Music streamingThe current status of

What is Spotify?Launched in 2008

Arguably the most popular music streaming platform

The Problem with Spotify-Barely turns profit

-How can it afford to pay artists for their services?

People against Spotify

• Older/established artists• Radiohead’s Thom Yorke• Rebels against Spotify

taking their music off ofthe service

Others are okay with it-Newer and emerging artists see it as an asset

-Imagine Dragons’ Dan Reynolds says it leads to more attendance at shows, though admits there is no significant income

-Other pro streaming sources say it contributes to itunes sales

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Spotify has no similar competitors- the closest is Pandora.

Spotify does not profit from music streaming

What does this mean to labels?

What if an artist has no label?Virtually anyone can release music on Spotify

CD Baby is the leading website for artist distribution

Independent artistsA labelless artists who writes their own songs would get the most payment

Why don’t all artists become indie?-Artists need labels for proper exposure

-Most recording artists are tied into contracts

Music DiscoveryWhile spotify is a decent engine for discovering music, many substitute buying music with streaming- which basically equals illegally downloading in most instances.

Advertising-Spotify can advertise artists directly on the application

-This is usually very costly, only useful to labels with money to spend.

A new approachOffer different tiers for artists to choose from;- A new artist/independent can choose to have their music streamed without limits

-An established artist can choose to have their music streamable for three songs before being prompted to purchase

Where’s the options?Different Artist

Different opinions.

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Nothing’s perfect