46%

MIN MAX

Music Streaming Around the World

OPPORTUNITIES FORSTREAMING SERVICES

Account Sharing% of users who share their account

Most Popular Music Genres among Millennials

Cross-PlatformStreaming% of users who listento these services

APAC LAT AMERICA MEA NORTH AMERICA

Spotify faces strong regional competition

Younger users prefer access to ownership and prefer making playlists to listening to radio. They also like searching for new music from a wide range of artists

Rock Hip-Hop / R&B

Pop / Top 40Hong KongNetherlandsTaiwan

Dance South KoreaThailand Vietnam

Acoustic Philippines Turkey

There are 3.6 music streamers for every paid subscriber

Streaming service users are listening across multiple platforms

16-34s’top interest is music

31%of internet users follow musicians on social

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EUROPE

22% 7%8% 44% 63%46% 12%16%

70% 61% 63% 60%

00:4801:12 01:26 01:14 01:15

Half of all 16-24s stream music on mobile

Radio vs Streaming by AgeAverage daily time (hh:mm) listening to...

01:37 00:38

16-24

01:16 00:55

25-34

01:01 01:05

35-44

00:44 01:09

45-54

00:23 01:03

55-64

43% 48%18% 13%53%*33% 21%28% 44%25%28% 12%

40% 33% 27%

Unless stated otherwise, all figures are taken from Q4 2017 wave of research among 97,317 internet users aged 16-64 across 42 countries.

*excluding China

of internet users use social for entertainment

SOCIAL

37%of music streamers watch videos on social

VIDEO

48%

of music fans use smart home entertainment products

SMART

54%of Spotify Users are more likely to say they regularly attend gigs

EVENTS

60%

hh:mm

KEY

Streaming on...

MIN MAX MIN MAX MIN MAX MIN MAX

% who stream music

Average daily timestreaming music

% watching musicvideos on YouTube

00%

% services used last month

Music services

QQ Music Kugou Kuwo

DeezerSoundCloud Nogoum FMAnghami

Pandora iHeartRadio

Spotify 64%

27%

40%

Streaming Services Radio

31% 30%

42%

20%

18%

29%

Where Millennials Still Listen to More Radio than Streaming

00:49 01:47

01:09 01:50

01:00 01:39

00:45 01:09

01:16 01:40

00:46 01:10

01:04 01:16

01:31 01:38

Austria

Netherlands

Germany

Portugal

Poland

Belgium

Switzerland

South Africa