mvp 3 market, volume, product, price & promotion making business understanding fun! the mvp 3...
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MVP3 Market, Volume, Product, Price & Promotion
Making business understanding fun!
The MVP3 makes seeing change and opportunity fast and easy.
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Do analysis yourself or get someone else to do it. Top line Reports Proprietary what-if
analytic tools or modeling.
MVP3
The MVP³ removes obstacles– What data to get. – How to organize it.– Calculation mistakes. – How to chart it.– What to look at.
© 2012 Ford Consulting Group, Inc.
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Volume
Promo Trends
Distribution
Pricing
SKU Detail
Brand Detail
Promo Summary
© 2012 Ford Consulting Group, Inc.
MVP3
Contents
Market, Volume, Product, Price & Promotion Summaries
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MVP3
Navigation and SelectionRibbonnavigation
Contrast 4, 12, 24 or 52 week views.
Select Dollars, Units or Equivalent Units
Tables show numbers on charts.
Trend perspective
All the charts (across the workbook!) are synchronized for period and measure selections.
© 2012 Ford Consulting Group, Inc.
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MVP3
Volume Overview
Table shows numbers on bar and share chart.
Trend perspective
Volume change
Share
© 2012 Ford Consulting Group, Inc.
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MVP3
Promotion TrendCompare manufacturer trends.
Trended base and incremental
Trended Any Promo and No Promo
© 2012 Ford Consulting Group, Inc.
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MVP3
Distribution
Total ACV Points
“New” SKU’s that had 0% ACV in the prior month.
© 2012 Ford Consulting Group, Inc.
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MVP3
Prices
Average, Base and Promo Prices
Average priceTrends.
© 2012 Ford Consulting Group, Inc.
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MVP3
SKU Fact Sheet
SKU’s worksheet for filtering and sorting.
Volume and promo
Price
© 2012 Ford Consulting Group, Inc.
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MVP3
Brand Fact Sheet
Brand worksheet for filtering and sorting.
Volume and promo
© 2012 Ford Consulting Group, Inc.
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MVP3
Promotion Summary
Promo worksheet
Promo Volume
Promo % discount
Promo % Lift
© 2012 Ford Consulting Group, Inc.
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MVP3
Data sheets
“Topline” data sheetAbout 1,000 rows and 40 columns
“Trended” data sheetAbout 3,000 rows and 30 columns
Cut and paste two data pulls to load the MVP³
© 2012 Ford Consulting Group, Inc.
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Free trial– We will load an MVP3 with one market/category of your
choosing so that you can solicit feedback and ensure that it meets your companies needs.
Price– The MVP3 is licensed for $5,000 per category. It may be
copied to accommodate all the accounts you care to load, and distributed to all the recipients you care to include. The data can be refreshed as often as new data is available. MVP3 updates and bug fixes are included in the license fee for one year. General troubleshooting support is billed at $200 per hour in 15 minute increments.
MVP3
Business understanding should be fun!
My contact info is: [email protected] call 612.333.1111.
© 2012 Ford Consulting Group, Inc.
Download an MVP³ (the student version) from www.FordConsultingGroup.com to demo the user interface.