Music Video PresentationBY HOLLY, LUKE, LAUREN AND KATHERINE

Conventions of rock music videos

Tend to be fast paced and full of energy to resemble the upbeat and temp music

Most of the time tend to be performance based where the band are performing in front of the camera or in front of an audience

They can also have narrative style and have a story in the video that links in with the lyrics and theme of the song.

Editing tends to be fast paced to reflect the high paced energy of the song and video and to also keep the audience entertained and interested in the video

Editing is sometimes used to edit the colour of the video too

Intro

The music video we chose to analyse is “Still into you” by Paramore. The genre of the song is alternative rock, therefore we would usually expect an artist focus video. Although the video has features of artist focus, it is mainly a concept music video, which is a video that doesn’t match the general idea of the lyrics or theme of the music. This can be proven when analysing mise en scene and other areas which can be further explained throughout the presentation.

Paramore-Still into you

http://www.youtube.com/watch?v=OblL026SvD4

Mise En Scene

Lilacs and pinks on the walls when we first see her. White T-shirt has connotations of innocence as she’s a young girl. Huge Yellow room when we first see the band together and the colour yellow I often used for a babies room suggesting that the relationship and her feelings are the same as when the relationship first started hence the lyric “Still into you”. They are all wearing summery clothes to suggest hot weather which puts a happy mood with the song. The clothing also relates to the rock genre as the men are wearing some black clothing and have tattoos which is sometimes related with this genre of music. Also the ballerinas that appear in the video don’t really make sense or relate to the song which supports to it being a concept video At the end of the video they go outside in the dark and they have sparklers suggesting that even in dark parts of the relationship they still remain strong together.

Editing and Camera

Camera- A wide range of camera angles are used such as close ups and mid shots. The different shots are of the band members and other numerous things in the video. Also handheld shots are used to resemble movement to keep up with the fast pace of the song. Also a various number of camera angles are used for variety and more movement which suits the genre of music well as it is quite upbeat.

Editing- A lot of jump cuts and tracking/panning shots are used in the video which keeps the scene flowing and fast paced which conforms to the rock genre as most rock artists want to keep their videos upbeat and flowing to resemble their music and to also keep the audience entertained and looking around the screen. Slow motion is also used to emphasize the movements that are in the video and to give various tempos in the video.