A 1320Radio Presentation in conjunction with The Music Flag and INSTRUMENTAL webzine

MUSICIANS ON THE WEB

Musicians on the Web – Some Joined-Up Thinking with Michael Stephen Clark from 1320Radio

Do you have questions about how best to create, distribute and maintain web media in order to promote your music?

Michael Stephen Clark writes, edits and publishes three music related websites.

He also maintains 1320Radio, a highly eclectic Internet radio station with diverse programming, predominantly of Scottish origin.

Get insights into his experiences as a writer, editor, publisher and communicator and see demonstrations of how things work.

Photo by Cameron Clark

1320Radio – Freedom of Expression from the Creative Heart of Scotland

ECLECTIC. SELECTED. SCOTLAND

1320Radio is a highly eclectic Internet radio station that broadcasts the best roots, rock, jazz, pop and classical music of Scottish origin blasting from the past, the present and a very bright future.

There are also features, interviews and community showcases that offer a glimpse into the enormously vibrant and diverse Scottish music scene. www1320Radio.com

ECLECTIC. SELECTED. SCOTLAND.

1320Radio is a Scottish internet broadcasting initiative designed to make connections in music that transcend style and genre.

It broadcasts recorded features, interviews, community-generated music alongside professional and semi-professional output in the most inclusive programming imaginable.

The internet provides a low-cost opportunity to communicate the vibrant creative impulse that is upon us in Scotland and provides added impetus to this forward movement.

It begins with sharing and understanding what is happening within our borders, and continues by striking out overseas.

www.1320radio.com

1320Radiois powered by

Radiojar www.radiojar.com

INSTRUMENTAL Instrumental is a website thatcovers Roots, Rock, Pop, Folk,Americana and Jazz and it emulates a magazine experience on the web. It mixes the media elegantly and allows you to browse freely and at your leisure. There is particular emphasis placed on new and emerging artists.www.instrumentali.com

Aaron Wright The Reads

Blue Rose Code

Photo by Catherine Boyce Photo by Zoe Barrie

Photo by Jonathan Clover

The Scottish National Jazz Orchestra

The Mavericks

Danny Thompson

The Music Flag creates and distributes web media on behalf of busy musicians. If you are working in music then you will have jobs to do that are better off done by someone else.

Michael Stephen Clark(editorial/design) and Gavin McLaughlin (photography) can help with low-cost communications, visuals, website creation, media materials, social media and updating content.

www.themusicflag.com

THE TRUTH ABOUT WEB MEDIA 1

There is always a cost. That cost is measured in time or money, or both.

The low-cost web media I have created demonstrates that DIY does not mean looking cheap.

Good web media including sites, content, apps, video, audio streaming and bespoke artist radio are all affordable.

The only thing that is difficult is deciding whether to spend time on it yourself, or find someone trustworthy to manage it for you.

THE TRUTH ABOUT WEB MEDIA 2

How important is web media and is it effective? Well, it’s not as important as your music, but it’s better to have, than to have not.

Outside of performance, the web is the principal means of communicating your work to the outside world. And it’s in perpetual flux. Apps are on the rise as “tablets and phablets” become the devices of choice.

Artists will increasingly find themselves working on web-based output and integrating media. That means working effectively and/or spending prudently.