mvp for b2b
DESCRIPTION
What is the difference between building a minimum viable product (MVP) for the B2C market than building it for the B2B market? Check out my assumptionsTRANSCRIPT
![Page 1: MVP for B2B](https://reader034.vdocuments.net/reader034/viewer/2022052522/554d13cfb4c905805d8b518d/html5/thumbnails/1.jpg)
Page 0 of 11 Julian Schwerdtfeger 13.03.2014
MVP for B2Bmarket
![Page 2: MVP for B2B](https://reader034.vdocuments.net/reader034/viewer/2022052522/554d13cfb4c905805d8b518d/html5/thumbnails/2.jpg)
Page 1 of 11 Julian Schwerdtfeger 13.03.2014
What makes it to an
MVP?
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Page 2 of 11 Julian Schwerdtfeger 13.03.2014
To build the right MVP you have to go through the
Build-measure-learn circle
Ideas
Build
Product
Measure
Data
Learn
![Page 4: MVP for B2B](https://reader034.vdocuments.net/reader034/viewer/2022052522/554d13cfb4c905805d8b518d/html5/thumbnails/4.jpg)
Page 3 of 11 Julian Schwerdtfeger 13.03.2014
What are Benchmarks for a B2B-MVP?
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Page 4 of 11 Julian Schwerdtfeger 13.03.2014
The MVP approach for B2b
hypothesis
interview
Pass/Fail criteria
Secondary hypothesis
RUN !!
![Page 6: MVP for B2B](https://reader034.vdocuments.net/reader034/viewer/2022052522/554d13cfb4c905805d8b518d/html5/thumbnails/6.jpg)
Page 5 of 11 Julian Schwerdtfeger 13.03.2014
![Page 7: MVP for B2B](https://reader034.vdocuments.net/reader034/viewer/2022052522/554d13cfb4c905805d8b518d/html5/thumbnails/7.jpg)
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Page 7 of 11 Julian Schwerdtfeger 13.03.2014
Poor MVP vs.
Assumption of the customer
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Page 8 of 11 Julian Schwerdtfeger 13.03.2014
The more you dive into B2B market the less customers you will have
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Page 9 of 11 Julian Schwerdtfeger 13.03.2014
Your
your target customer
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Page 10 of 11 Julian Schwerdtfeger 13.03.2014
Don‘ t let the effect get u!
Illustration: Marius Ursache
![Page 12: MVP for B2B](https://reader034.vdocuments.net/reader034/viewer/2022052522/554d13cfb4c905805d8b518d/html5/thumbnails/12.jpg)
Page 11 of 11 Julian Schwerdtfeger 13.03.2014
Thanks for listening.Hope you liked it.