MUSIC FRAGMENTATION, INTEROPERABILITY AND AGGREGATION

OH MY.

LABELS CONTROL THE (POPULAR) CONTENT

STREAMING SERVICES CUT DEALS WITH LABELS (NOT ARTISTS)

LICENSING DEALS ARE RENEGOTIATED (BI)ANNUALLY

WHOEVER HAS THE MOST CONTROL OF DISTRIBUTION HOLDS THE UPPERHAND IN THE RENEGOTIATION

THE MORE COMPETITION IN THE STREAMING MARKET, THE BETTER IT IS FOR THE LABELS(THEY KEEP THE POWER)

IN COMPETITIVE MARKETS, SERVICES NEED TO DIFFERENTIATE

EASIEST WAY TO DIFFERENTIATE IN A COMMODITY MARKET IS TO MAKE IT NON-COMMODITY (EXCLUSIVE CONTENT)

SERVICES SPEND ON EXCLUSIVE RIGHTS AND CREATION OF ORIGINAL CONTENT (SEE NETFLIX & HBO)

EXCLUSIVES CREATE FRAGMENTED MARKETS WHERE USERS ARE SPREAD ACROSS MULTIPLE SERVICES

… WHICH BREAKS THE PROMISE OF THE SOCIAL WEB WHEN IT COMES TO MUSIC

THIS LEADS TO A FUTURE WHERE MUSIC’S BIGGEST FANS MUST PAY FOR MULTIPLE SERVICES(FOR COVERAGE)

… WHICH IS IN THE BEST INTEREST OF RIGHTS HOLDERS

CONSUMER SOLUTIONS FOR CONTENT FRAGMENTATION ARE INTEROPERABILITY & AGGREGATION LAYERS

MUSIC LICENSORS/SELLERS ARE NOT INCENTIVIZED TO CREATE THOSE LAYERS

THEREFORE:

&

(COMING SOON)