulsory : 400+ Whole schools such as
Elementary, Primary – singing class / music
class.
• Optional : 100+ Whole school such as IB
(SL or HL) syllabus.
Grouping & Pricing Strategy
Cost
CAT-A HL Music Family Focus Career Option Affordability Talented
CAT-B SL Music
CAT-C Grade 5+
CAT-D Grade 1-5
CAT-E Hobby Casual Pop Visibility
300/- 5,000/- per month 5,00/- 1,00/- 2,00/-
35-piece Marching Band
Orchestra
&
Chorus
Presentation to Schools
(pan-India 2014)
© Casper Abraham, 2010 Founder & CEO [email protected] +91 98450 61870
Music International
Bangalore INDIA
Website : http://themusicinternational.com
Your Driver on a Journey of Music
© Casper Abraham, 2012 Music International Bangalore INDIA http://themusicinternational.com Email : [email protected] Mobile : +91 98450 61870