media kit

Modern women in Malaysia are no longer content to be pigeonholed – wife, mother, career woman, lover… They are embracing all these facets of their lives and more; choosing to live life to the fullest.

The Weekly has evolved in Malaysia to uniquely reflect what this woman wants and what is happening in her life today. The magazine appeals to women with a wide range of interests, women who are looking for trusted quality that’s inspirational and aspirational, yet practical and intelligent, and always entertaining.

Inside, busy women find intelligent interviews with women makingheadlines, stunning beauty and fashion pictures and informative regular columns with tips from experts on everything from health and parenting to cooking. What really makes The Weekly a must-read every month is this very unique mix: practical and common-sense tips, mixed with glamour and celebrity plus trustworthy facts.

At The Malaysian Women’s Weekly our aim is to produce a fabulous combination of the brightest in entertainment, the most realistic solutions and the most trusted advice.

from the Editor

ELAINE KWONG

Editor

international celebrity trends

inspiring, yet achievable style

practical solutions, trusted advice

insider secrets, educated decisions

triple-tested easy recipes,

Inspiring homes and idlyllic holidays

engaging content

SPY STYLESee inside exclusive parties, hear the hottest gossip and spot the latest international fashion, beauty and celebrity lifestyle trends.

BEAUTY AND FASHIONBeauty and fashion that’s mouth-wateringly inspiring – yet achievable. Dynamic beauty pages showcase the most-wanted new trends – plus share expert tips to make them easy to do in real life. Fashion is also irresistible and well balanced, with stylish pictures and uniquely wearable options that give women new fashion ideas they want to buy.

YOU & YOUR FAMILYHealth and wellbeing features are helpful and authoritative, with expert advice presented in an easy-to-understand way to help readers confidently handle life’s inevitable ups and downs. Content empowers busy working mothers; women with optimism and confidence to make the best of themselves - and their family lives.

BETTER LIVINGSee inside the homes of Malaysian and International celebrities, be inspired by fast and fabulous décor secrets and benefit from stylish, yet sensible advice on how to spend cash wisely.

Plus there’s The Woman’s Weekly's unbeatablerecipes. From sure-to-please local dishes,and easy cookcard recipes, to stylish entertainingideas to dazzle guests, it’s an unbeatable buffet of food and home choices.

The Weekly consistently delivers innovative, informative content that meets readers’ needs and expectations. Readers’ interest in all sections of the magazine is high.

Holiday

80%Fashion

81%

Beauty trend

82%

Beauty Bulletin

82%

Sex & You

83%Mind Body Spirit

84%

Beauty & You

86%

Well-being

87%

How-to-wear

87%

Better Relationship

90%

Beauty & Health

94%

The Weekly encourages confident, intelligent, affluent Malaysianwomen to live life to the full everyday.

AGE33 is the average age64% are aged 30+24% are 25 -29 years old28% are 30 -34 years old16% are 35 -39 years old

INCOMEAverage personal income RM3,625Average monthly household income RM6,573, which is over three times higher than the national average31% household income is RM 8,000 and above

PROFESSION59% PMEBS 14% white collar workers5% housewife/retired

OTHER59% Chinese20% Malay62% are married66% live in a landed propertyAverage number of children is 2

READERSHIP60,732*CIRCULATION30,366**PRINT RUN42,000

a desirable audience

Source: The Weekly readership survey, Synovate 2008, Readership Survey,** Audit Bureau of Circulation Jul 07-Jun 08

The Weekly readers are excellent and receptive targets for fashion and beauty marketing campaigns.

SPENDING HABITSRM 434 spent on average on fashion in the past 2 monthsRM 773 spent on average on watches in the past 2 monthsRM 333 spent on average on skincare in the past 2 monthsRM 252 spent on average on make-up in the past 2 monthsRM 281 spent on average on fragrance in the past 2 monthsRM 245 spent on average on bodycare in the past 2 monthsRM 238 spent on average on haircare in the past 2 monthsRM 257 spent on average on groceries in the past weekRM 270 spent on average on health supplements

SHOPPING INFLUENCES83% believe products they have seen in The Weekly give them ideas for shopping78% believe The Weekly gives them great fashion tips71% get fashion and lifestyle inspiration from The Weekly82% make purchasing decisions based on affordability

an affluent audience

The Weekly readers are ambitious, striving for a work/life balance and value the health and happiness of their family most.

THE WEEKLY READERS BELIEVEevery woman should have their own savings even if they are marriedhaving a career gives a sense of self-worthhaving a close relationship with parents is importantfinancial security symbolises one’s independencehaving friends to confide in is importanttravelling is a good way to spend time with familymotherhood is one of life’s major achievementsbeing fashionable is a way of expressing myselfageing is a big concernin spending money to improve their looks

THE WEEKLY READERS ARE RESPONSIBLE 63% own life insurance53% own health insurance

THE WEEKLY READERS ARE TECHNOLOGICALLY CONNECTED97% own a mobile phone75% own a DVD50% use online banking services52% prefer communication via email

a connected audience

Source: The Malaysian Women’s Weekly readership survey, Synovate 2008

READERS RESPOND TO ADVERTISING IN THE WEEKLY

85% agree ads in The Weekly are useful in giving

them ideas about what to buy

77% believe the ads are an important part of the

magazine

75% agree ads in The Weekly encourage them to

try new and familiar brands

65% believe ads in The Weekly have made them

buy things they have not tried before

68% bought a product as a result of seeing an ad in

The Weekly

58% believe ads in The Weekly have more credibility

advertising works

Source: The Malaysian Women’s Weekly readership survey, Synovate 2008

readers love The WeeklyReaders share an intimate relationship with The Weekly and continue to update us on why they love the magazine, which allows us to continue to answer their needs by keeping our content relevant, inspiring and always entertaining, making it the perfect environment for your advertisement.

“Since I started buying The Weekly, I’ve

become a faithful reader. I love the articles

and especially the recipes – I love to cook

so I tried a few recipes and found them

superb! I also get a lot of tips on beauty and

body care. I feel that they’ve really

contributed to me making great changes in

myself. I take care of my appearance more

now and make sure I have a more

“happening” look. And it’s working,

because people have started to notice the

beneficial changes in me.”Reader, Jacinta Thomas

“The Weekly actually has something for everyone, with fashion, beauty and lifestyle tips, informative articles, tasty recipes and homemaking ideas plus parenting guidance. I am not yet in my 30s and I particularly like your “Relationships” column, as they touch upon issues close and dear to my heart. I look forward to each and every issue.”Reader, Farah, via e-mail.

“I’ve been a reader of The

Malaysian Women’s

Weekly for the past three

years. It’s really an

interesting read for all

types of women. This

month’s magazine

provides a stimulating read

for today’s women. I feel it

has set the pace

for a new atmosphere for a

woman to thrive in. It has

articles and tips for

success in the working

environment and also

great fashion and make-up

ideas suited for the

ambitious women of our

present society.”

Reader, Seow Chow Nen

responsive readers

COSMETICS1372 entries

The Weekly reader is a responsive and active participant in quality promotions, offering high results in key categories.

FRAGRANCE1493 entries

FASHION1345 entries

SKINCARE1050 entries

FOOD & ENTERTAINMENT1103 entries

HAIRCARE631entries

interactive readers

120 participants enjoyed clever and practical ways to develop self-confidence and enhance grooming knowledge.

Power Up Your Confidence Workshop

The Weekly provides advertisers with exclusive marketing opportunities to connect and interact with readers.

Shopping Weekend

An evening gala to acknowledge and celebrate Malaysian women who have made a difference to their various fields. Former presenters are Mont Blanc and Audi.

Great Women of Our Time Awards

Excellent turn out, over 1000 goodie bags given away in three hours. An overwhelming increase in sales for the department store.

EDITORIAL THEMES

April 2013Fashion & Beauty Trend report Issue

May 2013Shop-Tacular Issue

June 2013Make Life Easier Issue

July 2013Better Body/Health Issue

August 2013The Big Deals Issue

MARKETING OPPORTUNITIES

THE WEEKLY MAKES IT HAPPEN

February 2013 - call for entry

HUNKY HUBBIESMarch/April 2013

WEEKLY LITTLE SUPER STARS 2013 August 2013 - call for entry

GREAT WOMEN OF OUR TIMENovember 2013

become involved

RATES 2013COLOUR CASUAL 3X 6X 12X 18X 24X 36X

RM RM RM RM RM RM RM

Full Page 4,665 4,430 4,205 3,995 3,795 3,600 3,420

Double Page Spread 9,330 8,860 8,410 7,990 7,590 7,200 6,840

Two Column (vertical) 3,500 3,325 3,160 3,000 2,850 2,710 2,575

Half Page 2,800 2,660 2,525 2,400 2,275 2,160 2,055

One Column (vertical) 1,870 1,780 1,685 1,600 1,520 1,445 1,370

SPECIAL POSITIONS

2nd Double Page Spread 10,460 9, 920 9,420 8,950 8,500 8,080 7,680

3rd Double Page Spread 10,250 9,740 9,250 8,785 8,345 7,930 7,535

Facing Contents/Masthead 5,215 4,955 4,710 4,475 4,250 4,035 3,830

Facing Regular Features 4,790 4,550 4,323 4,105 3,900 3,705 3,520

MONOTONE

Full Page 3,035 2,885 2,740 2,600 2,470 2,350 2,230

Two Columns Vertical 2,270 2,155 2,050 1,940 1,845 1,755 1,670

SPOT COLOURS RATES & 5th COLOURS

Where spot colour or 5th colour is required, loading at prevailing rates is applicable.

COVER POSITIONS (only casual rates apply)

Inside Front Cover Spread RM11,650

Inside Back Cover RM5,125

Outside Back Cover RM7,955

NOTE: All rates are in Malaysian Ringgit and subjected to prevailing Government Taxes.

DEADLINES 2013

All special creative inserts must arrive at the printer by the 10th of each month prior to issue date.

All material for booklets/creatives printed by SPHM Pte. Ltd., must reach printers by the 3rd of each month prior

to issue date

Important note: Material must be submitted by Electronic Transmission via Asia On Time together with a

DIGITAL PROOF using Fogra 39L for printing reference.

In the event above deadlines are not be adhered to, refer to the General Conditions of the rate card.

Please refer to Satvinder Kaur (Vin), Production & Circulation Manager, Rechel or Tabitha, Blu Inc

Media Sdn Bhd. for material coordination. Telephone (03) 7725 9998

20 November 201214 November 2012January

21 December 201214 December 2012February

21 October 201314 October 2013December

20 September 201315 September 2013November

22 August 201315 August 2013October

22 July 201315 July 2013September

21 June 201313 June 2013August

21 May 201314 May 2013July

22 April 201315 April 2013June

21 March 201314 March 2013May

21 February 201314 February 2013April

21 January 201314 January 2013March

MATERIAL DEADLINE

BOOKING/

CANCELLATION

ISSUE

MECHANICAL SPECIFICATIONSADVERTISING SIZE TRIM TYPE AREA BLEED

Full Page 297 x 220mm 272 x 200mm 303 x 226mm

Double Page Spread 297 x 440mm 272 x 410mm 303 x 446mm

Half Page Horizontal 148 x 220mm 134 x 200mm 154 x 226mm

Half Page Vertical 297 x 110mm 272 x 90mm 303 x 116mm

1 Column 297 x 73mm 272 x 60mm 303 x 79mm

2 Column 297 x 146mm 272 x 126mm 303 x 152mm

VOLUME DISCOUNT

All apply within 12-month period.

SPECIAL POSITION RATES

Where preferred positions and guaranteed consecutive right-hand pages are required, 10% loading

of applicable rate will be charged.

AGENCY COMMISSION

A 15% commission is applicable to Accredited Advertising Agencies.

CANCELLATION CLAUSE

Any advertisements withdrawn from the issue after stated cancellation date will be charged at full

rate.

ACKNOWLEDGEMENT, INDEMNITY AND WARRANTY

All advertisements are accepted and published by the Publisher upon the representation that the

Advertiser and/or their Advertising Agencies are authorized to publish the entire contents and subject

matter thereof. Advertisers and/or their Advertising Agencies upon and by lodging material with the

Publisher for publication or authorizing or approving of the publication of any material, INDEMNIFY the

publisher, its servant and agents all liability claims or proceedings whatsoever arising from the

publication of the material and, without limiting the generality of foregoing, so indemnify each of

them in relation to claims or suits for defamation or libel, slander or title, plagiarism, breach of

copyright, infringement of trademarks or names or publication titles, unfair competition or trade

practices, royalties or violation of rights of privacy, and WARRANT that the material complies with all

relevant laws and any rights against or liabilities in the Publisher, its servants or agents.

DIGITAL ADSIn order to provide a better service to advertisers, SPHM Pte. Ltd. uses a digital ad delivery system to take advantage of computer-to-plate technology which provides shorter production time and increased precision and accuracy of printing plates. Below is important information about this process.

Blu Inc Media Sdn Bhd only accepts digital ads in PDF Format via the Quickcut Pre Press Network Digital files will not be accepted on disc or via emailBlu Inc Media Sdn Bhd does not repair digital files – ads containing errors are returned to advertisers

The Quickcut process delivers problem free, press ready files according to publishers’ specifications and has proven to be the most efficient method of receiving and tracking digital ads at Blu Inc Media Sdn Bhd. Advantages of the Quickcut service are accuracy of file structure and page size, reliability and speed, and the provision of an audit trail. Quickcut software checks digital files for errors before they are transmitted electronically toBlu Inc Media Sdn Bhd, ensuring advertisers do not submit files that contain errors and will therefore not print correctly.

For more information regarding Quickcut, please contact:Malaysia Asia On TimeTelephone: +60 (3) 2095 6601 Email: info@asiaontime.comWebsite: www.asiaontime.com

Blu Inc Media Sdn Bhd can only take responsibility for accurate colour reproduction if a digital proof of the supplied digital file is produced using Blu Inc Media Sdn Bhd .' ICC colour reference profiles. Quickcut ICC software allows distribution of SPHM Pte. Ltd.' ICC profiles to colour separators and advertisers and enables accurate digital proofs to be printed to most digital proofing devices.

Visit http://www.quickcut.com.au/my/products/quickcuticc.asp or contact Asia On Time directly for

more information about Quickcut ICC.

If you wish to send a digital ad and/or supply a digital proof and do not have Quickcut software or suitable proofing system installed, please contact Blu Inc Media Sdn Bhd for a list of colour separators who can provide this service.

Blu Inc Media Sdn Bhd will retain digital ads for 6 months from the last insertion dateAfter this time, digital files need to be resubmitted via Quickcut network.

Accurate copy instructions must be entered within the Quickcut softwareCopy instructions allow us to easily identify your advertisement. It is particularly important to enter the publication/run date, which is the cover date of the title (not the on-sale date).

Digital files must be prepared to the correct sizeSPHM Pte. Ltd. requires a minimum of 3mm bleed on all sides of the advertisement. Please ensure that all elements that you wish to print are kept within the type area as indicated in specifications within QuickPrint application.

GENERAL CONDITIONS� Rates given are on the understanding that all space orders are to be utilized within a 12-month

period. All copy is subject to the approval of the Publisher, who may edit, revise or reject any

advertisement without assigning reasons therefore.

� The Publisher is not be liable for any consequential loss or damage occasioned by the failure of any

advertisement to appear from any cause whatsoever, neither does he accept liability for errors in

any advertisement published, nor its failure to appear on a specified date.

� In the event of complete material or copy insertions not being received by the appropriate

deadline, the Publisher reserves the right to repeat a previous advertisement of the same size or to run

a house advertisement for which the advertiser will be liable for full payment.

� The Publisher may, at any time and without notice, cancel an advertising order in respect of any

advertisement not inserted by the Publisher, in which event the advertiser shall pay for all past

insertions at the applicable date. Cancellation by the advertiser or their agent of any portion of a

contract for any reason whatsoever, nullifies all rate frequency discounts and/or positional protection.

� While every reasonable care is taken, neither the Publisher nor his agent is responsible for the loss of

or damage to transparencies, separation and other material, and the Publisher is not responsible for

any errors in key numbers.

� The word “Advertisement” will be placed above or below each page of copy which, in the option

of the Publisher, resembles editorial matter of its style.

� No guarantee will be given to any preferred positioning requested by the advertiser or their agents

and any omission shall not constitute a breach by the Publisher of any advertising order or contract.

� All complaints or claims regarding advertisements published must be made in writing within 15 days

following the date of publication.

� All advertising accepted for publication in THE MALAYSIAN WOMEN’S WEEKLY is subject only to the

conditions set out on THE MALAYSIAN WOMEN’S WEEKLY’S advertising rate card and/or advertising

order form.