streaming music in 2016
TRANSCRIPT
Streaming Music in 2016The Dark and Light side of Streaming media
Music is no longer going to be digital it IS DIGITAL
Streaming Media comes in many different shapes and sizes.
Content Creators vs Consumer / Streaming
RIAA chairman Cary Sherman said “streaming music’s continued growth shows that music remains in high demand, but streamers need to consider whether the rates they pay artists are equitable” - Digital Trends
Artists making pennies on the dollar in the new music landscape
Taylor Swift - Artists should be able to control who can listen to their music on streaming platforms. In the case of the album 1989 she wanted American paying subscribers only to be able to listen to the album and those outside the US can listen for free.
Content Creators vs Consumer / Streaming
No major streaming platform has been profitable to date
Content Creators vs Consumer / Streaming
Even without one of the biggest albums Spotify still has the most paying subscribers (20M) and still holds the fastest growth. Next to Youtube of course :’) but Youtube is completely free.
Despite these views from the music industry...there is tremendous value to these platforms
Despite these views from the music industry...there is tremendous value to these platforms
● Subscription revenue climbed 39% in 2014 - Fast Company
● Ad Supported Music Streaming makes up 56% of US Streaming Revenue in 2014 - Music Industry Blog
● Streaming services generated a third of all music revenue in first half of 2015 - Digital Trends
What are other countries doing?
Spain, Italy and France all experienced growth in streaming revenue.
36% rise in streaming - 22% rise in digital revenue.
22% of revenue from streaming - 16% from downloads.
34% gain in streaming revenue.
Sweden, Norway, Japan the meccas of streaming.
79% of revenue from streaming.
75% of revenue from streaming.
What about the T&T Artists and Streaming?
Pros and Cons of Streaming for T&T Artists
● Availability of music
● Listener empowerment
● Discovery
● Analytics
● Limit Piracy
● Social Network
Pros Cons
Very small fish in a big pond (need huge Fan Base)
Lacking similarities
Being marketed by persons unfamiliar with our culture.
How can we then solve this problem???
Streaming Limits Piracy but cannot stop it
What options exist for T&T/Caribbean Artists?
Solution Chune is a platform created to become a hub for all Caribbean artists (Vocalists, Musicians, Producers and Djs) where their musical creations can be standardized, easily discovered, heard, distributed and monetized.
Created for us, Marketed by us, To best portray…..us
