music video powerpoint
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what music videos are all about, please note if used n a class lesson then you will nee to use youtube for the video examplesTRANSCRIPT
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Unit 29 Music Video Production
By Katie Aspin
Facts from Wikipedia and backed up by http://www.encyclopedia.com/topic/music_video.aspx
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Where did it all start? • In 1894 a series of still images were projected along with music playing.
• In 1929 Bessie Smith appeared in a short film singing saint Lewis blues which was showed in theaters until 1932.
• The ever famous Walt Disney released a animated film based around famous pieces of classical music in 1940, called fantasia.
• In 1956 Tony Bennett was filmed walking along the serpentine in Hyde park to one of his tracks.
• Before the 1980’s there wasn’t many music channels on the air so if you wanted to listen to music you had to listen to the radio
• In 1981 MTV was launched, video killed the radio star by the boggles was the first video to be played.
A Short History Of The Music Video.
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Bessie smith- Saint Lewis Blues
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Disney’s- fantasia
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Tony Bennett – Stranger in Paradise
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So we know the history of a music video, but what actually is a music video for?
Well music videos have three basic purposes:
Sell the albums,
Promote the artists,
And extend the fan base.
What Is A Music Video?
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Music videos can also be used to promote products like drinks or clothing brands.
Music takes a big part in the advertising business, with the use of product placement. An example of this is all time low’s video “I feel like dancin’” at a certain point in the video they advertise the energy drink Rockstar
Music videos can be made to promote a cause or a point, which can be close to an artists heart or can be part of a song. Such videos, can be a performance video like Taylor Swift’s song, Ronan or Martina McBride's, concrete angel.
Promotional
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PRODUCT PLACEMENT
All Time Low - Feel Like Dancin’ :
Video examples
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CAUSES
Taylor Swift - Ronan :
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Martina McBride – Concrete Angel :
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Companies can use music videos to make money. If a music video shows products such as; drinks, clothing and other products, they can use music videos to get their product out there, which if watched by enough people will sell more of their product.
Extension Of Income
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Professor Green - Relentless advert :
Video examples
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Beats - By Dr Dre advert :
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The band/artist expands in numerous ways using television, digital video device (DVD), internet, shops and instore downloads.
Extension Of Outlets
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This can be when two different media companies or artists come together to make a video and use the video to give their projects more exposure. An example of this can be Carter Burwell and various artists on the twilight film. The film became a hit and the songs were heard by all the people who watched the film and bought the soundtrack.
Synergy
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Twilight soundtrack-Paramore - Decode
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Alice in Wonderland Soundtrack- Avril Lavigne - Alice
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Phantom of the Opera- Emmy Rossom - Think Of Me
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Sweeny Todd soundtrack – Helena Bonham Carter - Worst Pies In London
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A record label owns certain bands and artists who sign up to the music industry.
The record label, records and produces the albums. There are three types of labels: Major labels- Warner Music Group, Sony Music Entertainment and the universal Music Group.
Independent labels- big up records, blue dog records and fat cat records.
Artist self produce- Jay-Z, Madonna, Conor Maynard and the Beatles.
Producer Strategy